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市場調查報告書
商品編碼
1267704

2023-2030 年體育用品許可行業分析、規模、份額、增長、趨勢和預測的全球市場研究報告

Global Licensed Sports Merchandise Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030
出版日期: | 出版商: Value Market Research | 英文 120 Pages | 商品交期: 最快1-2個工作天內

價格

授權體育用品是由職業體育聯盟或團隊正式授權並包含其徽標、名稱和其他品牌元素的產品。 這些商品通常出售給球迷，以支持他們最喜歡的球隊和球員，商品種類繁多，包括服裝、配飾、收藏品和紀念品。 授權體育用品是一個利潤豐厚的行業，全球數百萬球迷為他們最喜歡的球隊和球員購買商品。 這個行業受到多種因素的推動，包括職業運動的流行、球迷對球隊的情感聯繫，以及對他們最喜歡的球隊和球員表示支持和忠誠的願望。 體育用品許可通常由職業體育聯盟或個人團隊管理，他們與製造商和零售商簽訂許可協議，以製造和銷售帶有其徽標和品牌的商品。 這些協議通常包括支付給聯盟和球隊的特許權使用費和許可費，以換取使用該品牌的權利。

市場動態

隨著 NFL、NBA、MLB 和 NHL 等世界各地的職業體育聯盟越來越受歡迎，越來越多的粉絲群購買授權商品來支持他們最喜歡的球隊和球員。 球迷通常與他們最喜歡的球隊和球員有著深厚的情感聯繫，併購買授權商品來表達他們的忠誠和支持。 電子商務的發展讓粉絲們更容易在線購買特許體育商品，從而增加了特許商品的銷量和採用率。 特許運動商品的製造商不斷創新並創造出吸引粉絲的新產品，包括獨家產品、定制產品和採用新技術的產品。 職業體育的全球化擴大了傳統市場之外的粉絲群，並為銷售特許商品創造了新機會。 職業體育聯盟和球隊經常與零售商合作，推廣和銷售他們的特許商品，幫助提高知名度和推動銷售。

這份研究報告解釋了波特的五力模型、市場吸引力分析和價值鏈分析。 這些工具可幫助您清楚地了解您的行業結構並評估您在全球範圍內的競爭吸引力。 此外，這些工具還對全球許可體育用品市場的每個部分進行了全面評估。 特許體育用品行業的增長和趨勢為研究提供了一種整體方法。

市場細分

本部分按國家和地區提供詳細的細分數據，以幫助確定每種產品/服務的目標受眾和未來商機。

按產品

  • 運動服裝（T 卹、上衣、運動衫、連帽衫、夾克、下裝、其他（帽子、帽子等））
  • 運動鞋
  • 玩具和遊戲
  • 其他

按分銷渠道

  • 在線
  • 線下（超市和大賣場、專賣店等）

區域分析

本部分對北美、歐洲、亞太地區、拉丁美洲、中東和非洲的授權體育用品市場當前和未來的需求進行了區域展望。 它還側重於所有主要地區的各個應用領域的需求、估計和預測。

該研究報告還提供了市場主要參與者的綜合概況以及全球競爭格局的詳細視圖。 特許體育用品市場的主要參與者是 VF Corporation、Nike Inc.、Adidas AG、Puma SE、Under Armour, Inc.、Hanes brands Inc.、DICK'S Sporting Goods Inc.、Sports Direct International plc、G-III Apparel Group、 Ltd., Fanatics Inc. 本節概述了競爭格局，包括各種戰略發展，例如主要併購、未來能力、合作夥伴關係、財務概覽、合作、新產品開發和新產品發布。

如果您有任何定制要求，請寫信給我們。 我們的研究團隊可以根據您的需要提供定制報告。

內容

第一章前言

  • 報告內容
    • 目的
    • 目標受眾
    • USP（獨特的銷售建議）及其提供的內容
  • 調查範圍
  • 調查方法
    • 市場調研流程
    • 市場研究方法

第 2 章執行摘要

  • 市場亮點
  • 全球市場概況

第3章體育授權產品-行業分析

  • 簡介 - 市場動態
  • 市場驅動力
  • 市場製約因素
  • 機會
  • 行業趨勢
  • 波特的五力分析
  • 市場吸引力分析
    • 按產品分類的市場吸引力分析
    • 按分銷渠道進行的市場吸引力分析
    • 市場吸引力分析：按地區

第四章價值鏈分析

  • 潛在買家名單
  • 營銷渠道
    • 直接營銷
    • 間接營銷
    • 市場發展趨勢

第 5 章 COVID-19 爆發的影響分析

第 6 章授權體育用品的全球市場分析：按產品分類

  • 產品概覽
  • 過去和未來的數據
  • 按產品分析
  • 運動服飾（T 卹、上衣、運動衫、連帽衫、夾克、下裝、其他（帽子、帽子等）
  • 運動鞋
  • 玩具和遊戲
  • 其他

第 7 章全球特許體育用品市場分析：按分銷渠道

  • 按分銷渠道概述
  • 過去和未來的數據
  • 按分銷渠道分析
  • 在線
  • 線下（超市和大賣場、專賣店等）

第 8 章授權體育用品的全球市場分析：按地區

  • 區域展望
  • 介紹
  • 北美銷售分析
    • 概覽、歷史和預測銷售分析
    • 北美各部門的銷售分析
    • 北美銷售分析
    • 美國銷售分析
    • 加拿大銷售分析
    • 墨西哥銷售分析
  • 歐洲銷售分析
    • 概覽、歷史和預測銷售分析
    • 按細分市場進行的歐洲銷售分析
    • 按國家/地區劃分的歐洲銷售分析
    • 英國銷售分析
    • 法國銷售分析
    • 德國銷售分析
    • 意大利銷售分析
    • 俄羅斯銷售分析
    • 其他歐洲銷售分析
  • 亞太地區銷售分析
    • 概覽、歷史和預測銷售分析
    • 亞太地區各部門的銷售分析
    • 亞太國家/地區銷售分析
    • 中國銷售分析
    • 印度銷售分析
    • 日本的銷售分析
    • 韓國銷售分析
    • 澳大利亞銷售分析
    • 其他亞太地區銷售分析
  • 拉丁美洲銷售分析
    • 概覽、歷史和預測銷售分析
    • 拉丁美洲各部門的銷售分析
    • 拉丁美洲國家/地區的銷售分析
    • 巴西銷售分析
    • 阿根廷銷售分析
    • 秘魯銷售分析
    • 智利的銷售分析
    • 其他拉丁美洲銷售分析
  • 中東和非洲銷售分析
    • 概覽、歷史和預測銷售分析
    • 中東和非洲各細分市場的銷售額分析
    • 中東和非洲國家/地區的銷售分析
    • 沙特阿拉伯銷售分析
    • 阿聯酋銷售分析
    • 以色列銷售分析
    • 南非銷售分析
    • 其他中東和非洲銷售分析

第9章授權體育用品企業的競爭狀況

  • 授權體育用品市場競爭
  • 夥伴關係/協作/協議
  • 併購
  • 新產品發布
  • 其他擴展

第十章公司簡介

  • 頂級公司的市場份額分析
  • 市場集中度
  • 威富公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • 耐克公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • 阿迪達斯股份公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • Puma SE
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • 安德瑪公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • Hanes 品牌公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • 迪克體育用品公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • Sports Direct International plc
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • G-III 服裝集團有限公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢
  • 狂熱者公司
    • 公司概況
    • 企業收入
    • 產品介紹
    • 近期趨勢

注意：在公司簡介、財務細節、近期發展等方面，基於可用信息，私人控股公司可能不包括在內。

Product Code: VMR112110787

The global demand for Licensed Sports Merchandise Market is presumed to reach the market size of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of XX% under the study period 2023 - 2030.

Licensed sports merchandise refers to products that are officially licensed by professional sports leagues or teams, and which feature their logos, names, and other branding elements. These products are typically sold to fans as a way of showing support for their favorite teams and players, and can include a wide range of items such as apparel, accessories, collectibles, and memorabilia. Licensed sports merchandise is a lucrative industry, with millions of fans around the world purchasing products from their favorite teams and players. This industry is driven by several factors, including the popularity of professional sports, the emotional connection fans feel to their teams, and the desire to show support and loyalty to their favorite teams and players. The licensing of sports merchandise is typically managed by professional sports leagues or individual teams, who enter into licensing agreements with manufacturers and retailers to produce and sell products bearing their logos and branding. These agreements typically involve a royalty or licensing fee, which is paid to the league or team in exchange for the right to use their branding.

Market Dynamics

The increasing popularity of professional sports leagues around the world, such as the NFL, NBA, MLB, and NHL, has led to a growing fan base that is willing to purchase licensed merchandise to show support for their favorite teams and players. Fans often have a deep emotional connection to their favorite teams and players, which drives them to purchase licensed merchandise as a way of showing their loyalty and support. The growth of e-commerce has made it easier for fans to purchase licensed sports merchandise online, which has helped to increase sales and expand the reach of licensed products. Manufacturers of licensed sports merchandise are continually innovating and creating new products that appeal to fans, such as limited edition items, customized products, and products that incorporate new technologies. The globalization of professional sports has led to a growing fan base outside of traditional markets, creating new opportunities for licensed merchandise sales. Professional sports leagues and teams often partner with retailers to promote and sell licensed merchandise, which helps to increase awareness and drive sales.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of licensed sports merchandise. The growth and trends of licensed sports merchandise industry provide a holistic approach to this study.

Market Segmentation

This section of the licensed sports merchandise market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom Wear, Others (Caps, Hats, Etc.))
  • Sports Footwear
  • Toys And Games
  • Others

By Distribution Channel

  • Online
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others)

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Licensed Sports Merchandise market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the licensed sports merchandise market include VF Corporation, Nike Inc., Adidas AG, Puma SE, Under Armour, Inc., Hanes brands Inc., DICK'S Sporting Goods Inc., Sports Direct International plc, G-III Apparel Group, Ltd., Fanatics Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

  • 1.1. Report Description
    • 1.1.1. Objective
    • 1.1.2. Target Audience
    • 1.1.3. Unique Selling Proposition (USP) & offerings
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1. Market Research Process
    • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

  • 2.1. Highlights of Market
  • 2.2. Global Market Snapshot

3 . LICENSED SPORTS MERCHANDISE - INDUSTRY ANALYSIS

  • 3.1. Introduction - Market Dynamics
  • 3.2. Market Drivers
  • 3.3. Market Restraints
  • 3.4. Opportunities
  • 3.5. Industry Trends
  • 3.6. Porter's Five Force Analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1 Market Attractiveness Analysis By Product
    • 3.7.2 Market Attractiveness Analysis By Distribution Channel
    • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

  • 4.1. Value Chain Analysis
  • 4.2. Raw Material Analysis
    • 4.2.1. List of Raw Materials
    • 4.2.2. Raw Material Manufactures List
    • 4.2.3. Price Trend of Key Raw Materials
  • 4.3. List of Potential Buyers
  • 4.4. Marketing Channel
    • 4.4.1. Direct Marketing
    • 4.4.2. Indirect Marketing
    • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY PRODUCT

  • 6.1 Overview by Product
  • 6.2 Historical and Forecast Data
  • 6.3 Analysis by Product
  • 6.4 Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Historic and Forecast Sales by Regions
  • 6.6 Sports Footwear Historic and Forecast Sales by Regions
  • 6.5 Toys and Games Historic and Forecast Sales by Regions
  • 6.7 Others Historic and Forecast Sales by Regions

7 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY DISTRIBUTION CHANNEL

  • 7.1 Overview by Distribution Channel
  • 7.2 Historical and Forecast Data
  • 7.3 Analysis by Distribution Channel
  • 7.4 Online Historic and Forecast Sales by Regions
  • 7.5 Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Historic and Forecast Sales by Regions

8 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY GEOGRAPHY

  • 8.1. Regional Outlook
  • 8.2. Introduction
  • 8.3. North America Sales Analysis
    • 8.3.1. Overview, Historic and Forecast Sales Analysis
    • 8.3.2. North America By Segment Sales Analysis
    • 8.3.3. North America By Country Sales Analysis
    • 8.3.4. United State Sales Analysis
    • 8.3.5. Canada Sales Analysis
    • 8.3.6. Mexico Sales Analysis
  • 8.4. Europe Sales Analysis
    • 8.4.1. Overview, Historic and Forecast Sales Analysis
    • 8.4.2. Europe by Segment Sales Analysis
    • 8.4.3. Europe by Country Sales Analysis
    • 8.4.4. United Kingdom Sales Analysis
    • 8.4.5. France Sales Analysis
    • 8.4.6. Germany Sales Analysis
    • 8.4.7. Italy Sales Analysis
    • 8.4.8. Russia Sales Analysis
    • 8.4.9. Rest Of Europe Sales Analysis
  • 8.5. Asia Pacific Sales Analysis
    • 8.5.1. Overview, Historic and Forecast Sales Analysis
    • 8.5.2. Asia Pacific by Segment Sales Analysis
    • 8.5.3. Asia Pacific by Country Sales Analysis
    • 8.5.4. China Sales Analysis
    • 8.5.5. India Sales Analysis
    • 8.5.6. Japan Sales Analysis
    • 8.5.7. South Korea Sales Analysis
    • 8.5.8. Australia Sales Analysis
    • 8.5.9. Rest Of Asia Pacific Sales Analysis
  • 8.6. Latin America Sales Analysis
    • 8.6.1. Overview, Historic and Forecast Sales Analysis
    • 8.6.2. Latin America by Segment Sales Analysis
    • 8.6.3. Latin America by Country Sales Analysis
    • 8.6.4. Brazil Sales Analysis
    • 8.6.5. Argentina Sales Analysis
    • 8.6.6. Peru Sales Analysis
    • 8.6.7. Chile Sales Analysis
    • 8.6.8. Rest of Latin America Sales Analysis
  • 8.7. Middle East & Africa Sales Analysis
    • 8.7.1. Overview, Historic and Forecast Sales Analysis
    • 8.7.2. Middle East & Africa by Segment Sales Analysis
    • 8.7.3. Middle East & Africa by Country Sales Analysis
    • 8.7.4. Saudi Arabia Sales Analysis
    • 8.7.5. UAE Sales Analysis
    • 8.7.6. Israel Sales Analysis
    • 8.7.7. South Africa Sales Analysis
    • 8.7.8. Rest Of Middle East And Africa Sales Analysis

9 . COMPETITIVE LANDSCAPE OF THE LICENSED SPORTS MERCHANDISE COMPANIES

  • 9.1. Licensed Sports Merchandise Market Competition
  • 9.2. Partnership/Collaboration/Agreement
  • 9.3. Merger And Acquisitions
  • 9.4. New Product Launch
  • 9.5. Other Developments

10 . COMPANY PROFILES OF LICENSED SPORTS MERCHANDISE INDUSTRY

  • 10.1. Top Companies Market Share Analysis
  • 10.2. Market Concentration Rate
  • 10.3. VF Corporation
    • 10.3.1. Company Overview
    • 10.3.2. Company Revenue
    • 10.3.3. Products
    • 10.3.4. Recent Developments
  • 10.4. Nike Inc.
    • 10.4.1. Company Overview
    • 10.4.2. Company Revenue
    • 10.4.3. Products
    • 10.4.4. Recent Developments
  • 10.5. Adidas AG
    • 10.5.1. Company Overview
    • 10.5.2. Company Revenue
    • 10.5.3. Products
    • 10.5.4. Recent Developments
  • 10.6. Puma SE
    • 10.6.1. Company Overview
    • 10.6.2. Company Revenue
    • 10.6.3. Products
    • 10.6.4. Recent Developments
  • 10.7. Under Armour Inc.
    • 10.7.1. Company Overview
    • 10.7.2. Company Revenue
    • 10.7.3. Products
    • 10.7.4. Recent Developments
  • 10.8. Hanes brands Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Company Revenue
    • 10.8.3. Products
    • 10.8.4. Recent Developments
  • 10.9. DICK'S Sporting Goods Inc.
    • 10.9.1. Company Overview
    • 10.9.2. Company Revenue
    • 10.9.3. Products
    • 10.9.4. Recent Developments
  • 10.10. Sports Direct International plc
    • 10.10.1. Company Overview
    • 10.10.2. Company Revenue
    • 10.10.3. Products
    • 10.10.4. Recent Developments
  • 10.11. G-III Apparel Group Ltd.
    • 10.11.1. Company Overview
    • 10.11.2. Company Revenue
    • 10.11.3. Products
    • 10.11.4. Recent Developments
  • 10.12. Fanatics Inc.
    • 10.12.1. Company Overview
    • 10.12.2. Company Revenue
    • 10.12.3. Products
    • 10.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • COVID-19 Impact Analysis by Production, Import, Export and Demand
  • Pre V/S Post COVID-19
  • Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  • COVID-19: Micro and Macro Factor Analysis
  • Analysis by Product (USD MN)
  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Market Sales by Geography (USD MN)
  • Sports Footwear Market Sales by Geography (USD MN)
  • Toys and Games Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Analysis Market by Distribution Channel (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Market Sales by Geography (USD MN)
  • Global Licensed Sports Merchandise Market Sales by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisition

LIST OF FIGURES

  • Research Scope of Licensed Sports Merchandise Report
  • Market Research Process
  • Market Research Methodology
  • Global Licensed Sports Merchandise Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by Distribution Channel
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Analysis Product (USD MN)
  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Market Sales by Geography (USD MN)
  • Sports Footwear Market Sales by Geography (USD MN)
  • Toys and Games Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Global Market Analysis by Distribution Channel (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Market Sales by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.