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市場調查報告書
商品編碼
1642803
2025-2033 年事件管理軟體市場規模、佔有率、趨勢和預測(按組件類型、部署類型、組織規模、最終使用行業和地區分類)Event Management Software Market Size, Share, Trends and Forecast by Component Type, Deployment Type, Organization Size, End Use Sector, and Region, 2025-2033 |
2024 年,全球活動管理軟體市場規模為 66.3IMARC Group美元。北美目前在市場上佔據主導地位,到2024 年,其市場佔有率將超過42.8%。管理活動和靈活性是推動市場的一些主要因素。
事件管理軟體是一種有助於事件規劃、執行和分析的技術解決方案。目前,該軟體簡化了活動協調的各個方面,允許專業人員透過集中平台管理邀請、註冊、與會者追蹤、付款等。透過整合多種功能,它可以幫助組織提高效率並增強規劃者和參與者的體驗。特別是在當今的數位時代,事件管理軟體可以簡化複雜的流程,實現即時協作,並透過資料分析提供見解。它在各行業的採用率正在不斷成長,反映出人們越來越認知到科技在使事件管理更有效、更省時方面所發揮的作用。
對高效活動策劃和執行的需求不斷成長將刺激預測期內的市場成長。此外,雲端整合使企業能夠從任何地方存取資料和管理事件,提供傳統方法無法提供的靈活性和可擴展性。同時,公司的快速全球化正在創造對能夠管理跨不同地點和文化的事件的工具的需求,從而推動了更通用的軟體解決方案。除此之外,大眾對永續發展的日益關注正在鼓勵組織採取減少浪費和環境影響的做法,從而加速採用支持這些措施的活動管理軟體。此外,冠狀病毒 (COVID-19) 大流行重塑了活動的進行方式,需要虛擬和混合活動管理解決方案。這種向虛擬平台的轉變進一步擴大了活動管理軟體的範圍,使其能夠滿足各種新的格式和要求,從而推動市場成長。
自動化需求的成長
活動策劃和執行對效率和精確度的需求不斷成長,刺激了活動管理行業對自動化的需求。活動管理軟體能夠簡化日程安排、與會者註冊和付款處理等各種任務,為活動策劃者經常面臨的複雜問題提供了解決方案。透過自動化重複且耗時的流程,這些軟體工具使專業人員能夠專注於活動規劃的更具策略性的方面,例如增強與會者的參與度和體驗。隨著企業和組織認知到自動化在減少人為錯誤和節省時間方面的價值,推動整合事件管理軟體正在成為市場的重要推動力。
活動數量增加
目前,世界各地舉辦的活動數量不斷增加,從企業會議到社交聚會。這反過來又加強了對有效工具來規劃和管理活動以確保其成功的需求。活動管理軟體透過為活動組織的各個方面(包括行銷、票務和與會者管理)提供全面的解決方案來滿足這一需求。隨著行業的擴張和社交互動變得更加複雜,全球對有效管理這些事件的專業軟體的需求正在增加。事件數量不斷成長的趨勢是導致事件管理軟體需求激增的一個突出因素。
持續的技術進步
技術創新在增強事件管理軟體的功能方面發揮著至關重要的作用。即時分析、人工智慧驅動的個人化以及與其他業務工具的無縫整合等新穎功能的引入正在改變活動的計劃和執行方式。這些進步正在改善軟體功能,同時為活動中的參與和互動創造新的可能性。活動管理軟體中尖端技術的融入吸引了更多尋求利用技術使活動更具活力和吸引力的用戶。這種與技術進步的結合是推動事件管理軟體市場成長的關鍵因素。
The global event management software market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 13.4 Billion by 2033, exhibiting a CAGR of 8.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.8% in 2024. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the market.
Event management software is a technological solution that facilitates the planning, execution, and analysis of events. Currently streamlining various aspects of event coordination, this software allows professionals to manage invitations, registrations, attendee tracking, payments, and more through a centralized platform. By integrating multiple functionalities, it assists organizations in improving efficiency and enhancing the experience of both the planners and the participants. Particularly in today's digital age, event management software simplifies complex processes, enables real-time collaboration, and offers insights through data analytics. Its adoption is growing across industries, reflecting the increasing recognition of technology's role in making event management more effective and less time-consuming.
The rising demand for efficient event planning and execution will stimulate market growth during the forecast period. Moreover, cloud integration is enabling businesses to access data and manage events from anywhere, providing flexibility and scalability that traditional methods could not offer. Along with this, the rapid globalization of companies is creating a demand for tools that can manage events across various locations and cultures, pushing for more versatile software solutions. Besides this, the growing sustainability concerns among the masses are encouraging organizations to adopt practices that reduce waste and environmental impact, leading to the accelerated adoption of event management software that supports these initiatives. In addition, the coronavirus (COVID-19) pandemic has reshaped the way events are conducted, necessitating virtual and hybrid event management solutions. This shift toward virtual platforms has further expanded the scope of event management software, enabling it to cater to various new formats and requirements, thus propelling market growth.
Rise in Demand for Automation
The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the market.
Increase in the Number of Events
At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the surge in demand for event management software.
Continual Technological Advancements
Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.
Software
Venue Management Software
Ticketing Software
Event Registration Software
Event Marketing Software
Event Planning Software
Others
Content Management Software
Visitor Management Software
Analytics and Reporting Software
Resource Scheduling Software
Others
Service
Professional Services
Deployment and Integration
Consulting
Support and Maintenance
Managed Services
Software dominates the market
The software component encompasses various specialized tools designed to assist in different aspects of event management. These typically include applications for venue management, ticketing, event registration, event marketing, event planning, and additional functionalities such as content management, visitor management, analytics, and reporting. On the other hand, the service component focuses on the professional and managed services that complement the software, ensuring its effective installation, integration, and ongoing support and maintenance. This segment comprises a range of professional services, including deployment and integration, consulting, and support and maintenance, as well as managed services offered by third-party vendors.
Businesses can identify and choose from the diverse variety of solutions that align with their specific needs and preferences. The combination of software tools and complementary services offers organizations the opportunity to create a tailored approach to event management, whether they require standalone applications or comprehensive, managed solutions, thereby positively influencing market growth.
On-Premise
Cloud
On-premise represents the most popular type of deployment
On-premises deployment involves installing the event management software on the physical servers located within the organization's premises. This type of deployment offers greater control over data and security, as all the information is housed within the organization's own infrastructure. On-premises solutions are often favored by companies with stringent regulatory compliance requirements or need highly customized solutions. It requires substantial investment in hardware, ongoing maintenance, and internal IT support, making it a substantial commitment in terms of resources.
Cloud deployment refers to hosting the event management software on a remote server, maintained by a third-party provider. This approach enables organizations to access the software over the internet, providing flexibility and scalability. Cloud-based solutions are often more cost-effective, as they eliminate the need for physical infrastructure and reduce maintenance responsibilities. They facilitate real-time collaboration and access from various locations, making them suitable for organizations with decentralized teams or those needing to manage events in multiple locations.
Small and Medium Enterprises
Large Enterprises
Large enterprises hold the largest share in the market
Small enterprises generally include businesses with fewer employees and more limited resources. In this segment, the emphasis is usually on cost-effective, easy-to-use solutions that address basic event management needs without requiring extensive customization or integration. Medium-sized organizations may seek a balance between functionality and scalability, often requiring more advanced features than small enterprises but still maintaining a focus on cost efficiency.
For SMEs, cloud-based solutions are often appealing due to lower upfront costs and maintenance requirements. Event management software targeted at this segment typically provides user-friendly interfaces and essential features such as ticketing, registration, and simple marketing tools.
Large enterprises typically handle complex, multifaceted events that may require robust event management software. These organizations mainly seek comprehensive solutions that can easily integrate with existing enterprise systems, provide extensive analytics, and offer flexibility for customization.
Corporate
Government
Third-party Planner
Education
Mining
Others
Third-party planner accounts for the majority of the market share
Businesses and corporate organizations utilize event management software for conferences, product launches, training sessions, and other professional gatherings. Solutions for this segment are typically designed to enhance collaboration, branding, and networking opportunities. Government entities often require event management software for public meetings, internal training, conferences, and community events. Security, compliance, and transparency are often key considerations in this segment.
Third-party event planning firms and independent planners seek comprehensive and flexible solutions that can manage diverse events for multiple clients. Tools for marketing, customization, and reporting may be of particular importance here. Moreover, educational institutions rely on event management software for organizing seminars, workshops, conferences, and student events. Ease of use, integration with educational tools, and cost-effectiveness are common considerations.
Within the mining sector, event management software may be employed for safety training, stakeholder meetings, or industry conferences. Specific features may include compliance tracking, resource allocation, and specialized reporting. Other sectors, such as non-profit organizations, healthcare, hospitality, and sports. Each of these sectors may have unique requirements, whether it's fundraising tools for non-profits, patient engagement for healthcare, or guest experience optimization for hospitality.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America, encompassing the U.S. and Canada, leads in the adoption of new technologies, including event management software. A strong presence of corporate and tech industries, coupled with advanced infrastructure, fuels demand in this region. Asia Pacific, including countries such as China, India, Japan, and Australia, is a diverse and rapidly growing market. Increasing globalization, expanding corporate sectors, and technological advancements are augmenting the market growth in this region. Europe's market includes key economies like Germany, the UK, France, and Italy. Factors such as strong governmental regulations, an emphasis on data privacy, and a robust corporate sector contribute to the demand for event management software.
The Middle East and Africa region, with its varied cultural and economic landscape, is seeing growth in industries like tourism, mining, and construction. Demand in this region may be driven by an interest in technological innovation and a growing corporate sector. Latin America, including countries such as Brazil, Mexico, and Argentina, is witnessing growth in sectors like manufacturing, tourism, and education. This growth, alongside rising technological adoption, is favoring the expansion of the market for event management software.
The market is experiencing moderate growth as key players in the industry are actively engaging in innovation, expansion, collaboration, and acquisition strategies to strengthen their positions. They are focusing on incorporating advanced features, such as artificial intelligence (AI) integration, real-time analytics, and virtual event capabilities, to cater to evolving customer needs. Numerous vendors are also expanding their global reach by entering new regional markets or forming strategic partnerships with local entities. Emphasizing customer support, offering tailored solutions for various industry segments, and staying abreast of regulatory compliance are also common pursuits by leading players in this domain. These concerted efforts reflect a dynamic and competitive landscape, where continuous adaptation and forward-thinking are vital for success.
The market research report has provided a comprehensive analysis of the competitive landscape in the global event management software market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Active Network
Bizzabo Ltd.
RegPack Inc.
Hubb
Gather Technologies
Eventbrite
EMS Software LLC
XING SE
Cvent
RainFocus Inc.
SignUpGenius Inc.
Ungerboeck Software International
Hubilo