電子商務軟體市場規模、佔有率和成長分析（按部署、應用和地區）- 產業預測 2025-2032

全球電子商務軟體市場預計到 2023 年將達到 61 億美元，從 2024 年的 70.3 億美元成長到 2032 年的 219.7 億美元，預測期內（2025-2032 年）的複合年成長率為 15.3%。

全球電子商務軟體市場是一個快速發展的行業，它從根本上改變了資訊在線上共用和呈現的方式。在便利性和多樣化產品選擇的推動下，越來越多的消費者選擇網路購物，這使得企業必須投資強大的電子商務解決方案來提升客戶體驗和業務效率。隨著智慧型手機和高速網路的廣泛普及，行動商務的興起進一步加速了這一成長。汽車和電子等關鍵行業正在利用電子商務軟體來改善庫存管理和物流。此外，線上零售商和交易市場的激增，以及採用數位解決方案的小型企業和新興企業，標誌著向電子商務的重大轉變，預示著未來幾年美國市場將呈現永續的成長軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

電子商務軟體市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

電子商務軟體市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 服裝與時尚
• 飲食
• 車
• 家電
• 衛生保健
• BFSI 和技術
• 其他

電子商務軟體市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Commercetools（Germany）
• BigCommerce（United States）
• PrestaShop（France）
• Shopware（Germany）
• Vendasta（Canada）
• Rokt（United States）
• Shopify（Canada）
• Magento（United States）
• Salesforce Commerce Cloud（United States）
• SAP Commerce Cloud（Germany）
• Oracle Commerce Cloud（United States）
• Episerver（Sweden）
• WooCommerce（United States）
• Squarespace（United States）
• Wix eCommerce（Israel）
• Volusion（United States）
• Big Cartel（United States）
• ShopSite（United States）

結論和建議

Global E-commerce Software Market size was valued at USD 6.1 billion in 2023 and is poised to grow from USD 7.03 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

The Global E-commerce Software Market is a rapidly expanding sector that is fundamentally reshaping how information is shared and presented online. Increasing consumer adoption of online shopping, driven by convenience and diverse product options, has became a cornerstone for businesses investing in robust e-commerce solutions to enhance customer experiences and operational efficiency. The rise of mobile commerce, fueled by the proliferation of smartphones and high-speed internet, has further catalyzed this growth. Key sectors such as automotive and electronics have leveraged e-commerce software to improve inventory management and logistics. Additionally, the surge in online retailers and marketplaces, along with small and startup businesses embracing digital solutions, signifies a major shift towards e-commerce, promising a sustainable growth trajectory for the US market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Software Market Segments Analysis

Global E-commerce Software Market is segmented by Deployment, Application and region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Apparel & fashion, Food & beverage, Automotive, Home & electronics, Healthcare, BFSI & technology and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Software Market

The Global E-Commerce Software market is primarily driven by the growing accessibility of the internet and the widespread ownership of smartphones, which together enhance the potential customer base for online shopping. As more individuals gain online access, the allure of convenient shopping experiences-allowing purchases to be made anytime and from any location-becomes more appealing. This shift in consumer behavior is reflected in the increasing popularity of e-commerce platforms and mobile shopping applications, leading to a surge in market demand. Consequently, businesses are adapting to this trend, further propelling the growth of the e-commerce software sector.

Restraints in the Global E-Commerce Software Market

The Global E-Commerce Software market faces significant restraints due to the rising volume of online transactions and the corresponding exchange of sensitive personal and financial information. As both consumers and businesses become increasingly wary of potential cybersecurity threats and data breaches, trust has been severely undermined by notable security incidents in the past. These events have heightened concerns regarding the safety of online transactions, compelling businesses to grapple with the necessity of assuring customers that their personal information remains secure and protected. Such apprehensions present a considerable obstacle for the e-commerce sector as it strives to foster confidence among its users.

Market Trends of the Global E-Commerce Software Market

The global e-commerce software market is experiencing significant growth, primarily driven by the surging demand for doorstep services. As consumers navigate increasingly hectic lifestyles, they are prioritizing convenience and efficiency, prompting e-commerce platforms to enhance their service offerings. This trend manifests in the expansion of product ranges-spanning groceries to electronics-that customers can easily access from home. The seamless integration of user-friendly interfaces and logistics solutions not only streamlines the shopping experience but also bolsters customer loyalty. Consequently, businesses are investing in advanced e-commerce software to meet evolving consumer expectations and capitalize on the burgeoning demand for online retail services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global E-commerce Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global E-commerce Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Apparel & fashion
• Food & beverage
• Automotive
• Home & electronics
• Healthcare
• BFSI & technology
• Others

Global E-commerce Software Market Size & CAGR (2025-2032)

• North America (Deployment, Application)
  • US
  • Canada
• Europe (Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrestaShop (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopware (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vendasta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rokt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magento (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Commerce Cloud (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WooCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wix eCommerce (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Cartel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShopSite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations