電子商務市場規模、佔有率、成長分析（按類型、應用程式和地區） - 產業預測，2024-2031

2022年全球電子商務市場規模將達到24兆美元，從2023年的266億美元成長到2031年的621億美元，複合年成長率預計將成長11%。

電子商務產業正在將傳統的實體企業轉變為具有全球影響力的動態品牌，凸顯了建立線上形象的重要性。智慧型手機和網路連線的普及、社群媒體在推動電子商務平台方面的影響力不斷增強以及各種付款選項的引入，推動了這一變化。透過將業務轉移到線上，您可以顯著減少與實體基礎設施相關的資本支出，使其成為有吸引力的成長途徑。電子商務平台透過提供多種產品選擇的無縫購物之旅來增強消費者體驗。印度製造和印度Start-Ups等措施正在促進企業發展，特別是在印度、南非和俄羅斯等新興市場。隨著這些小型企業利用線上市場實現成長，電子商務的擴張可能會加速。此外，消費者可支配收入的增加也推動了電子商務市場的成長。在美國，電子商務市場預計將在下一個預測期內保持強勁的複合年成長率，反映出對該行業永續性和成長潛力的整體樂觀態度。因此，鼓勵企業採用數位轉型，以利用這些新機會並迎合不斷成長的線上消費者群體。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 技術進步
• 監管環境
• 案例研究

電子商務市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 企業對企業交易 (B2B)
• 企業對消費者 (B2C)
• 消費者對消費者（C2C）

電子商務市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 車
• 美容/個人護理
• 書籍/文具
• 消費性電子產品
• 家電
• 時尚產品
• 雜貨
• 圖書
• 服裝/鞋類
• 衛生保健
• 其他

電子商務市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Amazon（USA）
• Alibaba Group（China）
• JD.com（China）
• Pinduoduo（China）
• Shopify（Canada）
• eBay（USA）
• MercadoLibre（Latin America）
• Rakuten（Japan）
• Flipkart（India）
• Sea Limited（Shopee）（Singapore）
• Coupang（South Korea）
• Zalando（Germany）
• Wayfair（USA）
• Carrefour（France）
• Ocado（UK）
• BigCommerce（USA）
• SHEIN（China）
• Costco（USA）

結論和建議

Global E-Commerce Market size was valued at USD 24.0 trillion in 2022 and is poised to grow from USD 26.6 billion in 2023 to USD 62.1 billion by 2031, growing at a CAGR of 11% during the forecast period (2024-2031).

The e-commerce sector is transforming traditional brick-and-mortar businesses into dynamic brands with a global reach, underscoring the importance of establishing an online presence. This shift is fueled by the widespread adoption of smartphones and internet connectivity, the rising influence of social media in promoting e-commerce platforms, and the introduction of diverse payment options. As businesses shift to online operations, they can significantly reduce capital expenditures associated with physical infrastructure, making it an attractive avenue for growth. E-commerce platforms enhance consumer experiences by offering a seamless shopping journey with extensive product selections. The predicted surge in demand is also driven by the increasing number of small and medium-sized enterprises (SMEs), particularly in emerging markets like India, South Africa, and Russia, where initiatives like Make in India and Start-up India are fostering entrepreneurial growth. This trend is expected to accelerate the momentum of e-commerce expansion as these SMEs leverage online marketplaces to thrive. Additionally, the rising disposable incomes among consumers further contribute to the anticipated growth trajectory of the e-commerce market. In the United States, the e-commerce market is projected to maintain a robust compound annual growth rate (CAGR) over the next forecast period, reflecting the overall optimism about the sector's sustainability and growth potential. As such, businesses are encouraged to embrace digital transformation to capitalize on these emerging opportunities and cater to the expanding online consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Market Segmental Analysis

Global E-Commerce Market is segmented by Type, Application and region. Based on Type, the market is segmented into Business-to-Business, Business-to-Consumer, Consumer-to-Consumer. Based on application, the market is segmented into Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Fashion Products, Groceries, Books, Clothing & Footwear, Healthcare, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global E-Commerce Market

The rapid expansion of the global e-commerce market is largely driven by the widespread availability of the Internet, especially in developing regions. As more individuals gain access to online services, particularly e-commerce, the market continues to flourish. Factors such as increased smartphone usage, government initiatives aimed at digitizing various sectors, and affordable network services are encouraging consumer participation in online shopping. According to Internetworldstats.com, around 5.05 billion people now utilize the Internet. This growing accessibility, coupled with heightened awareness and rising disposable incomes in emerging markets, propels the e-commerce sector's development, paving the way for innovative growth opportunities.

Restraints in the Global E-Commerce Market

The global E-Commerce market faces several restraints that hinder its growth. Arising from concerns about online fraud and cybercrime, consumer distrust is a significant barrier that impacts purchasing behavior. Furthermore, strict local laws and regulations surrounding international E-Commerce transactions complicate cross-border trade, creating additional challenges for businesses. Additionally, the absence of tactile experiences in online shopping-where consumers cannot physically interact with products-also limits market expansion. These factors collectively contribute to a cautious attitude among potential buyers, impeding the overall progress of the E-Commerce landscape on a global scale.

Market Trends of the Global E-Commerce Market

The global e-commerce market is witnessing a significant shift towards image shopping, a trend that allows consumers to purchase products by simply pointing their cameras at them. This seamless integration of visual recognition technology into retail has gained momentum, exemplified by the emergence of specialized apps like CamFinder, enhancing the shopping experience by bridging the gap between offline and online commerce. With a growing number of retailers adopting this innovative approach, we can expect an increase in affiliate product sales through photo shopping, further driving engagement and conversions in the digital marketplace, thus reshaping consumer purchasing behavior in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global E-Commerce Market Size by Type & CAGR (2024-2031)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Automotive
• Beauty & Personal Care
• Books & Stationery
• Consumer Electronics
• Home Appliances
• Fashion Products
• Groceries
• Books
• Clothing & Footwear
• Healthcare
• Others

Global E-Commerce Market Size & CAGR (2024-2031)

• North America, (Type, Application)
  • US
  • Canada
• Europe, (Type, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinduoduo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MercadoLibre (Latin America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sea Limited (Shopee) (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coupang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHEIN (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation