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市場調查報告書
商品編碼
1701380

廣告科技市場規模、佔有率和趨勢分析報告：按平台、解決方案、廣告類型、公司規模、行業、地區和細分市場預測，2025-2030 年

AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

廣告科技市場的成長與趨勢

根據Grand View Research, Inc.的最新報告，全球廣告科技市場預計在2025年至2030年間以14.4%的複合年成長率成長，到2030年達到15808.6億美元。

企業擴大利用資料和分析來更好地了解目標受眾並最佳化廣告支出。 AdTech 解決方案提供資料收集、分析和定位工具，以實現高度個人化和有效的廣告宣傳。程序化廣告使廣告庫存的買賣自動化，無需手動談判。這種高效的流程使廣告商能夠以最佳化的成本覆蓋更廣泛的受眾，並使發布商能夠更有效地填充其廣告庫存。

智慧型手機的興起從根本上改變了消費者獲取資訊和與品牌互動的方式。廣告科技產業正在策略性地適應這種模式轉移，透過創建針對行動裝置最佳化的廣告格式和定位策略，以便在消費者使用裝置時有效地接觸他們。此外，影片內容消費的快速成長，加上數位戶外（DOOH）廣告等創新管道的日益普及，使得開發能夠吸引觀眾注意力的新型廣告形式成為必要。廣告科技公司處於這項變革的前沿，開創了互動式影片廣告和擴增實境體驗等引人注目的形式。

隨著《一般資料保護規範》（GDPR）和《加州消費者隱私法案》（CCPA）等法規的訂定，廣告科技產業正在向隱私優先的廣告實踐做出必要的轉變。廣告科技公司正在積極開發優先考慮用戶隱私的解決方案，同時仍提供有影響力的廣告宣傳。人工智慧 (AI) 在廣告定位、個人化和宣傳活動最佳化中發揮越來越重要的作用。透過使用人工智慧分析大量資料並識別使用者行為模式，廣告科技公司可以製定更有效、更有針對性的廣告宣傳。聯網電視(CTV) 為彌合傳統電視和數位廣告之間的差距提供了獨特的機會。透過在智慧電視和串流媒體設備上投放目標廣告，CTV 將成為廣告科技市場持續成長的主要動力。

廣告技術市場報告重點

  • 需求端平台 (DSP) 領域預計將在 2024 年佔據市場主導地位，營收佔有率超過 33%。 DSP 被各行各業的廣告主和代理商廣泛採用，用於程式化廣告購買，促進即時競價和跨各種管道的特定受眾定位，包括展示、視訊、行動和聯網電視(CTV)。
  • 2024年，搜尋廣告領域佔據市場主導地位。搜尋廣告仍然是網路行銷的基本要素，因為它能夠提供與用戶意圖相關的高度具體的廣告。
  • 由於智慧型手機普及率、行動網際網路普及率以及行動優先消費行為的上升，預計行動領域將在 2024 年佔據最大的市場佔有率。
  • 由於電子商務的快速成長以及擴大採用數位廣告策略來與消費者建立聯繫，零售和消費品領域將在 2024 年主導廣告科技市場。
  • 由於對先進廣告技術、資料主導的行銷策略和人工智慧驅動的客戶洞察的投資不斷增加，大型企業部門預計將在 2024 年佔據市場主導地位。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章 廣告科技市場-產業展望

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
  • 產業分析工具

第4章 廣告科技市場：按解決方案的估計和趨勢分析

  • 細分儀表板
  • 廣告科技市場：2024 年和 2030 年解決方案趨勢分析
  • 需求端平台（DSP）
  • 供應端平台（SSP）
  • 廣告網路
  • 資料管理平台（DMP）
  • 其他

第5章 廣告科技市場：依廣告類型估算與趨勢分析

  • 細分儀表板
  • 廣告科技市場：2024 年和 2030 年廣告類型變化分析
  • 程式化廣告
  • 搜尋廣告
  • 展示廣告
  • 行動廣告
  • 電子郵件行銷
  • 原生廣告
  • 其他

第6章 廣告科技市場：依公司規模的估計與趨勢分析

  • 細分儀表板
  • 廣告科技市場：2024 年和 2030 年公司規模變化分析
  • 中小企業
  • 大型企業

第7章 廣告科技市場：依平台的估計與趨勢分析

  • 細分儀表板
  • 廣告科技市場：2024 年和 2030 年平台變化分析
  • 智慧型手機
  • 網路
  • 其他

第 8 章 廣告科技市場：產業估計與趨勢分析

  • 細分儀表板
  • 廣告科技市場：2024 年和 2030 年產業趨勢分析
  • 媒體與娛樂
  • BFSI
  • 教育
  • 零售和消費品
  • 資訊科技/通訊
  • 醫療保健
  • 其他

第9章：區域、估計和趨勢分析

  • 2024 年及 2030 年各地區廣告科技市場
  • 北美洲
    • 2018-2030 年北美廣告技術市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲廣告科技市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030年亞太地區廣告科技市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030 年拉丁美洲廣告技術市場估計與預測
    • 巴西
  • 中東和非洲
    • 2018-2030 年中東和非洲廣告科技市場估計與預測
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第10章 廣告科技市場 - 競爭格局

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 公司市場定位
  • 公司熱圖分析
  • 戰略地圖
    • 夥伴關係
    • 新產品發布
    • 合併與收購
    • 擴張
  • 公司簡介
    • Adobe
    • Alibaba Group Holding Limited
    • Amazon.com, Inc.
    • Criteo
    • Facebook Incorporation
    • Google LLC
    • Microsoft Incorporation
    • SpotX
    • SpotX
    • Verizon
Product Code: GVR-4-68040-033-5

AdTech Market Growth & Trends:

The global AdTech market size is anticipated to reach USD 1580.86 billion by 2030, growing at a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights:

  • The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. DSPs are widely adopted across the industry by advertisers and agencies for programmatic ad purchasing to facilitate real-time bidding and targeting of specific audiences on various channels, such as display, video, mobile, and connected TV (CTV).
  • The search advertising segment dominated the market in 2024. Search advertising continues to be a fundamental element of online marketing due to its capacity for delivering highly specific ads in relation to user intent.
  • The mobile segment accounted for the largest market share in 2024, due to the widespread adoption of smartphones, increasing mobile internet penetration, and the growing dominance of mobile-first consumer behavior.
  • The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.
  • The large enterprise segment dominated the market in 2024, due to increasing investments in advanced advertising technologies, data-driven marketing strategies, and AI-powered customer insights

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. AdTech Market Snapshot
  • 2.2. AdTech Market- Segment Snapshot (1/2)
  • 2.3. AdTech Market- Segment Snapshot (2/2)
  • 2.4. AdTech Market- Competitive Landscape Snapshot

Chapter 3. AdTech Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's five forces analysis
    • 3.4.2. Macroeconomic analysis

Chapter 4. AdTech Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. AdTech Market: Solution Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Demand-Side Platforms (DSPs)
    • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Supply-Side Platforms (SSPs)
    • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Ad Networks
    • 4.5.1. Ad Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Data Management Platforms (DMPs)
    • 4.6.1. Data Management Platforms (DMPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. AdTech Market: Advertising Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. AdTech Market: Advertising Type Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Programmatic Advertising
    • 5.3.1. Programmatic Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Search Advertising
    • 5.4.1. Search Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Display Advertising
    • 5.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Mobile Advertising
    • 5.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Email Marketing
    • 5.7.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.8. Native Advertising
    • 5.8.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.9. Others
    • 5.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. AdTech Market: Enterprise Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. AdTech Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Small and Medium Enterprise (SME)
    • 6.3.1. Small and Medium Enterprise (SME) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Large Enterprise
    • 6.4.1. Large Enterprise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. AdTech Market: Platform Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. AdTech Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Mobile
    • 7.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Web
    • 7.4.1. Web Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Others
    • 7.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. AdTech Market: Industry Vertical Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. AdTech Market: Industry Vertical Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Media & Entertainment
    • 8.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. BFSI
    • 8.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Education
    • 8.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Retail & Consumer Goods
    • 8.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.7. IT & Telecom
    • 8.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.8. Healthcare
    • 8.8.1. Healthcare Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.9. Others
    • 8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. AdTech Market by Region, 2024 & 2030
  • 9.2. North America
    • 9.2.1. North America AdTech Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.4. Mexico
      • 9.2.4.1. Mexico AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. U.K.
      • 9.3.2.1. U.K. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.3. Japan
      • 9.4.3.1. Japan AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.4. India
      • 9.4.4.1. India AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.6. Australia
      • 9.4.6.1. Australia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. UAE
      • 9.6.2.1. UAE AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.3. Saudi Arabia
      • 9.6.3.1. Saudi Arabia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.4. South Africa
      • 9.6.4.1. South Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. AdTech Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Partnerships
    • 10.8.2. New Product Launches
    • 10.8.3. Merger & Acquisition
    • 10.8.4. Expansion
  • 10.9. Company Profiles
    • 10.9.1. Adobe
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Alibaba Group Holding Limited
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. Amazon.com, Inc.
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Criteo
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. Facebook Incorporation
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. Google LLC
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. Microsoft Incorporation
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. SpotX
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. SpotX
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Verizon
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments

List of Tables

  • Table 1 AdTech market 2018 - 2030 (USD Million)
  • Table 2 AdTech market, by region, 2018 - 2030 (USD Million)
  • Table 3 AdTech market, by solution, 2018 - 2030 (USD Million)
  • Table 4 AdTech market, by advertising type, 2018 - 2030 (USD Million)
  • Table 5 AdTech market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 AdTech market, by platform, 2018 - 2030 (USD Million)
  • Table 7 AdTech market, by industry vertical, 2018 - 2030 (USD Million)
  • Table 8 Demand-side platforms (dsps) market by region, 2018 - 2030 (USD Million)
  • Table 9 Supply-side platforms (ssps) market by region, 2018 - 2030 (USD Million)
  • Table 10 Ad networks market by region, 2018 - 2030 (USD Million)
  • Table 11 Data management platforms (dmps) market by region, 2018 - 2030 (USD Million)
  • Table 12 Others market by region, 2018 - 2030 (USD Million)
  • Table 13 Programmatic advertising market by region, 2018 - 2030 (USD Million)
  • Table 14 Search advertising market by region, 2018 - 2030 (USD Million)
  • Table 15 Display advertising market by region, 2018 - 2030 (USD Million)
  • Table 16 Email marketing market by region, 2018 - 2030 (USD Million)
  • Table 17 Native advertising market by region, 2018 - 2030 (USD Million)
  • Table 18 Others market by region, 2018 - 2030 (USD Million)
  • Table 19 Small and medium enterprise (sme) market by region, 2018 - 2030 (USD Million)
  • Table 20 Large enterprise market by region, 2018 - 2030 (USD Million)
  • Table 21 Mobile market by region, 2018 - 2030 (USD Million)
  • Table 22 Web market by region, 2018 - 2030 (USD Million)
  • Table 23 Others market by region, 2018 - 2030 (USD Million)
  • Table 24 Media & entertainment market by region, 2018 - 2030 (USD Million)
  • Table 25 BFSI market by region, 2018 - 2030 (USD Million)
  • Table 26 Education market by region, 2018 - 2030 (USD Million)
  • Table 27 Retail & consumer goods market by region, 2018 - 2030 (USD Million)
  • Table 28 IT & telecom market by region, 2018 - 2030 (USD Million)
  • Table 29 Healthcare market by region, 2018 - 2030 (USD Million)
  • Table 30 Others market by region, 2018 - 2030 (USD Million)
  • Table 31 North America AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 32 North America AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 33 North America AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 34 North America AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 35 North America AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 36 U.S. AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 37 U.S. AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 38 U.S. AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 39 U.S. AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 40 U.S. AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 41 Canada AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 42 Canada AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 43 Canada AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 44 Canada AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 45 Canada AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 46 Mexico AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 47 Mexico AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 48 Mexico AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 49 Mexico AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 50 Mexico AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 51 Europe AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 52 Europe AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 53 Europe AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 54 Europe AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 55 Europe AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 56 Germany AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 57 Germany AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 58 Germany AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 59 Germany AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 60 Germany AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 61 U.K. AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 62 U.K. AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 63 U.K. AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 64 U.K. AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 65 U.K. AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 66 France AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 67 France AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 68 France AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 69 France AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 70 France AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 71 Asia Pacific AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 76 China AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 77 China AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 78 China AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 79 China AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 80 China AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 81 Japan AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 82 Japan AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 83 Japan AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 84 Japan AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 85 Japan AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 86 India AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 87 India AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 88 India AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 89 India AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 90 India AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 91 South Korea AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 92 South Korea AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 93 South Korea AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 94 South Korea AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 95 South Korea AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 96 Australia AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 97 Australia AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 98 Australia AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 99 Australia AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 100 Australia AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 101 Latin America AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 102 Latin America AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 103 Latin America AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 104 Latin America AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 105 Latin America AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 106 Brazil AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 107 Brazil AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 108 Brazil AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 109 Brazil AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 110 Brazil AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 111 Middle East & Africa AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 112 Middle East & Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 113 Middle East & Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 114 Middle East & Africa AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 115 Middle East & Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 116 South Africa AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 117 South Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 118 South Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 119 South Africa AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 120 South Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 121 UAE AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 122 UAE AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 123 UAE AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 124 UAE AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 125 UAE AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 126 Saudi Arabia AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 127 Saudi Arabia AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 128 Saudi Arabia AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 129 Saudi Arabia AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 130 Saudi Arabia AdTech market by industry vertical, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 AdTech market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 AdTech market value, 2024 (USD Million)
  • Fig. 11 AdTech market - end-use value chain analysis
  • Fig. 12 AdTech market dynamics
  • Fig. 13 AdTech market: Porter's five forces analysis
  • Fig. 14 AdTech market: PESTEL analysis
  • Fig. 15 AdTech market share by solution, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by solution: market share, 2024 & 2030
  • Fig. 17 Demand-side platforms (DSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Supply-side platforms (SSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Ad networks market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Data management platforms (DMPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 AdTech market share by advertising type, 2024 & 2030 (USD Million)
  • Fig. 21 AdTech market, by advertising type: market share, 2024 & 2030
  • Fig. 22 Programmatic Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Search Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Display Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Mobile Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Email Marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Native Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 15 AdTech market share by enterprise size, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by enterprise size: market share, 2024 & 2030
  • Fig. 17 Small and medium enterprise (SME) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Large enterprise market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 15 AdTech market share by platform, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by platform: market share, 2024 & 2030
  • Fig. 17 Mobile market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Web market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 AdTech market share by industry vertical, 2024 & 2030 (USD Million)
  • Fig. 21 AdTech market, by industry vertical: market share, 2024 & 2030
  • Fig. 22 Media & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 BFSI market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Education market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 AdTech market revenue, by region, 2024 & 2030 (USD Million)
  • Fig. 29 Regional marketplace: key takeaways (1/2)
  • Fig. 30 Regional marketplace: key takeaways (2/2)
  • Fig. 31 North America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Canada AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Mexico AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Europe AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Germany AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 37 U.K. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 38 France AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Asia Pacific AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 40 China AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Japan AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 42 India AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 43 South Korea AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Australia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Latin America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Brazil AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 47 MEA AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 48 UAE AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 49 South Africa AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Saudi Arabia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Key company categorization
  • Fig. 52 Company market positioning
  • Fig. 53 Strategic framework