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市場調查報告書

商品編碼

1557536

全球廣告科技市場 2024-2028

Global Adtech Market 2024-2028

出版日期: 2024年08月14日 | 出版商:

TechNavio | 英文 166 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

預計從 2023 年到 2028 年，廣告科技市場將成長 10,108 億美元，預測期內複合年成長率為 15.2%。該報告包括對廣告技術市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。網路和智慧型手機普及率的提高、用戶體驗的改善以及社交媒體的新興趨勢推動了市場的發展。

市場範圍
基準年	2024年
結束年份	2028年
預測期	2024-2028
成長動力	加速度
2024 年與前一年同期比較	12.86%
複合年成長率	15.2%
增量金額	1.108兆美元

研究指出，人工智慧和機器學習（ML）的整合是未來幾年推動廣告科技市場成長的關鍵因素之一。此外，應用程式內廣告個人化的使用增加和線下廣告支出的減少也將帶來巨大的市場需求。

市場區隔
比較：按解決方案
需求端平台 (DSP)：2023-2028 年市場規模與預測
供應端平台 (SSP)：2023-2028 年市場規模與預測
廣告網路：2023-2028 年市場規模與預測
資料管理平台 (DMP)：2023-2028 年市場規模與預測
其他：2023-2028年市場規模與預測
市場機會：按解決方案分類

第7章市場細分：依平台

市場區隔
比較：按平台
行動廣告：2023-2028 年市場規模與預測
桌面廣告：2023-2028 年市場規模與預測
數位電視：2023-2028年市場規模與預測
市場機會：依平台分類

第8章客戶狀況

客戶狀況概覽

第9章地區情勢

區域細分
區域比較
北美：2023-2028 年市場規模與預測
亞太地區：2023-2028 年市場規模與預測
歐洲：2023-2028 年市場規模與預測
南美洲：2023-2028年市場規模與預測
中東和非洲：2023-2028年市場規模與預測
美國：2023-2028 年市場規模與預測
加拿大：2023-2028 年市場規模與預測
中國：2023-2028年市場規模及預測
日本：2023-2028年市場規模與預測
德國：2023-2028年市場規模與預測
市場機會：依地區狀況

第10章促進因素、挑戰、機會、限制因素

市場促進因素
市場挑戰
促進因素和挑戰的影響
市場機會與限制

第11章競爭格局

概述
競爭格局
混亂的情況
產業風險

第12章競爭分析

公司簡介
公司市場定位
Adobe Inc.
AdTheorent Holding Co. Inc.
Alphabet Inc.
Comcast Corp.
Criteo SA
Digital Turbine Inc.
GUMGUM Inc.
InMobi Pte. Ltd.
Innovid Corp.
Integral Ad Science Holding Corp.
Magnite Inc.
MOLOCO Inc.
Ogury Ltd.
Permutive Inc.
VideoAmp

第13章附錄

簡介目錄圖表

Product Code: IRTNTR75603

The adtech market is forecasted to grow by USD 1010.8 bn during 2023-2028, accelerating at a CAGR of 15.2% during the forecast period. The report on the adtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.

Technavio's adtech market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	12.86%
CAGR	15.2%
Incremental Value	$1010.8 bn

By Solution

Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Ad networks
Data management platforms (DMPs)
Others

By Platform

Mobile Ad
Desktop Ad
Digital TV

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the integration of ai and machine learning (ml) as one of the prime reasons driving the adtech market growth during the next few years. Also, increasing use of personalization in-app ads and decline in offline ad spending will lead to sizable demand in the market.

The report on the adtech market covers the following areas:

Adtech market sizing
Adtech market forecast
Adtech market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adtech market vendors that include 33Across Inc., AcuityAds Holdings Inc., Adobe Inc., AdTheorent Holding Co. Inc., Adverty AB, Alphabet Inc., Comcast Corp., Criteo SA, Digital Turbine Inc., DoubleVerify Holdings Inc., GUMGUM Inc., InMobi Pte. Ltd., Innovid Corp., Integral Ad Science Holding Corp., Magnite Inc., MOLOCO Inc., Ogury Ltd., Permutive Inc., StackAdapt Inc., and VideoAmp. Also, the adtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Solution
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Adtech Market 2018 - 2022
- Historic Market Size - Data Table on Global Adtech Market 2018 - 2022 ($ billion)
4.2 Solution segment analysis 2018 - 2022
- Historic Market Size - Solution Segment 2018 - 2022 ($ billion)
4.3 Platform segment analysis 2018 - 2022
- Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Solution

6.1 Market segments
- Chart on Solution - Market share 2023-2028 (%)
- Data Table on Solution - Market share 2023-2028 (%)
6.2 Comparison by Solution
- Chart on Comparison by Solution
- Data Table on Comparison by Solution
6.3 Demand-side platforms (DSPs) - Market size and forecast 2023-2028
- Chart on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
6.4 Supply-side platforms (SSPs) - Market size and forecast 2023-2028
- Chart on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
6.5 Ad networks - Market size and forecast 2023-2028
- Chart on Ad networks - Market size and forecast 2023-2028 ($ billion)
- Data Table on Ad networks - Market size and forecast 2023-2028 ($ billion)
- Chart on Ad networks - Year-over-year growth 2023-2028 (%)
- Data Table on Ad networks - Year-over-year growth 2023-2028 (%)
6.6 Data management platforms (DMPs) - Market size and forecast 2023-2028
- Chart on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
- Chart on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
- Data Table on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Solution
- Market opportunity by Solution ($ billion)
- Data Table on Market opportunity by Solution ($ billion)

7 Market Segmentation by Platform

7.1 Market segments
- Chart on Platform - Market share 2023-2028 (%)
- Data Table on Platform - Market share 2023-2028 (%)
7.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
7.3 Mobile Ad - Market size and forecast 2023-2028
- Chart on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile Ad - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile Ad - Year-over-year growth 2023-2028 (%)
7.4 Desktop Ad - Market size and forecast 2023-2028
- Chart on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop Ad - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop Ad - Year-over-year growth 2023-2028 (%)
7.5 Digital TV - Market size and forecast 2023-2028
- Chart on Digital TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Digital TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Digital TV - Year-over-year growth 2023-2028 (%)
- Data Table on Digital TV - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
12.4 AdTheorent Holding Co. Inc.
- AdTheorent Holding Co. Inc. - Overview
- AdTheorent Holding Co. Inc. - Product / Service
- AdTheorent Holding Co. Inc. - Key offerings
12.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.6 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
12.7 Criteo SA
- Criteo SA - Overview
- Criteo SA - Product / Service
- Criteo SA - Key offerings
12.8 Digital Turbine Inc.
- Digital Turbine Inc. - Overview
- Digital Turbine Inc. - Business segments
- Digital Turbine Inc. - Key offerings
- Digital Turbine Inc. - Segment focus
12.9 GUMGUM Inc.
- GUMGUM Inc. - Overview
- GUMGUM Inc. - Product / Service
- GUMGUM Inc. - Key offerings
12.10 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
12.11 Innovid Corp.
- Innovid Corp. - Overview
- Innovid Corp. - Product / Service
- Innovid Corp. - Key offerings
12.12 Integral Ad Science Holding Corp.
- Integral Ad Science Holding Corp. - Overview
- Integral Ad Science Holding Corp. - Business segments
- Integral Ad Science Holding Corp. - Key offerings
- Integral Ad Science Holding Corp. - Segment focus
12.13 Magnite Inc.
- Magnite Inc. - Overview
- Magnite Inc. - Product / Service
- Magnite Inc. - Key offerings
12.14 MOLOCO Inc.
- MOLOCO Inc. - Overview
- MOLOCO Inc. - Product / Service
- MOLOCO Inc. - Key offerings
12.15 Ogury Ltd.
- Ogury Ltd. - Overview
- Ogury Ltd. - Product / Service
- Ogury Ltd. - Key offerings
12.16 Permutive Inc.
- Permutive Inc. - Overview
- Permutive Inc. - Product / Service
- Permutive Inc. - Key offerings
12.17 VideoAmp
- VideoAmp - Overview
- VideoAmp - Product / Service
- VideoAmp - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations

簡介目錄圖表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Solution
Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits20: Historic Market Size - Data Table on Global Adtech Market 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Solution Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on Solution - Market share 2023-2028 (%)
Exhibits33: Data Table on Solution - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by Solution
Exhibits35: Data Table on Comparison by Solution
Exhibits36: Chart on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Data Table on Demand-side platforms (DSPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits38: Chart on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Data Table on Supply-side platforms (SSPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits42: Chart on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on Ad networks - Market size and forecast 2023-2028 ($ billion)
Exhibits45: Data Table on Ad networks - Market size and forecast 2023-2028 ($ billion)
Exhibits46: Chart on Ad networks - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on Ad networks - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on Data management platforms (DMPs) - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on Data management platforms (DMPs) - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by Solution ($ billion)
Exhibits57: Data Table on Market opportunity by Solution ($ billion)
Exhibits58: Chart on Platform - Market share 2023-2028 (%)
Exhibits59: Data Table on Platform - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Platform
Exhibits61: Data Table on Comparison by Platform
Exhibits62: Chart on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Data Table on Mobile Ad - Market size and forecast 2023-2028 ($ billion)
Exhibits64: Chart on Mobile Ad - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Mobile Ad - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Data Table on Desktop Ad - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Chart on Desktop Ad - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Desktop Ad - Year-over-year growth 2023-2028 (%)
Exhibits70: Chart on Digital TV - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Data Table on Digital TV - Market size and forecast 2023-2028 ($ billion)
Exhibits72: Chart on Digital TV - Year-over-year growth 2023-2028 (%)
Exhibits73: Data Table on Digital TV - Year-over-year growth 2023-2028 (%)
Exhibits74: Market opportunity by Platform ($ billion)
Exhibits75: Data Table on Market opportunity by Platform ($ billion)
Exhibits76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits77: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits78: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits79: Chart on Geographic comparison
Exhibits80: Data Table on Geographic comparison
Exhibits81: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits90: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits91: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits94: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits95: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits97: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits98: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits99: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits100: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits101: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits102: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits103: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits104: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits105: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits106: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibits107: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits108: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits109: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits110: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits111: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits112: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits113: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits114: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits115: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits116: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits117: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits118: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits119: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits120: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits121: Market opportunity By Geographical Landscape ($ billion)
Exhibits122: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits123: Impact of drivers and challenges in 2023 and 2028
Exhibits124: Overview on criticality of inputs and factors of differentiation
Exhibits125: Overview on factors of disruption
Exhibits126: Impact of key risks on business
Exhibits127: Companies covered
Exhibits128: Matrix on companies position and classification
Exhibits129: Adobe Inc. - Overview
Exhibits130: Adobe Inc. - Business segments
Exhibits131: Adobe Inc. - Key news
Exhibits132: Adobe Inc. - Key offerings
Exhibits133: Adobe Inc. - Segment focus
Exhibits134: AdTheorent Holding Co. Inc. - Overview
Exhibits135: AdTheorent Holding Co. Inc. - Product / Service
Exhibits136: AdTheorent Holding Co. Inc. - Key offerings
Exhibits137: Alphabet Inc. - Overview
Exhibits138: Alphabet Inc. - Business segments
Exhibits139: Alphabet Inc. - Key offerings
Exhibits140: Alphabet Inc. - Segment focus
Exhibits141: Comcast Corp. - Overview
Exhibits142: Comcast Corp. - Business segments
Exhibits143: Comcast Corp. - Key news
Exhibits144: Comcast Corp. - Key offerings
Exhibits145: Comcast Corp. - Segment focus
Exhibits146: Criteo SA - Overview
Exhibits147: Criteo SA - Product / Service
Exhibits148: Criteo SA - Key offerings
Exhibits149: Digital Turbine Inc. - Overview
Exhibits150: Digital Turbine Inc. - Business segments
Exhibits151: Digital Turbine Inc. - Key offerings
Exhibits152: Digital Turbine Inc. - Segment focus
Exhibits153: GUMGUM Inc. - Overview
Exhibits154: GUMGUM Inc. - Product / Service
Exhibits155: GUMGUM Inc. - Key offerings
Exhibits156: InMobi Pte. Ltd. - Overview
Exhibits157: InMobi Pte. Ltd. - Product / Service
Exhibits158: InMobi Pte. Ltd. - Key offerings
Exhibits159: Innovid Corp. - Overview
Exhibits160: Innovid Corp. - Product / Service
Exhibits161: Innovid Corp. - Key offerings
Exhibits162: Integral Ad Science Holding Corp. - Overview
Exhibits163: Integral Ad Science Holding Corp. - Business segments
Exhibits164: Integral Ad Science Holding Corp. - Key offerings
Exhibits165: Integral Ad Science Holding Corp. - Segment focus
Exhibits166: Magnite Inc. - Overview
Exhibits167: Magnite Inc. - Product / Service
Exhibits168: Magnite Inc. - Key offerings
Exhibits169: MOLOCO Inc. - Overview
Exhibits170: MOLOCO Inc. - Product / Service
Exhibits171: MOLOCO Inc. - Key offerings
Exhibits172: Ogury Ltd. - Overview
Exhibits173: Ogury Ltd. - Product / Service
Exhibits174: Ogury Ltd. - Key offerings
Exhibits175: Permutive Inc. - Overview
Exhibits176: Permutive Inc. - Product / Service
Exhibits177: Permutive Inc. - Key offerings
Exhibits178: VideoAmp - Overview
Exhibits179: VideoAmp - Product / Service
Exhibits180: VideoAmp - Key offerings
Exhibits181: Inclusions checklist
Exhibits182: Exclusions checklist
Exhibits183: Currency conversion rates for US$
Exhibits184: Research methodology
Exhibits185: Information sources
Exhibits186: Data validation
Exhibits187: Validation techniques employed for market sizing
Exhibits188: Data synthesis
Exhibits189: 360 degree market analysis
Exhibits190: List of abbreviations