Product Code: IRTNTR40002
Abstract
The wet tissue and wipe market is forecasted to grow by USD 8.27 bn during 2023-2028, accelerating at a CAGR of 6.83% during the forecast period. The report on the wet tissue and wipe market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing pollution and deteriorating environmental conditions, growing concerns regarding hygiene, and rising demand for wet tissues and wipes from the healthcare sector.
Market Scope |
Base Year | 2023 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 6.57% |
CAGR | 6.83% |
Incremental Value | $8.27bn |
Technavio's wet tissue and wipe market is segmented as below:
By Application
- Personal care
- Household
- Industrial commercial and institutional
By Distribution Channel
By Geographical Landscape
- Europe
- North America
- APAC
- South America
- Middle East and Africa
This study identifies the increasing demand for multi-functional wet wipes as one of the prime reasons driving the wet tissue and wipe market growth during the next few years. Also, the introduction of natural tissues and wipes and the adoption of sustainable manufacturing by vendors will lead to sizable demand in the market.
The report on the wet tissue and wipe market covers the following areas:
- Wet tissue and wipe market sizing
- Wet tissue and wipe market forecast
- Wet tissue and wipe market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wet tissue and wipe market vendors that include 3M Co., Beiersdorf AG, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity AB, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Kimberly Clark Corp., Ontex BV, Papier Creations, PDI Inc., Pigeon Corp., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., Unilever PLC, and Zhejiang Yiwu Mingou Biotechnology Co. Ltd. Also, the wet tissue and wipe market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary - Chart on Market Overview
- Exhibit 02: Executive Summary - Data Table on Market Overview
- Exhibit 03: Executive Summary - Chart on Global Market Characteristics
- Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
- Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary - Chart on Incremental Growth
- Exhibit 08: Executive Summary - Data Table on Incremental Growth
- Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global wet tissue and wipe market 2018 - 2022
- Exhibit 18: Historic Market Size - Data Table on global wet tissue and wipe market 2018 - 2022 ($ billion)
- 4.2 Application Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 30: Chart on Application - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
- 6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application
- 6.3 Personal care - Market size and forecast 2023-2028
- Exhibit 34: Chart on Personal care - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Personal care - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Personal care - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Personal care - Year-over-year growth 2023-2028 (%)
- 6.4 Household - Market size and forecast 2023-2028
- Exhibit 38: Chart on Household - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Household - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Household - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Household - Year-over-year growth 2023-2028 (%)
- 6.5 Industrial commercial and institutional - Market size and forecast 2023-2028
- Exhibit 42: Chart on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
- 6.6 Market opportunity by Application
- Exhibit 46: Market opportunity by Application ($ billion)
- Exhibit 47: Data Table on Market opportunity by Application ($ billion)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 50: Chart on Comparison by Distribution Channel
- Exhibit 51: Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2023-2028
- Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 7.4 Online - Market size and forecast 2023-2028
- Exhibit 56: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Online - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 60: Market opportunity by Distribution Channel ($ billion)
- Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
- Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.4 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 UK - Market size and forecast 2023-2028
- Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.12 France - Market size and forecast 2023-2028
- Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
- Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 3M Co.
- Exhibit 115: 3M Co. - Overview
- Exhibit 116: 3M Co. - Business segments
- Exhibit 117: 3M Co. - Key news
- Exhibit 118: 3M Co. - Key offerings
- Exhibit 119: 3M Co. - Segment focus
- 12.4 Beiersdorf AG
- Exhibit 120: Beiersdorf AG - Overview
- Exhibit 121: Beiersdorf AG - Business segments
- Exhibit 122: Beiersdorf AG - Key news
- Exhibit 123: Beiersdorf AG - Key offerings
- Exhibit 124: Beiersdorf AG - Segment focus
- 12.5 Daio Paper Corp.
- Exhibit 125: Daio Paper Corp. - Overview
- Exhibit 126: Daio Paper Corp. - Product / Service
- Exhibit 127: Daio Paper Corp. - Key offerings
- 12.6 DR. Fischer Ltd.
