Product Code: IRTNTR75939
The air care market is forecasted to grow by USD 5142.3 mn during 2023-2028, accelerating at a CAGR of 5.97% during the forecast period. The report on the air care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by flourishing fragrance industry, increased spending by consumers on homecare products, and innovative air freshener dispenser design launch.
Technavio's air care market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 5.28% |
CAGR | 5.97% |
Incremental Value | $5142.3mn |
By Distribution Channel
By Type
- Air freshener sprays
- Electric air fresheners
- Car air fresheners
- Air freshener gels
- Others
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the high adoption of smart air freshener dispensers as one of the prime reasons driving the air care market growth during the next few years. Also, increased penetration air care products through online distribution channel and high growth in hospitality sector will lead to sizable demand in the market.
The report on the air care market covers the following areas:
- Air care market sizing
- Air care market forecast
- Air care market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air care market vendors that include Air Delights Inc., Church and Dwight Co. Inc., Dabur India Ltd., Dyson Group Co., Eureka Forbes Ltd., Farcent Enterprise Co. Ltd, Fellowes Inc., Godrej Consumer Products Ltd., Guangzhou Haike Electronics Technology Co. Ltd., Hamilton Beach Brands Holding Co., Henkel AG and Co. KGaA, KENT RO Systems Ltd., Kobayashi Pharmaceutical Co. Ltd., M S George Ltd, MidasCare Pharmaceuticals Pvt. Ltd., N Ranga Rao and Sons Pvt. Ltd., Newell Brands Inc., Reckitt Benckiser Group PLC, S.C. Johnson and Son Inc., and The Procter and Gamble Co.. Also, the air care market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Air Care Market 2018 - 2022
- Historic Market Size - Data Table on Global Air Care Market 2018 - 2022 ($ million)
- 4.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
- 4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
- 6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 6.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Type
- 7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 7.3 Air freshener sprays - Market size and forecast 2023-2028
- Chart on Air freshener sprays - Market size and forecast 2023-2028 ($ million)
- Data Table on Air freshener sprays - Market size and forecast 2023-2028 ($ million)
- Chart on Air freshener sprays - Year-over-year growth 2023-2028 (%)
- Data Table on Air freshener sprays - Year-over-year growth 2023-2028 (%)
- 7.4 Electric air fresheners - Market size and forecast 2023-2028
- Chart on Electric air fresheners - Market size and forecast 2023-2028 ($ million)
- Data Table on Electric air fresheners - Market size and forecast 2023-2028 ($ million)
- Chart on Electric air fresheners - Year-over-year growth 2023-2028 (%)
- Data Table on Electric air fresheners - Year-over-year growth 2023-2028 (%)
- 7.5 Car air fresheners - Market size and forecast 2023-2028
- Chart on Car air fresheners - Market size and forecast 2023-2028 ($ million)
- Data Table on Car air fresheners - Market size and forecast 2023-2028 ($ million)
- Chart on Car air fresheners - Year-over-year growth 2023-2028 (%)
- Data Table on Car air fresheners - Year-over-year growth 2023-2028 (%)
- 7.6 Air freshener gels - Market size and forecast 2023-2028
- Chart on Air freshener gels - Market size and forecast 2023-2028 ($ million)
- Data Table on Air freshener gels - Market size and forecast 2023-2028 ($ million)
- Chart on Air freshener gels - Year-over-year growth 2023-2028 (%)
- Data Table on Air freshener gels - Year-over-year growth 2023-2028 (%)
- 7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.8 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Air Delights Inc.
- Air Delights Inc. - Overview
- Air Delights Inc. - Product / Service
- Air Delights Inc. - Key offerings
- 12.4 Church and Dwight Co. Inc.
- Church and Dwight Co. Inc. - Overview
- Church and Dwight Co. Inc. - Business segments
- Church and Dwight Co. Inc. - Key offerings
- Church and Dwight Co. Inc. - Segment focus
- 12.5 Dabur India Ltd.
- Dabur India Ltd. - Overview
- Dabur India Ltd. - Business segments
- Dabur India Ltd. - Key news
- Dabur India Ltd. - Key offerings
- Dabur India Ltd. - Segment focus
- 12.6 Eureka Forbes Ltd.
- Eureka Forbes Ltd. - Overview
- Eureka Forbes Ltd. - Product / Service
- Eureka Forbes Ltd. - Key offerings
- 12.7 Farcent Enterprise Co. Ltd
- Farcent Enterprise Co. Ltd - Overview
- Farcent Enterprise Co. Ltd - Product / Service
- Farcent Enterprise Co. Ltd - Key offerings
- 12.8 Godrej Consumer Products Ltd.
- Godrej Consumer Products Ltd. - Overview
- Godrej Consumer Products Ltd. - Business segments
- Godrej Consumer Products Ltd. - Key news
- Godrej Consumer Products Ltd. - Key offerings
- Godrej Consumer Products Ltd. - Segment focus
- 12.9 Hamilton Beach Brands Holding Co.
- Hamilton Beach Brands Holding Co. - Overview
- Hamilton Beach Brands Holding Co. - Product / Service
- Hamilton Beach Brands Holding Co. - Key offerings
- 12.10 Henkel AG and Co. KGaA
- Henkel AG and Co. KGaA - Overview
- Henkel AG and Co. KGaA - Business segments
- Henkel AG and Co. KGaA - Key news
- Henkel AG and Co. KGaA - Key offerings
- Henkel AG and Co. KGaA - Segment focus
- 12.11 KENT RO Systems Ltd.
- KENT RO Systems Ltd. - Overview
- KENT RO Systems Ltd. - Product / Service
- KENT RO Systems Ltd. - Key offerings
- 12.12 Kobayashi Pharmaceutical Co. Ltd.
- Kobayashi Pharmaceutical Co. Ltd. - Overview
- Kobayashi Pharmaceutical Co. Ltd. - Business segments
- Kobayashi Pharmaceutical Co. Ltd. - Key offerings
- Kobayashi Pharmaceutical Co. Ltd. - Segment focus
- 12.13 MidasCare Pharmaceuticals Pvt. Ltd.
- MidasCare Pharmaceuticals Pvt. Ltd. - Overview
- MidasCare Pharmaceuticals Pvt. Ltd. - Product / Service
- MidasCare Pharmaceuticals Pvt. Ltd. - Key offerings
- 12.14 Newell Brands Inc.
- Newell Brands Inc. - Overview
- Newell Brands Inc. - Business segments
- Newell Brands Inc. - Key news
- Newell Brands Inc. - Key offerings
- Newell Brands Inc. - Segment focus
- 12.15 Reckitt Benckiser Group Plc
- Reckitt Benckiser Group Plc - Overview
- Reckitt Benckiser Group Plc - Business segments
- Reckitt Benckiser Group Plc - Key news
- Reckitt Benckiser Group Plc - Key offerings
- Reckitt Benckiser Group Plc - Segment focus
- 12.16 S.C. Johnson and Son Inc.
- S.C. Johnson and Son Inc. - Overview
- S.C. Johnson and Son Inc. - Product / Service
- S.C. Johnson and Son Inc. - Key offerings
- 12.17 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations