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1620066

空氣清新劑市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、銷售通路、地區和競爭，2019-2029F

Air Freshener Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2019-2029F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年全球空氣清新劑市場估值為155.5億美元，預計2029年將成長至229.2億美元，預測期內複合年成長率為6.68%。由於消費者對家庭、辦公室和車輛中清潔、芳香的環境的需求不斷成長，全球空氣清新劑市場正在經歷顯著成長。智慧空氣清新劑和環保替代品等技術進步正在塑造這個產業。消費者擴大尋求對健康和環境安全的天然、不含化學物質的產品。北美和歐洲的市場擴張尤其顯著，這些地區的可支配收入和健康意識推動購買決策。市場也受到產品個人化、多感官體驗和永續性等趨勢的影響，反映了向創新和環保消費產品的更廣泛轉變。

市場概況
預測期 2025-2029
2023 年市場規模 155.5億美元
2029 年市場規模 229.2億美元
2024-2029 年複合年成長率 6.68%
成長最快的細分市場 線上
最大的市場 北美洲

主要市場促進因素

消費者對衛生和清潔的偏好日益成長

可支配所得和生活水準不斷提高

產品創新的技術進步

消費者對天然和環保產品的偏好不斷變化

主要市場挑戰

環境影響和永續性議題

監理挑戰與合規性

激烈的市場競爭和價格敏感性

不斷變化的消費者偏好和趨勢

主要市場趨勢

轉向環保和永續產品

智慧和自動化空氣清新劑的使用增加

多感官體驗產品的興起

個人化和客製化日益普及

細分市場洞察

產品類型見解

區域洞察

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型（噴霧/氣霧劑、電動空氣清新劑、凝膠、其他）
    • 依銷售管道（超市/大賣場、便利商店、網路、其他）
    • 按地區分類
    • 按排名前 5 名的公司及其他 (2023 年)
  • 全球空氣清新劑市場測繪與機會評估
    • 依產品類型
    • 按銷售管道
    • 按地區分類

第 6 章：北美空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 7 章：亞太地區空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 歐洲：國家分析
    • 法國
    • 英國
    • 義大利
    • 德國
    • 西班牙

第 9 章：南美洲空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 南美洲：國家分析
    • 阿根廷
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲空氣清新劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 中東和非洲：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 促進要素
  • 挑戰

第 12 章：COVID-19 對全球空氣清新劑市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的關鍵地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

  • 公司簡介
    • The Procter & Gamble Company
    • SC Johnson & Son Inc.
    • Reckitt Benckiser Group PLC
    • Henkel AG & Co. KGaA
    • Church & Dwight Co., Inc.
    • Energizer Holdings, Inc. (California Scents)
    • ST Corporation
    • Nakoma Products LLC (Scott's Liquid Gold)
    • Amway Corporation
    • KOBAYASHI Pharmaceutical Co.,Ltd.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按產品類型分類的目標
  • 按銷售管道分類的目標

第16章調查會社について,免責事項

簡介目錄
Product Code: 26839

Global Air Freshener Market was valued at USD 15.55 billion in 2023 and is expected to grow to USD 22.92 billion by 2029 with a CAGR of 6.68% during the forecast period. The global air freshener market is experiencing significant growth driven by rising consumer demand for clean, fragrant environments in homes, offices, and vehicles. Technological advancements, such as smart air fresheners and eco-friendly alternatives, are shaping the industry. Consumers are increasingly seeking natural, chemical-free products that are safe for health and the environment. Market expansion is particularly notable in North America and Europe, where disposable incomes and awareness of wellness drive purchasing decisions. The market is also influenced by trends like product personalization, multi-sensory experiences, and sustainability, reflecting a broader shift toward innovative and environmentally conscious consumer products.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 15.55 Billion
Market Size 2029USD 22.92 Billion
CAGR 2024-20296.68%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Growing Consumer Preference for Hygiene and Cleanliness

As awareness of hygiene and cleanliness increases, particularly in urban areas, the demand for air fresheners has surged. Consumers are becoming more conscious of maintaining a fresh and clean environment in both homes and workplaces, driven by concerns over health and well-being. Air fresheners are perceived as a simple and effective solution for eliminating unpleasant odors, and many are marketed with additional benefits, such as antibacterial properties, making them appealing to health-conscious consumers. The growing adoption of air fresheners in various spaces, such as homes, offices, cars, and public spaces, is expected to drive market growth further. This shift towards hygiene is particularly prominent in developing regions where urbanization and living standards are improving.

Rising Disposable Incomes and Standard of Living

With an increase in disposable incomes, particularly in emerging economies like China, India, and Brazil, consumers are able to afford luxury and lifestyle products, including air fresheners. In 2023, China's per capita disposable income increased by 6.1%, with rural areas seeing an 8.4% rise. This growth, particularly in regions previously affected by poverty, indicates a narrowing income gap between urban and rural residents. For more details, please refer to the source. The rising standard of living and growing middle-class population globally are making air fresheners a common household product. Consumers in these regions are increasingly opting for air fresheners to enhance their living spaces, preferring both functional and aesthetic solutions. This growing affluence has also led to a greater variety of air freshener products, such as high-end diffusers, sprays, and automatic dispensers, catering to different consumer preferences and budgets. This trend is particularly noticeable in metropolitan areas where there is a higher concentration of middle and upper-class individuals.

Technological Advancements in Product Innovation

Technological innovations have played a crucial role in the development of more advanced air freshener products. Manufacturers are continuously introducing new features, such as automated dispensing, programmable settings, and long-lasting scents, which appeal to tech-savvy consumers. Innovations like the introduction of electric air fresheners and smart air purifiers have also contributed to the growth of the market. These products offer convenience and efficiency, with some being able to be controlled via smartphone apps. Additionally, the rise of eco-friendly and sustainable air fresheners, such as those made from natural essential oils or biodegradable materials, has further expanded the market's reach. These innovations cater to consumers seeking both functionality and sustainability, which is increasingly becoming a priority in global purchasing decisions.

Evolving Consumer Preferences for Natural and Eco-Friendly Products

As consumers become more environmentally conscious, there is a growing demand for natural and eco-friendly air fresheners. Traditional air fresheners often contain chemicals that are harmful to the environment and human health, leading many consumers to seek out alternatives made with natural ingredients. The trend toward organic and green products has spurred the growth of air fresheners formulated with essential oils, plant-based ingredients, and natural fragrances. The use of sustainable packaging and the promotion of eco-friendly manufacturing processes have also become key factors driving consumer preference. This shift towards natural and environmentally safe products aligns with global movements toward sustainability and is expected to continue influencing the market positively.

Key Market Challenges

Environmental Impact and Sustainability Concerns

One of the most significant challenges in the global air freshener market is the growing concern over environmental impact. Many traditional air fresheners contain chemicals such as phthalates, synthetic fragrances, and aerosols that can be harmful to the environment and human health. The use of non-biodegradable packaging, such as plastic containers, further exacerbates the issue of waste. As consumers become more environmentally conscious, there is increasing demand for eco-friendly, sustainable products. This has pressured manufacturers to develop air fresheners that are not only safer for the environment but also made from natural ingredients, essential oils, and recyclable or biodegradable packaging. However, producing such products often comes with higher costs, which can make them less competitive in a price-sensitive market. Additionally, the need for more sustainable raw materials and manufacturing processes can pose logistical and financial challenges for companies, especially in emerging markets where sustainability is not yet a primary focus.

Regulatory Challenges and Compliance

Regulatory challenges are another significant issue facing the air freshener market. Various countries have different regulations regarding the use of chemicals in consumer products, particularly those used in indoor environments. For example, certain chemicals that are commonly used in air fresheners are banned or strictly regulated in markets like the European Union due to health and environmental concerns. Compliance with these regulations can be costly for manufacturers, as they must reformulate products to meet safety standards or undergo rigorous testing and approval processes. In some regions, air fresheners are subject to restrictions on the use of volatile organic compounds (VOCs) and other harmful substances. This has led to increased production costs, as manufacturers must find alternative, safe ingredients, or develop formulations that comply with international standards. Additionally, the lack of uniformity in regulations between countries complicates global distribution, as products must often be tailored to meet the specific requirements of each market, further increasing operational complexity and costs.

Intense Market Competition and Price Sensitivity

The air freshener market is highly competitive, with numerous players offering a wide variety of products. This intense competition has led to price sensitivity among consumers, especially in regions where disposable incomes are lower. With many established and new brands competing for market share, manufacturers are under constant pressure to lower prices while maintaining product quality. In addition, the presence of private-label brands in retail stores provides consumers with cheaper alternatives to branded products, making it even more challenging for established companies to maintain profit margins. To differentiate their offerings, manufacturers must focus on innovation, product quality, and unique features, such as longer-lasting scents, smart technology integration, or premium natural ingredients. However, these innovations often come at a higher price point, which may not appeal to cost-conscious consumers. Smaller companies may struggle to compete against larger, well-established brands with significant resources and marketing budgets, further intensifying the competitive landscape.

Changing Consumer Preferences and Trends

Consumer preferences in the air freshener market are evolving rapidly, which poses a challenge for companies to stay relevant. In recent years, there has been a notable shift toward natural, organic, and chemical-free air fresheners. Consumers are increasingly concerned about the ingredients used in the products they buy, preferring air fresheners that are made from plant-based ingredients and essential oils. This shift is driven by a broader trend toward health and wellness, as well as concerns about the long-term effects of synthetic chemicals. As a result, manufacturers face the challenge of reformulating their products to align with these preferences while ensuring that the products remain effective, affordable, and appealing to a wide range of consumers. Additionally, the increasing popularity of smart home technologies and the desire for convenience and customization has led to a demand for more sophisticated, automated air freshener solutions, such as app-controlled dispensers or automatic sensors. Companies must balance innovation with practicality, addressing the growing consumer desire for multi-sensory, personalized experiences while also maintaining product effectiveness and affordability. The dynamic nature of consumer preferences requires constant market research, product innovation, and agility in responding to changing demands.

Key Market Trends

Shift Toward Eco-friendly and Sustainable Products

One of the most prominent trends in the global air freshener market is the growing demand for eco-friendly and sustainable products. Consumers are increasingly becoming aware of the environmental impact of the products they use, and air freshener manufacturers are responding by shifting to natural, biodegradable, and chemical-free alternatives. This trend is largely driven by heightened environmental consciousness and a preference for products that are perceived to be safer for both human health and the environment. Natural air fresheners made from essential oils, plant-based ingredients, and non-toxic fragrances are gaining popularity. Additionally, brands are focusing on sustainable packaging, such as recyclable or biodegradable containers, to minimize their carbon footprint. According to the 2023 survey report, 74% of consumers are willing to pay a premium for products packaged in environmentally friendly materials. This reflects a growing preference for sustainable packaging as part of broader consumer interest in environmentally conscious purchasing decisions. As global movements toward sustainability and eco-consciousness continue to grow, air freshener brands are adopting greener practices, offering products that meet the demand for both functionality and environmental responsibility.

Increased Use of Smart and Automated Air Fresheners

Another key trend in the air freshener market is the rise of smart and automated air fresheners, which integrate technology to provide consumers with greater convenience and control. These products, which include electric diffusers, automatic air fresheners, and even app-controlled devices, offer customizable features such as adjustable fragrance intensity and programmable release times. Some smart air fresheners can be linked to smartphones, allowing users to control the scent distribution remotely. The growing popularity of smart homes, where appliances are interconnected and automated, is driving the demand for such air fresheners. Consumers are increasingly seeking ways to improve their indoor environment through advanced technology, and the integration of air fresheners into the Internet of Things (IoT) is providing new opportunities for product innovation. As these devices become more affordable and accessible, they are expected to become a common feature in homes, offices, and commercial spaces.

Rise in Multi-sensory Experience Products

The trend towards multi-sensory experiences is another emerging phenomenon in the air freshener market. Consumers are seeking products that not only freshen the air but also enhance their overall sensory experience. This has led to the development of air fresheners that combine fragrances with other sensory elements such as light, sound, and even color-changing features. For example, some air fresheners are equipped with LED lights that change color based on the scent or intensity, creating a visually appealing ambiance in the room. Others integrate sound elements, such as relaxing background noises or music, to further enhance the atmosphere. These multi-sensory products are particularly popular in high-end or luxury markets, where consumers seek premium and immersive experiences. As lifestyle preferences evolve, consumers are increasingly looking for air freshener solutions that go beyond just improving air quality, and this trend is likely to continue influencing product development and marketing strategies.

Growing Popularity of Personalization and Customization

Personalization and customization have become key trends across various consumer goods industries, and the air freshener market is no exception. With more consumers seeking unique, individualized products, air freshener brands are responding by offering customization options. This can include personalized fragrance blends, where consumers can mix and match different essential oils or scents to create their own signature fragrance. Additionally, many air freshener companies are offering products with adjustable features, such as scent strength and duration, allowing consumers to tailor the experience to their preferences. The growing desire for personalized products is linked to the broader trend of consumers seeking goods that reflect their individuality and lifestyle choices. For instance, customizable air fresheners are gaining traction in the luxury and gift market, where premium fragrances and bespoke options are in high demand. With advancements in fragrance technology, manufacturers are now able to offer a more tailored experience, further fueling the growth of personalized air fresheners.

Segmental Insights

Product Type Insights

The Spray/Aerosol segment currently dominated the global air freshener market due to its convenience, effectiveness, and ease of use. Aerosol air fresheners provide an instant and long-lasting fragrance, making them popular for both household and commercial use. Their ability to quickly cover large areas and the wide variety of scents available cater to diverse consumer preferences. Additionally, the affordability and availability of aerosol air fresheners in most retail outlets further contribute to their dominance. Despite growing interest in alternative formats like gels and diffusers, spray/aerosol products remain a staple in the air freshener market worldwide due to their accessibility and practicality.

Regional Insights

North America, particularly the United States, dominated the global air freshener market due to high consumer demand, significant disposable incomes, and a well-established retail infrastructure. The region's focus on cleanliness, wellness, and home care drives the adoption of air fresheners across households, offices, and vehicles. Additionally, the increasing popularity of smart air fresheners and eco-friendly alternatives has spurred innovation within the market. Consumers in North America are increasingly seeking natural, chemical-free, and sustainable products, leading to greater market opportunities for air fresheners with these features. Furthermore, strong distribution channels and the presence of leading global brands have solidified North America's position as the largest and most influential market for air fresheners. This trend is expected to continue as consumer preferences evolve.

Key Market Players

  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Energizer Holdings, Inc. (California Scents)
  • S.T. Corporation
  • Nakoma Products LLC (Scott's Liquid Gold)
  • Amway Corporation
  • KOBAYASHI Pharmaceutical Co.,Ltd.

Report Scope:

In this report, the Global Air Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Freshener Market, By Product Type:

  • Spray/Aerosols
  • Electric Air Fresheners
  • Gels
  • Others

Air Freshener Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Air Freshener Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Air Freshener Market.

Available Customizations:

Global Air Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Air Freshener Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Spray/Aerosols, Electric Air Fresheners, Gels, Others)
    • 5.2.2. By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
  • 5.3. Global Air Freshener Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Air Freshener Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Air Freshener Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type Market Share Analysis
        • 6.3.1.2.2. By Sales Channel Market Share Analysis
    • 6.3.2. Canada Air Freshener Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type Market Share Analysis
        • 6.3.2.2.2. By Sales Channel Market Share Analysis
    • 6.3.3. Mexico Air Freshener Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type Market Share Analysis
        • 6.3.3.2.2. By Sales Channel Market Share Analysis

7. Asia Pacific Air Freshener Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Air Freshener Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type Market Share Analysis
        • 7.3.1.2.2. By Sales Channel Market Share Analysis
    • 7.3.2. Japan Air Freshener Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type Market Share Analysis
        • 7.3.2.2.2. By Sales Channel Market Share Analysis
    • 7.3.3. India Air Freshener Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type Market Share Analysis
        • 7.3.3.2.2. By Sales Channel Market Share Analysis
    • 7.3.4. Australia Air Freshener Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type Market Share Analysis
        • 7.3.4.2.2. By Sales Channel Market Share Analysis
    • 7.3.5. South Korea Air Freshener Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type Market Share Analysis
        • 7.3.5.2.2. By Sales Channel Market Share Analysis
    • 7.3.6. Indonesia Air Freshener Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Product Type Market Share Analysis
        • 7.3.6.2.2. By Sales Channel Market Share Analysis

8. Europe Air Freshener Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Air Freshener Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type Market Share Analysis
        • 8.3.1.2.2. By Sales Channel Market Share Analysis
    • 8.3.2. United Kingdom Air Freshener Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type Market Share Analysis
        • 8.3.2.2.2. By Sales Channel Market Share Analysis
    • 8.3.3. Italy Air Freshener Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type Market Share Analysis
        • 8.3.3.2.2. By Sales Channel Market Share Analysis
    • 8.3.4. Germany Air Freshener Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type Market Share Analysis
        • 8.3.4.2.2. By Sales Channel Market Share Analysis
    • 8.3.5. Spain Air Freshener Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type Market Share Analysis
        • 8.3.5.2.2. By Sales Channel Market Share Analysis

9. South America Air Freshener Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Air Freshener Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type Market Share Analysis
        • 9.3.1.2.2. By Sales Channel Market Share Analysis
    • 9.3.2. Colombia Air Freshener Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type Market Share Analysis
        • 9.3.2.2.2. By Sales Channel Market Share Analysis
    • 9.3.3. Brazil Air Freshener Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type Market Share Analysis
        • 9.3.3.2.2. By Sales Channel Market Share Analysis

10. Middle East & Africa Air Freshener Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Air Freshener Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type Market Share Analysis
        • 10.3.1.2.2. By Sales Channel Market Share Analysis
    • 10.3.2. Saudi Arabia Air Freshener Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type Market Share Analysis
        • 10.3.2.2.2. By Sales Channel Market Share Analysis
    • 10.3.3. UAE Air Freshener Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type Market Share Analysis
        • 10.3.3.2.2. By Sales Channel Market Share Analysis
    • 10.3.4. Turkey Air Freshener Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type Market Share Analysis
        • 10.3.4.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Air Freshener Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. S.C. Johnson & Son Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Reckitt Benckiser Group PLC
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Henkel AG & Co. KGaA
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Church & Dwight Co., Inc.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Energizer Holdings, Inc. (California Scents)
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. S.T. Corporation
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Nakoma Products LLC (Scott's Liquid Gold)
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Amway Corporation
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. KOBAYASHI Pharmaceutical Co.,Ltd.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Product Type
  • 15.3. Target By Sales Channel

16. About Us & Disclaimer