Product Code: GVR-4-68040-188-9
Immersive Technology Market Growth & Trends:
The global immersive technology market size is expected to reach USD 169.88 billion by 2030, expanding at a CAGR of 27.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Over the past few years, these technologies have found extensive applications in various notable sectors, such as gaming, healthcare, education, and construction, among others.
Governments around the world have recognized the potential of immersive technology to boost economic growth, increase productivity, and improve infrastructure. A notable example is the "Digital India" initiative of the Government of India. The developing process of transforming India into a digitally empowered nation has led to a massive adoption of this technology. Government focus on fostering innovation and digitization has led to increased visibility and application of VR & AR solutions in sectors such as education and healthcare.
Governments are incorporating immersive technology solutions in education to transform learning experiences. Projects such as the "EdTech Mission" in Singapore aim to integrate VR and AR solutions in classrooms to provide students with interactive and engaging educational content. This not only increases subject understanding but prepares students for a technology-driven future. Moreover, in manufacturing, the government uses this technology to increase efficiency and safety of operations.
Germany's "Industry 4.0" initiative encourages the integration of virtual and augmented reality into production processes. This has led to the creation of smart workstations where employees use AR glasses to capture items. Besides this, the establishment of such smart workplaces has also enabled employees to access real-time feedback, thus improving accuracy of processes and reducing errors.
Immersive Technology Market Report Highlights:
- The hardware component segment exhibited robust demand, driven by an increased popularity and use cases of AR and VR devices. Advancements in headsets, sensors, and haptic feedback systems have enhanced user experiences, attracting both consumers and businesses
- The augmented reality technology segment is expected to expand at a substantial CAGR through 2030 in this market
- Training and learning emerged as the dominant application segment in 2024. This segment is poised for sustained expansion through 2030, thus shaping the future of training methodologies
- Healthcare has experienced positive growth, owing to a steadily increasing adoption of VR and AR technologies across diverse application areas, including surgical training, patient therapy, aids in medical imaging, etc.
- North America dominated the market for immersive technology in 2024. This regional growth is aided by increased adoption of immersive technology products in various industries such as gaming, healthcare, education, and enterprise
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
- 1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Immersive Technology Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Immersive Technology Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
Chapter 4. Immersive Technology Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Immersive Technology Market: Component Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Hardware
- 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. HMD
- 4.3.2.1. HMD Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. GTD
- 4.3.3.1. GTD Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.4. PDW
- 4.3.4.1. PDW Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Software/Platform
- 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Services
- 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2. Professional Services
- 4.5.2.1. Professional Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.3. Managed Services
- 4.5.3.1. Managed Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Immersive Technology Market: Technology Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Immersive Technology Market: Technology Type Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Virtual Reality (VR)
- 5.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Augmented Reality (AR)
- 5.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Mixed Reality
- 5.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Immersive Technology Market: Application Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Immersive Technology Market: Application Movement Analysis, 2024 & 2030 (USD Million)
- 6.3. Training & Learning
- 6.3.1. Training & Learning Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Emergency Services
- 6.4.1. Emergency Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. Product Development
- 6.5.1. Product Development Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. Sales & Marketing
- 6.6.1. Sales & Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.7. Others
- 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Immersive Technology Market: Industry Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Immersive Technology Market: Industry Movement Analysis, 2024 & 2030 (USD Million)
- 7.3. Aerospace & Defense
- 7.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Manufacturing
- 7.4.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Automotive
- 7.5.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Education
- 7.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Media & Entertainment
- 7.7.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Gaming
- 7.8.1. Gaming Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.9. Healthcare
- 7.9.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.10. Retail & E-commerce
- 7.10.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.11. Others
- 7.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Immersive Technology Market: Regional Estimates & Trend Analysis
- 8.1. Immersive Technology Market Share, By Region, 2024 & 2030 (USD Million)
- 8.2. North America
- 8.2.1. North America Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Canada Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
- 8.2.4.1. Mexico Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. UK Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Germany Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. France Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.5. Italy
- 8.3.5.1. Italy Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.6. Spain
- 8.3.6.1. Spain Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. China Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.3. Japan
- 8.4.3.1. Japan Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.4. India
- 8.4.4.1. India Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
- 8.4.5.1. South Korea Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.6. Australia
- 8.4.6.1. Australia Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5. Latin America
- 8.5.1. Latin America Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Brazil Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.2. UAE
- 8.6.2.1. UAE Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.3. South Africa
- 8.6.3.1. South Africa Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Company Categorization
- 9.2. Company Market Positioning
- 9.3. Company Heat Map Analysis
- 9.4. Company Profiles/Listing
- 9.4.1. Barco NV
- 9.4.1.1. Participant's Overview
- 9.4.1.2. Financial Performance
- 9.4.1.3. Product Benchmarking
- 9.4.1.4. Strategic Initiatives
- 9.4.2. EON Reality
- 9.4.2.1. Participant's Overview
- 9.4.2.2. Financial Performance
- 9.4.2.3. Product Benchmarking
- 9.4.2.4. Strategic Initiatives
- 9.4.3. Google LLC (Alphabet, Inc.)
- 9.4.3.1. Participant's Overview
- 9.4.3.2. Financial Performance
- 9.4.3.3. Product Benchmarking
- 9.4.3.4. Strategic Initiatives
- 9.4.4. HTC Corporation
- 9.4.4.1. Participant's Overview
- 9.4.4.2. Financial Performance
- 9.4.4.3. Product Benchmarking
- 9.4.4.4. Strategic Initiatives
- 9.4.5. IBM Corporation
- 9.4.5.1. Participant's Overview
- 9.4.5.2. Financial Performance
- 9.4.5.3. Product Benchmarking
- 9.4.5.4. Strategic Initiatives
- 9.4.6. Magic Leap, Inc.
- 9.4.6.1. Participant's Overview
- 9.4.6.2. Financial Performance
- 9.4.6.3. Product Benchmarking
- 9.4.6.4. Strategic Initiatives
- 9.4.7. Meta Platforms, Inc.
- 9.4.7.1. Participant's Overview
- 9.4.7.2. Financial Performance
- 9.4.7.3. Product Benchmarking
- 9.4.7.4. Strategic Initiatives
- 9.4.8. Microsoft Corporation
- 9.4.8.1. Participant's Overview
- 9.4.8.2. Financial Performance
- 9.4.8.3. Product Benchmarking
- 9.4.8.4. Strategic Initiatives
- 9.4.9. Samsung Electronics Co.Ltd
- 9.4.9.1. Participant's Overview
- 9.4.9.2. Financial Performance
- 9.4.9.3. Product Benchmarking
- 9.4.9.4. Strategic Initiatives
- 9.4.10. Sony Corporation
- 9.4.10.1. Participant's Overview
- 9.4.10.2. Financial Performance
- 9.4.10.3. Product Benchmarking
- 9.4.10.4. Strategic Initiatives
- 9.4.11. Ultraleap Limited (Leap Motion, Inc.)
- 9.4.11.1. Participant's Overview
- 9.4.11.2. Financial Performance
- 9.4.11.3. Product Benchmarking
- 9.4.11.4. Strategic Initiatives