全球自動化測試市場 2024-2028

自動化測試市場預計在 2023-2028 年期間成長 302.1 億美元，預測期內複合年成長率為 15.91%。

該報告包括對自動化測試市場的總體分析、市場規模和預測、趨勢、成長促進因素、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。對持續交付和持續整合（CD/CI）的需求不斷成長、自動化測試研發的高投資以及對品質和用戶體驗的日益關注正在推動市場發展。

這項研究將快速數位轉型視為未來幾年推動自動化測試市場成長的關鍵因素之一。此外，軟體測試技術的創新和公司之間併購的增加預計也將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 自動化測試全球市場 2018-2022
• 2018-2022 年最終用戶細分分析
• 2018-2022 年部署細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第 6 章市場區隔：按最終用戶

• 細分市場
• 比較：按最終用戶
• BFSI：2023-2028 年市場規模與預測
• 通訊與媒體：2023-2028 年市場規模與預測
• 製造業：2023-2028年市場規模及預測
• 其他：2023-2028年市場規模與預測
• 市場機會：依最終用戶分類

第 7 章市場區隔：依部署

• 細分市場
• 比較：按部署
• 本地：2023-2028 年市場規模與預測
• 雲端基礎：2023-2028 年市場規模與預測
• 市場機會：按部署

第8章 客戶形勢

• 客戶形勢概覽

第9章 地區形勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 英國：2023-2028 年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 日本：2023-2028年市場規模與預測
• 市場機會：依地區形勢

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商形勢

• 概述
• 供應商形勢
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Accenture Plc
• Afour technologies
• Apexon
• Applitools Group
• Astegic Inc.
• Broadcom Inc.
• Capgemini Service SAS
• Cigniti Technologies Ltd.
• Codoid
• International Business Machines Corp.
• Keysight Technologies Inc.
• Microsoft Corp.
• Parasoft Corp.
• Sauce Labs Inc.
• Tricentis GmbH

第13章附錄

The automation testing market is forecasted to grow by USD 30.21 bn during 2023-2028, accelerating at a CAGR of 15.91% during the forecast period. The report on the automation testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for continuous delivery and continuous integration (cd/ci), high investment in research and development of automation testing, and increasing focus on quality and user experience.

Technavio's automation testing market is segmented as below:

By End-user

• BFSI
• Telecom and media
• Manufacturing
• Others

By Deployment

• On-premises
• Cloud-based

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rapid digital transformation as one of the prime reasons driving the automation testing market growth during the next few years. Also, innovation in software testing technologies and increasing mergers and acquisitions among players will lead to sizable demand in the market.

The report on the automation testing market covers the following areas:

• Automation testing market sizing
• Automation testing market forecast
• Automation testing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automation testing market vendors that include Accenture Plc, Afour technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft. Also, the automation testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global automation testing market 2018 - 2022
• 4.2 End-user Segment Analysis 2018 - 2022
• 4.3 Deployment Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments
• 6.2 Comparison by End-user
• 6.3 BFSI - Market size and forecast 2023-2028
• 6.4 Telecom and media - Market size and forecast 2023-2028
• 6.5 Manufacturing - Market size and forecast 2023-2028
• 6.6 Others - Market size and forecast 2023-2028
• 6.7 Market opportunity by End-user

7 Market Segmentation by Deployment

• 7.1 Market segments
• 7.2 Comparison by Deployment
• 7.3 On-premises - Market size and forecast 2023-2028
• 7.4 Cloud-based - Market size and forecast 2023-2028
• 7.5 Market opportunity by Deployment

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Accenture Plc
• 12.4 Afour technologies
• 12.5 Apexon
• 12.6 Applitools Group
• 12.7 Astegic Inc.
• 12.8 Broadcom Inc.
• 12.9 Capgemini Service SAS
• 12.10 Cigniti Technologies Ltd.
• 12.11 Codoid
• 12.12 International Business Machines Corp.
• 12.13 Keysight Technologies Inc.
• 12.14 Microsoft Corp.
• 12.15 Parasoft Corp.
• 12.16 Sauce Labs Inc.
• 12.17 Tricentis GmbH

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global automation testing market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Telecom and media - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Telecom and media - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Telecom and media - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Telecom and media - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Manufacturing - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Manufacturing - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Manufacturing - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Manufacturing - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits50: Market opportunity by End-user ($ billion)
• Exhibits51: Data Table on Market opportunity by End-user ($ billion)
• Exhibits52: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits53: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits54: Chart on Comparison by Deployment
• Exhibits55: Data Table on Comparison by Deployment
• Exhibits56: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits64: Market opportunity by Deployment ($ billion)
• Exhibits65: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits67: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits69: Chart on Geographic comparison
• Exhibits70: Data Table on Geographic comparison
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Market opportunity By Geographical Landscape ($ billion)
• Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits113: Impact of drivers and challenges in 2023 and 2028
• Exhibits114: Overview on Criticality of inputs and Factors of differentiation
• Exhibits115: Overview on factors of disruption
• Exhibits116: Impact of key risks on business
• Exhibits117: Vendors covered
• Exhibits118: Matrix on vendor position and classification
• Exhibits119: Accenture Plc - Overview
• Exhibits120: Accenture Plc - Business segments
• Exhibits121: Accenture Plc - Key news
• Exhibits122: Accenture Plc - Key offerings
• Exhibits123: Accenture Plc - Segment focus
• Exhibits124: Afour technologies - Overview
• Exhibits125: Afour technologies - Product / Service
• Exhibits126: Afour technologies - Key offerings
• Exhibits127: Apexon - Overview
• Exhibits128: Apexon - Product / Service
• Exhibits129: Apexon - Key offerings
• Exhibits130: Applitools Group - Overview
• Exhibits131: Applitools Group - Product / Service
• Exhibits132: Applitools Group - Key offerings
• Exhibits133: Astegic Inc. - Overview
• Exhibits134: Astegic Inc. - Product / Service
• Exhibits135: Astegic Inc. - Key offerings
• Exhibits136: Broadcom Inc. - Overview
• Exhibits137: Broadcom Inc. - Business segments
• Exhibits138: Broadcom Inc. - Key news
• Exhibits139: Broadcom Inc. - Key offerings
• Exhibits140: Broadcom Inc. - Segment focus
• Exhibits141: Capgemini Service SAS - Overview
• Exhibits142: Capgemini Service SAS - Business segments
• Exhibits143: Capgemini Service SAS - Key news
• Exhibits144: Capgemini Service SAS - Key offerings
• Exhibits145: Capgemini Service SAS - Segment focus
• Exhibits146: Cigniti Technologies Ltd. - Overview
• Exhibits147: Cigniti Technologies Ltd. - Product / Service
• Exhibits148: Cigniti Technologies Ltd. - Key offerings
• Exhibits149: Codoid - Overview
• Exhibits150: Codoid - Product / Service
• Exhibits151: Codoid - Key offerings
• Exhibits152: International Business Machines Corp. - Overview
• Exhibits153: International Business Machines Corp. - Business segments
• Exhibits154: International Business Machines Corp. - Key news
• Exhibits155: International Business Machines Corp. - Key offerings
• Exhibits156: International Business Machines Corp. - Segment focus
• Exhibits157: Keysight Technologies Inc. - Overview
• Exhibits158: Keysight Technologies Inc. - Business segments
• Exhibits159: Keysight Technologies Inc. - Key news
• Exhibits160: Keysight Technologies Inc. - Key offerings
• Exhibits161: Keysight Technologies Inc. - Segment focus
• Exhibits162: Microsoft Corp. - Overview
• Exhibits163: Microsoft Corp. - Business segments
• Exhibits164: Microsoft Corp. - Key news
• Exhibits165: Microsoft Corp. - Key offerings
• Exhibits166: Microsoft Corp. - Segment focus
• Exhibits167: Parasoft Corp. - Overview
• Exhibits168: Parasoft Corp. - Product / Service
• Exhibits169: Parasoft Corp. - Key offerings
• Exhibits170: Sauce Labs Inc. - Overview
• Exhibits171: Sauce Labs Inc. - Product / Service
• Exhibits172: Sauce Labs Inc. - Key offerings
• Exhibits173: Tricentis GmbH - Overview
• Exhibits174: Tricentis GmbH - Product / Service
• Exhibits175: Tricentis GmbH - Key offerings
• Exhibits176: Inclusions checklist
• Exhibits177: Exclusions checklist
• Exhibits178: Currency conversion rates for US$
• Exhibits179: Research methodology
• Exhibits180: Validation techniques employed for market sizing
• Exhibits181: Information sources
• Exhibits182: List of abbreviations