自動化測試市場規模、佔有率、成長分析，按產品、按測試類型、按服務、按動態測試、按地區 - 行業預測，2024-2031 年

2022年全球自動化測試市場規模為241億美元，從2023年的282億美元成長到2031年的838.9億美元，預計在預測期內（2024-2031年）複合年成長率為14.6。

自動化測試透過使用專用的軟體工具來執行測試案例，我們的目標是降低測試成本，加快能力交付，並提高軟體程式的有效性、效率和全面性。自動化測試使用這些工具來自動化執行流程，而不是按照逐步說明手動執行測試套件。這種方法透過大幅減少分析所需的時間來加速公司軟體產品的商業化。此外，敏捷和 DevOps 方法有助於消除錯誤、加速部署後調試，並將計劃外變更無縫整合到軟體中。這些好處預計將推動各行業對自動化測試的需求，包括金融服務、通訊、汽車、政府和公共部門。自動化測試的核心組件包括各類測試和相關服務。自動化測試涵蓋功能測試、單元測試、效能測試、回歸測試等多種測試類型。適用於功能和非功能測試場景。與自動化測試相關的服務包括諮詢、諮詢、規劃、開發、實施和託管服務。這些服務廣泛應用於 IT/通訊、BFSI、醫療保健、零售、運輸/物流、航空、飯店、政府和能源/電力等產業。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價值鏈分析
• 供應鏈分析
• 市場生態系統
• 案例研究分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 競爭程度
• 價格分析
• 專利分析

自動化測試市場：依產品分類

• 市場概況
• 測試類型
• 服務

自動化測試市場：依測試類型

• 市場概況
• 靜態測試
• 動態測試

自動化測試市場：依服務分類

• 市場概況
• 諮詢和諮詢服務
• 文件和培訓服務
• 支援和維護服務
• 規劃與發展
• 實施服務
• 託管服務
• 其他服務

自動化測試市場：動態測試

• 市場概況
• 功能測試
• 非功能測試
  • 安全測試
  • 性能測試
• 相容性測試
• 符合性測試
• 可用性測試
• 其他

自動化測試市場：按端點介面

• 市場概況
• 智慧型手機
• 網路
• 桌面
• 內建軟體

自動化測試市場：依行業分類

• 市場概況
• BFSI
• 車
• 航太和國防
• 醫療保健和生命科學
• 零售
• 資訊科技與資訊科技服務
• 通訊
• 製造業
• 運輸/物流
• 能源/公共產業
• 媒體和娛樂
• 其他行業

自動化測試市場規模：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• IBM
• Accenture
• OpenText Corporation
• Capgemini
• Microsoft
• Tricentis
• Cigniti Technologies
• Keysight Technologies
• Apexon
• Cygnet Digital
• QualityKiosk Technologies Pvt. Ltd
• Invensis Technologies Pvt. Ltd.
• QASource Inc.
• Infosys Limited
• Tata Consultancy Services（TCS）
• Cognizant Technology Solutions
• Wipro Limited
• Tech Mahindra
• HCL Technologies
• Parasoft Corporation

Global Automation Testing Market size was valued at USD 24.1 billion in 2022 and is poised to grow from USD 28.2 billion in 2023 to USD 83.89 billion by 2031, growing at a CAGR of 14.6% during the forecast period (2024-2031).

Automation testing involves the use of specialized software tools to execute a suite of test cases, aiming to reduce testing costs, accelerate capability delivery, and enhance the effectiveness, efficiency, and coverage of a software program. Instead of manually running the test suite by following step-by-step instructions, automation testing employs these tools to automate the execution process. This approach helps companies expedite the commercialization of their software products by significantly reducing the time required for analysis. Additionally, Agile and DevOps methodologies contribute to faster bug eradication, post-deployment debugging, and seamless integration of unplanned changes into the software. These benefits are expected to drive demand for automation testing across various industries, including financial services, telecommunications, automotive, and government & public sectors. The core components of automation testing include different types of testing and associated services. Automation testing covers a range of testing types, such as functional, unit, performance, and regression testing, among others. It is applied in both functional and non-functional testing scenarios. The services associated with automation testing include advisory and consulting, planning and development, implementation, and managed services. These services are widely utilized across industries such as IT and telecommunications, BFSI, healthcare, retail, transportation and logistics, aviation, hospitality, government, and energy and power.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automation Testing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automation Testing Market Segmental Analysis

Global Automation Testing Market is segmented by Offering, Testing Type, Service, Dynamic Testing, Endpoint Interface, Vertical, and Region. Based on Offering, the market is segmented into Testing types, Services. Based on Testing Type, the market is segmented into Static Testing, Dynamic Testing. Based on Service, the market is segmented into Advisory and Consulting Services, Documentation & Training Services, Support and Maintenance Services, Planning and Development, Implementation Services, Managed Services, Other Services. Based on Dynamic Testing, the market is segmented Functional Testing, Non-Functional Testing (Security Testing, Performance Testing), Compatibility Testing, Compliance Testing, Usability Testing, Others. Based on Endpoint Interface, the market is segmented into Mobile, Web, Desktop, Embedded Software. Based on Vertical, the market is segmented into BFSI, Automotive, Aerospace & Defense, Healthcare & Life Sciences, Retail, IT & ITes, Telecom, Manufacturing, Transportation and Logistics, Energy & Utilities, Media & Entertainment, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Automation Testing Market

The increasing complexity of software applications, driven by rapid technological advancements, is expected to fuel the growth of automation testing. As software systems become more sophisticated, the demand for a systematic and efficient approach to ensure quality and reliability across various platforms, devices, and configurations rises. Automation testing addresses this need by providing comprehensive testing solutions. The adoption of Agile and DevOps methodologies, which prioritize faster release cycles and continuous integration and delivery, further amplifies the importance of automation testing. By automating the testing process, these practices help reduce manual effort, accelerate feedback, and enhance the speed of bug identification, making automation testing a critical component in modern software development and deployment.

Restraints in the Global Automation Testing Market

The initial investment and implementation costs associated with automation testing can slow down market growth. Setting up automation testing requires a significant investment in tools, infrastructure, and skilled resources. The expenses involved in acquiring automation testing tools and licenses, establishing testing environments, and training personnel can be considerable. For smaller organizations with limited budgets, these upfront costs may serve as a barrier to adopting automation testing, potentially restraining market growth.

Market Trends of the Global Automation Testing Market

Advancements in artificial intelligence (AI) and machine learning (ML) are making automation testing more intelligent and adaptive. AI-powered testing tools can analyze application behavior, learn from test results, and automatically generate test scripts. This intelligent test automation enhances test coverage, improves the identification of potential defects, and significantly boosts overall testing efficiency. As a result, AI and ML are driving the evolution of automation testing, making it more effective in ensuring software quality and reliability.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Ecosystem of the Market
• Case Study Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Pricing Analysis
• Patent Analysis

Automation Testing Market by Offering

• Market Overview
• Testing Types
• Services

Automation Testing Market by Testing Type

• Market Overview
• Static Testing
• Dynamic Testing

Automation Testing Market by Service

• Market Overview
• Advisory and Consulting Services
• Documentation & Training Services
• Support and Maintenance Services
• Planning and Development
• Implementation Services
• Managed Services
• Other Services

Automation Testing Market by Dynamic Testing

• Market Overview
• Functional Testing
• Non-Functional Testing
  • Security Testing
  • Performance Testing
• Compatibility Testing
• Compliance Testing
• Usability Testing
• Others

Automation Testing Market by Endpoint Interface

• Market Overview
• Mobile
• Web
• Desktop
• Embedded Software

Automation Testing Market by Vertical

• Market Overview
• BFSI
• Automotive
• Aerospace & Defense
• Healthcare & Life Sciences
• Retail
• IT & ITeS
• Telecom
• Manufacturing
• Transportation and Logistics
• Energy & Utilities
• Media & Entertainment
• Other Verticals

Automation Testing Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tricentis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cigniti Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keysight Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apexon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cygnet Digital
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QualityKiosk Technologies Pvt. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invensis Technologies Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QASource Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (TCS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tech Mahindra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parasoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments