全球地理行銷軟體市場 2024-2028

地理行銷軟體市場預計在 2023 年至 2028 年期間成長 292.5 億美元，預測期內複合年成長率為 25.77%。

該報告包括對地理行銷軟體市場的總體分析、市場規模和預測、趨勢、成長促進因素、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的推動因素包括擴大採用技術先進的行動裝置、擴大使用基於位置的決策以及對業務效率的需求。

該研究指出，巨量資料和基於位置的分析的出現是未來幾年推動地理行銷軟體市場成長的關鍵因素之一。此外，人工智慧在數位廣告地理行銷軟體中的使用以及程式化廣告購買的發展將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022 年地理行銷軟體全球市場
• 2018-2022 年地點細分分析
• 2018-2022 年部署細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章 按地點市場區隔

• 細分市場
• 透過比較位置
• 戶外：2023-2028年市場規模與預測
• 室內：2023-2028 年市場規模與預測
• 按地點分類的市場機會

第 7 章市場區隔：依部署

• 細分市場
• 比較：按部署
• 雲端基礎：2023-2028 年市場規模與預測
• 本地：2023-2028 年市場規模與預測
• 市場機會：按部署

第8章 客戶形勢

• 客戶形勢概覽

第9章 地區形勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 德國：2023-2028 年市場規模與預測
• 日本：2023-2028年市場規模與預測
• 英國：2023-2028 年市場規模與預測
• 市場機會：依地區形勢

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商形勢

• 概述
• 供應商形勢
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Adobe Inc.
• Alphabet Inc.
• Bluedot Industries Pty Ltd.
• CartoDB Inc.
• Cisco Systems Inc.
• Egon Srl
• International Business Machines Corp.
• Microsoft Corp.
• Nexiga GmbH
• Oracle Corp.
• Quuppa Oy
• Reveal Mobile Inc.
• Salesforce Inc.
• UrbiStat Srl
• WIGeoGIS Softwareerstellungs und Handels GmbH

第13章附錄

The geomarketing software market is forecasted to grow by USD 29.25 bn during 2023-2028, accelerating at a CAGR of 25.77% during the forecast period. The report on the geomarketing software market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of technologically advanced mobile devices, increasing use of location data-based decision-making, and the need to improve business efficiency.

Technavio's geomarketing software market is segmented as below:

By Location

• Outdoor
• Indoor

By Deployment

• Cloud-based
• On-premises

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the advent of big data and location-based analytics as one of the prime reasons driving the geomarketing software market growth during the next few years. Also, the use of AI in geomarketing software for digital advertising and the evolution of programmatic advertisement buying will lead to sizable demand in the market.

The report on the geomarketing software market covers the following areas:

• Geomarketing software market sizing
• Geomarketing software market forecast
• Geomarketing software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software market vendors that include Adobe Inc., Alphabet Inc., Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH. Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global geomarketing software market 2018 - 2022
• 4.2 Location Segment Analysis 2018 - 2022
• 4.3 Deployment Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Location

• 6.1 Market segments
• 6.2 Comparison by Location
• 6.3 Outdoor - Market size and forecast 2023-2028
• 6.4 Indoor - Market size and forecast 2023-2028
• 6.5 Market opportunity by Location

7 Market Segmentation by Deployment

• 7.1 Market segments
• 7.2 Comparison by Deployment
• 7.3 Cloud-based - Market size and forecast 2023-2028
• 7.4 On-premises - Market size and forecast 2023-2028
• 7.5 Market opportunity by Deployment

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adobe Inc.
• 12.4 Alphabet Inc.
• 12.5 Bluedot Industries Pty Ltd.
• 12.6 CartoDB Inc.
• 12.7 Cisco Systems Inc.
• 12.8 Egon Srl
• 12.9 International Business Machines Corp.
• 12.10 Microsoft Corp.
• 12.11 Nexiga GmbH
• 12.12 Oracle Corp.
• 12.13 Quuppa Oy
• 12.14 Reveal Mobile Inc.
• 12.15 Salesforce Inc.
• 12.16 UrbiStat Srl
• 12.17 WIGeoGIS Softwareerstellungs und Handels GmbH

