市場調查報告書
商品編碼
1451336
眾籌市場報告(按類型(P2P 借貸、股權投資、混合、獎勵等)、最終用途(創業、社會事業、電影和戲劇、房地產、音樂、技術、出版等)和地區 2024 -2032Crowdfunding Market Report by Type (P2P Lending, Equity Investment, Hybrid, Reward-based, and Others), End Use (Entrepreneurship, Social Cause, Movies and Theater, Real Estate, Music, Technology, Publishing, and Others), and Region 2024-2032 |
2023年全球眾籌市場規模達165億美元。展望未來, IMARC Group預計到2032年市場規模將達到429億美元,2024-2032年複合年成長率(CAGR)為11.26%。眾籌平台不斷成長的技術創新、為更好地接觸即將到來的專案而對眾籌活動的需求不斷成長以及新創專案數量的增加是推動市場發展的一些關鍵因素。
眾籌是指從大量個人那裡獲得少量資金來資助新的企業。它依靠社交媒體和眾籌網站龐大的人際網路將投資者和企業家聚集在一起。它透過將投資者群體擴大到傳統的業主、親戚和風險資本家圈子之外來提高創業精神。它允許投資者從多個項目中進行選擇,並從所籌集資金的一定比例中產生收入。群眾募資有助於透過線上平台推銷專案或業務,以增強行銷和媒體關注。它還有助於測試公眾對新產品或想法的反應,並透過其網路推廣各種品牌。與申請貸款或尋找合格投資者同時提供驗證和社會證明相比,它的效率更高。由於這是一種無需預付費用的快速融資方式,因此全球對眾籌的需求正在不斷成長。
目前,社群媒體平台上眾籌活動的增加和即將推出的項目的增加是支持市場成長的關鍵因素之一。此外,眾籌平台不斷成長的技術創新,例如使用人工智慧(AI)和機器學習(ML)技術,正在對市場產生積極影響。除此之外,為了更好地接觸世界各地即將推出的項目,對眾籌活動的需求也在增加。隨著新創項目數量的增加,這為行業投資者提供了利潤豐厚的成長機會。此外,大眾對眾籌平台優勢的認知不斷提高,正在推動市場的成長。除此之外,眾籌平台的利用率增加,因為它們幫助人們發起線上活動、預測投資者的行為、創建創新內容、偵測詐欺、展示有針對性的廣告以及驗證活動者的身份。再加上眾籌平台中擴大使用人工智慧驅動的聊天機器人來協助活動家進行籌款交易和發起活動,這提供了有利的市場前景。此外,對債務眾籌的需求不斷成長,使新創公司能夠以較低的成本獲得資金,而無需透過傳統銀行業務的複雜程序,這也促進了市場的成長。
The global crowdfunding market size reached US$ 16.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 42.9 Billion by 2032, exhibiting a growth rate (CAGR) of 11.26% during 2024-2032. The growing technological innovations in crowdfunding platforms, rising demand for crowdfunding campaigns to offer better exposure to upcoming projects, and increasing number of startup projects represent some of the key factors driving the market.
Crowdfunding refers to a small amount of capital obtained from a large number of individuals to finance a new business venture. It relies on vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together. It is used to increase entrepreneurship by expanding the pool of investors beyond the traditional circle of owners, relatives, and venture capitalists. It allows investors to select from several projects and generate revenue from a percentage of the funds raised. Crowdfunding assists in pitching a project or business through the online platform for enhanced marketing and media attention. It also aids in testing the reaction of the public to new products or ideas and promotes various brands through their networks. It is more efficient as compared to applying for a loan or seeking out accredited investors while providing validation and social proof. As it is a fast way to raise finance with no upfront fees, the demand for crowdfunding is rising across the globe.
At present, the rising crowdfunding activities on social media platforms and increasing presence of upcoming projects represent one of the key factors supporting the growth of the market. In addition, the growing technological innovations in crowdfunding platforms, such as using artificial intelligence (AI) and machine learning (ML) technologies, are positively influencing the market. Besides this, there is a rise in the demand for crowdfunding campaigns to offer better exposure to upcoming projects around the world. This, along with the increasing number of startup projects, is offering lucrative growth opportunities to industry investors. Moreover, the rising awareness among the masses about the benefits of crowdfunding platforms is propelling the growth of the market. Apart from this, there is an increase in the utilization of crowdfunding platforms as they help people start online campaigns, predict the behavior of investors, create innovative content, detect fraud, show targeted ads, and verify the identities of campaigners. This, coupled with the growing employment of AI-driven chatbots in crowdfunding platforms to assist the campaigners in fundraising deals and launch campaigns, is offering a favorable market outlook. Additionally, the increasing demand for debt-based crowdfunding to allow startup companies to access funds at a lower cost without navigating through the complicated procedures of conventional banking is bolstering the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global crowdfunding market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and end use.
P2P Lending
Equity Investment
Hybrid
Reward-based
Others
The report has provided a detailed breakup and analysis of the crowdfunding market based on the type. This includes P2P lending, equity investment, hybrid, reward-based, and others.
Entrepreneurship
Social Cause
Movies and Theater
Real Estate
Music
Technology
Publishing
Others
A detailed breakup and analysis of the crowdfunding market based on the end use has also been provided in the report. This includes entrepreneurship, social cause, movies and theater, real estate, music, technology, publishing, and others.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others) was the largest market for crowdfunding. Some of the factors driving the Europe crowdfunding market included technology advancements, establishment of laws allowing access of crowdfunding sites, increasing number of proptech businesses, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global crowdfunding market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include CircleUp Network Inc., Crowdfunder Limited, Fundable LLC, Fundrise LLC, GoFundMe Inc., Indiegogo Inc., Patreon Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.