市場調查報告書
商品編碼
1561609
2024-2032 年智慧顯示器市場報告(按類型、顯示器尺寸、解析度、最終用戶和地區分類)Smart Display Market Report by Type, Display Size, Resolution, End User, and Region 2024-2032 |
2023年全球智慧顯示市場IMARC Group達70億美元。互動式顯示器在零售、醫療保健和交通運輸領域的使用不斷增加,擴大採用在家工作(WFH) 模式來維持工作與生活的平衡,以及智慧電視(TV) 購買量的增加是推動這一趨勢的一些因素。
AI與語音助理的整合
人工智慧 (AI) 與語音助理的整合正在對智慧顯示市場產生積極影響。透過簡單的語音命令,這些技術讓用戶無需觸摸即可執行日程安排、播放音樂和操作智慧家居小工具等操作,從而改善用戶互動。語音優先互動非常方便,並且在住宅和商業環境中創造了更方便用戶使用的環境。此外,隨著人工智慧演算法的不斷進步,智慧顯示器的功能和回應能力也隨之提高,吸引了更多尋求簡化且有效的技術解決方案的客戶。物聯網 (IoT) 設備的使用需要智慧顯示器等集中控制點才能實現最佳效能,從而支援了這一趨勢。根據IMARC Group預測,到2032年,全球物聯網市場預計將達到31,742億美元。
對互聯家庭的需求不斷成長
由於人們對互聯家居技術的興趣日益濃厚,智慧顯示器市場正在不斷擴大。作為互連設備網路的焦點,智慧顯示器提供互動式和視覺化介面,使管理智慧家庭生態系統變得更加容易。恆溫器、娛樂系統、安全系統和照明裝置也可以使用智慧顯示器從單一平台監控和控制。 5G 網路的擴展和高速網際網路的可用性不斷提高,透過改善設備功能和連接性,都有助於該細分市場的成長。為了增加吸引力,製造商還不斷在其產品陣容中添加更高解析度的螢幕以及與眾多生態系統的兼容性等功能。例如,亞馬遜最近推出了Echo Hub,它是所有智慧型裝置的主控中樞,打造全面的智慧家庭。
顯示技術的進步
由於互動功能和顯示品質方面的技術發展,智慧顯示器市場正在不斷擴大。現代智慧螢幕具備高清超高清解析度,確保影像清晰銳利,提升使用者體驗。有機發光二極體 (OLED) 和液晶顯示器 (LCD) 技術的進步帶來了更好的色彩準確度、亮度和視角,使這些設備對互動式工作和多媒體消費更具吸引力。此外,觸控螢幕技術的廣泛使用正在徹底改變使用者介面設計,為人們提供一種更具吸引力和自然的方式來使用小工具。對技術更先進、視覺互動的家庭和工作場所小工具的需求預計將在智慧顯示市場中產生商機。根據IMARC Group預測,到2032年,全球有機LED市場預計將達到2,578億美元。
IMARC Group提供了每個細分市場的主要趨勢的分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據類型、顯示器尺寸、解析度和最終用戶對市場進行了分類。
標牌佔據大部分市場佔有率
該報告根據類型提供了詳細的市場細分和分析。這包括標誌、鏡子和家庭展示。根據該報告,標牌代表了最大的部分。
標牌對於展示品牌訊息和廣告至關重要,對於零售、酒店和運輸等各個行業也至關重要。智慧顯示器通常用於製作標誌以更積極地吸引用戶。此功能允許使用者瀏覽選單、參與調查或存取根據其要求自訂的詳細資訊。在零售環境中,客戶可以選擇利用互動式智慧螢幕來驗證產品可用性、比較功能或在沒有幫助的情況下完成購買。在博物館和畫廊中,展覽可以提供多媒體導覽和對文物的深入描述,增強參觀者的體驗。例如,三星電子在 ISE 2024 上展示了其最新創新成果。
32吋以下佔據產業最大佔有率
報告還提供了基於顯示器尺寸的詳細市場細分和分析。這包括 32 英寸以下、32 至 52 英寸之間以及 52 英寸以上。報告顯示,32吋以下佔據了最大的市場佔有率。
32 吋以下的智慧顯示器為從個人家庭使用到專業商業設定的各種用途提供了多功能且高效的選擇。它們在空間有限的地方工作得很好。它們可以輕鬆安裝在牆上或放置在桌子上,而不會佔用太多空間。這使得它們適用於小型零售區域、辦公室中的個人辦公桌空間、教室和醫療設施,這些地方需要輕鬆存取資訊而不佔用大量實體空間。它們的尺寸較小,可以在較大螢幕無法安裝的地方採用尖端技術。
高清代表領先的細分市場
該報告根據決議提供了詳細的市場細分和分析。這包括超高清、全高清和高清。根據該報告,高清佔據了最大的細分市場。
與標清 (SD) 相比,高清 (HD) 解析度顯著增強了影像清晰度和細節。這種透明度對於觀察具有複雜細節的文字和圖像特別有利。高清解析度在圖形設計、影片編輯和數位看板等行業中至關重要,可確保清晰、精確的視覺效果,從而實現準確的內容創建和演示。在家庭娛樂領域,它透過創造更具吸引力和視覺吸引力的體驗,豐富了觀看電影、電視節目和電玩遊戲的樂趣。 2024 年,LG 推出了兩款全新 MyView 智慧顯示器型號,配備全高清顯示螢幕,適用於家庭辦公室和娛樂用途。
零售業在市場上表現出明顯的主導地位
報告還提供了基於最終用戶的詳細市場細分和分析。這包括住宅、零售、汽車、醫療保健以及體育和娛樂。報告稱,零售業佔據最大的市場佔有率。
智慧顯示器透過提高客戶參與度、簡化流程並增強零售業的整體購物體驗,正在徹底改變零售業。智慧顯示器用於透過動態和互動式內容吸引客戶並讓他們參與其中。零售商能夠使用這些設備展示高品質的產品圖像和影片、促銷和教程,以吸引購物者的注意。互動功能使客戶能夠透過導航虛擬目錄、建立個人化專案或深入研究產品特性等操作與螢幕互動。這種程度的參與不僅提高了客戶的興趣和互動,而且還提供了比傳統靜態標誌更身臨其境的購物體驗。根據IMARC Group預測,到2032年,全球零售市場預計將達到463,049億美元。
北美市場領先,佔據最大智慧顯示市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是智慧顯示器最大的區域市場。
北美智慧顯示器市場是由智慧顯示器擴大整合到智慧家庭系統中推動的。人們擴大尋求能夠提供中央集線器來控制智慧家庭功能(如照明、安全、恆溫器和娛樂系統)的設備。此外,智慧顯示器也擴大用於內容消費,包括串流影片、播放音樂,甚至參與視訊通話,為智慧顯示器市場提供了良好的前景。顯示器製造商和內容提供者之間的合作夥伴關係對此進行了補充,提供針對在智慧顯示器上觀看而最佳化的客製化內容。根據 S&P Global 的數據,2022 年初,美國網路家庭平均擁有 1.2 台智慧電視。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
The global smart display market size reached US$ 7.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.7 Billion by 2032, exhibiting a growth rate (CAGR) of 17.5% during 2024-2032. The growing utilization of interactive displays in the retail, healthcare, and transportation sectors, increasing adoption of work-from-home (WFH) models to maintain work-life balance, and rising purchase of smart televisions (TVs) are some of the factors propelling the smart display market growth rate.
Integration of AI and Voice Assistants
The integration of artificial intelligence (AI) with voice-activated assistants is positively influencing the smart display market. Through simple voice commands, these technologies improve user interaction by letting users perform things like scheduling, playing music, and operating smart home gadgets without having to touch them. Voice-first interactions are quite convenient and create a more user-friendly environment in both residential and commercial settings. Furthermore, as AI algorithms continue to advance, smart displays' functionality and responsiveness also improve, drawing in more customers looking for streamlined and effective technological solutions. The use of Internet of Things (IoT) devices, which need centralized control points like smart displays for maximum performance, is supporting this trend. As per the IMARC Group, the global IoT market is projected to reach US$ 3,174.2 Billion by 2032. This will further drive the smart display demand.
Rising Demand for Connected Homes
The market for smart displays is expanding due to the growing interest in connected home technologies. As the focal point of a network of interconnected devices, smart displays provide interactive and visual interfaces that make managing smart home ecosystems easier. Thermostats, entertainment systems, security systems, and lighting fixtures can also be monitored and controlled from a single platform by using smart displays. The expansion of 5G networks and the growing availability of high-speed internet both contribute to the growth of this market segment by improving device functionality and connectivity. To increase their attractiveness, manufacturers are also consistently adding features like better resolution screens and compatibility with numerous ecosystems to their product lineups. For example, Amazon recently launched Echo Hub, which is a master control hub for all the smart devices to create a comprehensive smart home.
Advancements in Display Technologies
The market for smart displays is expanding due to technological developments in interactive features and display quality. High-definition and ultra-high-definition resolutions are available on modern smart screens, guaranteeing clear, sharp images that improve user experience. Better color accuracy, brightness, and viewing angles have resulted from advancements in organic light-emitting diodes (OLEDs) and liquid crystal display (LCD) technologies, making these devices more appealing for interactive jobs and multimedia consumption. Additionally, the widespread usage of touchscreen technology is revolutionizing user interface design by fostering a more engaging and natural way for people to engage with gadgets. The demands for more technologically advanced and visually interactive home and workplace gadgets are expected to generate business opportunity in smart display market. According to the IMARC Group, the global organic LED market is projected to reach US$ 257.8 Billion by 2032.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, display size, resolution, and end user.
Signage accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes signage, mirror, and home display. According to the report, signage represented the largest segment.
Signages are crucial for displaying brand information and advertisements and are crucial for various industries like retail, hospitality, and transportation. Smart displays are often utilized for making signages to engage users more actively. This feature allows users to browse menus, take part in surveys, or access detailed information tailored to their requirements. In a retail setting, customers have the option to utilize interactive smart screens to verify product availability, compare features, or complete purchases without assistance. In museums and galleries, exhibits can provide multimedia tours and in-depth descriptions of artifacts, enhancing the visitor's experience. For example, Samsung Electronics presented its latest innovations in ISE 2024.
Below 32 inch holds the largest share of the industry
A detailed breakup and analysis of the market based on the display size have also been provided in the report. This includes below 32 inch, between 32 and 52 inch, and above 52 inch. According to the report, below 32 inch accounted for the largest market share.
Smart displays under 32 inches provide a versatile and efficient option for a range of uses, from personal home use to professional business settings. They work well in places with limited space. They can be effortlessly installed on walls or positioned on desks without taking up too much space. This makes them appropriate for small retail areas, individual desk spaces in offices, classrooms, and medical facilities where information needs to be easily accessible without taking up a lot of physical space. Their small size makes it possible to incorporate cutting-edge technology in places where bigger screens cannot fit.
HD represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the resolution. This includes UHD, FHD, and HD. According to the report, HD represented the largest segment.
High definition (HD) resolution offers a notable enhancement in image clarity and detail compared to standard definition (SD). This degree of transparency is especially advantageous for observing text and images with intricate details. HD resolution is crucial in industries like graphic design, video editing, and digital signage to ensure clear and precise visuals for accurate content creation and presentation. In the realm of home entertainment, it enriches the enjoyment of watching movies, TV shows, and video games by creating a more captivating and visually attractive experience. In 2024, LG launched two new MyView smart monitor models with full HD displays, which are appropriate for home offices and entertainment purposes.
Retail exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes residential, retail, automotive, healthcare, and sports and entertainment. According to the report, retail accounted for the largest market share.
Smart displays are revolutionizing the retail industry by improving customer engagement, simplifying processes, and enhancing the general shopping experience in the retail industry. Smart displays are utilized for drawing in and involving customers with dynamic and interactive content. Retailers have the capability to display high-quality images and videos of products, promotions, and tutorials using these devices to attract shoppers' attention. Interactive functionalities enable clients to engage with the screen through actions like navigating a virtual catalog, creating personalized items, or delving into product characteristics. This level of engagement not only boosts customer interest and interaction but also offers a more immersive shopping experience than conventional static signs. According to the IMARC Group, the global retail market is expected to reach US$ 46,304.9 Billion by 2032. This will further increase the utilization of smart displays in the retail industry.
North America leads the market, accounting for the largest smart display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart display.
North America smart display market is driven by the increasing integration of smart displays into smart home systems. People are increasingly seeking devices that can provide central hubs for controlling smart home functionalities like lighting, security, thermostats, and entertainment systems. Moreover, the increasing utilization of smart displays for content consumption, including streaming video, playing music, and even participating in video calls, is offering a favorable smart display market outlook. This is complemented by partnerships between display manufacturers and content providers, offering tailored content that is optimized for viewing on smart displays. As per S&P Global, during the early phase of 2022, U.S. internet households own an average of 1.2 smart TVs.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)