空氣清新劑市場規模、佔有率、成長分析，按產品、分銷管道、應用、地區 - 產業預測，2024-2031年

2022年全球空氣清新劑市場規模為133億美元，預計從2023年的140.4億美元成長到2031年的217.2億美元，在預測期內（2024-2031年）年複合成長率為5.60%。

由於消費者偏好的不斷變化、零售技術的進步以及創新空氣清新劑的供應不斷增加，空氣清新劑市場有望大幅成長。由於全球都市化和可支配收入的增加，預計該領域的銷售將進一步擴大。目前，已開發國家為空氣清新劑供應商提供更多商機，但預計到預測期結束時將轉向開發中國家。推出一種具有有機香味且不使用合成化學品的新型空氣清新劑可能會為市場參與者開闢新的途徑。此外，芳香療法的日益普及，除了在商業和工業領域的廣泛使用外，還可能對空氣清新劑的銷售做出積極貢獻，提供利潤豐厚的產生收入機會。然而，他們面臨化學成分擔憂、替代產品的可用性以及現有產品壽命短等挑戰，這可能會阻礙長期成長。總體而言，由於策略創新和消費者對天然產品的關注趨勢，空氣清新劑市場有潛力在這些趨勢中成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• PESTEL分析
• 市場吸引力指數
• 供應鏈分析
• 價格分析

空氣清新劑市場規模：依產品分類

• 市場概況
• 噴霧/氣霧劑
• 電動式空氣清新器
• 凝膠
• 香氛蠟燭
• 其他

空氣清新劑市場規模：依通路分類

• 市場概況
• 大賣場/超級市場
• 便利商店
• 網路零售商
• 其他通路

空氣清新劑市場規模：依應用分類

• 市場概況
• 住宅
• 商業
• 車輛

空氣清新劑市場規模：依地區

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Procter & Gamble
• SC Johnson
• Reckitt Benckiser
• Henkel
• Church & Dwight
• Newell Brands
• ST Corporation
• Godrej Consumer Products
• Amway
• Energizer Holdings Inc
• Bath & Body Works
• Blunt Power
• Enviro Scent
• Kobayashi
• Moso Natural
• Little Trees
• Renegade Products
• Farcent
• Illume
• Vectair Systems

結論和建議

Global Air Freshener Market size was valued at USD 13.30 billion in 2022 and is poised to grow from USD 14.04 billion in 2023 to USD 21.72 billion by 2031, growing at a CAGR of 5.60% during the forecast period (2024-2031).

The air freshener market is poised for significant growth driven by evolving consumer preferences, technological advancements in retail, and the increasing availability of innovative air fresheners. Urbanization and rising disposable incomes globally are expected to further enhance sales in this sector. While developed countries currently present more opportunities for air freshener providers, a shift is anticipated by the end of the forecast period, favoring developing nations. The introduction of new air fresheners featuring organic fragrances and free of synthetic chemicals will create fresh avenues for market players. Moreover, the growing popularity of aromatherapy is likely to contribute positively to air freshener sales, in addition to their widespread use in commercial and industrial contexts, which presents lucrative revenue generation opportunities. However, the market faces challenges such as concerns regarding chemical ingredients, the availability of alternative products, and the short lifespan of existing offerings, which may hinder long-term growth. Overall, with strategic innovations and an emphasis on consumer trends towards natural products, the air freshener market has the potential to thrive amid these dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Air Freshener market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Air Freshener Market Segmental Analysis

Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa

Driver of the Global Air Freshener Market

The Global Air Freshener market is significantly driven by the rapid urbanization and shifting consumer preferences observed worldwide. As urban areas expand, consumers are increasingly seeking products that enhance their living environments, with air fresheners becoming a popular choice. Additionally, rising disposable incomes enable individuals to invest more in home and personal care items, further fueling demand for air fresheners. This combination of factors not only reflects the changing lifestyle and aspirations of consumers but also presents substantial growth opportunities for the air freshener market as people prioritize comfort and ambiance in their living spaces.

Restraints in the Global Air Freshener Market

One of the significant restraints affecting the Global Air Freshener market is the increasing concern regarding the use of chemical ingredients. As awareness rises about the adverse effects posed by synthetic chemicals and volatile organic compounds (VOCs), consumers are becoming more cautious about the products they choose. This heightened scrutiny has led to a backlash against air fresheners containing harmful chemicals, ultimately dampening their sales. Consequently, the demand for air fresheners on a global scale is experiencing a slowdown as consumers prioritize health and safety over fragrance, pushing manufacturers to explore alternative formulations that are more eco-friendly and less harmful.

Market Trends of the Global Air Freshener Market

The global air freshener market is increasingly trending towards personalization, as consumers seek unique and tailored fragrance experiences. As preferences evolve, companies are recognizing the importance of developing air fresheners that cater to individual tastes, leveraging premium and customizable fragrance options. This shift not only enhances customer satisfaction but also opens up new avenues for brand differentiation and innovation. Additionally, the rise of eco-conscious consumers is prompting manufacturers to explore sustainable and natural ingredients, further aligning products with consumer values. Overall, the demand for personalized and high-quality fragrances is poised to shape the future landscape of the air freshener industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Air Freshener Market Size by Product & CAGR (2024-2031)

• Market Overview
• Sprays/Aerosols
• Electric Air Fresheners
• Gels
• Scented Candles
• Others

Global Air Freshener Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retailers
• Other Distribution Channel

Global Air Freshener Market Size by Application & CAGR (2024-2031)

• Market Overview
• Residential
• Commercial
• Automotive

Others Global Air Freshener Market Size & CAGR (2024-2031)

• North America, (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ST Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blunt Power
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enviro Scent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kobayashi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moso Natural
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Trees
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renegade Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illume
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vectair Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation