![]() |
市場調查報告書
商品編碼
1642454
2025-2033 年按類型、組件、應用程式、部署、組織規模、最終用途部門和地區分類的數位資產管理市場報告Digital Asset Management Market Report by Type, Component, Application, Deployment, Organization Size, End-Use Sector, and Region 2025-2033 |
2024年全球數位資產管理市場規模達77IMARC Group美元。由於數位內容的指數級成長、業務全球化、遠端工作的興起以及 DAM 系統在確保合規性、增強客戶體驗和提供競爭優勢方面發揮的關鍵作用,數位資產管理 (DAM) 市場正在蓬勃發展。
數位內容的爆炸性成長
在當今的數位時代,影像、影片和文件等數位資產的數量和多樣性呈指數級成長。這一成長主要是由於跨行業線上活動的增加,包括行銷、娛樂和電子商務。 DAM 系統解決了有效組織、儲存和管理這些資產的迫切需求。它們提供編目、搜尋和檢索功能,簡化工作流程並促進協作。此外,DAM 系統可協助企業確保品牌一致性、遵守版權法規並提高整體營運效率。因此,蓬勃發展的數位內容格局推動了 DAM 解決方案在各個領域的採用。
商業全球化
業務全球化是一股變革力量,正在重塑公司營運和參與全球市場的方式。隨著組織將業務範圍擴大到國際市場,他們遇到了許多挑戰,其中之一是跨境和不同時區的數位資產的有效管理。數位資產管理(DAM)系統在確保數位內容的無縫流動方面發揮關鍵作用。 DAM 系統為數位資產的儲存、組織和分發提供了一個集中且強大的平台。在處理國際業務時,這種集中化尤其重要。它確保全球團隊和合作夥伴可以輕鬆存取數位資產。
遠距工作的興起
遠距工作的興起已成為現代勞動力的決定性特徵,重塑我們工作方式的全球事件加速了遠距工作的興起。在這個新的工作時代,基於雲端的數位資產管理 (DAM) 解決方案變得更加重要。遠端團隊現在在不同地點進行操作,需要安全、便捷地存取數位資產以實現無縫協作。在不斷發展的遠距工作環境中,DAM 系統已成為不可或缺的工具。它們提供現代工作環境所需的靈活性和可訪問性,確保團隊無論身在何處都可以高效工作。
The global digital asset management market size reached USD 7.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.26% during 2025-2033. The digital asset management (DAM) market is thriving due to the exponential growth of digital content, globalization of businesses, the rise of remote work, and the crucial role DAM systems play in ensuring compliance, enhancing customer experiences, and providing a competitive edge.
Explosion of digital content
In today's digital age, the volume and diversity of digital assets, such as images, videos, and documents, have grown exponentially. This rise is primarily due to increased online activities across industries, including marketing, entertainment, and e-commerce. DAM systems address the pressing need to efficiently organize, store, and manage these assets. They provide cataloguing, search, and retrieval capabilities, streamlining workflows and fostering collaboration. Moreover, DAM systems help businesses ensure brand consistency, adhere to copyright regulations, and enhance overall operational efficiency. Consequently, the burgeoning digital content landscape propels the adoption of DAM solutions across a wide array of sectors.
Globalization of business
The globalization of business is a transformative force reshaping the way companies operate and engage with markets worldwide. As organizations expand their reach to international markets, they encounter a multitude of challenges, one of which is the effective management of digital assets across borders and diverse time zones. Digital asset management (DAM) systems play a pivotal role in ensuring the seamless flow of digital content. DAM systems provide a centralized and robust platform for the storage, organization, and distribution of digital assets. This centralization is especially critical when dealing with international operations. It ensures that digital assets are easily accessible to teams and partners across the globe.
Rise of remote work
The rise of remote work has become a defining feature of the modern workforce, accelerated by global events that have reshaped the way we work. In this new era of work, cloud-based digital asset management (DAM) solutions have taken on heightened significance. Remote teams now operate from various locations, necessitating secure and convenient access to digital assets for seamless collaboration. DAM systems have emerged as indispensable tools in this evolving landscape of remote work. They offer the flexibility and accessibility needed for modern work environments, ensuring that teams can work efficiently, regardless of their physical locations.
Brand Asset Management System
Library Asset Management System
Production Asset Management System
Brand asset management system accounts for the majority of the market share
Solution
Services
Consulting
System Integration
Support and Maintenance
Solution holds the largest share in the industry
Sales and Marketing
Broadcast and Publishing
Others
Sales and marketing represents the leading market segment
On-premises
Cloud
On-premises exhibits a clear dominance in the market
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises dominate the market
Media and Entertainment
Banking, Financial Services and Insurance (BFSI)
Retail
Manufacturing
Healthcare and Life Sciences
Education
Travel and Tourism
Others
Media and entertainment are the predominant market segment
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest digital asset management market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Adam Software
Canto Inc.
Celum
Cognizant Technology Solutions
IBM Corporation
Mediabeacon Inc.
North Plains Systems
OpenText Corporation
Oracle Corporation
QBank
Webdam Inc.
Widen Enterprises Inc.