市場調查報告書
商品編碼
1554482
2024-2032 年日本汽車租賃市場報告(按預訂類型、租賃時長、車輛類型、應用、最終用戶和地區)Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2024-2032 |
2023年日本汽車租賃市場規模達260萬IMARC Group。旅遊業的顯著擴張、消費者偏好轉向共享出行、行動應用程式和線上平台的激增以及具有增強的可及性和便利性的新興技術創新是推動市場發展的一些因素。
對線上汽車租賃服務的需求不斷增加
日本全國商業和休閒旅遊人數大幅增加,推動了日本汽車租賃服務的需求。 2020年日本出境旅客人數成長50%。進一步幫助市場上的公司贏得更大的客戶群,以方便客戶。技術被認為是推動市場成長的關鍵因素。各種領先的市場參與者正在整合先進技術和行動應用程式,以增強客戶體驗並簡化線上汽車預訂流程。例如,豐田汽車公司(豐田)開始接受「Booking Car」的申請,這是豐田行動服務公司為全國使用公司汽車的企業客戶開發的雲端服務。自從這項服務推出以來,豐田收到了來自全國各地的引進和辦理這項服務的請求,從而導致了其在全國範圍內的擴張。該公司已收到約200家公司的詢問,並獲得已推出該服務的客戶的高度評價。
周邊經濟環境、出行生活條件
此外,由於環境問題日益嚴重,日本消費者的偏好不斷從擁有汽車轉向租賃汽車服務,這正在加速市場的成長。 《環境管理雜誌》的這項研究調查了日本新註冊和二手車輛的數量,並預測了私人擁有和共享車輛的總數。該預測考慮了車主在處置舊車時選擇汽車共享服務而不是購買新私家車的情況。此外,根據聯合國(UN)制定的永續發展目標,日本宣布了2050年實現碳中和和脫碳社會的目標。 。因此,日本要在2050年實現碳中和,減少乘用車二氧化碳排放量就顯得格外重要。這反過來又促使日本政府當局推動汽車租賃服務的採用,預計這將為整個市場提供重大的成長機會。
電動車在租賃汽車服務中的興起
由於電動車的成本效益和環保特性,各個主要市場參與者擴大將電動車納入其租賃車隊中。自2016年以來,日本對電動車的需求急劇增加。例如,2022年5月,豐田在日本推出了全新電動SUV Bz4x,電池容量為71.4度,可產生201馬力。該車還配備了先進的 ADAS 安全措施。此外,日本政府當局也向電動車購買者提供獎勵和補貼,以加速其採用,因此許多汽車租賃服務業者正在購買電動車,而不是傳統的內燃機汽車。例如,政府宣佈為購買電動車提供補貼和激勵措施。對純電動車的獎勵從 40 萬日圓增加到 80 萬日圓。
IMARC Group提供了日本汽車租賃市場報告各細分市場主要趨勢的分析,以及 2024-2032 年國家和地區層面的預測。我們的報告根據預訂類型、租賃時長、車輛類型、應用程式和最終用戶對市場進行了分類。
該報告根據預訂類型對市場進行了詳細的細分和分析。這包括線下預訂和線上預訂。
報告還根據租賃期限對市場進行了詳細的細分和分析。這包括短期和長期。
該報告根據車輛類型對市場進行了詳細的細分和分析。這包括豪華型、行政型、經濟型、SUV 等。
報告還提供了基於應用程式的詳細市場細分和分析。這包括休閒/旅遊和商務。
報告還提供了基於最終用戶的詳細市場細分和分析。這包括自駕和司機駕駛。
該報告還對所有主要區域市場進行了全面分析,包括關東地區、近畿地區、中部/中部地區、九州沖繩地區、東北地區、中國地區、北海道地區和四國地區。
報告中也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。
此處未提供公司名稱,因為這是目錄範例。最終報告中提供完整的清單。
The Japan car rental market size reached US$ 2.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Million by 2032, exhibiting a growth rate (CAGR) of 8.43% during 2024-2032. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.
Increasing Demand for Online Car Rental Services
A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.
Economic Environment Surrounding Traveling and Living Conditions
Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.
Rise of Electric Vehicles in Rental Car Services
Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the Japan car rental market report, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end user.
The report has provided a detailed breakup and analysis of the market based on the booking type. This includes offline booking and online booking.
A detailed breakup and analysis of the market based on the rental length has also been provided in the report. This includes short term, and long term.
The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes leisure/tourism, and business.
A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes self-driven, and chauffeur-driven.
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kinki region, central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.
Company names have not been provided here as this is a sample TOC. Complete list to be provided in the final report.