2025 年全球廣告科技市場報告

預計未來幾年廣告科技市場規模將強勁成長。到2029年，這一數字將成長至11,533.9億美元，年複合成長率（CAGR）為9.7%。預測期內的成長可歸因於隱私法規和合規性、新廣告形式的出現、人工智慧和機器學習的出現、影片廣告的主導地位以及跨通路廣告解決方案。預測期內預計的主要趨勢包括情境廣告的復甦、提高廣告透明度的區塊鏈、動態創新最佳化 (DCO)、廣告預算向聯網電視(CTV) 的轉移、自我調整和情境廣告以及電子商務的整合。

對數位廣告的不斷成長的需求正在推動廣告科技市場的快速成長。數位廣告透過網站和串流平台等線上管道進行，由 AdTech 軟體平台提供支援。這些平台使購買廣告資源變得更加容易，從而為品牌和代理商提供更有效的宣傳活動規劃和衡量服務。根據Simplilearn Solutions Pvt. Ltd. 2023年2月發布的報告，預計2022年全球數位廣告支出將成長2.4%，到2024年將激增至6,450億美元，較2022年的3,890億美元大幅成長。數位廣告需求的激增是推動廣告科技市場擴張的重要催化劑。

預計未來幾年行動裝置的普及將推動廣告科技市場的成長。行動裝置是一種攜帶式電子設備，體積小、重量輕，一般採用內建電池供電，使用者可以隨身攜帶並使用，而不受固定地點的束縛。行動平台能夠在各種情況下吸引用戶的注意力，再加上資料分析和人工智慧的進步，它們使廣告商能夠呈現更相關、更具吸引力的內容。以行動為中心的廣告的轉變不僅改變了行銷策略，也促進了整個廣告科技市場的成長。例如，通訊（總部位於瑞士的聯合國機構，負責處理一系列技術和通訊問題）在2022年11月預測，到2022年，73%的10歲及以上人口將擁有智慧型手機，使用網路的人口比例將增加7%。因此，行動裝置的日益普及正在刺激廣告科技市場的發展。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第 4 章市場：宏觀經濟情景，包括利率、通膨、地緣政治、新冠疫情以及復甦對市場的影響

第5章 全球成長分析與策略分析框架

• 全球廣告科技市場的 PESTEL 分析（政治、社會、科技、環境、法律、促進因素、限制因素）
• 最終用途產業分析
• 全球廣告科技市場：成長率分析
• 全球廣告科技市場表現：規模與成長，2019 年至 2024 年
• 全球廣告科技市場預測：2024-2029 年、2034 年規模與成長
• 全球廣告科技總潛在市場 (TAM)

第6章 市場細分

• 全球廣告科技市場按產品類型、績效和預測，2019-2024 年、2024-2029 年、2034 年
• 基於網路
• 雲端基礎
• 本地
• 其他
• 2019-2024、2024-2029、2034 年全球廣告科技市場解決方案、績效與預測
• 需求端平台 (DSP)
• 供應端平台（SSP）
• 廣告網路
• 資料管理平台 (DMP)
• 其他
• 全球廣告科技市場依廣告類型分類：績效及預測，2019-2024 年、2024-2029 年、2034 年
• 程式化廣告
• 搜尋廣告
• 展示廣告
• 行動廣告
• 電子郵件行銷
• 原生廣告
• 其他
• 2019-2024、2024-2029、2034 年全球廣告科技市場應用、績效及預測
• 大型企業
• 中小企業
• 其他
• 2019-2024、2024-2029、2034 年全球廣告科技市場依垂直產業分類、績效及預測
• 媒體與娛樂
• BFSI（銀行、金融服務、保險）
• 教育
• 零售和消費品
• 資訊科技/通訊
• 衛生保健
• 其他
• 全球廣告科技市場：按類型、績效和預測分類的基於網路的細分市場，2019-2024 年、2024-2029 年、2034 年
• 廣告分送平台
• 需求端平台 (DSP)
• 全球廣告科技市場：按類型、績效和預測分類的雲端基礎的細分市場，2019-2024 年、2024-2029 年、2034 年
• 程序化廣告解決方案
• 資料管理平台 (DMP)
• 全球廣告科技市場：按類型、績效和預測進行在地細分，2019-2024 年、2024-2029 年、2034 年
• 內部廣告管理解決方案
• 自訂廣告技術解決方案
• 全球廣告科技市場：按類型、績效和預測分類的其他細分市場，2019-2024 年、2024-2029 年、2034 年
• 行動廣告解決方案
• 聯盟行銷平台

第7章 區域和國家分析

• 全球廣告科技市場各地區狀況：2019-2024、2024-2029、2034 年表現及預測
• 2019-2024、2024-2029、2034 年全球廣告科技市場（按國家/地區分類）表現及預測

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章 澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第 17 章 德國市場

第 18 章 法國市場

第 19 章：義大利市場

第 20 章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第 25 章：加拿大市場

第26章 南美洲市場

第 27 章：巴西市場

第28章 中東市場

第 29 章：非洲市場

第 30 章競爭格局與公司概況

• 廣告科技市場：競爭格局
• 廣告科技市場：公司簡介
  • Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • Criteo SA Overview, Products and Services, Strategy and Financial Analysis
  • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章 其他大型創新企業

• Amazon.com Inc.
• The Trade Desk
• Alibaba Group Holding Limited.
• Salesforce Inc.
• Telaria Inc.
• Mobvista Co. Ltd.
• Magnet Digital.io
• Microsoft Incorporation
• WPP plc
• Omnicom Group Inc.
• The Interpublic Group of Companies Inc.
• MediaMath Inc.
• 4INFO Inc.
• Adtile Technologies Incorporated
• Afilias Inc.

第 32 章 全球市場競爭基準化分析與儀表板

第33章 重大併購

第 34 章 近期市場趨勢

第 35 章 高市場潛力國家、細分市場與策略

• 2029 年的廣告科技市場：提供新機會的國家
• AdTech 2029：提供新機會的細分市場
• 2029 年廣告科技市場：成長策略
  • 基於市場趨勢的策略
  • 競爭對手的策略

第 36 章 附錄

Advertising technology, often referred to as ad tech, encompasses a range of tools and software employed by advertisers to connect with audiences, execute digital advertising campaigns, and assess their impact. Ad tech is oriented towards the creation of data-driven marketing strategies tailored to suit the preferences of the target audience.

The primary product types within the ad tech market include web-based, cloud-based, on-premise, and other variants. A web-based system enables users to access a software platform through a computer and an internet connection. This approach allows multiple users to access the same version of an application, facilitating collaborative use of web-based advertising technology.

The various solutions include demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, data management platforms (DMPs), and others. The various advertising types include programmatic advertising, search advertising, display advertising, mobile advertising, email marketing, native advertising, and others. These are applied in various applications such as large enterprises, small and medium-sized enterprises (SMEs), and others, and are used by various industry verticals such as media and entertainment, BFSI (banking, financial services, and insurance), education, retail, and consumer goods, IT and telecom, healthcare, and others.

The adtech market size has grown strongly in recent years. It will grow from $731.14 billion in 2024 to $795.41 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge.

The adtech market size is expected to see strong growth in the next few years. It will grow to $1153.39 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to privacy regulations and compliance, emergence of new ad formats, emergence of AI and machine learning, video advertising dominance, cross-channel advertising solutions. Major trends in the forecast period include contextual advertising resurgence, blockchain for ad transparency, dynamic creative optimization (DCO), shifting ad budgets to connected TV (CTV), adaptive and context-aware advertising, e-commerce integration.

The escalating demand for digital advertising stands as a driving force behind the burgeoning growth of the ad tech market. Digital advertising, conducted through online channels such as websites and streaming platforms, utilizes ad tech software platforms. These platforms facilitate the purchase of advertising space, enabling more efficient campaign planning and measurement for brands and agencies. According to a report by Simplilearn Solutions Pvt. Ltd. in February 2023, global digital advertising expenditures increased by 2.4% in 2022 and are projected to soar to $645 billion by 2024, marking a substantial rise from $389 billion in 2022. This surge in digital advertising demand serves as a pivotal catalyst propelling the ad tech market's expansion.

The growing prevalence of mobile devices is anticipated to drive the growth of the ad-tech market in the coming years. Mobile devices are portable electronic gadgets that are small, lightweight, and typically powered by an internal battery, allowing users to carry and use them without being tethered to a fixed location. The mobile platform's capability to capture user attention in various contexts, combined with advancements in data analytics and AI, enables advertisers to present more relevant and engaging content. This shift toward mobile-centric advertising is not only transforming marketing strategies but also contributing to the overall growth of the ad-tech market. For example, in November 2022, the International Telecommunication Union, a Switzerland-based agency of the United Nations that addresses a variety of technology and communication issues, projected that by 2022, 73% of individuals aged 10 and older would have access to a smartphone, reflecting a 7% increase in the proportion of the population using the Internet. Therefore, the expanding proliferation of mobile devices is fueling the ad-tech market.

Technological advancement emerges as a prominent trend shaping the ad tech market landscape. Major industry players are dedicated to innovating solutions aimed at fortifying their market positions. For instance, in June 2022, Vodafone Idea Limited launched its Vi Ads platform, leveraging artificial intelligence (AI) and machine learning (ML) to offer marketers a programmatic media buying platform. Vi Ads presents a self-service interface empowering marketers with complete campaign control across multiple channels, including Vi-owned digital media such as Vi App, Vi Movies, TV App, as well as traditional channels such as SMS and IVR calls. This combination of advanced functionalities and user-friendly features caters to both large agencies and small-medium businesses, reflecting the increasing emphasis on technological innovation within the ad tech market.

Prominent entities within the ad-tech market are adopting a strategic partnership approach to elevate their advertising solutions. Strategic partnerships involve leveraging mutual strengths and resources for collective benefits and success. For instance, in January 2023, MGID, a US-based ad-tech services provider, announced a strategic partnership with G/O Media Inc. This collaboration is designed to leverage MGID's multi-format upscale demand, brand-safety approaches, and award-winning technology. The partnership emphasizes MGID's commitment to enhancing advertising solutions, offering advertisers improved Return on Advertising Spend (ROAS) in a brand-safe environment. MGID's contextual intelligence audience segmentation service will be utilized across an expanding roster of premium publishers, including renowned publications such as Microsoft, Newsweek, Real Clear Politics, The Times of India, and more. G/O Media Inc., a US-based company overseeing several digital media outlets, joins hands with MGID in this transformative partnership.

In February 2023, Marketing Technology Solutions (MTS), a US-based marketing technology firm providing advertising services, acquired a 67% stake in Buzzoola Group, comprising Buzzoola Internet Technologies LLC and Buzzoola Advertising Technologies LLC, for an undisclosed sum. This strategic acquisition by MTS aims to bolster its ad tech development, expedite advancements in its ad tech business, and solidify its position within the advertising market. Buzzoola Group, a Russian-based advertising technology company, becomes an integral part of MTS, consolidating their strengths to drive innovations and capture a larger share of the advertising landscape.

Major companies operating in the adtech market include Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.

North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the adtech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The Ad tech market consists of revenues earned by entities by providing advertising technology services such as display advertising, video advertising, mobile advertising, and native advertising technology services. The market value includes the value of related goods sold by the service provider or included within the service offering. The advertising technology market also includes sales of different types of devices such as computer, computer peripherals used in providing advertising technology services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

AdTech Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on adtech market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for adtech ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The adtech market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Product Type: Web-based; Cloud-Based; On-Premise; Other Products
• 2) By Solution: Demand-Side Platforms (DSPs); Supply-Side Platforms (SSPs); Ad Networks; Data Management Platforms (DMPs); Others Solutions
• 3) By Advertising Type: Programmatic Advertising; Search Advertising; Display Advertising; Mobile Advertising; Email Marketing; Native Advertising; Others Advertisings
• 4) By Application: Large Enterprises; Small And Medium-Sized Enterprises (SMEs); Other Applications
• 5) By Industry Vertical: Media And Entertainment; BFSI(Banking, Financial Services And Insurance); Education; Retail And Consumer Goods; IT And Telecom; Healthcare; Others Industry Verticals
• Subsegments:
• 1) By Web-Based: Ad Serving Platforms; Demand-Side Platforms (DSPs)
• 2) By Cloud-Based: Programmatic Advertising Solutions; Data Management Platforms (DMPs)
• 3) By On-premise: In-House Ad Management Solutions; Custom Ad Technology Solutions
• 4) By Other Products: Mobile Advertising Solutions; Affiliate Marketing Platforms
• Companies Mentioned: Google LLC; Meta Platforms Inc.; Oracle Corporation; Criteo SA; Adobe Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. AdTech Market Characteristics

3. AdTech Market Trends And Strategies

4. AdTech Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global AdTech Growth Analysis And Strategic Analysis Framework

• 5.1. Global AdTech PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global AdTech Market Growth Rate Analysis
• 5.4. Global AdTech Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global AdTech Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global AdTech Total Addressable Market (TAM)

6. AdTech Market Segmentation

• 6.1. Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Web-based
• Cloud-based
• On-premise
• Other Products
• 6.2. Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Demand-side Platforms (DSPs)
• Supply-side Platforms (SSPs)
• Ad Networks
• Data Management Platforms (DMPs)
• Others Solutions
• 6.3. Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Programmatic Advertising
• Search Advertising
• Display Advertising
• Mobile Advertising
• Email Marketing
• Native Advertising
• Others Advertisings
• 6.4. Global AdTech Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)
• Other Applications
• 6.5. Global AdTech Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Media And Entertainment
• BFSI(Banking, Financial Services and Insurance)
• Education
• Retail And Consumer Goods
• IT And Telecom
• Healthcare
• Others Industry Verticals
• 6.6. Global AdTech Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Ad Serving Platforms
• Demand-Side Platforms (DSPs)
• 6.7. Global AdTech Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Programmatic Advertising Solutions
• Data Management Platforms (DMPs)
• 6.8. Global AdTech Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• In-House Ad Management Solutions
• Custom Ad Technology Solutions
• 6.9. Global AdTech Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile Advertising Solutions
• Affiliate Marketing Platforms

7. AdTech Market Regional And Country Analysis

• 7.1. Global AdTech Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global AdTech Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific AdTech Market

• 8.1. Asia-Pacific AdTech Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China AdTech Market

• 9.1. China AdTech Market Overview
• 9.2. China AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India AdTech Market

• 10.1. India AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan AdTech Market

• 11.1. Japan AdTech Market Overview
• 11.2. Japan AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia AdTech Market

• 12.1. Australia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia AdTech Market

• 13.1. Indonesia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea AdTech Market

• 14.1. South Korea AdTech Market Overview
• 14.2. South Korea AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe AdTech Market

• 15.1. Western Europe AdTech Market Overview
• 15.2. Western Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK AdTech Market

• 16.1. UK AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany AdTech Market

• 17.1. Germany AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France AdTech Market

• 18.1. France AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy AdTech Market

• 19.1. Italy AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain AdTech Market

• 20.1. Spain AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe AdTech Market

• 21.1. Eastern Europe AdTech Market Overview
• 21.2. Eastern Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia AdTech Market

• 22.1. Russia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America AdTech Market

• 23.1. North America AdTech Market Overview
• 23.2. North America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA AdTech Market

• 24.1. USA AdTech Market Overview
• 24.2. USA AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada AdTech Market

• 25.1. Canada AdTech Market Overview
• 25.2. Canada AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America AdTech Market

• 26.1. South America AdTech Market Overview
• 26.2. South America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil AdTech Market

• 27.1. Brazil AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East AdTech Market

• 28.1. Middle East AdTech Market Overview
• 28.2. Middle East AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa AdTech Market

• 29.1. Africa AdTech Market Overview
• 29.2. Africa AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. AdTech Market Competitive Landscape And Company Profiles

• 30.1. AdTech Market Competitive Landscape
• 30.2. AdTech Market Company Profiles
  • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Criteo SA Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis

31. AdTech Market Other Major And Innovative Companies

• 31.1. Amazon.com Inc.
• 31.2. The Trade Desk
• 31.3. Alibaba Group Holding Limited.
• 31.4. Salesforce Inc.
• 31.5. Telaria Inc.
• 31.6. Mobvista Co. Ltd.
• 31.7. Magnet Digital.io
• 31.8. Microsoft Incorporation
• 31.9. WPP plc
• 31.10. Omnicom Group Inc.
• 31.11. The Interpublic Group of Companies Inc.
• 31.12. MediaMath Inc.
• 31.13. 4INFO Inc.
• 31.14. Adtile Technologies Incorporated
• 31.15. Afilias Inc.

32. Global AdTech Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The AdTech Market

34. Recent Developments In The AdTech Market

35. AdTech Market High Potential Countries, Segments and Strategies

• 35.1 AdTech Market In 2029 - Countries Offering Most New Opportunities
• 35.2 AdTech Market In 2029 - Segments Offering Most New Opportunities
• 35.3 AdTech Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer