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1698119

濕紙巾市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按銷售管道、按地區和競爭情況，2020-2030 年）

Wet Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球濕紙巾市場價值為 282.4 億美元，預計到 2030 年將成長至 360.1 億美元，預測期內複合年成長率為 4.19%。全球濕紙巾市場正在經歷顯著成長，這得益於衛生意識的增強、可支配收入的增加以及個人護理、醫療保健和家庭清潔應用領域的不斷擴大。嬰兒濕紙巾佔據市場主導地位，疫情過後，消毒和抗菌濕紙巾的需求激增。隨著消費者尋求永續的替代品，向環保、可生物分解濕紙巾的轉變正在塑造產業趨勢。包裝和材料成分的創新進一步增強了產品的吸引力。電子商務的成長也促進了可及性和便利性，進一步推動了全球市場的滲透。例如，根據美國商務部的資料， 2024年電子商務滲透率將達到創紀錄的22.7%，這是自2020年以來連續第五年占美國零售額的至少五分之一。

市場概覽
預測期 2026-2030
2024年市場規模 282.4億美元
2030年市場規模 360.1億美元
2025-2030 年複合年成長率 4.19%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

衛生意識和健康問題日益加深

主要市場挑戰

環境問題和監管限制

主要市場趨勢

可生物分解和環保濕紙巾的需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球濕紙巾市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（嬰兒濕紙巾、臉部和化妝濕紙巾、手部和身體濕紙巾、表面濕紙巾、其他）
    • 依銷售管道（百貨公司、超市/大賣場、藥局、網路、其他）
    • 按地區
    • 其他五大公司（2024 年）
  • 全球濕紙巾市場地圖與機會評估
    • 依產品類型
    • 按銷售管道
    • 按地區

第6章：北美濕紙巾市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太濕紙巾市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第8章：歐洲濕紙巾市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美洲濕紙巾市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第10章：中東與非洲濕紙巾市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球濕紙巾市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的重點地區
    • 受影響的主要國家

第13章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • The Procter & Gamble Company
    • Unilever PLC
    • Nice-Pak Products, Inc.
    • Godrej Consumer Products Limited
    • Henkel AG & Co. KGaA
    • Johnson & Johnson Services, Inc.
    • Kimberly-Clark Corporation
    • Unicharm Corporation
    • The Honest Company, Inc.
    • Himalaya Wellness Company

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按產品類型分類的目標
  • 按銷售管道確定目標

第16章調查會社について,免責事項

簡介目錄
Product Code: 4781

Global Wet Wipes market was valued at USD 28.24 billion in 2024 and is expected to grow to USD 36.01 billion by 2030 with a CAGR of 4.19% during the forecast period. The global wet wipes market is experiencing significant growth, driven by increasing hygiene awareness, rising disposable incomes, and expanding applications across personal care, healthcare, and household cleaning. Baby wipes dominate the market, while demand for disinfecting and antibacterial wipes has surged post-pandemic. The shift towards eco-friendly, biodegradable wipes is shaping industry trends, as consumers seek sustainable alternatives. Innovations in packaging and material composition further enhance product appeal. E-commerce growth also fuels accessibility and convenience, driving further market penetration worldwide. For instance, E-commerce penetration hit a record 22.7% in 2024, marking the fifth consecutive year of accounting for at least one-fifth of U.S. retail sales since 2020, according to U.S. Department of Commerce data.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 28.24 Billion
Market Size 2030USD 36.01 Billion
CAGR 2025-20304.19%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Hygiene Awareness and Health Concerns

One of the primary drivers of the global wet wipes market is the growing awareness of personal hygiene and health. Consumers are becoming increasingly conscious of the importance of cleanliness to prevent infections and diseases. The demand for wet wipes has surged, particularly after the COVID-19 pandemic, as individuals and businesses prioritize hygiene in their daily routines.

In healthcare settings, wet wipes are widely used for disinfection and patient care. Hospitals, nursing homes, and other medical facilities rely on antibacterial and disinfectant wipes for cleaning surfaces and maintaining sanitation. Additionally, personal care wipes, such as facial wipes, hand sanitizing wipes, and feminine hygiene wipes, have gained popularity as convenient solutions for maintaining hygiene on the go.

Governments and health organizations worldwide have also emphasized the importance of hygiene, promoting the use of wipes in public spaces, transportation, and workplaces. As a result, consumers are increasingly integrating wet wipes into their daily lives, driving market growth.

Key Market Challenges

Environmental Concerns and Regulatory Restrictions

One of the most significant challenges in the wet wipes market is the increasing concern over environmental sustainability. Traditional wet wipes are often made from synthetic fibers such as polyester and polypropylene, which contribute to plastic pollution and do not decompose easily. The widespread use of non-biodegradable wipes has led to severe environmental issues, including clogging sewage systems and increasing landfill waste.

In response to these concerns, several governments and environmental agencies have implemented strict regulations regarding the production and disposal of wet wipes. For example, the European Union and various U.S. states have introduced policies aimed at reducing single-use plastic waste, which directly impacts non-biodegradable wet wipes. The UK has also moved towards banning plastic-based wet wipes as part of its environmental sustainability efforts.

Key Market Trends

Rising Demand for Biodegradable and Eco-Friendly Wipes

One of the most significant trends in the wet wipes industry is the shift towards biodegradable and eco-friendly products. Traditional wet wipes made from synthetic fibers contribute to plastic waste, leading to environmental concerns and stricter regulations. As a result, consumers and governments are pushing for sustainable alternatives.

Manufacturers are responding by developing biodegradable wipes made from natural fibers such as bamboo, organic cotton, and wood pulp. These materials decompose faster than synthetic fibers, reducing their environmental impact. Additionally, many companies are adopting plastic-free, compostable, and flushable wipes to meet growing consumer demand for sustainable products.

Regulatory bodies, particularly in Europe and North America, are implementing policies to curb plastic waste. For example, the UK has proposed banning plastic-based wet wipes, while the European Union has set stringent guidelines for biodegradable materials. Companies that fail to adapt to these regulations risk losing market share.

Key Market Players

  • The Procter & Gamble Company
  • Unilever PLC
  • Nice-Pak Products, Inc.
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • The Honest Company, Inc.
  • Himalaya Wellness Company

Report Scope:

In this report, the Global Wet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wet Wipes Market, By Product Type:

  • Baby Wipes
  • Facial & Cosmetic Wipes
  • Hand & Body Wipes
  • Surface Wipes
  • Others

Wet Wipes Market, By Sales Channel:

  • Departmental Stores
  • Supermarket/Hypermarket
  • Pharmacy
  • Online
  • Others

Wet Wipes Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wet Wipes Market.

Available Customizations:

Global Wet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Wet Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Surface Wipes, Others)
    • 5.2.2. By Sales Channel Market Share Analysis (Departmental Stores, Supermarket/Hypermarket, Pharmacy, Online, Others)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Wet Wipes Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Wet Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wet Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type Market Share Analysis
        • 6.3.1.2.2. By Sales Channel Market Share Analysis
    • 6.3.2. Canada Wet Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type Market Share Analysis
        • 6.3.2.2.2. By Sales Channel Market Share Analysis
    • 6.3.3. Mexico Wet Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type Market Share Analysis
        • 6.3.3.2.2. By Sales Channel Market Share Analysis

7. Asia Pacific Wet Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Wet Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type Market Share Analysis
        • 7.3.1.2.2. By Sales Channel Market Share Analysis
    • 7.3.2. Japan Wet Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type Market Share Analysis
        • 7.3.2.2.2. By Sales Channel Market Share Analysis
    • 7.3.3. India Wet Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type Market Share Analysis
        • 7.3.3.2.2. By Sales Channel Market Share Analysis
    • 7.3.4. Australia Wet Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type Market Share Analysis
        • 7.3.4.2.2. By Sales Channel Market Share Analysis
    • 7.3.5. South Korea Wet Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type Market Share Analysis
        • 7.3.5.2.2. By Sales Channel Market Share Analysis
    • 7.3.6. Indonesia Wet Wipes Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Product Type Market Share Analysis
        • 7.3.6.2.2. By Sales Channel Market Share Analysis

8. Europe Wet Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Wet Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type Market Share Analysis
        • 8.3.1.2.2. By Sales Channel Market Share Analysis
    • 8.3.2. United Kingdom Wet Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type Market Share Analysis
        • 8.3.2.2.2. By Sales Channel Market Share Analysis
    • 8.3.3. Italy Wet Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type Market Share Analysis
        • 8.3.3.2.2. By Sales Channel Market Share Analysis
    • 8.3.4. Germany Wet Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type Market Share Analysis
        • 8.3.4.2.2. By Sales Channel Market Share Analysis
    • 8.3.5. Spain Wet Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type Market Share Analysis
        • 8.3.5.2.2. By Sales Channel Market Share Analysis

9. South America Wet Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Wet Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type Market Share Analysis
        • 9.3.1.2.2. By Sales Channel Market Share Analysis
    • 9.3.2. Colombia Wet Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type Market Share Analysis
        • 9.3.2.2.2. By Sales Channel Market Share Analysis
    • 9.3.3. Brazil Wet Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type Market Share Analysis
        • 9.3.3.2.2. By Sales Channel Market Share Analysis

10. Middle East & Africa Wet Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Wet Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type Market Share Analysis
        • 10.3.1.2.2. By Sales Channel Market Share Analysis
    • 10.3.2. Saudi Arabia Wet Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type Market Share Analysis
        • 10.3.2.2.2. By Sales Channel Market Share Analysis
    • 10.3.3. UAE Wet Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type Market Share Analysis
        • 10.3.3.2.2. By Sales Channel Market Share Analysis
    • 10.3.4. Turkey Wet Wipes Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type Market Share Analysis
        • 10.3.4.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Wet Wipes Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Unilever PLC
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Nice-Pak Products, Inc.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Godrej Consumer Products Limited
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Henkel AG & Co. KGaA
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Johnson & Johnson Services, Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Kimberly-Clark Corporation
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Unicharm Corporation
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. The Honest Company, Inc.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Himalaya Wellness Company
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Product Type
  • 15.3. Target By Sales Channel

16. About Us & Disclaimer