- Exhibit 128: DR. Fischer Ltd. - Overview
- Exhibit 129: DR. Fischer Ltd. - Product / Service
- Exhibit 130: DR. Fischer Ltd. - Key offerings
- 12.7 Edgewell Personal Care Co.
- Exhibit 131: Edgewell Personal Care Co. - Overview
- Exhibit 132: Edgewell Personal Care Co. - Business segments
- Exhibit 133: Edgewell Personal Care Co. - Key offerings
- Exhibit 134: Edgewell Personal Care Co. - Segment focus
- 12.8 Essity AB
- Exhibit 135: Essity AB - Overview
- Exhibit 136: Essity AB - Business segments
- Exhibit 137: Essity AB - Key offerings
- Exhibit 138: Essity AB - Segment focus
- 12.9 GAMA Healthcare Ltd.
- Exhibit 139: GAMA Healthcare Ltd. - Overview
- Exhibit 140: GAMA Healthcare Ltd. - Product / Service
- Exhibit 141: GAMA Healthcare Ltd. - Key offerings
- 12.10 Henkel AG and Co. KGaA
- Exhibit 142: Henkel AG and Co. KGaA - Overview
- Exhibit 143: Henkel AG and Co. KGaA - Business segments
- Exhibit 144: Henkel AG and Co. KGaA - Key news
- Exhibit 145: Henkel AG and Co. KGaA - Key offerings
- Exhibit 146: Henkel AG and Co. KGaA - Segment focus
- 12.11 Kimberly Clark Corp.
- Exhibit 147: Kimberly Clark Corp. - Overview
- Exhibit 148: Kimberly Clark Corp. - Business segments
- Exhibit 149: Kimberly Clark Corp. - Key news
- Exhibit 150: Kimberly Clark Corp. - Key offerings
- Exhibit 151: Kimberly Clark Corp. - Segment focus
- 12.12 Ontex BV
- Exhibit 152: Ontex BV - Overview
- Exhibit 153: Ontex BV - Product / Service
- Exhibit 154: Ontex BV - Key news
- Exhibit 155: Ontex BV - Key offerings
- 12.13 PDI Inc.
- Exhibit 156: PDI Inc. - Overview
- Exhibit 157: PDI Inc. - Product / Service
- Exhibit 158: PDI Inc. - Key offerings
- 12.14 Pigeon Corp.
- Exhibit 159: Pigeon Corp. - Overview
- Exhibit 160: Pigeon Corp. - Business segments
- Exhibit 161: Pigeon Corp. - Key news
- Exhibit 162: Pigeon Corp. - Key offerings
- Exhibit 163: Pigeon Corp. - Segment focus
- 12.15 S.C. Johnson and Son Inc.
- Exhibit 164: S.C. Johnson and Son Inc. - Overview
- Exhibit 165: S.C. Johnson and Son Inc. - Product / Service
- Exhibit 166: S.C. Johnson and Son Inc. - Key offerings
- 12.16 The Clorox Co.
- Exhibit 167: The Clorox Co. - Overview
- Exhibit 168: The Clorox Co. - Business segments
- Exhibit 169: The Clorox Co. - Key offerings
- Exhibit 170: The Clorox Co. - Segment focus
- 12.17 The Procter and Gamble Co.
- Exhibit 171: The Procter and Gamble Co. - Overview
- Exhibit 172: The Procter and Gamble Co. - Business segments
- Exhibit 173: The Procter and Gamble Co. - Key news
- Exhibit 174: The Procter and Gamble Co. - Key offerings
- Exhibit 175: The Procter and Gamble Co. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 176: Inclusions checklist
- Exhibit 177: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 178: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 179: Research methodology
- Exhibit 180: Validation techniques employed for market sizing
- Exhibit 181: Information sources
- 13.5 List of abbreviations
- Exhibit 182: List of abbreviations