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市場調查報告書

商品編碼

1623967

數位資產管理市場規模、佔有率、成長分析、按解決方案、按服務、按業務功能、按組織規模、按行業、按地區 - 行業預測，2025-2032 年

Digital Asset Management Market Size, Share, Growth Analysis, By Solution, By Services, By Business Function, By Organization Size, By Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月01日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年數位資產管理（DAM）的全球市場規模估值為 41.1 億美元，從 2024 年的 48.5 億美元成長到 2032 年的 182.3 億美元，並預計在預測期內成長（2025 年預計將以2015 年至2032 年複合年成長率為18.0%）。

數位資產管理 (DAM) 系統對於希望有效管理、分發數位內容並收益，同時確保品牌一致性和法規合規性的企業來說已變得至關重要。隨著各行業的公司開始實施數位轉型舉措，數位內容的創建和共用顯著增加。這一趨勢凸顯了對能夠簡化資產管理流程的集中且可靠的 DAM 解決方案的需求。與傳統的本地系統相比，越來越多的公司開始轉向基於雲端基礎的系統，因為其具有成本效益、擴充性和即時協作功能。此外，將人工智慧和機器學習整合到 DAM 系統中可以提高工作流程效率、內容發現和搜尋準確性。然而，為了在不斷發展的數位環境中保持競爭力，企業必須克服資料安全、法規遵循和元資料管理等挑戰，這需要對先進的 DAM 解決方案進行持續投資。

市場概況
行銷和廣告
- 品牌資產管理
- 宣傳活動管理
- 內容行銷
- 社群媒體管理
- 數位廣告
財務/會計
- 財務報告
- 會計憑證
- 預算和預測材料
- 監理合規文件
銷售/分銷
- 銷售材料
- 銷售物料管理
- 銷售展示資產
- 產品展示材料
- 銷售培訓資源
資訊科技和營運
- 技術文件
- 軟體許可管理
- 系統手冊
- 事件回應資產
人力資源
- 員工入職資料
- 培訓和發展資源
人力資源政策文件
- 合規文件
- 其他業務功能

全球數位資產管理（DAM）市場規模：依組織規模

市場概況
主要企業
小型企業

全球數位資產管理 (DAM) 市場規模：按行業分類

市場概況
零售/電子商務
- 時尚/服飾
- 家電
- 美容/個人護理
- 雜貨/食品零售
BFSI
- 保險公司
- 零售銀行業務
- 資產管理及投資業務
- 數位銀行
製造業
- 消費品製造業
- 工業機械設備
- 流程製造
- 個體製造業
資訊科技和通訊
- 軟體和技術公司
- 通訊基礎設施供應商
- 通訊設備製造商
媒體與娛樂
- 廣播/串流服務
- 廣告及行銷機構
- 出版/印刷媒體
- 影視節目製作
政府和公共部門
- 政府機構
- 公共服務
- 執法和公共
旅遊/酒店業
- 旅行社和旅遊業者
- 飯店及度假村
- 航空公司和航空
衛生保健
- 醫院/診所
- 醫療保健研究/學術機構
- 製藥和生物技術公司
- 其他行業

全球數位資產管理（DAM）市場規模

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2022-2024）

主要企業簡介

Adobe Inc.（United States）
OpenText Corporation（Canada）
Cognizant Technology Solutions（United States）
IBM Corporation（United States）
Oracle Corporation（United States）
North Plains Systems（Canada）
Wedia（France）
Frontify（Switzerland）
Esko（Belgium）
Canto Inc.（United States）
Celum（Austria）
QBank（Sweden）
MediaBeacon Inc.（United States）
Widen Enterprises（United States）
Bynder（Netherlands）
Aprimo（United States）
Sitecore（United States）
Nuxeo（France）
Extensis（United States）
MediaValet Inc.（Canada）

結論和建議

簡介目錄

Product Code: SQSG45B2010

Global Digital Asset Management (DAM) Market size was valued at USD 4.11 billion in 2023 and is poised to grow from USD 4.85 billion in 2024 to USD 18.23 billion by 2032, growing at a CAGR of 18.0% during the forecast period (2025-2032).

Digital Asset Management (DAM) systems are becoming essential for businesses aiming to effectively manage, distribute, and monetize their digital content while ensuring brand consistency and legal compliance. As companies from various sectors embark on digital transformation initiatives, there is a notable surge in digital content creation and sharing. This trend underscores the need for centralized, reliable DAM solutions that streamline asset management processes. Increasingly, organizations are favoring cloud-based systems due to their cost-effectiveness, scalability, and real-time collaboration capabilities over traditional on-premises options. Additionally, the integration of AI and machine learning in DAM systems enhances workflow efficiency, content discovery, and search accuracy. However, businesses must navigate challenges such as data security, regulatory compliance, and metadata management to remain competitive in this evolving digital landscape, necessitating ongoing investment in advanced DAM solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Asset Management (Dam) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Asset Management (Dam) Market Segmental Analysis

Global Digital Asset Management (DAM) Market is segmented by Solution, Services, Business Function, Organization Size, Vertical and region. Based on Solution, the market is segmented into On Premise and Cloud Based. Based on Services, the market is segmented into Consulting, Integration & Implementation and Training, Support & Maintenance. Based on Business Function, the market is segmented into Marketing & Advertising, Finance & Accounting, Sales & Distribution, IT & Operations and Human Resources. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Vertical, the market is segmented into Retail & E-Commerce, BFSI, Manufacturing, IT & Telecom, Media & Entertainment, Government & Public Sector, Travel & Hospitality and Healthcare. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Asset Management (Dam) Market

The global Digital Asset Management (DAM) market is experiencing significant transformation, primarily driven by the rise of cloud-based delivery solutions. As industries increasingly embrace cloud technology, there is a growing demand for services from cloud-based DAM providers. This shift has not only enhanced accessibility but also streamlined the management and distribution of digital assets. Consequently, the adoption of these innovative solutions has fueled substantial growth in the DAM sector, indicating a robust trend towards cloud integration in asset management strategies across various industries. The proliferation of cloud technologies is, therefore, a key catalyst for the expansion of the global DAM market.

Restraints in the Global Digital Asset Management (Dam) Market

One of the significant obstacles in the Global Digital Asset Management (DAM) market is the elevated costs associated with implementing DAM solutions. This financial burden particularly affects small and medium-sized enterprises (SMEs) that often operate with constrained budgets. The initial expenses encompass various elements, such as investments in physical infrastructure, software license fees, and customization requirements. Consequently, many organizations may hesitate to invest in comprehensive DAM solutions due to the increasing average costs, opting instead for more affordable or makeshift alternatives to manage their digital assets, which can hinder their operational efficiency and growth in the long run.

Market Trends of the Global Digital Asset Management (Dam) Market

The Global Digital Asset Management (DAM) market is witnessing a significant shift towards cloud-based solutions, driven by the increasing demand for flexibility, collaboration, and cost-effectiveness. Organizations are increasingly favoring these platforms for their scalability and remote accessibility, facilitating seamless content distribution and process optimization. As companies seek to reduce IT-related expenses and respond to the dynamic nature of digital marketing demands, cloud-based DAM solutions have become essential tools. This trend reflects an overarching move towards digital transformation, where businesses prioritize streamlined workflows and enhanced asset utilization, ultimately driving growth and innovation in the DAM landscape well into the future.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape

Global Digital Asset Management (DAM) Market Size by Solution & CAGR (2025-2032)

Market Overview
On Premise
Cloud Based

Global Digital Asset Management (DAM) Market Size by Services & CAGR (2025-2032)

Market Overview
Consulting
- Strategic Consulting
- Governance Advisory
- Workflow Optimization
Integration & Implementation
- Setup & Configuration Assistance
- Custom Integration Development
- Connector Development
- Data Migration Services
Training, Support & Maintenance
- User Training Sessions
- Onboarding Support
- Regular Software Updates
- Patch Management
- Knowledge Base Access

Global Digital Asset Management (DAM) Market Size by Business Function & CAGR (2025-2032)

Market Overview
Marketing & Advertising
- Brand Asset Management
- Campaign Management
- Content Marketing
- Social Media Management
- Digital Advertising
Finance & Accounting
- Financial Reports
- Accounting Documents
- Budgeting & Forecasting Materials
- Regulatory Compliance Documents
Sales & Distribution
- Sales Collateral
- Sales Collateral Management
- Sales Presentation Assets
- Product Demo Materials
- Sales Training Resources
IT & Operations
- Technical Documentation
- Software License Management
- System Manuals
- Incident Response Assets
Human Resources
- Employee Onboarding Materials
- Training & Development Resources
HR Policy Documents
- Compliance Documents
- Other Business Functions

Global Digital Asset Management (DAM) Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
SMEs

Global Digital Asset Management (DAM) Market Size by Vertical & CAGR (2025-2032)

Market Overview
Retail & E-Commerce
- Fashion & Apparel
- Consumer Electronics & Appliances
- Beauty & Personal Care
- Grocery & Food Retail
BFSI
- Insurance Companies
- Retail Banking
- Wealth Management & Investment Banking
- Digital Banking
Manufacturing
- Consumer Goods Manufacturing
- Industrial Machinery & Equipment
- Process Manufacturing
- Discrete Manufacturing
IT & Telecom
- Software & Technology Companies
- Telecom Infrastructure Providers
- Telecom Equipment Manufacturers
Media & Entertainment
- Broadcasting & Streaming Services
- Advertising & Marketing Agencies
- Publishing & Print Media
- Film & Television Production
Government & Public Sector
- Government Agencies
- Public Services
- Law Enforcement & Public Safety
Travel & Hospitality
- Travel Agencies & Tour Operators
- Hotels & Resorts
- Airlines & Aviation
Healthcare
- Hospitals & Clinics
- Healthcare Research & Academic Institutions
- Pharmaceuticals & Biotech Companies
- Other Verticals

Global Digital Asset Management (DAM) Market Size & CAGR (2025-2032)

North America (Solution, Services, Business Function, Organization Size, Vertical)
- US
- Canada
Europe (Solution, Services, Business Function, Organization Size, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Solution, Services, Business Function, Organization Size, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Solution, Services, Business Function, Organization Size, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Solution, Services, Business Function, Organization Size, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OpenText Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cognizant Technology Solutions (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
North Plains Systems (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wedia (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Frontify (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esko (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Canto Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celum (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QBank (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MediaBeacon Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Widen Enterprises (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bynder (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aprimo (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sitecore (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nuxeo (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Extensis (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MediaValet Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments