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市場調查報告書

商品編碼

1615987

濕紙巾市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測

Wet Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032

出版日期: 2024年09月24日 | 出版商:

Global Market Insights Inc. | 英文 140 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年全球濕紙巾市場價值 46 億美元，預計 2024 年至 2032 年複合年成長率為 5.5%。、父母和旅行者。它們的攜帶式包裝易於使用，無需水或額外的清潔產品。這種實用性正在推動其在家庭、工作場所和公共場所的廣泛使用，與快節奏的生活方式保持一致。濕紙巾需求不斷成長的關鍵因素是人們對健康和衛生的日益關注，特別是為了應對新冠肺炎 (COVID-19) 大流行等全球健康問題。

消費者對清潔變得更加謹慎，依靠消毒劑和抗菌濕紙巾來消毒表面和個人物品。人們對細菌和病毒的認知不斷提高，導致濕紙巾成為日常生活中不可或缺的衛生工具。濕紙巾用途廣泛，除基本清潔外，還可用於多種用途，包括個人護理、家庭清潔和工業用途。市場依產品類型分為個人護理濕紙巾和家用濕紙巾。

2023年，個人護理濕紙巾以32億美元的價值佔據市場主導地位，預計到2032年將達到53億美元。個人護理濕紙巾可快速解決從手部清潔到皮膚護理等各種需求，使其深受個人和家庭的歡迎。配方和包裝的創新正在增加對這些產品的需求，消費者正在尋找適合他們生活方式的選擇。依材質分，市場包括棉布、不織布、織布。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	46 億美元
預測值	74 億美元
複合年成長率	5.5%

2023 年，棉質濕紙巾佔據約51% 的市場佔有率，預計到2032 年將持續成長。。棉花的低過敏特性使其成為敏感皮膚消費者的有吸引力的選擇，進一步推動了其需求。 2023 年，北美市場規模為 12 億美元，預計到 2032 年將達到 19 億美元。清潔和寵物護理。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
供應商格局
利潤率分析
原料分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 人們越來越重視衛生
  - 便利性和便攜性趨勢
  - 衛生法規和標準
  - 不斷成長的酒店業
- 產業陷阱與挑戰
  - 監管壓力
  - 市場飽和與競爭
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2021-2032 年

主要趨勢
個人護理濕紙巾
- 臉部濕紙巾
- 身體濕紙巾
- 私密濕紙巾
- 嬰兒濕紙巾
- 其他
家用濕紙巾

第 6 章：市場估計與預測：按材料分類，2021-2032 年

主要趨勢
棉布
非織物
梭織布料

第 7 章：市場估計與預測：依包裝尺寸，2021-2032 年

主要趨勢
最多 50 張濕紙巾
50-100張濕紙巾
100多張濕紙巾

第 8 章：市場估計與預測：依最終用途，2021-2032 年

主要趨勢
個人
商業的

第 9 章：市場估計與預測：依配銷通路分類，2021-2032 年

主要趨勢
電子商務
公司網站
超市
個體店鋪
一元商店
其他（專賣店等）

第 10 章：市場估計與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

Beiersdorf
Cascades
Clorox
Essity
Estee Lauder
Johnson & Johnson
Kimberly-Clark
Kirkland Signature
Nice-Pak Products
PDI
Procter & Gamble
Reckitt Benckiser
Sani Professional
Seventh Generation
Unilever

簡介目錄

Product Code: 11541

The Global Wet Wipes Market, valued at USD 4.6 billion in 2023, is expected to grow at a CAGR of 5.5% between 2024 and 2032. Wet wipes provide a convenient solution for on-the-go cleaning and sanitizing, making them a popular choice among busy consumers, parents, and travelers. Their portable packaging offers ease of use without the need for water or additional cleaning products. This practicality is driving widespread usage across homes, workplaces, and public spaces, aligning with fast-paced lifestyles. A key factor contributing to the growing demand for wet wipes is the increasing focus on health and hygiene, particularly in response to global health concerns like the COVID-19 pandemic.

Consumers have become more cautious about cleanliness, relying on disinfectant and antibacterial wipes to sanitize surfaces and personal items. This heightened awareness of germs and viruses has led to the adoption of wet wipes as essential hygiene tools in everyday life. Wet wipes are versatile, serving a variety of purposes beyond basic cleaning, including personal care, household cleaning, and industrial uses. The market is segmented by product type into personal care wet wipes and household wet wipes.

In 2023, personal care wet wipes dominated the market with a value of USD 3.2 billion and are projected to reach USD 5.3 billion by 2032. As consumers lead busier lives, they increasingly prefer convenient hygiene solutions. Personal care wet wipes offer quick solutions for various needs, from hand cleaning to skin care, making them popular among individuals and families alike. Innovations in formulations and packaging are boosting demand for these products, with consumers looking for options that fit their lifestyles. Based on material, the market includes cotton, non-woven fabrics, and woven fabrics.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$4.6 Billion
Forecast Value	$7.4 Billion
CAGR	5.5%

The cotton segment held approximately 51% of the market in 2023 and is expected to see continued growth by 2032. Cotton wipes are favored for personal care due to their softness and gentleness, particularly in baby care and skincare markets. The hypoallergenic properties of cotton make it an attractive choice for consumers with sensitive skin, further driving its demand. North America accounted for USD 1.2 billion of the market in 2023 and is projected to reach USD 1.9 billion by 2032. The U.S. market is expected to grow at a CAGR of 5.9%, offering a wide range of wet wipes tailored to diverse applications, including personal care, household cleaning, and pet care.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Raw material analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 The growing emphasis on hygiene
  - 3.7.1.2 Convenience and portability trends
  - 3.7.1.3 Health regulations and standards
  - 3.7.1.4 Growing hospitality sector
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Regulatory pressures
  - 3.7.2.2 Market saturation and competition
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

5.1 Key trends
5.2 Personal care wet wipes
- 5.2.1 Face wipes
- 5.2.2 Body wipes
- 5.2.3 Intimate wipes
- 5.2.4 Baby wipes
- 5.2.5 Others
5.3 Household wet wipes

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

6.1 Key trends
6.2 Cotton
6.3 Non-woven fabrics
6.4 Woven fabrics

Chapter 7 Market Estimates & Forecast, By Packaging Size, 2021-2032 (USD Billion) (Million Units)

7.1 Key trends
7.2 Upto 50 wipes
7.3 50-100 wipes
7.4 More than 100 wipes

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

8.1 Key trends
8.2 Individual
8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

9.1 Key trends
9.2 E-commerce
9.3 Company websites
9.4 Supermarkets
9.5 Individual stores
9.6 Dollar stores
9.7 Others (specialty stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE