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1644267

自動化測試：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Automation Testing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

自動化測試市場規模在 2025 年預計為 372.2 億美元，預計到 2030 年將達到 782.8 億美元，預測期內（2025-2030 年）的複合年成長率為 16.03%。

自動化測試-市場-IMG1

隨著產業進行數位轉型以提高業務效率，自動化測試市場變得越來越重要。自動化測試透過自動執行傳統上手動完成的重複且耗時的任務來增強軟體交付。該技術目前對於 IT 和通訊、BFSI、醫療保健、零售和運輸等領域至關重要。它能夠為複雜系統提供無縫整合、持續測試和支持，是軟體開發生命週期中的關鍵方面。這一趨勢反映了自動化測試工具對於提供更快、更可靠的軟體解決方案至關重要。

對自動化測試解決方案的需求不斷增加

主要亮點

  • 關鍵促進因素－對一致客戶體驗的需求提供一致、高品質客戶體驗的需求推動了各行各業對自動化測試解決方案的需求不斷成長。自動化測試工具使公司能夠快速回應市場需求，最大限度地減少人為錯誤，並最佳化開發流程。 Selenium 和 AI主導的測試自動化框架等工具因其為自動化功能測試、API 測試、安全測試等提供全面解決方案的能力而獲得了關注。隨著企業擴展其數位服務，對自動化測試服務的投資也在增加，以提高投資報酬率並跟上不斷發展的自動化測試市場趨勢。

無縫客戶體驗如何影響自動化測試

主要亮點

  • 客戶滿意度是成長的動力：在當今的數位環境中，使用者滿意度至關重要，企業努力提供能夠在多個平台上完美運行的應用程式。自動化測試工具透過實現自動化性能、可用​​性和安全性測試在實現這一目標中發揮著至關重要的作用。這不僅提高了效率，而且還縮短了軟體應用程式的上市時間。
  • 敏捷方法的持續測試：自動化測試支援整個開發生命週期的持續測試，並適合敏捷和 DevOps 實踐。透過整合測試自動化框架，公司可及早發現缺陷並頻繁發布高品質的版本。向持續測試自動化的轉變凸顯了企業如何利用這項技術保持競爭力，提供更快、更可靠的軟體更新，同時確保無縫的客戶體驗。

資訊科技和通訊業擴大採用自動化測試

主要亮點

  • 電訊業推動採用 IT 和通訊業正在積極採用自動化測試。隨著這些行業面臨越來越大的創新和保持競爭力的壓力，自動化測試工具對於加快服務開發和部署至關重要。通訊網路日益複雜，加上需要與現有基礎設施無縫整合，需要能夠根據產業需求擴展的複雜測試解決方案。
  • 自動化測試服務確保系統穩定性自動化測試服務供應商，例如自動化功能測試和合規性測試，可協助電信業者確保系統的可靠性和效能。隨著 5G 和其他先進技術的出現，對高效、可擴展的自動化測試解決方案的需求比以往任何時候都更加迫切。這些解決方案使企業能夠滿足效能目標、最大限度地減少停機時間並在競爭環境中提供卓越的客戶體驗。

自動化測試的市場趨勢

IT 和通訊業的成長

  • IT 和通訊的成長推動需求：自動化測試市場在 IT 和通訊產業成長的推動下不斷擴大。隨著對數位解決方案和雲端服務的依賴日益增加，對強大軟體效能的需求也日益成長，使得自動化功能測試成為首選解決方案。 Selenium 等工具在該領域處於領先地位，提供了可擴展的開放原始碼測試解決方案。
  • 人工智慧驅動的自動化測試：人工智慧在自動化測試中的整合正在透過提供更智慧、更快捷的方法來識別問題並縮短測試週期，從而改變產業。人工智慧驅動的測試工具可以增加測試覆蓋率，支援預測分析，並在整個開發過程中實現持續測試。這減少了人為錯誤，提高了效率，縮短了產品上市時間，使人工智慧成為關鍵的成長動力。
  • 成本效益和投資回報率：自動化測試的長期優勢包括由於可重複使用的測試腳本和最少的人工干預而節省的大量成本。這意味著更少的錯誤和更快的軟體交付，從而帶來更好的投資報酬率。因此，企業優先考慮自動化測試服務，以最大限度地提高效率並維持較高的軟體品質。
  • 自動化測試的技術進步：機器學習和物聯網 (IoT) 等技術創新正在進一步推動自動化測試產業的發展。行動應用程式的日益普及推動了對自動化行動測試解決方案的需求，以簡化流程並減少回歸測試時間。這些趨勢預計將進一步加速市場成長，尤其是在行動和物聯網領域。

預計北美將佔很大佔有率

  • 主要技術提供者的存在：北美憑藉其強大的IT基礎設施和主要技術公司的存在，在自動化測試市場中佔據主導地位。這些公司正在透過開發確保高品質軟體交付的尖端工具來推動自動化測試的創新。該地區對持續整合和持續交付（CI/CD）框架的關注也推動了對先進自動化測試解決方案的需求。
  • 雲端基礎的測試日益興起，隨著企業追求更高的可擴展性、靈活性和成本效益，北美正在加速轉向雲端基礎的自動化測試。雲端平台使公司能夠更有效率地運行測試，而無需投資大型內部基礎設施。隨著越來越多的公司採用雲端技術來加快測試執行和簡化業務，預計這一趨勢將會持續下去。
  • 外包給專業供應商：北美的另一個趨勢是將自動化測試服務外包給第三方供應商。外包使公司能夠專注於其核心開發活動，同時受益於客製化的自動化解決方案。這項策略有助於降低成本和最佳化資源，尤其是在金融和醫療保健等資料密集型行業。
  • 各行業採用自動化測試的情況：醫療保健、金融和零售等關鍵產業擴大採用自動化測試來提高系統效能和安全性。特別是醫療保健行業嚴重依賴自動化測試來滿足監管要求並確保應用程式的安全可靠交付。北美在這些行業中的領導地位鞏固了其作為全球自動化測試市場趨勢關鍵驅動力的地位。

自動化測試行業概況

半整合市場：自動化測試市場有適度整合，全球參與者包括： IBM Corporation、Micro Focus International 和 Capgemini SE 與 SmartBear Software 和 Tricentis USA Corp. 等利基公司一起領先。

主要企業和行業專業知識：IBM 和 Capgemini 等大型科技公司專注於利用雲端技術和人工智慧驅動的測試工具的企業級自動化解決方案。同時，SmartBear 和 Tricentis 等專業公司也紛紛湧現，提供尖端工具來提高測試效率並減少人為介入。

未來市場動態：人工智慧、機器學習和雲端基礎的自動化測試的整合對於保持市場敏捷性和擴充性至關重要。隨著越來越多的公司採用開放原始碼工具和靈活的解決方案，優先考慮這些技術的公司可能會在不斷發展的自動化測試領域中佔據競爭優勢。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業價值鏈分析

第5章 市場動態

  • 市場促進因素
    • 對自動化測試解決方案的需求不斷增加，以提供無縫的客戶體驗
    • IT 和通訊業的成長
  • 市場挑戰
    • 實施從手動到自動化測試流程的轉變的複雜性增加

6. COVID-19 對自動化測試市場的影響

第7章 市場區隔

  • 按組件類型
    • 測試解決方案
      • 功能測試
      • API 測試
      • 安全測試
      • 合規性測試
      • 可用性測試
      • 其他解決方案
    • 服務
      • 專業服務
      • 託管服務
  • 按最終用戶產業
    • 資訊科技/通訊
    • BFSI
    • 衛生保健
    • 零售
    • 運輸和物流
    • 其他終端產業（航空、飯店、政府、能源和電力）
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第8章 競爭格局

  • 公司簡介
    • IBM Corporation
    • Micro Focus International plc（Open Text Corporation.）
    • Capgemini SE
    • Tricentis USA Corp
    • SmartBear Software Inc.
    • Parasoft Corporation
    • Cigniti Technologies Limited
    • Keysight Technologies Inc
    • Invensis Technologies Pvt Ltd
    • Sauce Labs Inc.

第9章投資分析

第10章：市場的未來

簡介目錄
Product Code: 70436

The Automation Testing Market size is estimated at USD 37.22 billion in 2025, and is expected to reach USD 78.28 billion by 2030, at a CAGR of 16.03% during the forecast period (2025-2030).

Automation Testing - Market - IMG1

The automation testing market has gained substantial importance as industries undergo digital transformation to improve operational efficiency. Automation testing enhances software delivery by automating repetitive, time-consuming tasks traditionally done manually. This technology is now essential in sectors such as IT & telecommunication, BFSI, healthcare, retail, and transportation. Its ability to provide seamless integration, continuous testing, and support for complex systems positions it as a crucial aspect of the software development lifecycle. This trend reflects how automation testing tools are becoming indispensable in delivering faster, more reliable software solutions.

Growing Demand for Automation Testing Solutions

Key Highlights

  • Key driver - demand for consistent customer experiences: The demand for automation testing solutions has expanded across various industries, driven by the need to deliver consistent, high-quality customer experiences. Automation testing tools enable companies to quickly respond to market demands, minimize human error, and optimize development processes. Tools like Selenium and AI-driven test automation frameworks are gaining prominence for their ability to provide comprehensive solutions such as automated functional testing, API testing, and security testing. As businesses scale their digital offerings, investment in automation testing services increases to boost ROI and meet evolving automation testing market trends.

Impact of Seamless Customer Experiences on Automation Testing

Key Highlights

  • Customer satisfaction as a growth driver: In today's digital landscape, where user satisfaction is paramount, businesses strive to deliver applications that work flawlessly across multiple platforms. Automation testing tools play a pivotal role in achieving this by enabling automated performance testing, usability testing, and security testing. This not only improves efficiency but also reduces the time-to-market for software applications.
  • Continuous testing for agile methodologies: Automation testing supports continuous testing throughout the development lifecycle, aligning with agile and DevOps practices. By integrating test automation frameworks, businesses can identify defects early, ensuring frequent, high-quality releases. The shift toward continuous testing automation highlights how companies are leveraging this technology to stay competitive, offering faster, more reliable software updates while ensuring a seamless customer experience.

Rising IT & Telecommunication Industry Adoption of Automation Testing

Key Highlights

  • Telecom industry driving adoption: The IT & telecommunication sector has been a significant adopter of automation testing. As these industries face mounting pressure to innovate and remain competitive, automation testing tools have become essential in speeding up service development and deployment. The growing complexity of telecommunications networks, combined with the need for seamless integration with existing infrastructure, requires sophisticated testing solutions that can scale with the industry's demands.
  • Automation testing services ensuring system stability: Providers of automation testing services, such as automated functional testing and compliance testing, help telecommunications companies ensure the reliability and performance of their systems. With the advent of 5G and other advanced technologies, the need for efficient, scalable automation testing solutions is more critical than ever. These solutions allow companies to meet performance goals, minimize downtime, and deliver superior customer experiences in a competitive landscape.

Automation Testing Market Trends

Growing IT & Telecommunication Industry

  • Demand driven by IT & telecommunications growth: The automation testing market is witnessing expansion driven by growth in the IT and telecommunications sectors. With the increasing reliance on digital solutions and cloud services, the need for robust software performance is escalating, making automated functional testing a preferred solution. Tools like Selenium lead in this space, offering scalable, open-source testing solutions.
  • AI-powered automation testing: The integration of AI in automation testing is transforming the industry by providing smarter and faster ways to identify issues and reduce testing cycles. AI-driven testing tools increase test coverage, support predictive analytics, and enable continuous testing throughout development. This reduces human error, improves efficiency, and accelerates time-to-market, making AI a key growth driver.
  • Cost efficiency and ROI: The long-term benefits of automation testing include substantial cost savings due to reusable test scripts and minimal manual intervention. This leads to fewer errors and faster software delivery, enhancing ROI. As a result, companies are prioritizing automation testing services to maximize efficiency and maintain high software quality.
  • Technological advancements in automation testing: Innovations such as machine learning and the Internet of Things (IoT) are further propelling the automation testing industry. The growing use of mobile applications is increasing demand for automated mobile testing solutions, streamlining processes and reducing regression testing time. These trends are expected to further accelerate market growth, particularly in the mobile and IoT segments.

North America is Expected to Hold Significant Share

  • Presence of leading technology providers: North America is a dominant player in the automation testing market, thanks to its strong IT infrastructure and leading technology companies. These firms drive innovation in automation testing by developing cutting-edge tools that ensure high-quality software delivery. The region's focus on continuous integration and continuous delivery (CI/CD) frameworks has also fueled demand for advanced automation testing solutions.
  • Cloud-based testing on the rise: The shift towards cloud-based automation testing in North America is gaining momentum as organizations seek to improve scalability, flexibility, and cost efficiency. Cloud platforms enable companies to conduct tests more efficiently without investing in extensive on-premise infrastructure. This trend is expected to continue as more businesses embrace cloud technology to enhance test execution speed and streamline operations.
  • Outsourcing to specialist vendors: Another trend in North America is the outsourcing of automation testing services to third-party vendors. Outsourcing allows companies to focus on core development activities while benefiting from tailored automation solutions. This strategy helps reduce costs and improve resource optimization, particularly in data-heavy industries like finance and healthcare.
  • Sector-specific automation testing adoption: Key sectors such as healthcare, finance, and retail are increasingly adopting automation testing to enhance system performance and security. The healthcare sector, in particular, relies heavily on automation testing to meet regulatory requirements and ensure the safe, reliable delivery of applications. North America's leadership in these industries solidifies its position as a key driver of global automation testing market trends.

Automation Testing Industry Overview

Semi consolidated market: The automation testing market is moderately consolidated, with global players such as IBM Corporation, Micro Focus International, and Capgemini SE leading alongside niche companies like SmartBear Software and Tricentis USA Corp. These companies dominate the market by offering comprehensive portfolios of cross-functional testing solutions.

Key players and industry expertise: Major technology firms like IBM and Capgemini focus on enterprise-level automation solutions, leveraging cloud technologies and AI-driven testing tools. Meanwhile, specialized players such as SmartBear and Tricentis are making a mark by offering cutting-edge tools that improve test efficiency and reduce human intervention.

Future market dynamics: The integration of AI, machine learning, and cloud-based automation testing will be crucial for maintaining market agility and scalability. As more businesses embrace open-source tools and flexible solutions, companies that emphasize these technologies may gain a competitive edge in the evolving automation testing landscape.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand of Automation Testing Solutions to Provide Seamless Customer Experience
    • 5.1.2 Growing IT & Telecommunication Industry
  • 5.2 Market Challenges
    • 5.2.1 Rising Complexities to Implement Transition from Manual to Automation Testing Process

6 IMPACT OF COVID-19 ON THE AUTOMATION TESTING MARKET

7 MARKET SEGMENTATION

  • 7.1 By Component Type
    • 7.1.1 Testing Solutions
      • 7.1.1.1 Functional Testing
      • 7.1.1.2 API Testing
      • 7.1.1.3 Security Testing
      • 7.1.1.4 Compliance Testing
      • 7.1.1.5 Usability Testing
      • 7.1.1.6 Other Solutins
    • 7.1.2 Services
      • 7.1.2.1 Professional Services
      • 7.1.2.2 Managed Services
  • 7.2 By End-user Industry
    • 7.2.1 IT & Telecommunication
    • 7.2.2 BFSI
    • 7.2.3 Healthcare
    • 7.2.4 Retail
    • 7.2.5 Transportation & Logistics
    • 7.2.6 Other End-use Industries (Avaiation, Hospitality, Government, Energy & Power)
  • 7.3 By Geography
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 IBM Corporation
    • 8.1.2 Micro Focus International plc (Open Text Corporation.)
    • 8.1.3 Capgemini SE
    • 8.1.4 Tricentis USA Corp
    • 8.1.5 SmartBear Software Inc.
    • 8.1.6 Parasoft Corporation
    • 8.1.7 Cigniti Technologies Limited
    • 8.1.8 Keysight Technologies Inc
    • 8.1.9 Invensis Technologies Pvt Ltd
    • 8.1.10 Sauce Labs Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET