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市場調查報告書
商品編碼
1280749
美國非酒精濕巾市場預測至2028年 - COVID-19的影響以及按類型和配銷通路的區域分析US Non-alcoholic Wet Wipes Market Forecast to 2028 - Regional Analysis By Type and Distribution Channel |
美國非酒精濕巾市場規模在2022年為3.2882億美元,預計到2028年將達到4.9093億美元;預計從2022年到2028年的複合成長率為6.9%。
無酒精濕巾是濕潤的濕巾,旨在清潔或刷新皮膚,不使用酒精。對於皮膚敏感、過敏或不願使用含酒精產品的人來說,無酒精濕紙巾是一個很好的選擇。近年來,無酒精濕巾市場一直在經歷大幅成長,預計在未來幾年將繼續成長。過去幾年,由於緊張的工作日程和繁忙的生活方式,消費者越來越優先考慮便利性。他們願意為那些幫助他們節省時間和精力的產品支付更多的費用。一次性濕紙巾就是這樣的產品,它使用方便,可以不費吹灰之力攜帶到不同地方,並有助於保持衛生。然而,這種濕巾中存在的化學品,如酒精、苯甲酸酯、香料成分和其他刺激性成分,引起了消費者對其使用的擔憂。
此外,在過去的幾年裡,美國婦女對女性衛生的認知不斷提高。不良的衛生習慣,特別是在月經期間,可能促使婦女的陰道感染。因此,該國婦女繼續關注她們的私密健康,併購買私密洗液和女性濕巾等產品。同時,政府和監管機構正在採取計劃,使消費者能夠獲得女性衛生產品,以促進更好的私密健康。 2021年5月,國會議員Grace Meng在月經衛生日之際提出了《人人享有月經公平法案》,該法案旨在使月經產品,包括衛生棉條、護墊和其他物品,為國內的婦女和女孩所能獲得併負擔得起。這樣的計劃正在提高全美婦女和年輕女孩對女性衛生的重視。不含酒精的濕巾對敏感的私密部位很溫和,能保持陰道區域的pH值,並能清除引起異味的細菌。此外,女性濕巾可在月經期間更換護墊或衛生棉條時用於即時清潔陰道區域。這些濕巾是攜帶式的,方便在旅行時使用。因此,美國婦女對女性衛生的認知不斷提高,促進了無酒精濕巾市場的成長。
COVID-19危機推動了電子商務行業的發展。網上購物為客戶提供了一種特權,使他們可以在自己家裡舒適安全地選擇產品,它也使企業能夠在因大流行病而採取的禁閉措施中運作。此外,COVID-19的爆發極大地影響了國際貿易,這阻礙了個人護理行業的發展。然而,隨著消費者健康意識興趣的提高,不含酒精的濕巾已經滲透到一系列的應用中,如成人衛生、卸妝、表面消毒和手部消毒。在COVID-19大流行病出現後,醫院和護理機構等醫療環境對清潔產品的需求增加。另外,網上購物在家消費的興起,迫使零售商、烤肉店和消費者適應這一新趨勢,這預計將在預測期內推動美國非酒精濕巾市場在該國的成長。此外,在2021年,由於政府放寬了以前實施的限制,總部設在美國的公司恢復了業務,支持了美國非酒精濕巾市場。因此,由於所有這些因素,美國非酒精濕巾市場顯示出COVID-19大流行病對其成長的混合影響。
Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC , National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC是在美國非酒精濕巾市場上經營的主要參與者。這些市場參與者正專注於提供高品質的創新產品,以滿足客戶的需求,並增加其非酒精濕巾的市場佔有率。
美國非酒精濕紙巾的整體市場規模是通過主要和次要來源得出的。為了開始研究過程,已經利用內部和外部資源進行了詳盡的二級研究,以獲得有關市場的定性和定量資訊。此外,還對行業參與者進行了多次初級訪談,以驗證數據並獲得對該主題的分析性見解。這一過程的參與者包括行業專家,如副總裁、業務發展經理、市場情報經理和全國銷售經理,以及外部顧問,如估值專家、研究分析員和關鍵意見領袖,專門研究美國非酒精濕巾市場。
The US non-alcoholic wet wipes market size was valued at US$ 328.82 million in 2022 and is projected to reach US$ 490.93 million by 2028; it is expected to register a CAGR of 6.9% from 2022 to 2028.
Non-alcoholic wet wipes are moistened wipes that are designed to clean or refresh the skin without the use of alcohol. Alcohol-free wet wipes are a good alternative for people with sensitive skin, allergies, or those who prefer not to use products containing alcohol. The non-alcoholic wet wipes market has been experiencing significant growth in recent years, which is expected to continue growing in the coming years. Consumers have been increasingly prioritizing convenience for the past few years owing to hectic work schedules and busy lifestyles. They are willing to pay more for the products that help save their time and effort. Disposable wet wipes are among such products that are easy to use, can be carried to different places without any hassle, and help maintain hygiene. However, the presence of chemicals such as alcohol, parabens, fragrance ingredients, and other harsh ingredients in such wipes raises concerns regarding their use among consumers.
Furthermore, over the past few years, there has been an increasing awareness of feminine hygiene among women in the US. Poor hygiene practices, especially during menstruation, can cause vaginal infections among women. Therefore, women in the country continue to focus on their intimate health and purchase products such as intimate wash and feminine wipes. Also, government and regulatory bodies are taking initiatives to make feminine hygiene products accessible to consumers to promote better intimate health. In May 2021, Congresswoman Grace Meng introduced the Menstrual Equity for All Act on the occasion of Menstrual Hygiene Day, which aims to make menstrual products, including tampons, pads, and other items, accessible and affordable for women and girls in the country. Such initiatives are raising the importance of feminine hygiene among women and young girls across the US. Non-alcoholic wipes are gentle on sensitive intimate parts, maintain the pH of vaginal area, and remove odor-causing bacteria. Further, feminine wipes are used to instantly clean the vaginal area during menstruation while changing pads or tampons. These wipes are portable and convenient to use while traveling. Thus, increasing awareness of feminine hygiene among women in the US bolsters the non-alcoholic wet wipes market growth.
The COVID-19 crisis propelled the e-commerce industry. Online shopping provides a privilege to customers to choose products from the comfort and safety of their own homes, and it has also enabled businesses to operate amid confinement measures due to the pandemic. Moreover, the COVID-19 outbreak has significantly affected international trade, which hindered the personal care industry. However, with rising interest in consumer health awareness, non-alcoholic wet wipes have penetrated an array of applications such as adult hygiene, make-up removal, surface disinfection, and hand sanitization. After the emergence of the COVID-19 pandemic, the demand for cleansing products increased across healthcare environments such as hospitals and care facilities. Also, the rising uptake of online shopping for at-home consumption forces retailers, roasters, and consumers to adapt to this new trend, which is expected to propel the growth of the US non-alcoholic wet wipes market in the country during the forecast period. Further, in 2021, the US-based companies resumed their operations as the government relaxed the previously imposed restrictions, bolstering the US non-alcoholic wet wipes market. Hence, due to all these factors, the US non-alcoholic wet wipes market has shown a mixed impact of the COVID-19 pandemic on its growth.
Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC , National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC are the key players operating in the US non-alcoholic wet wipes market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their non-alcoholic wet wipes market share.
The overall US non-alcoholic wet wipes market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the US non-alcoholic wet wipes market.