電子商務市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品、按型號、按地區、按競爭細分 2020-2030F

2024 年全球電子商務市場價值為 25.4 兆美元，預計到 2030 年將達到 73.52 兆美元，並在預測期內實現強勁成長，到 2030 年的複合年成長率為 19.2%。全球電子商務市場在技術進步、網際網路廣泛和消費者行為轉變的推動下實現了顯著成長。近年來，由於其為全球消費者提供的便利性和可訪問性，市場呈指數級成長。推動這項成長的關鍵因素包括智慧型手機和數位支付方式的普及，簡化了網路購物體驗。此外，由於封鎖和社交距離措施促使更多消費者在線上購買必需品和非必需品，COVID-19 疫情進一步加速了電子商務的普及。各行業的企業擴大將電子商務作為其銷售策略的重要組成部分，認知到電子商務可以接觸更廣泛的受眾並降低與傳統零售相關的營運成本。電子商務格局持續快速發展，人工智慧個人化、擴增實境購物體驗和更快的配送方式等創新塑造著線上零售的未來。展望未來，全球電子商務市場預計將繼續成長，為企業創新和適應不斷變化的消費者偏好和技術進步提供了豐厚的機會。

主要市場促進因素

網路普及率和接取率

主要市場挑戰

物流和供應鏈複雜性

主要市場趨勢

全通路零售的興起

目錄

第 1 章：產品概述

第 2 章：研究方法

第 3 章：執行摘要

第4章：COVID-19 對全球電子商務市場的影響

第 5 章：顧客之聲

第6章：全球電子商務市場概況

第7章：全球電子商務市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按產品（汽車、美容及個人護理、書籍及文具、消費性電子產品、家用電器、服裝及鞋類、醫療保健、其他）
  • 依模型類型（企業對企業、企業對消費者、消費者對消費者）
  • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
• 按公司分類（2024）
• 市場地圖

第 8 章：北美電子商務市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 加拿大
  • 墨西哥

第9章：歐洲電子商務市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 英國
  • 義大利
  • 西班牙
  • 比利時

第 10 章：南美洲電子商務市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 哥倫比亞
  • 阿根廷
  • 智利
  • 秘魯

第 11 章：中東和非洲電子商務市場展望

• 市場規模和預測
• 市場佔有率和預測
• 中東和非洲：國家分析
  • 阿拉伯聯合大公國
  • 南非
  • 土耳其
  • 以色列

第 12 章：亞太電子商務市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
  • 越南

第 13 章：市場動態

• 驅動程式
• 挑戰

第 14 章：市場趨勢與發展

第 15 章：公司簡介

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Shopify Inc.
• eBay Inc.
• Rakuten Group, Inc.
• Walmart Inc.
• Etsy, Inc.
• Zalando SE
• Wayfair LLC.
• Chewy, Inc

第 16 章：策略建議

第17章調查會社について,免責事項

Global E-commerce Market was valued at USD 25.4 Trillion in 2024 and is expected to reach at USD 73.52 Trillion in 2030 and project robust growth in the forecast period with a CAGR of 19.2% through 2030. The global e-commerce market has witnessed remarkable growth driven by advancements in technology, widespread internet access, and shifting consumer behaviors. As of recent years, the market has expanded exponentially, propelled by the convenience and accessibility it offers to consumers worldwide. Key factors contributing to this growth include the proliferation of smartphones and digital payment methods, which have simplified the online shopping experience. Moreover, the COVID-19 pandemic further accelerated e-commerce adoption as lockdowns and social distancing measures prompted more consumers to shop online for essentials and non-essentials alike. Businesses across various sectors have increasingly turned to e-commerce as a critical component of their sales strategy, recognizing the potential to reach a broader audience and reduce operational costs associated with traditional retail. The e-commerce landscape continues to evolve rapidly, with innovations such as AI-powered personalization, augmented reality shopping experiences, and faster delivery options shaping the future of online retail. Looking ahead, the global e-commerce market is poised for continued growth, presenting lucrative opportunities for businesses to innovate and adapt to changing consumer preferences and technological advancements.

Key Market Drivers

Internet Penetration and Access

Internet penetration rates have been a significant driver of the global e-commerce market's growth. As more regions around the world gain access to reliable internet connections, the potential consumer base for online shopping expands exponentially. Improved infrastructure, including the proliferation of mobile internet and broadband services, has democratized access to e-commerce platforms, particularly in emerging markets. Countries such as China, India, and Brazil have seen rapid increases in internet penetration rates, transforming millions of previously offline consumers into active online shoppers. Advancements in mobile technology have played a crucial role in driving e-commerce growth. Smartphones and tablets enable consumers to browse, compare prices, and make purchases conveniently from anywhere, further fueling the adoption of online shopping. Mobile-friendly websites and apps have become essential for e-commerce businesses to cater to the growing segment of mobile users.

Key Market Challenges

Logistics and Supply Chain Complexity

One of the primary challenges for the global e-commerce market is managing the complexities of logistics and supply chain operations. E-commerce businesses must ensure efficient inventory management, timely order fulfillment, and cost-effective shipping solutions to meet consumer expectations for fast and reliable delivery. However, achieving seamless logistics operations on a global scale presents several hurdles. Cross-border logistics involve navigating varying regulatory frameworks, customs procedures, and import/export restrictions, which can lead to delays and increased costs. Different tax regimes and compliance requirements further add to the administrative burden for e-commerce businesses operating across multiple jurisdictions.

Last-mile delivery remains a critical challenge, especially in densely populated urban areas and remote rural regions. E-commerce platforms and logistics providers must optimize delivery routes, leverage technology for real-time tracking, and collaborate with local courier services to ensure prompt and efficient delivery to customers. The COVID-19 pandemic exacerbated existing logistics challenges by disrupting global supply chains, causing shipping delays, and increasing transportation costs. E-commerce businesses faced unprecedented demand surges coupled with logistical constraints, highlighting the need for resilience and flexibility in supply chain management.

Key Market Trends

Rise of Omnichannel Retailing

Omnichannel retailing has transformed how consumers interact with brands, integrating online and offline channels to provide seamless shopping experiences. This trend acknowledges that customers expect consistent, personalized interactions across all touchpoints, whether they shop online via desktop, mobile app, or in physical stores. E-commerce businesses are increasingly adopting omnichannel strategies to meet these expectations, leveraging data analytics to understand customer behavior and preferences across channels. By synchronizing inventory management systems and offering options like click-and-collect or ship-from-store, businesses enhance convenience and flexibility for consumers. Omnichannel approaches also improve customer loyalty through cohesive branding and personalized marketing campaigns that resonate across different platforms. The COVID-19 pandemic further accelerated the adoption of omnichannel strategies as businesses sought to adapt to changing consumer behaviors and ensure operational resilience in the face of disruptions.

Looking ahead, omnichannel retailing is expected to continue evolving with advancements in technology such as AI-driven analytics for predictive inventory management and enhanced personalization. Successful e-commerce platforms will invest in seamless integration of online and offline experiences, optimizing logistics and supply chain operations to meet growing consumer demands for speed, convenience, and reliability in their shopping journeys. Further projections suggest that the B2C cross-border e-commerce market could attain a value of USD 7.9 trillion by 2030.

Key Market Players

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Shopify Inc.
• eBay Inc.
• Rakuten Group, Inc.
• Walmart Inc.
• Etsy, Inc.
• Zalando SE
• Wayfair LLC.
• Chewy, Inc.

Report Scope:

In this report, the Global E-commerce Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-commerce Market, By Product:

• Automotive
• Beauty & Personal Care
• Books & Stationery
• Consumer Electronics
• Home Appliances
• Clothing & Footwear
• Healthcare
• Others

E-commerce Market, By Model Type:

• Business-to-Business
• Business-to-Consumer
• Consumer-to-Consumer

E-commerce Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Belgium
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
  • Vietnam
• South America
  • Brazil
  • Argentina
  • Colombia
  • Chile
  • Peru
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-commerce Market.

Available Customizations:

Global E-commerce market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Assumptions and Limitations
• 2.5. Sources of Research
  • 2.5.1. Secondary Research
  • 2.5.2. Primary Research
• 2.6. Approach for the Market Study
  • 2.6.1. The Bottom-Up Approach
  • 2.6.2. The Top-Down Approach
• 2.7. Methodology Followed for Calculation of Market Size & Market Shares
• 2.8. Forecasting Methodology
  • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Impact of COVID-19 on Global E-commerce Market

5. Voice of Customer

6. Global E-commerce Market Overview

7. Global E-commerce Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Clothing & Footwear, Healthcare, Others)
  • 7.2.2. By Model Type (Business-to-Business, Business-to-Consumer, Consumer-to-Consumer)
  • 7.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 7.3. By Company (2024)
• 7.4. Market Map

8. North America E-commerce Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Model Type
  • 8.2.3. By Country
• 8.3. North America: Country Analysis
  • 8.3.1. United States E-commerce Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Model Type
  • 8.3.2. Canada E-commerce Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Model Type
  • 8.3.3. Mexico E-commerce Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Model Type

9. Europe E-commerce Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Model Type
  • 9.2.3. By Country
• 9.3. Europe: Country Analysis
  • 9.3.1. Germany E-commerce Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Model Type
  • 9.3.2. France E-commerce Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Model Type
  • 9.3.3. United Kingdom E-commerce Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Model Type
  • 9.3.4. Italy E-commerce Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product
      • 9.3.4.2.2. By Model Type
  • 9.3.5. Spain E-commerce Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product
      • 9.3.5.2.2. By Model Type
  • 9.3.6. Belgium E-commerce Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Product
      • 9.3.6.2.2. By Model Type

10. South America E-commerce Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Model Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-commerce Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Model Type
  • 10.3.2. Colombia E-commerce Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Model Type
  • 10.3.3. Argentina E-commerce Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Model Type
  • 10.3.4. Chile E-commerce Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product
      • 10.3.4.2.2. By Model Type
  • 10.3.5. Peru E-commerce Market Outlook
    • 10.3.5.1. Market Size & Forecast
      • 10.3.5.1.1. By Value
    • 10.3.5.2. Market Share & Forecast
      • 10.3.5.2.1. By Product
      • 10.3.5.2.2. By Model Type

11. Middle East & Africa E-commerce Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Product
  • 11.2.2. By Model Type
  • 11.2.3. By Country
• 11.3. Middle East & Africa: Country Analysis
  • 11.3.1. Saudi Arabia E-commerce Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Product
      • 11.3.1.2.2. By Model Type
  • 11.3.2. UAE E-commerce Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Product
      • 11.3.2.2.2. By Model Type
  • 11.3.3. South Africa E-commerce Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Product
      • 11.3.3.2.2. By Model Type
  • 11.3.4. Turkey E-commerce Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Product
      • 11.3.4.2.2. By Model Type
  • 11.3.5. Israel E-commerce Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Product
      • 11.3.5.2.2. By Model Type

12. Asia Pacific E-commerce Market Outlook

• 12.1. Market Size & Forecast
  • 12.1.1. By Value
• 12.2. Market Share & Forecast
  • 12.2.1. By Product
  • 12.2.2. By Model Type
  • 12.2.3. By Country
• 12.3. Asia-Pacific: Country Analysis
  • 12.3.1. China E-commerce Market Outlook
    • 12.3.1.1. Market Size & Forecast
      • 12.3.1.1.1. By Value
    • 12.3.1.2. Market Share & Forecast
      • 12.3.1.2.1. By Product
      • 12.3.1.2.2. By Model Type
  • 12.3.2. India E-commerce Market Outlook
    • 12.3.2.1. Market Size & Forecast
      • 12.3.2.1.1. By Value
    • 12.3.2.2. Market Share & Forecast
      • 12.3.2.2.1. By Product
      • 12.3.2.2.2. By Model Type
  • 12.3.3. Japan E-commerce Market Outlook
    • 12.3.3.1. Market Size & Forecast
      • 12.3.3.1.1. By Value
    • 12.3.3.2. Market Share & Forecast
      • 12.3.3.2.1. By Product
      • 12.3.3.2.2. By Model Type
  • 12.3.4. South Korea E-commerce Market Outlook
    • 12.3.4.1. Market Size & Forecast
      • 12.3.4.1.1. By Value
    • 12.3.4.2. Market Share & Forecast
      • 12.3.4.2.1. By Product
      • 12.3.4.2.2. By Model Type
  • 12.3.5. Australia E-commerce Market Outlook
    • 12.3.5.1. Market Size & Forecast
      • 12.3.5.1.1. By Value
    • 12.3.5.2. Market Share & Forecast
      • 12.3.5.2.1. By Product
      • 12.3.5.2.2. By Model Type
  • 12.3.6. Indonesia E-commerce Market Outlook
    • 12.3.6.1. Market Size & Forecast
      • 12.3.6.1.1. By Value
    • 12.3.6.2. Market Share & Forecast
      • 12.3.6.2.1. By Product
      • 12.3.6.2.2. By Model Type
  • 12.3.7. Vietnam E-commerce Market Outlook
    • 12.3.7.1. Market Size & Forecast
      • 12.3.7.1.1. By Value
    • 12.3.7.2. Market Share & Forecast
      • 12.3.7.2.1. By Product
      • 12.3.7.2.2. By Model Type

13. Market Dynamics

• 13.1. Drivers
• 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

• 15.1. Amazon.com Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Key Revenue and Financials
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel/Key Contact Person
  • 15.1.5. Key Product/Services Offered
• 15.2. Alibaba Group Holding Limited
  • 15.2.1. Business Overview
  • 15.2.2. Key Revenue and Financials
  • 15.2.3. Recent Developments
  • 15.2.4. Key Personnel/Key Contact Person
  • 15.2.5. Key Product/Services Offered
• 15.3. Shopify Inc.
  • 15.3.1. Business Overview
  • 15.3.2. Key Revenue and Financials
  • 15.3.3. Recent Developments
  • 15.3.4. Key Personnel/Key Contact Person
  • 15.3.5. Key Product/Services Offered
• 15.4. eBay Inc.
  • 15.4.1. Business Overview
  • 15.4.2. Key Revenue and Financials
  • 15.4.3. Recent Developments
  • 15.4.4. Key Personnel/Key Contact Person
  • 15.4.5. Key Product/Services Offered
• 15.5. Rakuten Group, Inc.
  • 15.5.1. Business Overview
  • 15.5.2. Key Revenue and Financials
  • 15.5.3. Recent Developments
  • 15.5.4. Key Personnel/Key Contact Person
  • 15.5.5. Key Product/Services Offered
• 15.6. Walmart Inc.
  • 15.6.1. Business Overview
  • 15.6.2. Key Revenue and Financials
  • 15.6.3. Recent Developments
  • 15.6.4. Key Personnel/Key Contact Person
  • 15.6.5. Key Product/Services Offered
• 15.7. Etsy, Inc.
  • 15.7.1. Business Overview
  • 15.7.2. Key Revenue and Financials
  • 15.7.3. Recent Developments
  • 15.7.4. Key Personnel/Key Contact Person
  • 15.7.5. Key Product/Services Offered
• 15.8. Zalando SE
  • 15.8.1. Business Overview
  • 15.8.2. Key Revenue and Financials
  • 15.8.3. Recent Developments
  • 15.8.4. Key Personnel/Key Contact Person
  • 15.8.5. Key Product/Services Offered
• 15.9. Wayfair LLC.
  • 15.9.1. Business Overview
  • 15.9.2. Key Revenue and Financials
  • 15.9.3. Recent Developments
  • 15.9.4. Key Personnel/Key Contact Person
  • 15.9.5. Key Product/Services Offered
• 15.10. Chewy, Inc
  • 15.10.1. Business Overview
  • 15.10.2. Key Revenue and Financials
  • 15.10.3. Recent Developments
  • 15.10.4. Key Personnel/Key Contact Person
  • 15.10.5. Key Product/Services Offered

16. Strategic Recommendations

17. About Us & Disclaimer