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市場調查報告書

商品編碼

1677856

濕紙巾市場規模、佔有率及成長分析（按產品、材料、分銷管道、包裝尺寸、價格、最終用戶和地區）－2025-2032 年產業預測

Wet Wipes Market Size, Share, and Growth Analysis, By Product (Household/Disinfectant/Cleaning Wipes, Baby Wipes), By Material (Non-Woven, Woven), By Distribution Channel, By Packaging Size, By Price, By End-user, By Region - Industry Forecast 2025-2032

出版日期: 2025年03月05日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年濕紙巾市場規模價值 42.9 億美元，預計將從 2024 年的 44.6 億美元成長到 2032 年的 60.5 億美元，預測期內（2025-2032 年）的複合年成長率為 3.9%。

由於整裝儀容支出的增加、水資源的有限以及可支配收入的提高，濕紙巾市場正在經歷顯著成長，尤其是在新興國家。濕紙巾的便利性、衛生性和省時性越來越受到消費者的青睞。隨著越來越多的女性進入職場並增強購買力，女性用品的需求不斷飆升，各大品牌紛紛推出針對職業婦女的私密紙巾、卸妝紙巾等產品。此外，隨著人們環保意識的增強，人們明顯轉向使用天然和環保的擦拭巾。 Water Wipes 和 Niki's Natural Wipes 等品牌主打麥盧卡蜂蜜和椰子油等天然成分，越來越受歡迎，凸顯了該行業正在向更溫和、無化學成分的產品轉變。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Johnson & Johnson（United States）
Unicharm Corporation（Japan）
Nice-Pak International Ltd（United States）
Rockline Industries, Inc.（United States）
DUDE Products, Inc.（United States）
Meridian Industries Inc.（United States）
Edgewell Personal Care（United States）
Diamond Wipes International, Inc.（United States）
La Fresh Group, Inc.（United States）
Suominen Corporation（Finland）
Pigeon Corporation（Japan）
Hengan International Group Company Limited（China）
Svenska Cellulosa Aktiebolaget SCA（Sweden）
WaterWipes UC（Ireland）
Diva International SRL（Italy）
The Clorox Company（United States）
Beiersdorf AG（Germany）
The Honest Company（United States）

結論和建議

簡介目錄

Product Code: SQMIG30L2082

Wet Wipes Market size was valued at USD 4.29 billion in 2023 and is poised to grow from USD 4.46 billion in 2024 to USD 6.05 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

The wet wipes market is experiencing significant growth due to increasing personal grooming expenditures, limited water availability, and rising disposable incomes, particularly in developing countries. Consumers are increasingly drawn to the convenience, superior hygiene, and time-saving benefits of wet wipes. The demand for women-oriented products is surging as more women join the workforce and gain purchasing power, prompting brands to introduce intimate wipes, makeup remover wipes, and other variations tailored for working women. Additionally, there is a notable shift towards natural and eco-friendly wipes as environmental concerns grow; mothers are especially seeking biodegradable options for their children. Brands like Water Wipes and Niki's Natural Wipes, which emphasize natural ingredients like manuka honey and coconut oil, are gaining popularity, highlighting the industry's pivot towards gentler, chemical-free products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wet Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wet Wipes Market Segments Analysis

Global Wet Wipes Market is segmented by Product, Material, Distribution Channel, Packaging Size, Price, End-user and region. Based on Product, the market is segmented into Household/Disinfectant/Cleaning Wipes, Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipes and Others. Based on Material, the market is segmented into Non-Woven and Woven. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-Commerce and Others. Based on Packaging Size, the market is segmented into Upto 50 wipes, 50-100 wipes and More than 100 wipes. Based on Price, the market is segmented into Low, Medium and High. Based on End-user, the market is segmented into Individual and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wet Wipes Market

The Wet Wipes market is being driven by a surge in demand for bathroom and toilet tissues, primarily due to heightened personal hygiene standards. As air pollution and dust levels rise, consumers are increasingly turning to kitchen tissues to thoroughly clean utensils and cookware. Additionally, the trend towards nuclear family structures is contributing to a significant uptick in the need for household cleaning products. Furthermore, the growing elderly population, facing mobility challenges, has created a persistent demand for wet wipes that offer superior absorption and softness, underscoring the importance of convenience and hygiene in today's society.

Restraints in the Wet Wipes Market

The wet wipes market faces several restraints that could hinder its growth. Primarily, the easy accessibility of alternative cleaning and hygiene products, such as towels, handkerchiefs, and various surface cleaners, is expected to diminish consumer interest in wet wipes. Furthermore, manufacturers are grappling with challenges related to sourcing sufficient raw materials for pulp and paper-based goods. This supply chain issue is exacerbated by increasing environmental concerns, including deforestation, severe weather events like heavy rainfall and fires, and rising temperatures due to rampant logging. These factors collectively pose significant obstacles for the production and availability of wet wipes in the market.

Market Trends of the Wet Wipes Market

The Wet Wipes market is increasingly shaped by the rising trend toward sustainability, with a significant shift toward products featuring biodegradable components. Industry players are prioritizing eco-friendly materials such as recycled plastics, organic cotton, and natural bamboo, addressing consumer concerns about plastic pollution while enhancing environmental sustainability. Notably, innovations like Coterie Baby Inc.'s plant-based and compostable hygiene sheets reflect this transition. Additionally, the demand for antimicrobial disinfection wipes, especially in healthcare settings, further propels market growth. As businesses adopt environmentally responsible packaging and align with consumer preferences for sustainable products, the wet wipes sector is poised for substantial expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Wet Wipes Market Size by Product & CAGR (2025-2032)

Market Overview
Household/Disinfectant/Cleaning Wipes
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipes
Others

Global Wet Wipes Market Size by Material & CAGR (2025-2032)

Market Overview
Non-Woven
Woven

Global Wet Wipes Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets & Hypermarkets
Convenience Stores
Pharmacy
E-Commerce
Others

Global Wet Wipes Market Size by Packaging Size & CAGR (2025-2032)

Market Overview
Upto 50 wipes
50-100 wipes
More than 100 wipes

Global Wet Wipes Market Size by Price & CAGR (2025-2032)

Market Overview
Low
Medium
High

Global Wet Wipes Market Size by End-user & CAGR (2025-2032)

Market Overview
Individual
Commercial

Global Wet Wipes Market Size & CAGR (2025-2032)

North America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- US
- Canada
Europe (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Material, Distribution Channel, Packaging Size, Price, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak International Ltd (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DUDE Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meridian Industries Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
La Fresh Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suominen Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget SCA (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WaterWipes UC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diva International SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments