市場調查報告書
商品編碼
1423126
2024-2032 年條形音箱市場報告(按類型、安裝方法、連接性、應用程式和地區)Soundbar Market Report by Type, Installation Method, Connectivity, Application, and Region 2024-2032 |
2023 年,全球條形音箱市場規模達到 39 億美元。展望未來, IMARC Group預計到 2032 年,市場規模將達到 77 億美元,2024-2032 年複合年成長率 (CAGR) 為 7.7%。家庭中產品利用率的不斷提高、對無線音訊內容串流媒體的需求不斷成長、消費者的支出能力不斷成長以及廣泛的研發 (R&D) 活動是推動條形音箱市場的一些主要因素。
Soundbar 是一種緊湊且加長的音訊系統,可增強電視 (TV) 和家庭劇院系統的聲音體驗。它由多個揚聲器、擴大機、控制介面、音訊處理系統、電源和外殼組成。 Soundbar 廣泛應用於家庭、電玩應用、電影院、教育機構、博物館、美術館、咖啡館、飯店和餐廳。它是一款經濟高效、方便用戶使用且美觀的產品,可以連接到多個設備,並為音樂、電影和遊戲提供身臨其境的體驗。 Soundbar 還提供廣泛的連接選項,使用戶可以在智慧型手機、平板電腦和其他相容裝置上欣賞音訊/視訊內容。
對增強音訊體驗不斷成長的需求是有利於市場成長的主要因素之一。 Soundbar 配備高效能、優質的揚聲器和擴大機,可提供身臨其境的聲音體驗,而無需傳統家庭劇院系統的複雜性。同時,消費者越來越認知到條形音箱相對於電視和其他娛樂系統中內建揚聲器系統的各種優勢,這是另一個促進成長的因素。此外,由於其時尚的設計和美學吸引力,產品的採用率不斷上升,節省了空間,消除了對多個揚聲器系統的需求,並且可以輕鬆安裝在牆壁和其他地方,這為市場成長提供了動力。此外,由於串流媒體服務和 OTT 平台數量的增加,產品的廣泛使用也促進了市場的成長。其他因素,包括消費者支出能力的成長、製造商積極的促銷活動以及各種線上零售平台上產品可用性的增加,預計將推動市場成長。
家庭產品利用率不斷提高
由於其多功能性和增強音訊體驗的能力,條形音箱在家庭中得到了廣泛的應用。由於內建揚聲器缺乏提供沉浸式聲音的功率和清晰度,因此它們被廣泛用於提高電視的音訊品質。除此之外,它們還用於音樂播放,因為它們可以輕鬆地與智慧型手機和平板電腦連接,從而允許用戶直接透過條形音箱存取大量歌曲庫。此外,家庭遊戲設定中廣泛使用產品來增強音效、定位音訊和沈浸式環繞聲,使遊戲玩家能夠準確定位遊戲中的聲音並享受更具吸引力的遊戲體驗,這為市場成長提供了推動力。此外,越來越多的產品被用作家庭劇院系統的一部分,以提供劇院級音訊體驗和補充視覺效果,這也支持了市場的成長。
無線音訊內容流的需求不斷成長
Soundbar 因其具有藍牙和 Wi-Fi 等無線連接功能而被個人廣泛採用,使用戶能夠輕鬆欣賞電影和音樂,並提供自由移動的自由,無需連接電纜或對接設備的麻煩。除此之外,它還透過無線連接提供無與倫比的音訊質量,提高用戶舒適度並提供身臨其境的聲音體驗。此外,條形音箱的無線特性提供了靈活的放置選項,讓使用者可以將它們放置在牆壁、架子或電視機前。除此之外,智慧型手機、平板電腦和筆記型電腦的迅速普及,可以透過無線連接無縫連接到條形音箱,並允許用戶在各種設備上欣賞音訊內容,這對市場成長產生了積極影響。
廣泛的研究與發展 (R&D) 活動
最近開發的智慧條形音箱增強了音訊體驗並提供了附加功能,例如語音控制、智慧家庭整合、多房間音訊功能以及透過行動應用程式進行遠端訪問,對市場成長產生了積極影響。此外,自適應聲音技術的引入可以分析音訊訊號並即時最佳化聲音設置,為電影、音樂或對話提供最佳的音訊體驗,這也促進了市場的成長。此外,利用人工智慧(AI)來模擬環繞聲體驗、提高對話清晰度並抑制不必要的背景噪音也為市場成長提供了推動力。
The global soundbar market size reached US$ 3.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032. The increasing product utilization in households, growing demand for wireless streaming of audio contents, growing expenditure capacities of consumers and extensive research and development (R&D) activities are some of the major factors propelling the soundbar market.
Soundbar is a compact and elongated audio system that enhances the sound experience of televisions (TVs) and home theatre systems. It is comprised of multiple speakers, an amplifier, a control interface, an audio processing system, power supply, and enclosure. Soundbar is widely used in households, video gaming applications, movie theatres, educational institutions, museums, art galleries, cafes, hotels, and restaurants. It is a cost-effective, user-friendly, and aesthetically pleasing product that can be connected to multiple devices and provides an immersive experience for music, movies, and gaming. Soundbar also offers a wide range of connectivity options that allow users to enjoy audio/visual contents on smartphones, tablets, and other compatible devices.
The growing demand for enhanced audio experience is one of the primary factors favoring the market growth. Soundbar is equipped with highly effective and superior-quality speakers and amplifiers that provide an immersive sound experience without the complexity of traditional home theatre systems. Along with this, the increasing consumer awareness towards the various advantages of soundbars over built-in speaker systems in television (TVs) and other entertainment systems is acting as another growth-inducing factor. Furthermore, the rising product adoption due to its sleek design and aesthetic appeal, which saves space, eliminates the need for multiple speaker systems, and enables easy installation on walls and other places, is providing an impetus to the market growth. Moreover, the widespread product utilization due to the rising number of streaming services and over-the-top (OTT) platforms is contributing to the market growth. Other factors, including growing expenditure capacities of consumers, aggressive promotional activities by manufacturers, and increasing product availability across various online retail platforms, are anticipated to drive the market growth.
The increasing product utilization in households
Soundbars find numerous applications in households due to their versatility and ability to enhance the audio experience. They are widely used to enhance the audio quality of televisions (TVs) as the built-in speakers lack the power and clarity to deliver immersive sound. Apart from this, they are also used for music playbacks as they can be easily connected with smartphones and tablets, thus allowing users to access a vast library of songs directly through soundbars. Furthermore, the widespread product utilization in home gaming setups to enhance sound effects, positional audio, and immersive surround sound, which allow gamers to accurately locate in-game sounds and enjoy a more engaging gameplay experience, is providing a thrust to the market growth. Additionally, the growing product adoption as part of the home theatre systems to provide cinematic audio experience and complement visuals is supporting the market growth.
The growing demand for wireless streaming of audio content
Soundbar is widely adopted by individuals as it features wireless connectivity, such as Bluetooth and Wi-Fi, which enable users to enjoy movies and music conveniently and provides freedom to move around freely without the hassle of connecting cables or docking devices. Along with this, it offers uncompromising audio quality with wireless connections that enhances user comfort and provides an immersive sound experience. Moreover, the wireless nature of soundbars offers flexible placement options that allow users to place them on walls, shelves, or in front of televisions (TVs). Apart from this, the rapid proliferation of smartphones, tablets, and laptops that can be seamlessly connected to soundbars with wireless connectivity and allow users to enjoy audio content on a diverse range of devices is positively influencing the market growth.
Extensive research and development (R&D) activities
The recent development of smart soundbars that enhances the audio experience and offers additional functionalities, such as voice control, smart home integration, multi-room audio capability, and remote access through mobile applications, is positively influencing the market growth. Additionally, the introduction of adaptive sound technology that analyzes the audio signals and optimizes the sound settings in real-time to provide the best audio experience for movies, music, or dialogue is contributing to the market growth. Moreover, the utilization of artificial intelligence (AI) to simulate surround sound experience, improve dialogue clarity, and suppress unwanted background noises is providing a thrust to the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global soundbar market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, installation method, connectivity, and application.
Wall-Mounted
Table-top
Others
Table-top dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the type. This includes wall-mounted, table-top, and others. According to the report, table-top represented the largest market segment.
The table-top soundbar is a compact and space-efficient audio solution, which is designed to be placed on a table, television (TV) stand, or mounted on a wall. It is a cost-effective, user-friendly, and easy-to-install product that takes up minimal space compared to traditional multi-speaker setups. The table-top soundbar also offers improved audio performance and better sound dispersion and separation, which leads to increased clarity, enhanced dialogue intelligibility, and impactful bass response. Furthermore, it provides a sleek, minimalistic, and stylish design that complements modern TV aesthetics. Apart from this, table-top soundbars offer versatile connectivity options to accommodate various audio sources, such as TVs, gaming consoles, smartphones, or streaming devices.
Active Soundbars
Passive Soundbars
Others
Passive soundbars dominate the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the installation method. This includes active soundbars, passive soundbars, and others. According to the report, passive soundbars represented the largest market segment.
Passive soundbars are dominating the market as they are designed with multiple drivers that offer exceptional sound quality and performance. They deliver a more immersive and cinematic audio experience by allowing better control over the audio output, which results in clearer highs, detailed mid-range, and impactful bass. Apart from this, passive soundbars also provide a high level of customizability and expandability, as they are modular in nature and can be fine-tuned and upgraded to meet desired audio requirements. Furthermore, they can be easily integrated with the existing audio system, thus making them an ideal choice for consumers. Moreover, passive soundbars are also highly durable products that offer long service life and require low maintenance.
Wi-Fi
Bluetooth
Others
Bluetooth dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on connectivity. This includes Wi-Fi, Bluetooth, and others. According to the report, Bluetooth represented the largest market segment.
Bluetooth connectivity holds the majority share owing to its wireless and hassle-free audio streaming experience. Furthermore, it allows users to easily connect soundbars with their smartphones, tablets, or other Bluetooth-enabled devices without the need for cables or complicated setup procedures. Along with this, Bluetooth offers universal compatibility, which ensures that consumers can easily connect their devices to Bluetooth-enabled soundbars, regardless of the brand or operating system. Moreover, it is user-friendly and easy to set up, as it automatically recognizes the connected device for future use. Apart from this, Bluetooth connectivity is cost-effective and offers excellent signal transfer capabilities over an extended range.
Home Audio
Commercial
Others
Home audio dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the application. This includes home audio, commercial, and others. According to the report, home audio represented the largest market segment.
Soundbars are widely used in home audio applications, as they are compact and space-efficient audio solutions that provide clean and minimalistic aesthetics. Along with this, they offer an enhanced audio experience without the need for multiple speaker setups and complicated wiring, thus making them an attractive option for homeowners who value simplicity and space optimization. Moreover, soundbars are easy to install and come with user-friendly interfaces and straightforward connectivity options. Additionally, they provide a considerable improvement in dialogue clarity, bass response, and overall audio balance, which enhances the enjoyment of movies, TV shows, and video gaming. Apart from this, soundbars are highly accessible and can be purchased through online platforms or physical retail stores.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Others
North America exhibits a clear dominance in the market, accounting for the largest soundbar market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America represented the largest market segment.
North America represents the largest market for soundbars due to the rising disposable incomes. Furthermore, the presence of a strong home theatre culture in the region is facilitating product demand, as it aids in enhancing the audio component of home theaters, thus delivering better sound quality and surround sound effects. Moreover, the increasing product adoption owing to the growing consumer preference for minimalistic home aesthetics is supporting the market growth. Apart from this, the easy accessibility of soundbars to consumers due to the presence of a well-established retail infrastructure and distribution channel in the region is favoring the market growth.
Key players in the soundbar market are actively engaged in innovative projects to incorporate new features and technologies, such as audio quality, compatibility with various devices, and advanced connectivity features, including Wi-Fi, Bluetooth, and voice assistance. In line with this, the growing focus on aesthetics is promoting designers to manufacture products with sleek and stylish looks that seamlessly blend with the modern home interior, which is acting as another growth-inducing factor. Moreover, aggressive promotional activities by manufacturers through social media campaigns, influencer marketing, and television (TV) commercials to improve brand visibility and expand existing customer base are providing an impetus to the market growth. Apart from this, the increasing strategic partnerships and collaboration between top companies and television brands, streaming platforms, or content providers to expand global presence, increase sales, and improve profitability is supporting the market growth.
Bose Corporation
Edifier International Limited
Harman International Industries, Incorporated
LG Electronics
Panasonic Corporation
Polk Audio, LLC
Samsung Group
Sennheiser electronic GmbH & Co. KG
Sony Corporation
Yamaha Corporation
In October 2022, Bose Corporation announced the launch of the new "Smart Soundbar 600", a compact, sleek designed product that features Dolby Atmos and its TrueSpace technology to deliver exceptionally immersive audio for its size.
In January 2020, JBL, a brand owned by Harman International Industries, introduced JBL Bar 9.1, its first soundbar with Dolby Atmos that creates true wireless surround sound with crowd-pleasing JBL Original Pro Sound.
In December 2022, LG Electronics unveiled its soundbar lineup for 2023, comprising three models that support Dolby Atmos and come with IMAX-enhanced adaptation.