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市場調查報告書
商品編碼
1692309

廣告視訊點播市場 - 全球行業規模、佔有率、趨勢、機會和預測，按類型、按內容（媒體和娛樂、教育、其他）、按地區和競爭，2020-2030F

Advertising Video on Demand Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Content (Media & Entertainment, Education, Others ), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球廣告視訊點播市場價值為 488.4 億美元，預計到 2030 年將成長至 716.2 億美元，預測期內複合年成長率為 6.65%。全球廣告視訊點播 (AVOD) 市場正在經歷顯著成長，這得益於數位串流媒體服務的日益普及、網路普及率的提高以及對廣告支援內容的日益偏好。消費者正在從傳統電視轉向線上平台，推動對個人化和定向廣告的需求。

市場概況
預測期 2026-2030
2024 年市場規模 488.4 億美元
2030 年市場規模 716.2 億美元
2025-2030 年複合年成長率 6.65％
成長最快的領域 媒體與娛樂
最大的市場 北美洲

主要市場促進因素

增加數位內容消費

主要市場挑戰

廣告疲勞與消費者抵制

主要市場趨勢

混合貨幣化模式的成長

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球廣告視訊點播市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（前貼片廣告、中貼片廣告、後貼片廣告）
    • 按內容（媒體與娛樂、教育、其他（體育等））
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球廣告視訊點播市場地圖和機會評估
    • 按類型
    • 按內容
    • 按區域

第6章：北美廣告視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太地區廣告視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲廣告視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美廣告視訊點播市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲廣告隨選視訊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球廣告視訊隨選市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • Amazon.com, Inc.
    • Alphabet Inc.
    • The Walt Disney Company
    • Hulu LLC
    • Paramount Globa
    • Netflix, Inc.
    • Tubi, Inc.
    • Muvi LLC
    • Vimeo.com, Inc.
    • Roku, Inc.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按類型分類的目標
  • 按區域分類的目標

第16章調查會社について,免責事項

簡介目錄
Product Code: 15407

Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period. The Global Advertising Video on Demand (AVOD) market is experiencing significant growth, fueled by the rising adoption of digital streaming services, increasing internet penetration, and the growing preference for ad-supported content. Consumers are shifting from traditional TV to online platforms, driving demand for personalized and targeted advertisements.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 48.84 Billion
Market Size 2030USD 71.62 Billion
CAGR 2025-20306.65%
Fastest Growing SegmentMedia & Entertainment
Largest MarketNorth America

Key Market Drivers

Increasing Digital Content Consumption

One of the primary drivers of the AVOD market is the significant rise in digital content consumption. The shift from traditional television to on-demand digital platforms has accelerated, driven by changing consumer preferences, advancements in technology, and the proliferation of smart devices. Consumers increasingly prefer flexible, on-demand access to content, making AVOD platforms a popular choice as they provide free streaming options supported by advertisements. A study reveals that the average U.S. consumer holds 8.2 subscriptions, with 53% managing them across multiple platforms, creating a complex and time-consuming process. This challenge has fueled strong demand for subscription management solutions, with 73% of consumers expressing interest in apps that simplify the process. Interest is particularly high among younger consumers aged 18-44 (80%), compared to 54% of individuals aged 65 and older, highlighting a significant market opportunity for streamlined subscription management services.

Additionally, the surge in mobile video consumption plays a crucial role in AVOD growth. With smartphones and tablets becoming primary content consumption devices, platforms like YouTube, Tubi, and Pluto TV have gained immense traction. The rise of social media-based video content, short-form videos, and live streaming further boosts AVOD adoption. As a result, advertisers are leveraging AVOD platforms to reach a diverse and engaged audience.

Key Market Challenges

Ad Fatigue and Consumer Resistance

One of the biggest challenges in the Global Advertising Video on Demand (AVOD) Market is ad fatigue, where users become overwhelmed or frustrated by the frequency and repetitiveness of advertisements. Unlike traditional television, where commercial breaks are expected, AVOD viewers often seek a more seamless, on-demand experience. Excessive ad interruptions can lead to dissatisfaction, reducing engagement and increasing the likelihood of users abandoning a platform in favor of alternatives such as Subscription Video on Demand (SVOD) services.

Moreover, consumers today have greater control over their content consumption and often use ad-blocking tools or opt for premium versions of streaming services to avoid advertisements altogether. Advertisers and AVOD platforms must strike a delicate balance between monetization and user experience. Overloading content with ads can deter viewers, while too few ads may impact revenue potential. The challenge lies in ensuring a non-intrusive ad experience by incorporating AI-driven, personalized ads and optimizing ad placement strategies to maintain viewer retention and engagement.

Key Market Trends

Growth of Hybrid Monetization Models

One of the most notable trends in the Global Advertising Video on Demand (AVOD) Market is the rise of hybrid monetization models that combine ad-supported and subscription-based services. As competition in the streaming industry intensifies, many platforms are shifting away from purely ad-supported or subscription-only models to offer consumers more flexibility.

Streaming giants like Netflix, Disney+, and HBO Max have introduced ad-supported tiers, allowing users to access premium content at a lower price while still generating revenue through advertisements. This trend benefits both consumers and advertisers-viewers gain access to content at reduced costs, while advertisers reach a broader audience. Additionally, platforms like Hulu and Peacock have successfully implemented tiered pricing structures, giving users the choice between an ad-supported or ad-free experience.

Key Market Players

  • Amazon.com, Inc.
  • Alphabet Inc.
  • The Walt Disney Company
  • Hulu LLC
  • Paramount Globa
  • Netflix, Inc.
  • Tubi, Inc.
  • Muvi LLC
  • Vimeo.com, Inc.
  • Roku, Inc.

Report Scope:

In this report, the Global Advertising Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Advertising Video on Demand Market, By Type:

  • Pre-Roll Advertisement
  • Mid-Roll Advertisement
  • Post-Roll Advertisement

Advertising Video on Demand Market, By Content:

  • Media & Entertainment
  • Education
  • Others

Advertising Video on Demand Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Advertising Video on Demand Market.

Available Customizations:

Global Advertising Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Frequency of Advertisement

5. Global Advertising Video on Demand Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement)
    • 5.2.2. By Content Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.)),)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Advertising Video on Demand Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Content Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Advertising Video on Demand Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Content Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Advertising Video on Demand Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type Market Share Analysis
        • 6.3.1.2.2. By Content Market Share Analysis
    • 6.3.2. Canada Advertising Video on Demand Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type Market Share Analysis
        • 6.3.2.2.2. By Content Market Share Analysis
    • 6.3.3. Mexico Advertising Video on Demand Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type Market Share Analysis
        • 6.3.3.2.2. By Content Market Share Analysis

7. Asia Pacific Advertising Video on Demand Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Content Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Advertising Video on Demand Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type Market Share Analysis
        • 7.3.1.2.2. By Content Market Share Analysis
    • 7.3.2. Japan Advertising Video on Demand Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type Market Share Analysis
        • 7.3.2.2.2. By Content Market Share Analysis
    • 7.3.3. India Advertising Video on Demand Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type Market Share Analysis
        • 7.3.3.2.2. By Content Market Share Analysis
    • 7.3.4. Australia Advertising Video on Demand Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type Market Share Analysis
        • 7.3.4.2.2. By Content Market Share Analysis
    • 7.3.5. South Korea Advertising Video on Demand Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type Market Share Analysis
        • 7.3.5.2.2. By Content Market Share Analysis
    • 7.3.6. Indonesia Advertising Video on Demand Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Type Market Share Analysis
        • 7.3.6.2.2. By Content Market Share Analysis

8. Europe Advertising Video on Demand Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Content Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Advertising Video on Demand Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type Market Share Analysis
        • 8.3.1.2.2. By Content Market Share Analysis
    • 8.3.2. United Kingdom Advertising Video on Demand Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type Market Share Analysis
        • 8.3.2.2.2. By Content Market Share Analysis
    • 8.3.3. Italy Advertising Video on Demand Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type Market Share Analysis
        • 8.3.3.2.2. By Content Market Share Analysis
    • 8.3.4. Germany Advertising Video on Demand Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type Market Share Analysis
        • 8.3.4.2.2. By Content Market Share Analysis
    • 8.3.5. Spain Advertising Video on Demand Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type Market Share Analysis
        • 8.3.5.2.2. By Content Market Share Analysis

9. South America Advertising Video on Demand Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Content Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Advertising Video on Demand Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type Market Share Analysis
        • 9.3.1.2.2. By Content Market Share Analysis
    • 9.3.2. Colombia Advertising Video on Demand Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type Market Share Analysis
        • 9.3.2.2.2. By Content Market Share Analysis
    • 9.3.3. Brazil Advertising Video on Demand Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type Market Share Analysis
        • 9.3.3.2.2. By Content Market Share Analysis

10. Middle East & Africa Advertising Video on Demand Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Content Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Advertising Video on Demand Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type Market Share Analysis
        • 10.3.1.2.2. By Content Market Share Analysis
    • 10.3.2. Saudi Arabia Advertising Video on Demand Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type Market Share Analysis
        • 10.3.2.2.2. By Content Market Share Analysis
    • 10.3.3. UAE Advertising Video on Demand Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type Market Share Analysis
        • 10.3.3.2.2. By Content Market Share Analysis
    • 10.3.4. Turkey Advertising Video on Demand Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type Market Share Analysis
        • 10.3.4.2.2. By Content Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Advertising Video on Demand Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Alphabet Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. The Walt Disney Company
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Hulu LLC
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Paramount Globa
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Netflix, Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Tubi, Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Muvi LLC
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Vimeo.com, Inc.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Roku, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Type
  • 15.3. Target By Region

16. About Us & Disclaimer