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市場調查報告書
商品編碼
1451309

2024-2032 年按產品類型、配銷通路、價格範圍、最終用戶和地區分類的授權體育用品市場報告

Licensed Sports Merchandise Market Report by Product Type, Distribution Channel, Price Range, End-User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

2023年，全球授權運動商品市場規模達到324億美元。展望未來， IMARC Group預計到2032年市場規模將達到441億美元，2024-2032年複合年成長率（CAGR）為3.4%。錦標賽、錦標賽和聯賽等重大體育賽事的發生、特許體育商品製造和客製化的技術進步以及體育賽事和運動員的廣泛媒體報道是推動市場的主要因素。

特許運動商品是指帶有職業運動隊伍、聯盟或個人運動員的標誌、名稱和符號的產品。這些產品均獲得各自體育實體的正式授權，確保其真實性和品質。近年來，在各種體育運動的大量粉絲的推動下，授權體育商品的受歡迎程度顯著成長。這些產品涵蓋範圍廣泛，包括服裝、配件、設備和收藏品。它還可以作為球迷忠誠度和熱情的有形表達，讓球迷展示他們對他們最喜歡的球隊或運動員的支持。

錦標賽、錦標賽和聯賽等重大體育賽事的盛行正在推動全球市場的發展。這些活動引起了粉絲的高度興奮和興趣，導致對相關商品的需求增加。企業經常利用這些活動推出限量版商品、紀念物品和獨家收藏品，以吸引休閒粉絲和狂熱的收藏家。此外，技術進步推動了授權體育商品的製造和客製化方面的創新。尖端的印刷技術、材料和設計能力可以創造出符合個人喜好的高品質、個人化產品。客製化選項，例如在球衣上添加名字或號碼，有助於提供更身臨其境的球迷體驗，進一步推動市場需求。收藏家將授權體育商品視為有價值的投資，尤其是限量版商品和親筆簽名紀念品。這種價值觀念推動了狂熱收藏家和休閒粉絲的需求。媒體對體育賽事和運動員的廣泛報導提高了知名度和興趣。這種曝光激發了對授權商品的渴望，因為球迷希望成為他們最喜歡的球隊和球員的興奮的一部分。

授權體育用品市場趨勢/促進因素：

粉絲參與和識別

運動具有無與倫比的能力，能夠激發愛好者的熱情和忠誠度，促使他們尋求表達歸屬感的方式。授權運動商品是這種忠誠度的有形體現，讓球迷可以透過服裝、配件和收藏品自豪地展示他們對球隊的忠誠度。穿著或擁有授權商品的行為可以在粉絲之間創造一種友情感，從而培養一個由志趣相投、有著共同興趣的人組成的社群。這種情感紐帶轉化為強勁的市場需求，粉絲們積極尋找機會展示他們的奉獻精神。提供授權體育商品的組織可以透過提供迎合不同喜好和人群的多樣化產品來利用這種強大的情感連結。透過認知並滿足球迷與所選的球隊互動和認同的內在願望，企業可以挖掘對授權體育商品的持續市場需求。

名人和運動員代言

備受矚目的運動員不僅是運動界的人物，他們還是受歡迎程度超越運動界界線的偶像。因此，他們對特定產品（包括授權體育商品）的認可對消費者的購買決策有重大影響力。粉絲們經常試圖模仿他們最喜歡的運動員的生活方式和選擇，使得這些人物代言的產品非常受歡迎。為其授權商品獲得運動員認可的企業將受益於可信度和吸引力的自動提升。此外，運動員和品牌之間的合作可以產生獨家限量版商品，引起收藏家和愛好者的共鳴。在市場研究和諮詢服務的背景下，了解運動員代言對消費者行為的影響可以指導公司建立策略夥伴關係，從而提高品牌知名度和市場定位。

全球化和市場進入

通訊、媒體報導和數位平台的進步彌合了地理差距，使來自世界各地的球迷能夠與他們最喜歡的運動隊伍和運動員聯繫。全球曝光率的提高導致國際粉絲群的增加，為體育特許商品創造了巨大的潛在市場。居住在不同國家的球迷現在可以訪問和購買曾經僅限於當地市場的商品。這種現象導致消費者偏好多樣化，以及對迎合不同文化背景的產品的需求增加。對於體育特許商品產業的企業來說，全球化既帶來了機遇，也帶來了挑戰。客製化產品以與不同文化產生共鳴，同時保持團隊身份的真實性的能力對於持續成功至關重要。在市場研究和諮詢服務的背景下，了解全球消費者行為和偏好的細微差別可以引導企業制定有效的市場進入和擴張策略，充分利用特許體育商品的全球吸引力。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球授權運動用品市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依產品類型

  • 服裝和鞋類
    • 市場走向
    • 市場預測
  • 配件和禮品
    • 市場走向
    • 市場預測
  • 玩具和遊戲
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按配銷通路

  • 網路商店
    • 市場走向
    • 市場預測
  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 百貨公司
    • 市場走向
    • 市場預測
  • 專賣店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依價格範圍

  • 優質的
    • 市場走向
    • 市場預測
  • 經濟的
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按最終用戶

  • 男士
    • 市場走向
    • 市場預測
  • 女性
    • 市場走向
    • 市場預測
  • 孩子們
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格指標

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • adidas AG
    • Columbia Sportswear
    • Dick's Sporting Goods Inc.
    • Fanatics Inc.
    • G-III Apparel Group Ltd.
    • Hanesbrands Inc.
    • Nike Inc.
    • Prada
    • Puma SE
    • Sports Direct International Plc
    • Under Armour Inc.
    • VF Corporation
Product Code: SR112024A2132

The global licensed sports merchandise market size reached US$ 32.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 44.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The occurrence of major sporting events, such as championships, tournaments, and leagues, technological advancements in manufacturing and customization of licensed sports merchandise, and extensive media coverage of sports events and athlete are some of the major factors propelling the market.

Licensed sports merchandise refers to products that bear the logos, names, and symbols of professional sports teams, leagues, or individual athletes. These products are officially authorized by the respective sports entities, ensuring their authenticity and quality. The popularity of licensed sports merchandise has grown significantly in recent years, driven by the immense fan following of various sports. These products encompass a wide range of items, including apparel, accessories, equipment, and collectibles. It also serves as a tangible expression of fan loyalty and passion, allowing enthusiasts to showcase their support for their favorite teams or athletes.

The prevalence of major sporting events, such as championships, tournaments, and leagues, serves is driving the global market. These events generate heightened excitement and interest among fans, leading to increased demand for related merchandise. Businesses often capitalize on these events to launch limited-edition merchandise, commemorative items, and exclusive collectibles that appeal to both casual fans and avid collectors. Moreover, technological advancements have fueled innovations in manufacturing and customization of licensed sports merchandise. Cutting-edge printing techniques, materials, and design capabilities allow for the creation of high-quality, personalized products that resonate with individual preferences. Customization options, such as adding names or numbers to jerseys, contribute to a more immersive fan experience, further driving market demand. Collectors perceive licensed sports merchandise as valuable investments, particularly limited-edition items, and autographed memorabilia. This perception of value drives demand among both avid collectors and casual fans. Extensive media coverage of sports events and athletes creates heightened visibility and interest. This exposure fuels the desire for licensed merchandise, as fans seek to be part of the excitement surrounding their favorite teams and players.

Licensed Sports Merchandise Market Trends/Drivers:

Fan Engagement and Identification

Sports have an unparalleled ability to evoke passion and loyalty among enthusiasts, leading them to seek ways to express their affiliation. Licensed sports merchandise serves as a tangible representation of this allegiance, allowing fans to proudly display their team loyalties through apparel, accessories, and collectibles. The act of wearing or owning licensed merchandise creates a sense of camaraderie among fans, fostering a community of like-minded individuals who share a common interest. This emotional bond translates into a robust market demand, as fans actively seek opportunities to showcase their dedication. Organizations offering licensed sports merchandise can capitalize on this powerful emotional connection by providing a diverse range of products that cater to various preferences and demographics. By recognizing and catering to the innate desire of fans to engage and identify with their chosen teams, businesses can tap into a sustained market demand for licensed sports merchandise.

Celebrity and Athlete Endorsements

High-profile athletes are not merely sports figures, they are icons whose popularity transcends the boundaries of the sporting world. As a result, their endorsement of particular products, including licensed sports merchandise, holds substantial sway over consumer purchasing decisions. Fans often seek to emulate the lifestyles and choices of their favorite athletes, making products endorsed by these figures highly desirable. Businesses that secure athlete endorsements for their licensed merchandise benefit from an automatic boost in credibility and appeal. Furthermore, collaborations between athletes and brands can yield exclusive, limited-edition merchandise that resonates with collectors and enthusiasts alike. In the context of market research and consulting services, understanding the impact of athlete endorsements on consumer behavior can guide companies in forging strategic partnerships that enhance brand visibility and market positioning.

Globalization and Access to Markets

Advances in communication, media coverage, and digital platforms have bridged geographical gaps, enabling fans from around the world to connect with their favorite sports teams and athletes. This heightened global exposure has led to a rise in international fan bases, creating a vast potential market for licensed sports merchandise. Fans residing in different countries now have the means to access and purchase merchandise that was once restricted to local markets. This phenomenon has led to a diversification of consumer preferences and an increased demand for products that cater to various cultural contexts. For businesses in the licensed sports merchandise industry, this globalization presents both opportunities and challenges. The ability to tailor products to resonate with different cultures while maintaining the authenticity of team identities is essential for sustained success. In the context of market research and consulting services, understanding the nuances of global consumer behavior and preferences can guide businesses in formulating effective market entry and expansion strategies that capitalize on the worldwide appeal of licensed sports merchandise.

Licensed Sports Merchandise Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global licensed sports merchandise market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, price range and end-user.

Breakup by Product Type:

Apparel and Footwear

Accessories and Gifts

Toys and Games

Others

Apparel and footwear dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes apparel and footwear, accessories and gifts, toys and games and others. According to the report, apparel and footwear represented the largest segment.

Apparel and footwear provide a tangible and visible way for fans to express their allegiance, making them sought-after items for enthusiasts across the globe. From jerseys adorned with team logos and player names to caps and shoes bearing iconic symbols, fans eagerly embrace these products as a means of showcasing their support. The appeal of licensed sports apparel and footwear extends beyond merely displaying team affiliations. These products encapsulate a sense of identity and belonging, creating a sense of camaraderie among fans who share a common passion. The act of donning a jersey or sporting a team-themed cap fosters a feeling of unity and community, further reinforcing the market demand for such merchandise. Additionally, the prevalence of celebrity endorsements and athlete partnerships enhances the desirability of these products, as fans aspire to emulate the styles and choices of their favorite athletes.

Breakup by Distribution Channel:

Online Stores

Supermarkets and Hypermarkets

Departmental Stores

Specialty Stores

Others

Specialty stores dominates the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores, supermarkets and hypermarkets, departmental stores, specialty stores, and others. According to the report, specialty stores represented the largest segment.

Specialty stores are dedicated to curating a diverse and exclusive collection of products that cater specifically to fan's preferences for team affiliations, player endorsements, and commemorative items. As a result, specialty stores create an environment where fans can immerse themselves in a curated assortment of merchandise that resonates with their passion and loyalty. The appeal of specialty stores lies not only in their focused product offerings but also in the personalized and expert-driven service they provide. Store staff are often well-versed in sports culture and the significance of licensed merchandise, allowing them to offer informed guidance and recommendations to customers. This personal touch enhances the shopping experience, fostering a sense of community and shared enthusiasm among fans who visit these establishments. Additionally, the physical presence of specialty stores plays a crucial role in their prominence within the distribution channel landscape.

Breakup by Price Range:

Premium

Economic

Premium dominate the market

The report has provided a detailed breakup and analysis of the market based on the price range. This includes premium and economic. According to the report, premium represented the largest segment.

Premium merchandise embodies a level of craftsmanship, quality, and exclusivity that resonates with consumers seeking items that reflect their dedication to their favorite sports teams or athletes. Premium offerings often boast superior materials, attention to detail, and innovative designs that set them apart from standard products. This focus on quality not only enhances the aesthetic appeal of the merchandise but also aligns with the values of discerning fans who value long-lasting and meaningful purchases. The premium segment also encompasses limited-edition collectibles, autographed items, and unique collaborations that hold significant value for collectors and enthusiasts. Furthermore, the emotional connection fans have with sports teams and athletes plays a pivotal role in driving demand for premium merchandise.

Breakup by End-User:

Men

Women

Children

Men dominate the market

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes men, women, and children. According to the report, men represented the largest segment.

The appeal of licensed sports merchandise to men is multifaceted. For many, supporting a sports team represents a form of self-expression and an outlet for showcasing their interests and affiliations. Licensed apparel, accessories, and collectibles provide men with tangible means of publicly displaying their loyalties and passions, allowing them to connect with like-minded individuals and engage in conversations centered around sports. Moreover, the role of professional athletes as role models and sources of inspiration contributes to the demand for licensed sports merchandise among men. Athletes often embody traits of determination, resilience, and achievement that resonate with male consumers, leading them to seek products endorsed by these admired figures. The emotional investment men have in sports, coupled with the aspirational nature of athlete endorsements, creates a robust market demand for licensed merchandise that caters to their preferences.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest licensed sports merchandise market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's dominance is underpinned by several factors that collectively contribute to the region's prominent market position. North America boasts a rich tradition of sports culture, with iconic leagues and teams that have garnered immense fan followings over the years. The fervent passion for sports within this region translates into a robust demand for licensed merchandise, as fans seek tangible ways to express their allegiances. Furthermore, North America's advanced consumer infrastructure and e-commerce ecosystem have facilitated the accessibility and distribution of licensed sports merchandise to a vast audience. The widespread use of digital platforms has enabled seamless engagement between brands and consumers, augmenting sales and enhancing brand visibility. Additionally, the prevalence of major sporting events and the influence of celebrity endorsements amplify the market's appeal, creating a conducive environment for licensed merchandise to thrive.

Competitive Landscape:

Companies are continuously diversifying their product portfolios to cater to a broader range of consumer preferences. They offer an extensive array of merchandise, including apparel, footwear, accessories, and collectibles, representing a wide spectrum of sports teams and athletes. Leading companies are focussing on delivering high-quality products that incorporate innovative designs and materials. This commitment to quality enhances the appeal of licensed merchandise, ensuring that consumers receive products that reflect their passion and loyalty accurately. Leading players are actively exploring opportunities for international expansion to tap into the growing global fan base for various sports. By targeting new markets and regions, they can widen their customer base and revenue streams. Collaborating with fashion designers, artists, and other brands outside the sports industry allows companies to offer unique and limited-edition licensed merchandise that appeals to a broader audience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

Columbia Sportswear

Dick's Sporting Goods Inc.

Fanatics Inc.

G-III Apparel Group Ltd.

Hanesbrands Inc.

Nike Inc.

Prada

Puma SE

Sports Direct International Plc

Under Armour Inc.

VF Corporation

Recent Developments:

In June 2023, Adidas AG, MLS, and Marvel launch co-branded merchandise. The three organisations announced that the collaboration will include a three-part collection, launching today and continuing throughout the summer on MLSstore.com.

In February 2022, Columbia Sportswear and Bubba Wallace Launch New Collection Inspired by Life Off the Track. Combining both style and function, the Bubba Wallace Collection is outdoor activewear that's built to relax.

In March 2021, Dick's Sporting Goods has entered the men's athletic apparel market with its own brand, VRST. VRST offers a lifestyle line of clothing similar to Lululemon, targeting a more upscale market. The brand includes a range of products such as joggers, shorts, T-shirts, and hooded sweatshirts, This move follows the success of Dick's Calia athleisure line for women and aims to fill a white space in the men's athletic apparel market.

Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global licensed sports merchandise market?
  • What is the impact of each driver, restraint, and opportunity on the global licensed sports merchandise market?
  • What are the key regional markets?
  • Which countries represent the most attractive licensed sports merchandise market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the licensed sports merchandise market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the licensed sports merchandise market?
  • What is the breakup of the market based on the price range?
  • Which is the most attractive price range in the licensed sports merchandise market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the licensed sports merchandise market?
  • What is the competitive structure of the global licensed sports merchandise market?
  • Who are the key players/companies in the global licensed sports merchandise market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Licensed Sports Merchandise Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Apparel and Footwear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Accessories and Gifts
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toys and Games
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Specialty Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Premium
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Economic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End-User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Children
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 adidas AG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Columbia Sportswear
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Dick's Sporting Goods Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Fanatics Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 G-III Apparel Group Ltd.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
    • 15.3.6 Hanesbrands Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nike Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Prada
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Puma SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Sports Direct International Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 VF Corporation
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
  • Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2023
  • Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2023
  • Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
  • Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
  • Figure 87: Global: Licensed Sports Merchandise Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
  • Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Licensed Sports Merchandise Market Structure
  • Table 8: Global: Licensed Sports Merchandise Market: Key Players