市場調查報告書
商品編碼
1423142
按類型(家用電器、服裝、鞋類及配件、書籍、化妝品、雜貨等)、交易(企業對消費者、企業對企業、消費者對消費者等)的電子商務市場報告,以及地區 2024-2032E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2024-2032 |
2023年全球電子商務市場規模達到21.1兆美元。展望未來, IMARC Group預計到2032年市場規模將達到183.8兆美元,2024-2032年複合年成長率(CAGR)為27.16%。眾多電子商務和線上零售平台的廣泛採用、跨境貿易機會的顯著擴大以及安全數位支付系統的發展是促進市場成長的一些主要因素。
電子商務是透過網路購買和提供大量產品和服務的行為,是現代商業營運不可或缺的一部分,改變了產品的行銷、購買和交付方式。它包括許多活動,包括線上零售商店、數位市場和企業對企業交易。客戶可以在舒適的家中或在旅途中使用智慧型手機和電腦瀏覽產品、進行購買並完成交易。此外,它還具有許多優勢,例如便利性、廣泛的產品選擇以及在購買前比較價格和閱讀評論的能力。
該市場主要受到網路普及率不斷上升的推動。此外,智慧型手機和網路的採用使消費者適合線上購物,從而影響市場成長。此外,行動應用程式和方便用戶使用的網站使購物體驗變得無縫且易於訪問,使客戶能夠瀏覽、比較價格並輕鬆購買,從而成為另一個主要的成長因素。除此之外,最近爆發的冠狀病毒病(COVID-19)大流行加速了向網上購物的轉變,從而加速了銷售需求。同時,封鎖和社交距離措施迫使許多消費者轉向電子商務來滿足購物需求,從而推動了市場成長。此外,電子商務使企業能夠在不需要實體店面的情況下進入國際市場,使其成為擴大客戶群的有吸引力的選擇,從而創造積極的市場前景。
眾多電子商務和線上零售平台的廣泛採用
網路普及率的不斷提高推動了市場的發展。此外,網路連線的便利性導致電子商務平台和線上零售平台的使用不斷增加,從而促進了市場的成長。此外,方便用戶使用的網站和行動應用程式的開發使企業更容易建立線上形象,從而成為另一個主要的成長誘導因素。此外,安全支付閘道器和先進加密技術的整合正在增強消費者對線上交易的信任。因此,客戶現在可以在舒適的家中輕鬆獲得各種產品和服務。除此之外,由於線上購物平台的便利性、足不出戶就能瀏覽、比較價格、閱讀評論和購物的能力,消費者對線上購物平台的偏好正在改變,這正在加速銷售需求。
跨境貿易機會大幅擴大
近年來跨境貿易機會不斷增加,推動了市場的發展。此外,高速網路連線的便利性以及智慧型手機和數位支付解決方案的廣泛採用,使全球消費者更容易從國際電子商務平台購物,從而促進了市場成長。此外,供應鏈的全球化使企業更容易從世界不同地區採購產品和零件,從而能夠以具有競爭力的價格向消費者提供各種產品,這是另一個主要的成長誘導因素。除此之外,第三方物流供應商的崛起正在簡化運輸和交付流程,使跨境訂單的履行速度更快、更具成本效益,從而推動市場成長。此外,COVID-19大流行加速了向線上購物的轉變,導致對電子商務服務的需求不斷上升,從而創造了積極的市場前景。
安全數位支付系統的開發
該市場是由先進加密技術、多因素身份驗證和嚴格安全協議的實施所推動的。因此,消費者現在更有信心在網上分享他們的付款詳細資訊,這正在改善電子商務銷售。此外,安全數位支付系統提供的便利性正在改變交易的進行方式,從而成為另一個主要的成長誘導因素。除此之外,數位支付解決方案使客戶只需點擊幾下即可在世界任何地方進行購買,提供了便利,擴大了電子商務業務的範圍。此外,安全的數位支付系統正在為行動商務(m-commerce)的成長鋪平道路,智慧型手機的廣泛採用使消費者能夠使用行動應用程式、數位錢包和非接觸式技術進行支付,從而推動市場成長。
The global e-commerce market size reached US$ 21.1 Trillion in 2023. Looking forward, IMARC Group expects the market to reach US$ 183.8 Trillion by 2032, exhibiting a growth rate (CAGR) of 27.16% during 2024-2032. The widespread adoption of numerous e-commerce and online retail platforms, the significant expansion in cross-border trade opportunities, and the development of secure digital payment systems are some of the major factors contributing to the market growth.
E-commerce, or electronic commerce, is the buying and offering sale of numerous products and services over the Internet, which is an integral part of modern business operations, transforming how products are marketed, purchased, and delivered. It includes numerous activities, including online retail stores, digital marketplaces, and business-to-business transactions. Customers can browse products, make purchases, and complete transactions from the comfort of their homes or on-the-go using smartphones and computers. Additionally, it offers numerous advantages, such as convenience, a vast product selection, and the ability to compare prices and read reviews before purchasing.
The market is primarily driven by the rising internet penetration. Additionally, the adoption of smartphones and the Internet made it suitable for consumers to shop online, thus influencing the market growth. Moreover, mobile applications and user-friendly websites made the shopping experience seamless and accessible, allowing customers to browse, compare prices, and easily make purchases, thus representing another major growth-inducing factor. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic accelerated the shift toward online shopping, accelerating the sales demand. Along with this, lockdowns and social distancing measures forced many consumers to turn to e-commerce for their shopping needs, propelling market growth. Furthermore, e-commerce enables businesses to tap into international markets without the requirement of physical storefronts, making it an attractive option for expanding their customer base, thus creating a positive market outlook.
The widespread adoption of numerous e-commerce and online retail platforms
The market is driven by the increasing internet penetration. In addition, the easy availability of internet connection led to the increasing use of e-commerce platforms and online retail platforms, thus augmenting the market growth. Moreover, the development of user-friendly websites and mobile applications made it easier for businesses to establish an online presence, thus representing another major growth-inducing factor. Additionally, the integration of secure payment gateways and advanced encryption technologies is enhancing consumer trust in online transactions. As a result, customers now have access to various products and services at their fingertips, from the comfort of their homes. Besides this, changing consumer preferences toward online shopping platforms due to convenience, the ability to browse, compare prices, read reviews, and make purchases without leaving home is accelerating the sales demand.
The significant expansion in cross-border trade opportunities
The market is driven by the rising cross-border trade opportunities in recent years. In addition, the easy availability of high-speed internet connections, and the widespread adoption of smartphones and digital payment solutions, made it easier for consumers globally to shop from international e-commerce platforms, thus augmenting the market growth. Moreover, the globalization of supply chains has made it more feasible for businesses to source products and components from different parts of the world which allow them to offer various products to consumers, often at competitive prices, representing another major growth-inducing factor. Besides this, the rise of third-party logistics providers is streamlining the shipping and delivery process, making it faster and more cost-effective to fulfill cross-border orders, thus propelling market growth. Furthermore, the COVID-19 pandemic accelerated the shift toward online shopping, leading to the escalating demand for e-commerce services, thus creating a positive market outlook.
The development of secure digital payment systems
The market is driven by the implementation of advanced encryption technologies, multi-factor authentication, and stringent security protocols. As a result, consumers now feel more confident in sharing their payment details online, which is improving e-commerce sales. Moreover, the convenience offered by secure digital payment systems is transforming the way transactions are conducted, thus representing another major growth-inducing factor. Besides this, digital payment solutions enable customers to make purchases from anywhere in the world with just a few clicks, offering convenience which is expanding the reach of e-commerce businesses. Furthermore, secure digital payment systems are paving the way for the growth of mobile commerce (m-commerce), and the widespread adoption of smartphones allows consumers the power to make payments using mobile apps, digital wallets, and contactless technology, thus propelling market growth.
IMARC Group provides an analysis of the key trends in each segment of the global e-commerce market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and transaction.
Home Appliances
Apparel, Footwear and Accessories
Books
Cosmetics
Groceries
Others
Home appliances hold the largest share of the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. According to the report, home appliances accounted for the largest market share.
The home appliances market is driven by the shift toward online shopping offering convenience. It allows shoppers to browse, compare, and purchase home appliances from the comfort of their homes, eliminating the need for physical visits to retail stores. In addition, the easy availability of mobile apps and user-friendly websites ensures that consumers can make informed choices effortlessly, thus augmenting the market growth.
Moreover, the growing reliance on technology in the daily lives of individuals significantly contributes to market growth. Along with this, modern households depend on a several appliances, from smart refrigerators to advanced washing machines and smart speakers, thus propelling the market growth. As a result, consumers are actively seeking out these products online, where they can find several options and competitive prices, helping them make informed choices.
Furthermore, the COVID-19 pandemic encouraged individuals to spend time at home, escalating the demand for home appliances to improve the quality of life indoors, thus creating a positive market outlook.
Business-to-Consumer
Business-to-Business
Consumer-to-Consumer
Others
Business-to-business presently accounts for the largest market share
A detailed breakup and analysis of the market based on the transaction has also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others. According to the report, business-to-business accounted for the largest market share.
B2B e-commerce refers to commercial transactions between businesses, involving the exchange of goods, services, or information through digital platforms which is gaining popularity for several compelling reasons. B2B transactions are often characterized by bulk orders and standardized products, streamlining the buying process and reducing operational costs for businesses.
Moreover, B2B e-commerce offers an unparalleled level of convenience, and allows companies to access a global marketplace without geographical limitations, facilitating wider reach and the potential for increased sales, thus representing another major growth-inducing factor. It offers convenience, easy search, comparison, and procurement of products and services, all at the click of a button.
Furthermore, B2B e-commerce fosters transparency and data-driven decision-making, which enables companies to gather comprehensive data on their purchasing patterns and supplier performance, allowing them to make informed choices and optimize their supply chains which enhances business relationships and promotes long-term partnerships within the industry, thus propelling the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the growing middle-class population. In addition, rapid urbanization, and rising disposable income is augmenting the market growth. As more individuals in the region migrate to urban areas and experience an increase in disposable income, the demand for online shopping is influencing market growth. It is capitalizing on this trend, offering various products and services tailored to the preferences of the local consumer base.
Along with this, several advancements in mobile technology, the widespread adoption of smartphones, and the easy availability of affordable mobile data plans have made it convenient for consumers to shop online, even in remote areas, thus propelling market growth. Furthermore, Companies like Alibaba, JD.com, and Amazon are investing heavily in the region, spurring innovation and creating a dynamic marketplace for consumers, thus creating a positive market outlook.
Nowadays, key players are continuously implementing strategic initiatives to strengthen their positions and remain at the forefront of the industry. They are expanding their product portfolios beyond traditional e-commerce and entering into sectors such as cloud computing, streaming services, and healthcare, diversifying their revenue streams and reducing dependency on a single market segment. Moreover, companies are building efficient and robust logistics, and fulfillment networks including investments in warehouses, delivery infrastructure, and last-mile delivery solutions. For instance, Amazon's Prime program, with its fast and reliable delivery options, is a prime example of this strategy. Besides this, companies are investing in advanced technology, including artificial intelligence (AI), machine learning, and data analytics which are employed to enhance customer experiences, optimize supply chain management, and personalize product recommendations, that drive sales and customer loyalty.
Alibaba Group Holding Limited
Amazon.com Inc.
Apple Inc.
B2W Companhia Digital (Lojas Americanas S/A)
Ebay Inc.
Groupon Inc.
Rakuten Group, Inc.
Walmart Inc.
Zalando SE
In September 2021, Amazon.com Inc., announced its successful cooperation with Tegut to include a new delivery area and is now providing prime members in the Kassel area the opportunity to order groceries and everyday items online from a local Tegut branch with approximately 10,000 available products from the Tegut range including chilled, fresh, and frozen goods, organic products, regional and sustainable food and beverages, pet food, and drugstore items.
In 2023, Alibaba Group Holding Limited (AliExpress) aims to build the future infrastructure of commerce, empowering its customers with the fundamental infrastructure for commerce and new technology. In line with this, the company announced in March that it will split into six independent business units, each with its own CEO and board of directors, to enhance its operations.