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市場調查報告書
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1540815

2024-2032 年聊天機器人市場報告（按類型、產品、應用程式、組織規模、垂直產業和地區）

Chatbot Market Report by Type, Product, Application, Organization Size, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球聊天機器人市場規模達到 57 億美元。由於對24/7 客戶支援的需求不斷成長、訊息傳遞平台的廣泛採用、醫療保健領域聊天機器人的利用率不斷提高、客戶參與度的增強、與電子商務平台的持續整合、聲控的普及度提高，市場正在經歷快速成長。

聊天機器人市場分析：

主要市場促進因素：人工智慧 (AI) 和自然語言處理 (NLP) 技術的進步透過改善聊天機器人功能和使用者體驗來推動聊天機器人市場。此外，由於即時通訊服務的採用增加、對 24/7 客戶服務的需求不斷成長以及多個行業營運生產力的提高，該市場正在不斷成長。

主要市場趨勢：聊天機器人在行銷中的使用越來越多，因為公司利用它們來吸引客戶、創造潛在客戶並透過客製化互動來增加銷售額，這是一個主要的市場趨勢。此外，將聊天機器人納入流行的訊息網路和電子商務系統也有助於該市場的擴張。

地理趨勢：在領先科技公司的存在、先進技術的高採用率以及人工智慧研究的大量投資的推動下，北美正在主導市場。由於數位基礎設施的擴展和鼓勵在各個行業部署聊天機器人解決方案的監管支持，其他地區也出現了成長。

競爭格局：聊天機器人產業的一些主要市場參與者包括 [24]7.ai, Inc.、Acuvate Software Pvt.。 Ltd.、Aivo、Artificial Solutions International AB、Creative Virtual Ltd.、eGain Corporation、國際商業機器公司、Inbenta Holdings Inc.、Kore.ai Inc.、LiveChat Inc.、Nuance Communications Inc.、Verint Systems Inc. 等其他。

挑戰與機會：聊天機器人產業概述強調了一些關鍵問題，例如確保資料安全和隱私、管理複雜的整合以及解決用戶對使用人工智慧作為主要進入障礙的擔憂。然而，在醫療保健、銀行和客戶服務領域擴大使用聊天機器人，以及開發日益複雜、情境感知和個人化的人工智慧聊天機器人系統，都存在著機會。

聊天機器人市場趨勢：

對 24/7 客戶支援的需求不斷成長

對 24/7 客戶支援的需求不斷成長是推動聊天機器人市場成長的主要因素。無論一天中的任何時間，客戶越來越期望他們的詢問能夠立即得到回應。根據一項行業調查，90% 的客戶認為即時回應是他們尋求客戶服務協助時的重要因素。傳統的客戶服務模式嚴重依賴人工座席，因此由於工作時間有限以及維持龐大客戶服務團隊的成本高昂，因此很難滿足這項期望。這使得聊天機器人成為一個有吸引力的選擇，因為眾所周知，它們可以全天候運行，沒有任何停機時間，可以即時回應客戶的詢問。

訊息傳遞平台的採用率不斷提高

訊息傳遞平台的日益普及是聊天機器人市場成長的主要因素之一。根據產業報告，到2024 年，行動互動次數將達到4,730 億次，對話式訊息傳遞將成長91%。擁有數十億用戶。這些平台為企業提供了獨特的機會，可以透過客戶熟悉的媒介與客戶即時互動。例如，印度 Tata AIA 人壽保險公司記錄稱，大約 3000 名客戶成功支付了價值 100 億盧比的款項。 4000 萬美元用於透過 WhatsApp 續訂。將聊天機器人納入這些訊息傳遞平台鼓勵企業提供即時客戶服務、分享資訊並直接在聊天介面內進行交易。

聊天機器人在醫療保健領域的使用不斷增加

聊天機器人擴大應用於醫療保健行業，這推動了該市場的擴張。他們提供一系列服務，例如安排預約、提供醫療資訊、提供症狀檢查和心理健康支援。根據一項行業調查，74% 的患者更喜歡使用聊天機器人來進行更簡單的查詢。此外，據報道，聊天機器人可以幫助醫療保健中心實現流程自動化並接管前台工作人員的預約安排等任務，從而為醫療保健行業節省高達 37 億美元。此外，眾所周知，醫療保健聊天機器人可以利用人工智慧 (AI) 和機器學習 (ML) 來分析患者症狀、提供初步診斷並建議適當的操作。根據皮尤研究中心 2022 年進行的調查，38% 的人表示，人工智慧用於診斷疾病和推薦治療等事情將為患者帶來更好的健康結果。

聊天機器人市場區隔：

IMARC Group提供了每個細分市場的主要趨勢分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據類型、產品、應用、組織規模和垂直領域對市場進行了分類。

按類型分類：

獨立式

基於網路

基於 Messenger/第三方

單機佔大部分市場佔有率

該報告根據類型提供了詳細的市場細分和分析。這包括獨立的、基於網路的和基於信使/第三方的。根據該報告，獨立市場佔據了最大的市場佔有率。

根據聊天機器人市場研究報告，獨立聊天機器人代表了最大的細分市場。它們獨立運行，無需與其他應用程式或平台整合，因此用途廣泛且易於跨行業部署。這些聊天機器人利用先進的人工智慧 (AI) 和自然語言處理 (NLP) 技術來處理各種任務，例如客戶服務和個人協助，而無需人工干預。此外，它們的自主運作能力使企業能夠簡化營運、降低成本並為客戶提供高效、全天候的支援。

按產品分類：

人工智慧

行銷

人類智慧

行銷佔產業最大佔有率

報告還提供了基於該產品的詳細市場細分和分析。這包括人工智慧、行銷和人類智慧。報告顯示，行銷佔據了最大的市場佔有率。

根據聊天機器人市場洞察和預測，行銷聊天機器人構成了最大的細分市場，因為它們旨在透過以個人化和及時的方式與潛在客戶互動來增強客戶參與度、產生潛在客戶並促進銷售。這些聊天機器人進行產品推薦、回答查詢、提供促銷並引導用戶完成購買流程。此外，它們能夠跨網站、社交媒體和訊息應用程式等多個平台運行，以確保廣泛的覆蓋範圍並無縫整合到現有的行銷策略中，從而擴大了聊天機器人的市場規模。

按應用分類：

服務機器人

社群媒體機器人

用於支付/訂單處理的機器人

行銷機器人

其他

服務機器人代表了領先的細分市場

該報告根據應用程式提供了詳細的市場細分和分析。這包括服務機器人、社群媒體機器人、支付/訂單處理機器人、行銷機器人等。根據該報告，服務機器人佔據了最大的部分。

根據聊天機器人市場分析和展望，服務機器人佔據了最大的市場。服務聊天機器人透過對客戶詢問提供即時和自動回應來增強客戶支援和服務營運。這些機器人部署在各種平台上，包括網站、行動應用程式和訊息服務，以幫助客戶完成故障排除、預約、追蹤訂單和回答常見問題等任務。此外，他們能夠全天候 (24/7) 運作以減少等待時間和營運成本，同時提高客戶滿意度和忠誠度，這對聊天機器人市場動態產生了積極影響。

按組織規模分類：

小型企業

中型企業

大型企業

大型企業市場主導地位明顯

報告還根據組織規模對市場進行了詳細的細分和分析。這包括小型企業、中型企業和大型企業。報告顯示，大型企業佔據了最大的市場佔有率。

根據聊天機器人行業概況，大型企業主導了市場，因為它們擴大採用聊天機器人來簡化營運、提高客戶參與度並提高業務效率。此外，這些組織利用聊天機器人來處理大量客戶互動、提供個人化支援並收集有關客戶行為的寶貴見解。除此之外，聊天機器人的可擴展性允許大型企業將其部署到客戶服務、行銷和人力資源 (HR) 等各個部門，以確保一致和高效的溝通，這正在加強聊天機器人的市場佔有率。

按垂直細分：

衛生保健

零售

銀行、金融服務和保險

媒體與娛樂

觀光觀光

電子商務

其他

電商主導市場

該報告提供了基於垂直市場的詳細細分和分析。這包括醫療保健、零售、銀行、金融服務、保險、媒體和娛樂、旅遊和旅遊、電子商務等。報告稱，電子商務是最大的細分市場。

隨著企業擴大部署聊天機器人來增強購物體驗、簡化客戶服務並推動銷售，電子商務佔據了最大的聊天機器人市場。這些聊天機器人透過提供產品推薦、回答有關產品和政策的查詢、促進交易順利以及處理訂單追蹤和退貨等購買後支援來幫助客戶。此外，他們利用人工智慧和機器學習工具提供個人化交互，根據個人客戶行為和偏好量身定做回應和建議。此外，聊天機器人使電子商務平台能夠提供 24/7 支持，同時滿足不同時區的全球客戶的需求，並確保無縫的購物體驗。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據最大的聊天機器人市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是聊天機器人最大的區域市場。

北美在市場上的主導地位可歸因於多種因素，包括領先科技公司的存在、先進技術的高採用率以及對人工智慧和機器學習研發 (R&D) 的大量投資。此外，強大的數位基礎設施和高網路普及率使得聊天機器人解決方案能夠在零售、醫療保健、銀行和客戶服務等各個行業廣泛實施，這是聊天機器人市場的主要驅動力之一。此外，對個人化客戶互動的高度重視以及對 24/7 客戶支援不斷成長的需求正在推動市場成長。

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。聊天機器人產業的一些主要市場參與者包括 [24]7.ai, Inc.、Acuvate Software Pvt.。 Ltd.、Aivo、Artificial Solutions International AB、Creative Virtual Ltd.、eGain Corporation、International Business Machines Corporation、Inbenta Holdings Inc.、Kore.ai Inc.、LiveChat Inc.、Nuance Communications Inc.、Verint Systems Inc. 等。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

主要的聊天機器人公司正在創新和擴展其產品，以保持競爭力並滿足對高級對話人工智慧解決方案不斷成長的需求。他們正在投資人工智慧和自然語言處理技術，以增強聊天機器人平台的功能。此外，一些參與者正在整合機器學習演算法來提高聊天機器人的準確性、個人化和情境理解。此外，他們正在跨各種平台擴展聊天機器人整合功能，包括社交媒體、訊息應用程式和企業軟體，以提供無縫的客戶體驗。除此之外，領先的公司正專注於策略合作夥伴關係和收購，以增強其技術堆疊並擴大其市場範圍。

聊天機器人市場新聞：

2024 年 4 月，Artificial Solutions 與 MedHelp Care 簽署了基於人工智慧的語音聊天機器人 Teneo 的協議。該公司將把 Teneo 的語音聊天機器人整合到 MedHelp Care 的電話服務中。這將減少等待時間，提高服務水平，並騰出護理師的時間來提供更複雜的建議。 Teneo 提供先進的語音理解功能，可以回答任何形式的客戶查詢，例如簡短的語音命令或與系統進行較長的討論。

2023 年 11 月，NatWest 和國際商業機器 (IBM) 公司宣布增強該銀行的虛擬助理 Cora，該助理將使用生成式 AI，讓客戶能夠透過對話互動存取更廣泛的資訊。透過利用 IBM 的企業級 AI 和資料平台 watsonx，團隊正在共同創建數位禮賓 (Cora+)，將聊天機器人的功能發展為更具互動性和對話性的體驗。

本報告回答的關鍵問題

  • 2023 年全球聊天機器人市場規模有多大
  • 2024-2032年全球聊天機器人市場的預期成長率是多少
  • COVID-19 對全球聊天機器人市場有何影響
  • 推動全球聊天機器人市場的關鍵因素是什麼
  • 全球聊天機器人市場按類型分類是怎麼樣的
  • 基於產品的全球聊天機器人市場的細分是什麼
  • 基於應用的全球聊天機器人市場的細分如何
  • 根據組織規模，全球聊天機器人市場的細分如何
  • 全球聊天機器人市場基於垂直領域的細分是什麼
  • 10. 全球聊天機器人市場的重點區域有哪些？
  • 11. 全球聊天機器人市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2023 年全球聊天機器人市場規模有多大？ 2024-2032年全球聊天機器人市場的預期成長率是多少？
  • COVID-19 對全球聊天機器人市場有何影響？
  • 推動全球聊天機器人市場的關鍵因素是什麼？
  • 全球聊天機器人市場按類型分類是怎麼樣的？
  • 基於產品的全球聊天機器人市場的細分是什麼？
  • 全球聊天機器人市場按應用分類如何？
  • 根據組織規模，全球聊天機器人市場的細分如何？
  • 全球聊天機器人市場的垂直細分是怎麼樣的？
  • 全球聊天機器人市場的關鍵區域有哪些？
  • 誰是全球聊天機器人市場的主要參與者/公司？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球聊天機器人市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按類型

  • 獨立式
    • 市場趨勢
    • 市場預測
  • 基於網路
    • 市場趨勢
    • 市場預測
  • 基於 Messenger/第三方
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依產品

  • 人工智慧
    • 市場趨勢
    • 市場預測
  • 行銷
    • 市場趨勢
    • 市場預測
  • 人類智慧
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：按應用

  • 服務機器人
    • 市場趨勢
    • 市場預測
  • 社群媒體機器人
    • 市場趨勢
    • 市場預測
  • 用於支付/訂單處理的機器人
    • 市場趨勢
    • 市場預測
  • 行銷機器人
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：依組織規模

  • 小型企業
    • 市場趨勢
    • 市場預測
  • 中型企業
    • 市場趨勢
    • 市場預測
  • 大型企業
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：依垂直領域

  • 衛生保健
    • 市場趨勢
    • 市場預測
  • 零售
    • 市場趨勢
    • 市場預測
  • 銀行、金融服務和保險
    • 市場趨勢
    • 市場預測
  • 媒體與娛樂
    • 市場趨勢
    • 市場預測
  • 觀光觀光
    • 市場趨勢
    • 市場預測
  • 電子商務
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • [24]7.ai Inc.
    • Acuvate Software Pvt. Ltd.
    • Aivo
    • Artificial Solutions International AB
    • Creative Virtual Ltd.
    • eGain Corporation
    • International Business Machines Corporation
    • Inbenta Holdings Inc.
    • Kore.ai Inc.
    • LiveChat Inc.
    • Nuance Communications Inc.
    • Verint Systems Inc.
Product Code: SR112024A4128

The global chatbot market size reached US$ 5.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.6 Billion by 2032, exhibiting a growth rate (CAGR) of 21.5% during 2024-2032. The market is experiencing rapid growth, driven by the increasing demand for 24/7 customer support, widespread adoption of messaging platforms, rising utilization of chatbots in healthcare, enhanced customer engagement, ongoing integration with e-commerce platforms, heightened popularity of voice-activated assistants, growing omnichannel communication strategies, and the rise of conversational commerce.

Chatbot Market Analysis:

Major Market Drivers: Advances in artificial intelligence (AI) and natural language processing (NLP) technologies are driving the chatbot market by improving chatbot capabilities and user experience. Moreover, the market is growing as a result of increased adoption of instant messaging services, rising demand for 24/7 customer care, and greater operational productivity across multiple industries.

Key Market Trends: The growing use of chatbots in marketing, as firms use them to engage customers, create leads, and increase sales through tailored interactions, is a major market trend. Furthermore, the incorporation of chatbots into popular messaging networks and e-commerce systems is contributing to the expansion of this market.

Geographical Trends: North America is dominating the market, driven by the presence of leading technology companies, high adoption rates of advanced technologies, and substantial investments in AI research. Other regions are also seeing growth as a result of the expansion of digital infrastructure and regulatory support that encourages the deployment of chatbot solutions across various sectors.

Competitive Landscape: Some of the major market players in the chatbot industry include [24]7.ai, Inc., Acuvate Software Pvt. Ltd., Aivo, Artificial Solutions International AB, Creative Virtual Ltd., eGain Corporation, International Business Machines Corporation, Inbenta Holdings Inc., Kore.ai Inc., LiveChat Inc., Nuance Communications Inc., Verint Systems Inc., among many others.

Challenges and Opportunities: The chatbot industry overview highlights key issues such as guaranteeing data security and privacy, managing complicated integrations, and resolving user concerns about engaging with AI as major barriers to entry. However, opportunities exist in the growing use of chatbots in healthcare, banking, and customer service, as well as the development of increasingly complex, contextually aware, and personalized AI-powered chatbot systems.

Chatbot Market Trends:

Rising Demand for 24/7 Customer Support

The rising demand for 24/7 customer support is a major factor driving the chatbot market growth. Customers are increasingly expecting immediate responses to their queries, regardless of the time of day. According to an industry survey, 90 percent of customers rate an immediate response to be an important factor when they seek customer service assistance. Traditional customer service models rely heavily on human agents and, therefore, struggle to meet this expectation due to limited operating hours and the high cost of maintaining a large customer service team. This makes chatbots an appealing choice as they are known to operate round the clock without any downtime, providing instant responses to customer inquiries.

Growing Adoption of Messaging Platforms

The increasing adoption of messaging platforms is one of the leading chatbot market growth factors. As per industry reports, there have been 473 billion mobile interactions and a 91% increase in conversational messaging in the year 2024. Messaging apps like WhatsApp, Facebook Messenger, and WeChat have become integral parts of people's daily lives, with billions of users across the globe. These platforms offer businesses a unique opportunity to engage with customers in real-time and on a medium their customers are familiar with. For instance, Tata AIA Life Insurance, India, recorded that approximately 3000 customers successfully made payments worth Rs. 40 million for renewal through WhatsApp. The inclusion of chatbots into these messaging platforms is encouraging businesses to provide instant customer service, share information, and conduct transactions directly within the chat interface.

Increasing Use of Chatbots in Healthcare

Chatbots are increasingly being used in the healthcare industry, which is driving the expansion of this market. They provide a range of services, such as scheduling appointments, providing medical information, offering symptom checks, and mental health support. According to an industry survey, 74% of patients prefer a chatbot for simpler queries. Also, chatbots are reported to save the healthcare industry up to $3.7 billion by helping healthcare centers automate processes and take over tasks like appointment scheduling from front desk staff. Additionally, healthcare chatbots are known to analyze patient symptoms, provide preliminary diagnoses, and recommend appropriate actions by leveraging artificial intelligence (AI) and machine learning (ML). As per the Pew Research Center survey conducted in 2022, 38% say AI being used to do things like diagnose disease and recommend treatments would lead to better health outcomes for patients.

Chatbot Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product, application, organization size, and vertical.

Breakup by Type:

Standalone

Web-based

Messenger-based/Third party

Standalone accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party. According to the report, standalone represented the largest segment.

As per the chatbot market research report, standalone chatbots represented the largest segment. They operate independently without requiring integration with other applications or platforms, making them versatile and easy to deploy across various industries. These chatbots utilize advanced artificial intelligence (AI) and natural language processing (NLP) technologies to handle a wide range of tasks, such as customer service and personal assistance, without needing human intervention. Moreover, their ability to function autonomously allows businesses to streamline operations, reduce costs, and provide efficient, round-the-clock support to customers.

Breakup by Product:

Artificial Intelligence

Marketing

Human Intelligence

Marketing holds the largest share of the industry

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes artificial intelligence, marketing, and human intelligence. According to the report, marketing accounted for the largest market share.

Based on the chatbot market insights and forecast, marketing chatbots constituted the largest segment as they are designed to enhance customer engagement, generate leads, and boost sales by interacting with potential customers in a personalized and timely manner. These chatbots conduct product recommendations, answer queries, offer promotions, and guide users through the purchasing process. Moreover, their ability to operate across multiple platforms, such as websites, social media, and messaging apps, to ensure a broad reach and seamless integration into existing marketing strategies is expanding the chatbot market size.

Breakup by Application:

Bots for Service

Bots for Social Media

Bots for Payments/Order Processing

Bots for Marketing

Others

Bots for service represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others. According to the report, bots for service represented the largest segment.

According to the chatbot market analysis and outlook, the bot for service accounted for the largest market share. Service chatbots are utilized to enhance customer support and service operations by providing instant and automated responses to customer inquiries. These bots are deployed across various platforms, including websites, mobile apps, and messaging services, to assist customers with tasks such as troubleshooting, booking appointments, tracking orders, and answering frequently asked questions. Additionally, their ability to operate 24/7 to reduce wait times and operational costs while also improving customer satisfaction and loyalty is positively impacting the chatbot market dynamics.

Breakup by Organization Size:

Small Enterprises

Medium Enterprises

Large Enterprises

Large enterprises exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises. According to the report, large enterprises accounted for the largest market share.

Based on the chatbot industry overview, large enterprises dominated the market as they are increasingly adopting chatbots to streamline operations, enhance customer engagement, and drive business efficiency. Moreover, these organizations leverage chatbots to handle high volumes of customer interactions, provide personalized support, and gather valuable insights into customer behavior. Besides this, the scalability of chatbots that allows large enterprises to deploy them across various departments, such as customer service, marketing, and human resource (HR) to ensure consistent and efficient communication is strengthening the chatbot market share.

Breakup by Vertical:

Healthcare

Retail

Banking, Financial Services, and Insurance

Media and Entertainment

Travel and Tourism

E-commerce

Others

E-commerce dominates the market

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes healthcare, retail, banking, financial services, and insurance, media and entertainment, travel and tourism, e-commerce, and others. According to the report, e-commerce represented the largest segment.

E-commerce accounted for the largest chatbot market segment as businesses increasingly deploy chatbots to enhance the shopping experience, streamline customer service, and drive sales. These chatbots assist customers by providing product recommendations, answering queries about products and policies, facilitating smooth transactions, and handling post-purchase support such as order tracking and returns. Moreover, they leverage AI and ML tools to offer personalized interactions, tailoring responses and recommendations based on individual customer behavior and preferences. Additionally, chatbots enable e-commerce platforms to provide 24/7 support while catering to global customers in different time zones and ensuring a seamless shopping experience.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest chatbot market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for chatbot.

North America's dominance in the market can be attributed to several factors, including the presence of leading technology companies, high adoption rates of advanced technologies, and substantial investments in AI and ML research and development (R&D). Furthermore, the robust digital infrastructure and high internet penetration that enable the widespread implementation of chatbot solutions across various industries, such as retail, healthcare, banking, and customer service, is one of the major chatbot market drivers. Additionally, the strong emphasis on personalized customer interactions and the growing demand for 24/7 customer support is fueling the market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the chatbot industry include [24]7.ai, Inc., Acuvate Software Pvt. Ltd., Aivo, Artificial Solutions International AB, Creative Virtual Ltd., eGain Corporation, International Business Machines Corporation, Inbenta Holdings Inc., Kore.ai Inc., LiveChat Inc., Nuance Communications Inc., Verint Systems Inc., etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The major chatbot companies are innovating and expanding their offerings to stay competitive and meet the growing demand for advanced conversational AI solutions. They are investing in AI and NLP technologies to enhance the capabilities of their chatbot platforms. Moreover, several players are incorporating ML algorithms to improve chatbot accuracy, personalization, and contextual understanding. Additionally, they are expanding their chatbot integration capabilities across various platforms, including social media, messaging apps, and enterprise software, to provide seamless customer experiences. Besides this, leading companies are focusing on strategic partnerships and acquisitions to enhance their technology stacks and broaden their market reach.

Chatbot Market News:

In April 2024, Artificial Solutions signed an agreement with MedHelp Care for AI-based voice chatbot, Teneo. The company will integrate Teneo's voice chatbot into MedHelp Care's telephone service. This will reduce waiting times, increase the level of service, and free up nurses' time for more complex advice. Teneo offers advanced voice understanding to answer customer queries in any form, such as short voice commands or longer discussions with the system.

In November 2023, NatWest and International Business Machines (IBM) Corporation announced enhancements to the bank's virtual assistant, Cora, that will use generative AI to provide customers with access to a wider range of information through conversational interactions. By leveraging IBM's enterprise grade AI and data platform, watsonx, teams are co-creating a digital concierge (Cora+) that evolves the chatbot's capability into a more interactive and conversational experience.

Key Questions Answered in This Report

  • 1. What was the size of the global chatbot market in 2023?
  • 2. What is the expected growth rate of the global chatbot market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global chatbot market?
  • 4. What are the key factors driving the global chatbot market?
  • 5. What is the breakup of the global chatbot market based on the type?
  • 6. What is the breakup of the global chatbot market based on the product?
  • 7. What is the breakup of the global chatbot market based on application?
  • 8. What is the breakup of the global chatbot market based on the organization size?
  • 9. What is the breakup of the global chatbot market based on the vertical?
  • 10. What are the key regions in the global chatbot market?
  • 11. Who are the key players/companies in the global chatbot market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Chatbot Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Standalone
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web-based
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Messenger-based/Third party
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Product

  • 7.1 Artificial Intelligence
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Marketing
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Human Intelligence
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Bots for Service
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bots for Social Media
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Bots for Payments/Order Processing
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Bots for Marketing
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Organization Size

  • 9.1 Small Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Medium Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Large Enterprises
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 Healthcare
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Banking, Financial Services, and Insurance
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Media and Entertainment
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Tourism
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 [24]7.ai Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Acuvate Software Pvt. Ltd.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Aivo
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Artificial Solutions International AB
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
    • 16.3.5 Creative Virtual Ltd.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 eGain Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
    • 16.3.7 International Business Machines Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Inbenta Holdings Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 Kore.ai Inc.
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
    • 16.3.10 LiveChat Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
    • 16.3.11 Nuance Communications Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis
    • 16.3.12 Verint Systems Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials
      • 16.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Chatbot Market: Major Drivers and Challenges
  • Figure 2: Global: Chatbot Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Chatbot Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Chatbot Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Chatbot Market: Breakup by Product (in %), 2023
  • Figure 6: Global: Chatbot Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Chatbot Market: Breakup by Organization Size (in %), 2023
  • Figure 8: Global: Chatbot Market: Breakup by Vertical (in %), 2023
  • Figure 9: Global: Chatbot Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Chatbot (Standalone) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Chatbot (Standalone) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Chatbot (Web-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Chatbot (Web-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Chatbot (Messenger-based/Third party) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Chatbot (Messenger-based/Third party) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Chatbot (Artificial Intelligence) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Chatbot (Artificial Intelligence) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Chatbot (Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Chatbot (Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Chatbot (Human Intelligence) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Chatbot (Human Intelligence) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Chatbot (Bots for Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Chatbot (Bots for Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Chatbot (Bots for Social Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Chatbot (Bots for Social Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Chatbot (Bots for Payments/Order Processing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Chatbot (Bots for Payments/Order Processing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Chatbot (Bots for Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Chatbot (Bots for Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Chatbot (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Chatbot (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Chatbot (Small Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Chatbot (Small Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Chatbot (Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Chatbot (Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Chatbot (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Chatbot (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Chatbot (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Chatbot (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Chatbot (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Chatbot (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Chatbot (Banking, Financial Services, and Insurance) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Chatbot (Banking, Financial Services, and Insurance) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Chatbot (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Chatbot (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Chatbot (Travel and Tourism) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Chatbot (Travel and Tourism) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Chatbot (E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Chatbot (E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Global: Chatbot (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Global: Chatbot (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: North America: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: North America: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United States: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United States: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Canada: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Canada: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Asia-Pacific: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Asia-Pacific: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: China: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: China: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Japan: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Japan: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: India: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: India: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: South Korea: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: South Korea: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Australia: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Australia: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Indonesia: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Indonesia: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Europe: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Europe: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Germany: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Germany: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: France: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: France: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: United Kingdom: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: United Kingdom: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Italy: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Italy: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Spain: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Spain: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Russia: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Russia: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Others: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Others: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Latin America: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Latin America: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Brazil: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Brazil: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Mexico: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Mexico: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Others: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Others: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: Middle East and Africa: Chatbot Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: Middle East and Africa: Chatbot Market: Breakup by Country (in %), 2023
  • Figure 100: Middle East and Africa: Chatbot Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Global: Chatbot Industry: SWOT Analysis
  • Figure 102: Global: Chatbot Industry: Value Chain Analysis
  • Figure 103: Global: Chatbot Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Chatbot Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Chatbot Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Chatbot Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 4: Global: Chatbot Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Chatbot Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 6: Global: Chatbot Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 7: Global: Chatbot Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Chatbot Market: Competitive Structure
  • Table 9: Global: Chatbot Market: Key Players