授權體育用品市場規模、佔有率、成長分析、按產品、分佈、最終用戶、地區 - 產業預測，2024-2031 年

Licensed Sports Merchandise Market Size, Share, Growth Analysis, By Product, By Distribution, By End User, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月14日 | 出版商:

SkyQuest | 英文 271 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球體育用品授權市場規模為331億美元，從2023年的349億美元成長到2031年的527億美元，複合年成長率預計為5.3%。

由於體育迷數量的增加、都市化的快速發展以及線上零售業的蓬勃發展，體育用品市場正在經歷強勁成長。國內外體育聯賽的激增進一步推動市場擴張。消費者更喜歡提供廣泛選擇和便捷購物體驗的線上平台，從而可以輕鬆獲得正品、優質授權運動服裝。由於可支配收入的增加和對體育執照的投資，帶有標誌性球隊標誌的球衣、T 恤和配件等商品越來越受歡迎。儘管預計將恢復到疫情前的活動水平，導致消費者持續參與，但在對體育運動的興趣日益成長和女性參與度增加的推動下，包括服飾、器材和配件在內的授權體育用品市場將繼續蓬勃發展。

耐吉公司（美國）
Fanatics, Inc.（美國）
阿迪達斯（德國）
PUMA SE（德國）
新時代（美國）
47 品牌（美國）
Under Armour, Inc.（美國）
迪克體育用品（美國）
Sports Direct International plc（英國）
VF 公司（美國）
蓋子（美國）
永遠收藏品（美國）
世界之巔（美國）
米切爾和內斯（美國）
萊德韋爾（澳洲）
JD Sports Fashion plc（英國）
Foot Locker, Inc.（美國）
希貝特體育公司（美國）
狂熱集團（美國）
東方競技（美國）

結論和建議

簡介目錄

Product Code: SQMIG25K2075

Global Licenced Sports Merchandise Market size was valued at USD 33.1 billion in 2022 and is poised to grow from USD 34.9 billion in 2023 to USD 52.7 billion by 2031, growing at a CAGR of 5.3% during the forecast period (2024-2031).

The sports merchandise market is witnessing robust growth driven by an increasing number of sports fans, rapid urbanization, and a booming online retail sector. The proliferation of both local and international sports leagues is further stimulating market expansion. Consumers prefer online platforms for their extensive product offerings and convenient shopping experiences, making it easier to access genuine, premium licensed sports apparel. Items like jerseys, t-shirts, and accessories featuring iconic team logos are gaining popularity, bolstered by rising disposable incomes and investments in sports licensing. Despite a projected return to pre-pandemic activity levels, leading to sustained consumer engagement, the market for licensed sports merchandise-including clothing, equipment, and accessories-will continue to thrive, powered by a growing interest in sports and increased female participation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licenced Sports Merchandise market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licenced Sports Merchandise Market Segmental Analysis

Global Licensed Sports Merchandise Market is segmented by Product, Distribution, End Use and Region. Based on Product, the market is segmented into Sports Apparel (T-shirts and Tops, Sweatshirts and Hoodies, Jackets, Bottom Wear, Others), Sports Footwear, Toys and Games, Others. Based on Distribution, the market is segmented into Online, Offline (Supermarkets and Hypermarkets, Specialty Stores, Others). Based on End User, the market is segmented into Men, Women, Kids. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licenced Sports Merchandise Market

The rising global enthusiasm for sports serves as a significant driving force behind the licensed sports merchandise market. As sports remain a dominant form of entertainment and leisure for people around the world, more fans are seeking ways to express their support and loyalty through official merchandise. This increasing interest in various sporting events, teams, and athletes fuels the demand for licensed products, creating a vibrant market filled with opportunities for retailers and brands. Consequently, the growing popularity of sports not only enhances consumer engagement but also drives sales in the licensed merchandise sector, reflecting the profound connection between fans and their favorite sports.

Restraints in the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market faces certain limitations, notably seasonal demand fluctuations. Sales of licensed merchandise are significantly impacted by the performance of specific teams and athletes, with periods of success spurring increased consumer interest and purchasing behavior. Conversely, underwhelming performance on the field can result in decreased demand, causing a downturn in merchandise sales. This cyclical nature of demand creates challenges for retailers and manufacturers in the sports merchandise sector, as they must navigate the unpredictable patterns of consumer interest tied to the achievements of teams and players throughout various sports seasons.

Market Trends of the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market is witnessing significant growth driven by an upsurge in sports participation and heightened health consciousness among consumers. Over the past decade, the increasing demand for entertainment and the establishment of various sports leagues have expanded the market's geographical reach, further bolstered by enhanced media coverage. This evolving landscape has transformed sports into a thriving industry with limitless potential, as more individuals enter the workforce and embrace fitness-focused lifestyles. Consequently, the rising inclination towards officially licensed sports gear reflects a burgeoning fan culture and the interplay between recreational activities and consumer trends, positioning the market for sustained expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Licensed Sports Merchandise Market Size by Product & CAGR (2024-2031)

Market Overview
Sports Apparel
- Tshirts and Tops
- Sweatshirts and Hoodies
- Jackets
- Bottom Wears
- Others
Sports Footwear
Toys and Games
Others

Licensed Sports Merchandise Market Size by Distribution & CAGR (2024-2031)

Market Overview
Online
Offline
- Super markets and Hypermarkets
- Specialty Stores
- Others

Licensed Sports Merchandise Market Size by End User & CAGR (2024-2031)

Market Overview
Men
Women
KIds

Licensed Sports Merchandise Market Size & CAGR (2024-2031)

North America (Product, Distribution, End User)
- US
- Canada
Europe (Product, Distribution, End User)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Product, Distribution, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Product, Distribution, End User)
- Brazil
- Rest of Latin Product, Distribution, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Nike, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fanatics, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PUMA SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Era (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
47 Brand (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DICK's Sporting Goods (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sports Direct International plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VF Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lids (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Forever Collectibles (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Top of the World (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mitchell & Ness (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ryderwear (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD Sports Fashion plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Foot Locker, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hibbett Sports, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Fanatics Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eastern Athletic (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments