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市場調查報告書
商品編碼
1563751
事件管理軟體市場:依元件、依部署模式、依企業規模、依最終用戶、依地區、機會、預測,2017-2031年Event Management Software Market Assessment, By Component, By Deployment Mode, By Company Size, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球活動管理軟體市場規模預計將以14.90%的年複合成長率成長,從2023年的115.2億美元成長到2031年的350億美元,並預計將從2023年的115.2億美元成長到2031年的350億美元。對現場活動的需求激增是推動活動管理軟體市場的關鍵行銷因素。據 Bizzabo, Inc. 表示,80.4%的活動組織者將現場活動視為最有影響力的行銷管道。因此,出席人數不斷增加,52.1%的組織者表示,他們的現場活動在2023年吸引了更多觀眾。此外,86.4%的賽事團隊將在2024年舉辦相同或更多的現場賽事。
HubSpot, Inc. 的2024年行銷狀況報告進一步證實了這一成長,本報告發現 16%的行銷人員計劃在2024年首次使用體驗式行銷,例如參加現場活動和快閃廣告。因此,活動管理軟體市場預計將顯著成長,並為成功的活動規劃和管理提供必要的解決方案,包括註冊、參與者參與和分析。
活動管理軟體市場成長的一個顯著原因是國際活動的增加。隨著越來越多的組織跨境組織會議、貿易展覽和企業活動,對管理複雜物流的軟體的需求不斷成長。高級功能包括多語言支援、貨幣兌換以及遵守當地法規,使現代活動管理平台能夠更輕鬆地接觸全球受眾。這些解決方案還支援虛擬和混合格式,無論地理位置如何,都可以無縫參與。與世界一流的營銷傳播工具的整合進一步增強了參與者的體驗和營運效率。因此,人們對先進的活動管理軟體越來越感興趣,以適應多種不同的國際活動。
人工智慧和自動化的技術進步推動事件管理軟體市場的成長。例如,人工智慧驅動的聊天機器人透過即時支援和個人建議增強參與者的互動。自動化提高了註冊、票務和後續通訊等重複性任務的效率,節省了時間並減少了錯誤。人工智慧驅動的預測分析使組織者能夠預測與會者的需求並最佳化活動規劃以獲得更好的結果。自動化工具有助於與第三方平台整合,以提高效率和協作。這些工具可實現更先進的活動管理功能並改善與會者體驗,同時隨著這些技術的發展最佳化營運。此類人工智慧和自動化創新推動軟體的採用,並進一步促進事件管理軟體市場的擴張。
本報告研究了全球事件管理軟體市場,並提供了市場概述,依組件、部署模式、公司規模、最終用戶、區域的趨勢和進入市場的公司概況。
Global event management software market is projected to witness a CAGR of 14.90% during the forecast period 2024-2031, growing from USD 11.52 billion in 2023 to USD 35.00 billion in 2031, fueled by the escalating demand for automation and streamlining event operations. There is a surge in the demand for in-person events as a critical marketing component that propels the event management software market. According to Bizzabo, Inc., 80.4% of event organizers identify in-person events as the most impactful marketing channel. This has led to increased attendance levels, with 52.1% of these organizers reporting larger crowds for their on-the-ground events in 2023. Furthermore, 86.4% of event teams kept the same number or increased in-person events in 2024.
This growth is further demonstrated in HubSpot, Inc.'s 2024 State of Marketing Report, which indicates that 16% of marketers plan on doing experiential marketing, such as attending live events and pop-ups, for the first time in 2024. Thus, it is expected that the event management software market will grow significantly and provide vital solutions for successful event planning and management, including registration, attendee engagement, and analysis.
For instance, in June 2024, Cvent, Inc. expanded its Event-in-a-Box (EIB) offerings, introducing flexible packages for onsite check-in and badging at events with up to 750 attendees. The new self-service kits offer cost-effective and professional solutions with optional additional support.
Expansion of Global Events Propel Growth of the Event Management Software Market
The prominent reason for the growth in the event management software market is the rise in international events. The need for software to manage complex logistics is growing due to the increasing number of organizations conducting conferences, trade shows, and corporate events across international borders. Advanced capabilities include multi-language support, currency conversion, and compliance with regional regulations, facilitating a global audience on modern event management platforms. Also, these solutions support virtual and hybrid formats, thus making participation seamless irrespective of the geographic location. Integration with global marketing and communication tools further amplifies the attendee experience and operational efficiency. Therefore, the aspect of dealing with multiple, different international events has driven interest in advanced event management software.
For instance, in June 2024, Tripleseat, Inc. acquired Merri, a 3D floor plan and event design platform, to enhance its event management offerings. This acquisition provides venues and planners with an all-in-one solution for streamlined event planning and improved guest experiences.
AI and Automation to Enhance the Event Management Software Market Demand
Technological advancements in AI and automation are driving the growth of the event management software market. For instance, AI-driven chatbots enhance attendee interaction through immediate support and personal recommendations. Automation enhances the efficiency of repetitive tasks such as registration, ticketing, and follow-up communications by saving time and reducing errors. Predictive analytics powered by AI helps organizers anticipate attendee needs and optimize event planning for better outcomes. Automation tools provide easy integrations with third-party platforms for further efficiency and alignment. These tools allow for more advanced event management capabilities, improving the experience for attendees while optimizing operations as these technologies evolve. This innovation in AI and automation is driving the adoption of software, further contributing to the expansion of the event management software market.
For instance, in June 2024, Cvent, Inc. announced new AI-driven innovations for its hospitality platform, aimed at enhancing efficiency for hotel sales teams. These upcoming tools reflect Cvent's commitment to leveraging AI for improved collaboration between planners and hoteliers.
Government Initiatives Acting as a Catalyst
Governments across the globe are taking strategic measures to increase revenue and ensure growth in the event management software market. Investing in smart city projects includes state-of-the-art event management solutions enhancing public events and urban planning. Digitization and transformation grants provide businesses with incentives to upgrade to modern software that promotes efficiency and innovation. Besides, global trade and tourism promotion programs support large-scale international events that automatically create a higher demand for sophisticated software due to complex logistics and the diverse needs of different attendees. The government is driving these enhancements by promoting growth in the event management software market, making it more dynamic and effective through event planning solutions.
For example, in July 2024, the Biden-Harris Administration announced nearly USD 100 million in commitments to advance public interest technology through the White House Office of Science and Technology Policy (OSTP), emphasizing AI talent and building an inclusive, secure technology landscape across America.
Event Organizers and Planners Leading the Event Management Software Market Share
Event organizers and planners are driving the demand for advanced solutions in the event management software market, leading to the dominance of the segment. Managers are turning towards software to effectively support complicated tasks, such as event registration, ticketing, and attendee management. Key features such as real-time updates, customized event layouts, and integrated communication tools are crucial for the successful execution of an event, leading to the demand for event management software. Additionally, planners are progressively adopting software with analytical capabilities to assess event success and support future planning. As new trends, such as virtual and hybrid events, continue to emerge, the demand for innovative and flexible software solutions grows, shaping the event management software market and influencing its growth rate.
North America Dominates Event Management Software Market Share
North America leads the share of the event management software market due to its highly developed technology ecosystem and growing demand for advanced solutions. The region is home to key technology players who ensure that software features include unique elements such as AI-driven insights and cloud-based integrations. Large-scale events, such as the Consumer Electronics Show (CES) and international conferences, require sophisticated software capable of managing complex logistics and analytics in real time. In addition, North America's focus on digital transformation and technology investment accelerates the development and adoption of advanced event management tools, strengthening the leading position.
For instance, in January 2024, Eventbrite, Inc. released Instant Payouts and Tap to Pay for United States event organizers. These tools offer enhanced financial flexibility and contactless payment options, with global availability expected by the year-end.
Future Market Scenario (2024 - 2031F)
Event management software will increase the use of advanced AI in the forecasted period to personalize experiences, predict trends, and enable automated customer support to make events more efficient and engaging.
The software will enhance support for hybrid events by providing seamless integration between online and offline elements as people increasingly engage in in-person and virtual events.
New regulations on data protection will compel software developers to incorporate additional security features, ensuring that attendees' information is kept safe and secure.
Augmented and virtual reality will continue to become more prevalent, offering new ways to engage participants and create singular event experiences.
Key Players Landscape and Outlook
The competitive landscape for the event management software market seems highly fragmented, given the number of solution providers with specialized solutions for different event requirements. Businesses increasingly focus on integrating AI in their business processes to provide personalized attendee experience and rich data analytics to improve event planning and execution. Increased adoption of hybrid and virtual events drives the demand for software that can manage formats, incorporating real-time streaming and interaction features. 5G technology will also enhance live event experiences through faster data processing and richer experiences. Much emphasis is placed on compliance with strict data protection regulations and sustainability practices, including digital ticketing and virtual participation. The combination of technological innovation and adherence to regulatory policies is propelling robust growth in the event management software market.
In April 2024, GoTab, Inc. and Tripleseat, Inc. announced an integration that streamlines event management by combining reservations and payments. The partnership enables seamless event planning, with embedded payment processing and centralized tracking for enhanced efficiency and guest experiences.
In April 2024, Tripleseat, Inc. announced a new integration with Mews Systems B.V., enhancing hotel group bookings and event management. This two-way integration simplifies tracking room rates and inventory, streamlining event planning for Tripleseat and Mews' customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.