活動管理市場規模、佔有率和成長分析（按活動類型、收益來源、組織者和地區）- 產業預測 2025-2032

2023 年全球活動管理市場規模價值為 1.3 兆美元，預計將從 2024 年的 1.43 兆美元成長到 2032 年的 3.09 兆美元，預測期內（2025-2032 年）的複合年成長率為 10.1%。

活動管理越來越受到企業的關注，它可以幫助企業簡化規劃流程、減輕壓力、確保順利執行，同時處理法律程序和寶貴的聯繫。使用活動管理機構不僅可以節省您的時間，還可以為您提供經濟高效的解決方案。這些機構提供對當前市場趨勢的洞察和創新提案，這對於將您的活動願景變為現實至關重要。有效的協作對於無縫執行至關重要，使機構能夠專注於創造力，同時管理內部相關人員的期望。然而，與會者和服務供應商之間的溝通差距可能會阻礙市場成長，凸顯了清晰一致的對話的必要性，以提高整體活動的成功率和客戶滿意度。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

活動管理市場規模（按活動類型和複合年成長率） (2025-2032)

• 市場概況
• 企業活動與研討會
• 體育賽事
• 音樂會
• 展覽和會議
• 節慶
• 其他

活動管理市場規模（按收入來源和複合年成長率） (2025-2032)

• 市場概況
• 贊助
• 票
• 其他

活動管理市場規模（依組織者分類）及複合年成長率（2025-2032）

• 市場概況
• 企業
• 運動的
• 教育
• 娛樂
• 其他

活動管理市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• GoGather（USA）
• Freeman（USA）
• GES（USA）
• Jack Morton（USA）
• MKG（USA）
• BI Worldwide（USA）
• George P. Johnson（USA）
• CWT Meetings & Events（USA）
• Maritz Global Events（USA）
• Bassett Events, Inc.（Canada）
• Colin Cowie Lifestyle（USA）
• David Tutera（USA）
• A Perfect Event（USA）
• SevenEvents（UK）
• HMS Consultants（USA）
• KC and Sons（USA）
• Yellow House Events（USA）
• 360 Degree（USA）
• Zuri Events（USA）

結論和建議

Global Event Management Market size was valued at USD 1.3 trillion in 2023 and is poised to grow from USD 1.43 trillion in 2024 to USD 3.09 trillion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).

Event management is increasingly gaining traction as companies streamline the planning process, alleviate stress, and ensure smooth execution while handling legalities and leveraging valuable contacts. Undertaking event planning can be labor-intensive, thus utilizing an event management agency not only saves time but also offers cost-effective solutions. These agencies provide insights into current market trends and innovative recommendations essential for realizing an event's vision. Effective collaboration is vital for seamless execution, enabling management of internal stakeholder expectations while allowing agencies to focus on creativity. However, communication gaps between attendees and service providers can hinder market growth, emphasizing the need for clear and consistent dialogue to enhance overall event success and client satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Market Segmental Analysis

Global Event Management Market is segmented by Event Type, Revenue Source, Organizer and Region. Based on Event Type, the market is segmented into Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others. Based on Revenue Source, the market is segmented into Sponsorship, Tickets and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Market

The global Event Management market is currently being propelled by the rising demand for advanced data solutions, which significantly enhance operational efficiency and decision-making processes. Advanced analytics tools empower event management companies to uncover trends, analyze patterns, and forecast outcomes with greater accuracy. By harnessing data-driven insights and implementing augmented analytics, these companies can transform their operations, enabling even those with average analytical skills to effectively leverage data. The continuous integration of technology and innovation within the event management sector not only simplifies complexities but also fosters market growth, ensuring that companies remain competitive and responsive to the evolving landscape of the industry.

Restraints in the Global Event Management Market

The Global Event Management market faces significant challenges due to high setup costs, which may impede its growth potential. Establishing an event management company requires substantial financial commitments, including investments in cutting-edge technology and advanced products, as well as research and development. Key expenditures often involve acquiring drones, virtual reality systems, and sophisticated automation technology. These substantial initial investments in both infrastructure and technological advancements create barriers for new market entrants and can deter expansion, ultimately affecting the overall growth trajectory of the event management industry in the future.

Market Trends of the Global Event Management Market

The Global Event Management market is witnessing a significant shift towards the integration of Augmented Reality (AR) alongside Virtual Reality (VR) technologies, marking a transformative trend in how events are conceived and experienced. AR enhances attendee engagement by overlaying digital elements like sounds, videos, and graphics onto the real-world environment, creating immersive experiences that captivate audiences and elevate brand interactions. This innovative approach not only enriches content delivery but also fosters greater personalization and interactivity, driving demand for AR-driven event solutions. As the landscape continues to evolve, event organizers are increasingly adopting these technologies to differentiate their offerings and enhance overall attendee satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Event Management Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Corporate Events and Seminar
• Sport Events
• Music Concert
• Exhibitions and Conferences
• Festivals
• Others

Global Event Management Market Size by Revenue Source & CAGR (2025-2032)

• Market Overview
• Sponsorship
• Tickets
• Others

Global Event Management Market Size by Organizer & CAGR (2025-2032)

• Market Overview
• Corporate
• Sports
• Education
• Entertainment
• Others

Global Event Management Market Size & CAGR (2025-2032)

• North America (Event Type, Revenue Source, Organizer)
  • US
  • Canada
• Europe (Event Type, Revenue Source, Organizer)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Event Type, Revenue Source, Organizer)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Event Type, Revenue Source, Organizer)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Event Type, Revenue Source, Organizer)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoGather (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GES (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Morton (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MKG (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BI Worldwide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maritz Global Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bassett Events, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colin Cowie Lifestyle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• David Tutera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A Perfect Event (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SevenEvents (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HMS Consultants (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KC and Sons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellow House Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360 Degree (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuri Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations