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市場調查報告書

商品編碼

1685745

數位資產管理-市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Digital Asset Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

預計 2025 年數位資產管理市場規模為 67.1 億美元，到 2030 年將達到 130.2 億美元，預測期內（2025-2030 年）的複合年成長率為 14.16%。

主要亮點

近年來，由於自動化和連網型設備的興起，數位內容大幅增加。不斷成長的資料量正在創造數位資產。數位資產已經變得足夠重要，以至於數位資產管理公司已經進入市場。 DAM 為企業提供數位安全，使數位資產能夠被安全儲存、組織和即時存取。多個類別對數位資產的需求正在加速成長。在所有主要市場中，傳統投資者（避險基金和家族理財室）對數位資產的機會越來越多。大多數投資者對數位資產持正面態度。
此外，對數位資產日益成長的需求正在推動解決方案推出和合作等策略發展，預計這些發展將在預測期內促進市場成長率。
例如，2024 年 2 月，Situation 與 Archax 建立策略夥伴關係關係，旨在塑造數位資產管理格局。 Obligate 先進的鏈上資本市場平台和 Archax 廣泛的數位資產管理服務創建了一個強大的生態系統，承諾為客戶提供全方位的產品和服務。
作為合作的一部分，Obligate 客戶將能夠利用 Archax 受英國監管的數位資產託管服務，並獲得從法定貨幣到數位資產的無縫接入。兩家公司都期望此次合作能產生正面影響，因為它將為客戶提供數位資產管理領域更廣泛的產品和服務。 Arcax 是第一家受到英國金融監督監理局監管的數位證券交易所、託管人和仲介公司，它將透過 Obligate 的突破性平台將其數位資產產品擴展到私人市場證券。
然而，雖然許多公司仍在使用具有類似 DAM 功能的舊企業內容管理平台，但他們不一定擁有針對其組織所需的創新服務和行銷用例而構建的專門 DAM 解決方案，並且對市場上可用的解決方案缺乏了解。
自疫情爆發以來，世界數位化議程已進入新的階段，企業紛紛採用數位優先策略。 COVID-19 對世界各地的企業造成了嚴重破壞，並加速了私人公司和政府機構內部受數位轉型推動的網路犯罪活動的成長。

數位資產管理市場趨勢

雲端部署將佔據主要市場佔有率

隨著IaaS、PaaS、SaaS等雲端服務的出現，全球所有企業的雲端環境的成長，增加了對旨在透過雲端基礎的SaaS模型實施的數位資產管理（DAM）軟體的開發需求，從而促進了市場上DAM軟體的雲端部署。
此外，雲端基礎的部署允許將組織的數位資產儲存在集中的線上資料庫中，使用者可以隨時隨地存取該資料庫，而無需現場伺服器或儲存設備。
隨著企業擴大採用雲端為基礎的解決方案，它們將產生大量資料。
為了提高數位資產管理的安全性，確定最合適的資產至關重要。公司應該與相關人員和團隊成員合作，確定哪些品牌資產應該保留，哪些應該處置。透過品牌資產學習之旅，公司可以為獨特且相關的資產創造空間。因此，預計數位資產管理解決方案的需求將大幅成長。
雲端方法還可以實現跨網路的自動備份和安全資料傳輸，從而提高資料保護和災難復原能力。因此，雲端基礎資產管理成為提高數位資產管理利用率、安全性和效率的創新工具。數位資產管理在數位轉型過程中發揮關鍵作用，它使您能夠利用技術簡化流程、加強協作、提高生產力並確保資產安全。此外，預計數位資產管理解決方案領域日益成長的合作將在預測期內推動市場成長率。

北美佔最大市場佔有率

美國數位資產管理市場的特點是關鍵市場供應商的存在、DAM 解決方案中先進技術的整合以及終端用戶行業對增強客戶數位體驗的需求不斷成長，佔據了主要的市場佔有率。
此外，美國各終端用戶產業日益數位化，正在產生大量資料。此外，由於疫情導致該國雲端運算採用率上升，預計將增加企業的數位資產，最終導致採用數位資產管理解決方案。
在數位資產管理解決方案中整合人工智慧和機器學習功能是美國DAM 市場的主要趨勢之一，市場供應商將產生人工智慧功能整合到他們的解決方案中。
2023 年 12 月，Cloudinary 宣布對其企業數位資產管理 (DAM) 解決方案和可程式媒體 API 進行生成式 AI 增強。 Cloudinary 的生成式AI功能提供了最強大、最簡單的大規模影像編輯方法，使非技術人員和技術人員能夠加快資產的上市時間，同時提高員工的自主性和生產力。
加拿大數位資產管理市場正在成長，關鍵因素包括企業產生的數位資產數量不斷增加、企業集中管理所有數位資產的需求不斷成長，以及組織之間日益成長的數位轉型和雲端運算採用。
此外，全國各地組織的數位資產的成長進一步推動了對能夠有效存取、儲存、共用和管理數位資產的數位資產管理解決方案的需求。此外，MediaValet 和 CleanPix 等國內和全球市場供應商的存在也具有重要意義，有助於市場成長。

數位資產管理行業概覽

數位資產管理市場高度分散，主要參與者包括 Adobe Inc.、Canto Inc.、CELUM GmbH、Cognizant Technology Solutions Corporation 和 Oracle Corporation。該市場中的公司正在採用夥伴關係、創新和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2023 年 12 月 - Cloudinary 宣佈為其企業數位資產管理 (DAM) 解決方案 Cloudinary Assets 提供可程式媒體 API 和生成式 AI 增強功能。 Cloudinary 的生成人工智慧功能提供了最簡單但最強大的圖像編輯方式，使技術和非技術用戶能夠縮短其最有價值資產的上市時間，同時提高員工的自主性和生產力。
2023 年 9 月 - Canto 宣布推出 AI Visual Search，這是一項新解決方案，使用戶能夠根據視覺描述搜尋他們的整個內容庫。這項創新技術非常適合經常管理內容庫中數千個品牌資產的數位資產管理用戶。

其他福利

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

按部署
- 本地
- 雲（SaaS）
按組織規模
- 中小企業
- 大型企業
按最終用戶
- 媒體與娛樂
- BFSI
- 政府
- 衛生保健
- 零售
- 製造業
- 其他最終用戶
按地區
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 英國
  - 德國
  - 法國
  - 其他歐洲國家
- 亞太地區
  - 中國
  - 印度
  - 日本
  - 其他亞太地區
- 世界其他地區（拉丁美洲、中東和非洲）

第7章競爭格局

公司簡介
- Adobe Systems Incorporated（Adobe Experience Manager Assets）
- Canto Inc.（Canto Digital Asset Management）
- CELUM GmbH（CELUM Digital Asset Management）
- Cognizant Technology Solutions Corp.（assetServ）
- Oracle Corporation（Oracle WebCenter Content）
- Cloudinary Ltd（Digital Asset Management）
- OpenText Corporation（Media Management, MediaBin）
- Aprimo LLC（ADAM Software）
- Bynder（Webdam Inc.）
- MediaBeacon Inc.（R3volution）
- IBM Corporation
- Nuxeo（Nuxeo Platform）
- Widen（Digital Asset Management）
- Extensis（Celartem Inc.）
- Digizuite A/S

第8章投資分析

第9章市場展望

簡介目錄

Product Code: 46894

The Digital Asset Management Market size is estimated at USD 6.71 billion in 2025, and is expected to reach USD 13.02 billion by 2030, at a CAGR of 14.16% during the forecast period (2025-2030).

Digital Asset Management - Market - IMG1

Key Highlights

With the increasing automation and connected devices trend, digital content has significantly increased over recent years. The growing data volume has created digital assets. Digital assets have become important enough that digital asset management companies are coming on board. DAMs provide digital security for businesses, allowing them to safely store, organize, and instantly access their digital assets. The demand for Digital Assets is growing at an accelerating rate across the different categories. Conventional investors (hedge funds and family offices) in all major markets are increasingly exposed to digital assets. Most investors perceive digital assets positively.
Further, the growing strategic developments, such as solution launches and collaborations with the growing demand for digital assets, are analyzed to contribute to the market growth rate during the forecast period.
For instance, in February 2024, Obligate joined forces with Archax in a strategic partnership that was aimed at shaping the digital asset management landscape. A strong ecosystem, promising a complete set of products and services to clients, is created by Obligate's advanced platform for on-chain capital markets in conjunction with Archax's broad range of digital asset management services.
As part of the collaboration, Obligate clients gain seamless on-ramp access from fiat into digital assets, leveraging Archax's UK-regulated digital asset custody services. The collaboration would offer clients an expanded range of products and services in the field of Digital Asset Management, with both companies expecting a positive impact. Archax, the first company to be regulated by the Financial Conduct Authority as a digital securities exchange, custodian, and broker, will expand its offering of digital assets via Obligate's groundbreaking platform into private market securities.
However, there is a lack of awareness about the available solutions in the market as many companies still use older enterprise content management platforms with some DAM-like capabilities but do not necessarily have purpose-built DAM solutions for creative services or marketing use cases that are required for their organizations.
Since the outbreak of the pandemic, the digital agenda worldwide has witnessed a newfound growth in adoption, pushing businesses to adopt digital-first strategies. COVID-19 has caused significant disruption to business on a global scale and accelerated the growth of cyber-criminal activities in private and government enterprises supported by digital transformation.

Digital Asset Management Market Trends

Cloud Deployment to Hold Significant Market Share

The emergence of cloud services, including IaaS, PaaS, and SaaS, has raised the demand for the development of Digital asset management (DAM) software designed to be implemented through the cloud-based SaaS model implementations in line with the growth of cloud environment in all the businesses worldwide, driving the cloud deployment of the DAM software in the market.
Additionally, in cloud-based deployment, the digital assets of an organization can be stored in a centralized, online database that users can access anytime, anywhere, without the need for on-site servers or storage devices, which can streamline workflows and improve collaboration, precisely critical aspects in fields such as marketing and sales, product development, and customer service, supporting the organization to have better productivity and operational efficiencies, which would fuel the market growth.
With the growing adoption of cloud-based solutions in companies, a significant amount of data is generated, and it may take much work to find a company's most valuable digital assets since companies create many digital assets to stay relevant and connected to the audience.
Identifying the most appropriate assets to strengthen digital asset management security is essential. Companies should identify brand assets to be kept and disposed of with the help of stakeholders and team members. Companies can make space for unique and relevant assets through the learning journey for brand assets. Therefore, the need for digital asset management solutions is expected to grow significantly.
In addition, the cloud approach enables automatic backup and data transfer security between networks, improving data protection and disaster recovery capabilities. Therefore, cloud-based Digital Asset Management is an innovation tool that provides increased use, security, and efficiency for managing digital assets. It enables organizations to use technology to simplify their processes, foster collaboration, increase productivity, and ensure the security of assets, playing an essential role during the Digital Transformation process. Further, the growing collaborations in Digital Asset Management solutions are analyzed to bolster the market growth rate during the forecast period.

North America to Hold the Largest Market Share

The United States digital asset management market holds a major market share, characterized by the presence of major market vendors, integration of advanced technologies in DAM solutions, and rising demand from end-user industries to enhance customer digital experience.
Furthermore, the growth in the digitization of various end-user industries in the United States also leads to large data generation. Additionally, the increased cloud adoption rate in the country due to the pandemic is expected to increase companies' digital assets, ultimately leading to the adoption of digital asset management solutions.
The integration of AI and machine learning capabilities in digital asset management solutions is one of the key trends in the United States DAM market, with market vendors integrating generative AI capabilities in their solutions.
In December 2023, Cloudinary announced generative AI enhancements to its enterprise digital asset management (DAM) solution and programmable media API. Cloudinary's generative artificial intelligence capabilities offer the most powerful and easiest way to edit images at scale, thus enabling non-technical and technical users to accelerate time to market for their assets while enhancing employee autonomy and productivity.
The digital asset management market in Canada is experiencing growth, largely driven by the ever-growing volume of digital assets produced by businesses, the growing need among enterprises to centralize all their digital assets, and the ever-increasing digital transformation and cloud adoption in organizations.
Additionally, the increasing number of digital assets in organizations nationwide further drives the demand for digital asset management solutions to efficiently access, store, share, and manage digital assets. Furthermore, the significant presence of homegrown market vendors such as MediaValet and CleanPix, coupled with global market vendors, intensifies and supports the market's growth.

Digital Asset Management Industry Overview

The digital asset management market is highly fragmented, with the presence of major players like Adobe Inc., Canto Inc., CELUM GmbH, Cognizant Technology Solutions Corporation, and Oracle Corporation. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

December 2023 - Cloudinary announced generative AI enhancements to its Programmable Media API and enterprise digital asset management (DAM) solution, Cloudinary Assets. Cloudinary's generative Artificial Intelligence capabilities offer the easiest and most powerful way to edit images at scale, thus enabling technical and non-technical users to accelerate time to market for their most valuable assets while enhancing employee autonomy and productivity.
September 2023 - Canto announced the launch of AI Visual Search, a new solution that allows users to search their entire content library based on visual descriptions. This innovative technology is ideal for digital asset management users, who often manage thousands of brand assets in their content libraries.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitute Products
4.3 Impact of COVID-19 on the market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increase in the Number of Digital Assets
5.2 Market Challenges
- 5.2.1 Lack of Awareness and Higher Costs of the Solutions
5.3 Key Product Features
- 5.3.1 Video Management
- 5.3.2 Creative Tool Integration
- 5.3.3 Asset Analytics
- 5.3.4 Web Content Integration
- 5.3.5 Brand Portals
- 5.3.6 Asset and Metadata Archiving
- 5.3.7 Lifecycle and Rights Management

6 MARKET SEGMENTATION

6.1 By Deployment
- 6.1.1 On-premise
- 6.1.2 Cloud (SaaS)
6.2 By Organization Size
- 6.2.1 SMEs (Small and Medium Enterprises)
- 6.2.2 Large Enterprises
6.3 By End User
- 6.3.1 Media and Entertainment
- 6.3.2 BFSI
- 6.3.3 Government
- 6.3.4 Healthcare
- 6.3.5 Retail
- 6.3.6 Manufacturing
- 6.3.7 Other End Users
6.4 By Geography
- 6.4.1 North America
  - 6.4.1.1 United States
  - 6.4.1.2 Canada
- 6.4.2 Europe
  - 6.4.2.1 United Kingdom
  - 6.4.2.2 Germany
  - 6.4.2.3 France
  - 6.4.2.4 Rest of Europe
- 6.4.3 Asia-Pacific
  - 6.4.3.1 China
  - 6.4.3.2 India
  - 6.4.3.3 Japan
  - 6.4.3.4 Rest of Asia-Pacific
- 6.4.4 Rest of the World (Latin America and Middle East and Africa)

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Adobe Systems Incorporated (Adobe Experience Manager Assets)
- 7.1.2 Canto Inc. (Canto Digital Asset Management)
- 7.1.3 CELUM GmbH (CELUM Digital Asset Management)
- 7.1.4 Cognizant Technology Solutions Corp. (assetServ)
- 7.1.5 Oracle Corporation (Oracle WebCenter Content)
- 7.1.6 Cloudinary Ltd (Digital Asset Management)
- 7.1.7 OpenText Corporation (Media Management, MediaBin)
- 7.1.8 Aprimo LLC (ADAM Software)
- 7.1.9 Bynder(Webdam Inc.)
- 7.1.10 MediaBeacon Inc. (R3volution)
- 7.1.11 IBM Corporation
- 7.1.12 Nuxeo (Nuxeo Platform)
- 7.1.13 Widen (Digital Asset Management)
- 7.1.14 Extensis (Celartem Inc.)
- 7.1.15 Digizuite A/S