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市場調查報告書
商品編碼
1660677
2025 年至 2033 年模內標籤市場報告(按材料、技術、印刷技術、印刷油墨、最終用途和地區分類)In-Mold Labels Market Report by Material, Technology, Printing Technology, Printing Inks, End-Use, and Region 2025-2033 |
2024IMARC Group全球模內標籤市場規模達到 38 億美元。對美觀包裝的需求不斷成長、對產品展示的日益關注以及消費者對永續包裝的日益偏好是推動市場發展的一些關鍵因素。
3D模內貼標技術的出現促進了市場的成長
3D模內貼標的使用為領先生產商提供了機會,可以用持久耐用的優質標籤取代金屬成型、油漆、浸塗、移印和其他後期製作裝飾工藝,只需一個步驟即可在模具內生產出完全裝飾的樹脂部件,為市場做出貢獻。透過允許在容器表面使用高品質影像,而不受模具的紋理、尺寸或形狀的影響,3D 模內貼標也對市場產生了積極的影響。此外,薄膜技術的不斷進步提高了標籤的成型性,增加了拉伸深度,提高了耐用性,並有助於防止邊緣影像失真,從而推動了市場的發展。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。由於產品差異化、產品組合和定價,市場結構高度分散,參與者眾多,包括國際參與者和本地參與者。由於市場成長潛力大、創新空間大以及新技術的引進,模內標籤產業新進入者的數量適中。
什麼是模內標籤?
模內標籤(IML)是裝飾和標記塑膠物品的一種常見且先進的方法,尤其是在包裝領域。標籤本身的開發和生產標誌著模內貼標過程的開始。模內貼標過程涉及多種工序。首先,將模具中填滿預先印好的標籤或薄膜,其中包含必要的視覺效果、文字和品牌組件。關閉它們之後,將熔融的塑膠倒入其中以呈現模具的形狀並粘附在標籤上。當塑膠冷卻並硬化時,它們會與物體融合,形成牢固而無縫的連接。通常,標籤由輕質、柔韌且耐用的材料製成,例如聚丙烯或聚乙烯。它們可能印有鮮豔的顏色、精緻的圖案、產品細節、品牌元素、條碼或2D碼。根據所需的美學效果,標籤可以是不透明的、半透明的或透明的。此外,它們包含在成型過程本身中,這與傳統的標籤技術不同,傳統的標籤技術需要在產品製成後將標籤貼到產品表面。在塑膠被泵入之前將它們放入模具中,將標籤和產品無縫地融合在一起。
由於許多國家政府實施封鎖,許多生產設施停止營運,導致模內標籤的總產量暫時減少。由於實施新流程以降低風險以及執行社會隔離和封鎖措施,參與者不得不減少產能或暫停產出。由於擔心感染,技術人員和勞動力的缺乏對此影響較大。此次疫情期間,因產品調撥受限、車輛流動受限、勞力短缺等原因,多家企業遭受損失。此外,由於人們對新冠病毒的廣泛擔憂,領先企業的技術創新和研發計劃被推遲或放棄。然而,隨著病例數開始下降並且政府採取放寬措施,球員們又恢復了活動。此外,當營運恢復以更高水準的安全性、速度和效率生產商品時,參與者取得了重大的持續技術進步。
對美觀包裝解決方案的需求不斷成長,主要推動了全球市場的發展。隨著對產品展示和消費者吸引力的日益關注,食品飲料、個人護理和消費品等行業的公司都在採用模內貼標來在商店貨架上區分他們的產品並提升他們的品牌形象,從而影響市場。此外,由於 IML 消除了對額外材料的需求並減少了浪費,消費者對永續包裝的偏好日益成長,這極大地支持了市場。此外,由於成本優勢,消費者更傾向於選擇模內貼標而非傳統貼標方法。透過整合標籤和成型工藝,製造商可以簡化生產流程、降低勞動力成本並消除額外的標籤設備,這是另一個促進成長的因素。除此之外,世界各國政府都在實施更嚴格的產品標示法規,特別是在食品和製藥等產業,推動了市場的發展。此外,印刷製程的技術進步,如數位印刷和高清圖形,提高了模內標籤的品質和多功能性,正在創造積極的市場前景。推動市場發展的其他因素包括快速的工業化和汽車產業的顯著成長。
The global in-mold labels market size reached USD 3.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033. The rising demand for aesthetically appealing packaging, increasing focus on product presentation, and the growing consumer preference for sustainable packaging represent some of the key factors driving the market.
The Advent of 3D In-mold Labeling Technology Augmenting the Market Growth
The use of 3D in-mold labeling offers leading produces the opportunity to replace metal forms, paints, dipped coatings, pad printing, and other post-production decorative processes with long-lasting, premium labels that can be applied in just one step to produce a completely decorated resin part within the mold, which is contributing to the market. By permitting the use of high-quality images across container surfaces, independent of the texture, size, or form of the mold, 3D in-mold labeling is also positively influencing the market. Moreover, continual technological advancements in film have improved the labels' formability, increased the depth of draw, increased durability, and helped prevent image distortion along edges, which is propelling the market.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is highly fragmented with a large number of players including international and local players due to product differentiation, portfolio, and pricing. The volume of new entrants is moderate in the in-mold labels industry due to high market growth potential, the scope for innovation, and the introduction of new technologies.
What are In-Mold Labels?
In-mold labels (IML) are a common and cutting-edge way of embellishing and labeling plastic items, especially in the field of packaging. The development and production of the label itself mark the beginning of the in-mold labeling process. There are various processes involved in the in-mold labeling process. First, molds are filled with a pre-printed label or film that has the necessary visuals, text, and branding components. After closing them, molten plastic is poured inside to take on the shape of the mold and adhere to the label. They are fused with the object when the plastic cools and hardens, forming a strong and seamless connection. Usually, the labels are composed of a lightweight, flexible, and long-lasting substance, such as polypropylene or polyethylene. They may be imprinted with vivid colors, elaborate patterns, product details, branding components, barcodes, or QR codes. Depending on the desired aesthetic outcome, the labels may be opaque, translucent, or transparent. Additionally, they are included in the molding process itself, as opposed to conventional labeling techniques, which entail attaching labels to a product's surface after it has been created. They are put into the mold before the plastic is pumped, fusing the label and the product together seamlessly.
Numerous production facilities stopped operating as a result of the government-ordered lockdown that was enforced across many nations, which temporarily reduced the number of In-mold labels produced overall. Players had to reduce capacity or temporarily halt output due to the implementation of new processes to reduce risk and the execution of social isolation and lockout measures. Due to the concern of contracting an infection, the lack of technicians and laborers had a greater influence on this. Several companies suffered losses during this epidemic as a result of the restrictions on the transfer of products, restrictions on the movement of vehicles, and labor scarcity. In addition, the widespread concern over coronavirus, the leading players' plans for technical innovation and research and development had been delayed or abandoned. However, as soon as the number of cases began to decline and the government offered relaxations, the players resumed their activity. In addition, players made major ongoing technological advancements when operations resumed producing goods with higher levels of safety, speed, and efficiency.
The rising demand for aesthetically appealing packaging solutions majorly drives the global market. With the increasing focus on product presentation and consumer appeal, companies across industries, such as food and beverage, personal care, and consumer goods, are adopting in-mold labeling to differentiate their products on store shelves and enhance their brand image, thus impacting the market. Along with this, the growing consumer preference for sustainable packaging is significantly supporting the market as IML eliminates the need for additional materials and reduces waste. In addition, consumers are inclined toward in-mold labeling over traditional labeling methods due to cost advantages. By integrating labeling and molding processes, manufacturers are streamlining production, reducing labor costs, and eliminating additional labeling equipment, which is acting as another growth-inducing factor. Apart from this, governments across the globe are implementing stricter regulations on product labeling, especially in industries, such as food and pharmaceuticals, propelling the market. Furthermore, technological advancements in printing processes, such as digital printing and high-definition graphics to enhance the quality and versatility of in-mold labels are creating a positive market outlook. Some of the other factors driving the market include rapid industrialization and significant growth in the automotive industry.