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Location
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global geomarketing software market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Location Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Location - Market share 2023-2028 (%)
• Exhibits31: Data Table on Location - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Location
• Exhibits33: Data Table on Comparison by Location
• Exhibits34: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Indoor - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Location ($ billion)
• Exhibits43: Data Table on Market opportunity by Location ($ billion)
• Exhibits44: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits45: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Deployment
• Exhibits47: Data Table on Comparison by Deployment
• Exhibits48: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Deployment ($ billion)
• Exhibits57: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Adobe Inc. - Overview
• Exhibits112: Adobe Inc. - Business segments
• Exhibits113: Adobe Inc. - Key offerings
• Exhibits114: Adobe Inc. - Segment focus
• Exhibits115: Alphabet Inc. - Overview
• Exhibits116: Alphabet Inc. - Business segments
• Exhibits117: Alphabet Inc. - Key news
• Exhibits118: Alphabet Inc. - Key offerings
• Exhibits119: Alphabet Inc. - Segment focus
• Exhibits120: Bluedot Industries Pty Ltd. - Overview
• Exhibits121: Bluedot Industries Pty Ltd. - Product / Service
• Exhibits122: Bluedot Industries Pty Ltd. - Key offerings
• Exhibits123: CartoDB Inc. - Overview
• Exhibits124: CartoDB Inc. - Product / Service
• Exhibits125: CartoDB Inc. - Key offerings
• Exhibits126: Cisco Systems Inc. - Overview
• Exhibits127: Cisco Systems Inc. - Business segments
• Exhibits128: Cisco Systems Inc. - Key news
• Exhibits129: Cisco Systems Inc. - Key offerings
• Exhibits130: Cisco Systems Inc. - Segment focus
• Exhibits131: Egon Srl - Overview
• Exhibits132: Egon Srl - Product / Service
• Exhibits133: Egon Srl - Key offerings
• Exhibits134: International Business Machines Corp. - Overview
• Exhibits135: International Business Machines Corp. - Business segments
• Exhibits136: International Business Machines Corp. - Key news
• Exhibits137: International Business Machines Corp. - Key offerings
• Exhibits138: International Business Machines Corp. - Segment focus
• Exhibits139: Microsoft Corp. - Overview
• Exhibits140: Microsoft Corp. - Business segments
• Exhibits141: Microsoft Corp. - Key news
• Exhibits142: Microsoft Corp. - Key offerings
• Exhibits143: Microsoft Corp. - Segment focus
• Exhibits144: Nexiga GmbH - Overview
• Exhibits145: Nexiga GmbH - Product / Service
• Exhibits146: Nexiga GmbH - Key offerings
• Exhibits147: Oracle Corp. - Overview
• Exhibits148: Oracle Corp. - Business segments
• Exhibits149: Oracle Corp. - Key news
• Exhibits150: Oracle Corp. - Key offerings
• Exhibits151: Oracle Corp. - Segment focus
• Exhibits152: Quuppa Oy - Overview
• Exhibits153: Quuppa Oy - Product / Service
• Exhibits154: Quuppa Oy - Key offerings
• Exhibits155: Reveal Mobile Inc. - Overview
• Exhibits156: Reveal Mobile Inc. - Product / Service
• Exhibits157: Reveal Mobile Inc. - Key offerings
• Exhibits158: Salesforce Inc. - Overview
• Exhibits159: Salesforce Inc. - Product / Service
• Exhibits160: Salesforce Inc. - Key news
• Exhibits161: Salesforce Inc. - Key offerings
• Exhibits162: UrbiStat Srl - Overview
• Exhibits163: UrbiStat Srl - Product / Service
• Exhibits164: UrbiStat Srl - Key offerings
• Exhibits165: WIGeoGIS Softwareerstellungs und Handels GmbH - Overview
• Exhibits166: WIGeoGIS Softwareerstellungs und Handels GmbH - Product / Service
• Exhibits167: WIGeoGIS Softwareerstellungs und Handels GmbH - Key offerings
• Exhibits168: Inclusions checklist
• Exhibits169: Exclusions checklist
• Exhibits170: Currency conversion rates for US$
• Exhibits171: Research methodology
• Exhibits172: Validation techniques employed for market sizing
• Exhibits173: Information sources
• Exhibits174: List of abbreviations