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1534191

全球線上分類市場規模研究，按收入來源、商業模式、類型和區域預測 2022-2032

Global Online Classified Market Size study, by Revenue Source, by Business Model, by Type and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年，全球線上分類市場價值約為 1,007.6 億美元，預計在 2024-2032 年預測期內將以超過 24.92% 的健康成長率成長。線上分類廣告透過提供經濟高效且方便用戶使用的平台來宣傳產品和服務，徹底改變了個人和企業與潛在客戶的聯繫方式。對智慧型手機、筆記型電腦和平板電腦等智慧型裝置的日益依賴進一步推動了這種數位轉型，使用戶能夠無縫存取機密平台。此外，行動廣告的不斷進步和社交平台的日益普及將為未來幾年的市場參與者創造大量機會。例如，線上分類廣告的經濟性和易用性對小型企業和個人特別有利，使他們能夠在不產生大量成本的情況下覆蓋更廣泛的受眾。線上分類市場的蓬勃發展在很大程度上是由網路普及率不斷提高、智慧型手機使用量增加以及社群媒體平台的快速普及所推動的。

智慧型手機使用的增加是擴大線上分類市場需求的關鍵驅動力。近年來，智慧型手機已變得無處不在，可輕鬆存取網路連線和行動應用程式。這種可訪問性使用戶能夠隨時隨地透過線上分類平台方便地瀏覽、列出和交易商品和服務。這些平台的方便用戶使用介面針對行動裝置進行了最佳化，進一步促進了無縫互動和交易。此外，智慧型手機使更廣泛的人群能夠參與線上分類市場，包括那些生活在偏遠或服務不足地區、接觸傳統廣告管道的機會有限的人群。直接從智慧型手機拍攝和上傳照片的能力簡化了列出待售商品的過程，提高了市場的效率和覆蓋範圍。然而，高昂的實施成本和安全問題的增加限制了 2024-2032 年預測期內對全球線上分類市場的需求。

全球線上分類市場的主要區域包括北美、歐洲、亞太地區、拉丁美洲、中東和非洲。從地理上看，2023年，北美地區在收入方面佔據最大的市場佔有率，這得益於該地區先進技術的高採用率以及眾多電子商務公司的存在。該地區強大的數位基礎設施、高網際網路普及率以及電子商務平台的廣泛採用奠定了其領導地位。由於越來越依賴數位平台來買賣商品、服務和房地產，市場出現了顯著成長。北美先進的技術格局和強勁的消費者支出進一步支撐了其線上分類市場，凸顯了其在塑造全球趨勢以及為數位市場創新和市場擴張設定基準方面的關鍵作用。由於數位廣告的大量投資和企業數量的增加，亞太地區預計將在預測期內呈現最快的成長率。

目錄

第 1 章：全球線上分類市場執行摘要

  • 全球線上分類市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按收入來源
    • 按商業模式
    • 按類型
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球線上分類市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球線上分類市場動態

  • 市場促進因素
    • 在線分類的承受能力
    • 社群媒體流量增加
    • 智慧型手機用戶不斷增加
  • 市場挑戰
    • 實施成本高
    • 安全問題增加
  • 市場機會
    • 遠距工作文化的興起
    • 利用分類資料進行決策

第 4 章：全球線上分類市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球線上分類市場規模及預測：依收入來源分類 - 2022-2032

  • 細分儀表板
  • 全球線上分類市場：收入來源收入趨勢分析，2022 年和 2032 年
    • 網站分類
    • 社群媒體分類
    • 搜尋引擎行銷

第 6 章：全球線上分類市場規模與預測：依商業模式 - 2022-2032

  • 細分儀表板
  • 全球線上分類市場：2022 年和 2032 年商業模式收入趨勢分析
    • 水平模型
    • 立式模型

第 7 章：全球線上分類市場規模與預測：按類型 - 2022-2032

  • 細分儀表板
  • 全球線上分類市場：類型收入趨勢分析，2022 年和 2032 年
    • 產品分類
    • 服務分類

第 8 章：全球線上分類市場規模及預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 9 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Masig
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Singapore Press Holdings Ltd. Co.
    • Syoknya
    • Jualo
    • Craigslist
    • OLX Group
    • Gumtree
    • eBay Classifieds Group
    • Facebook Marketplace
    • Quikr

第 10 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

The global Online Classified Market was valued at approximately USD 100.76 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 24.92% over the forecast period 2024-2032. Online classifieds have revolutionized the way individuals and businesses connect with potential customers by providing a cost-effective and user-friendly platform to advertise products and services. This digital transformation is further bolstered by the increasing reliance on smart devices, such as smartphones, laptops, and tablets, enabling users to access classified platforms seamlessly. Moreover, the ongoing advancements in mobile advertising and the growing adoption of social platforms are set to create numerous opportunities for market players in the coming years. For instance, the affordability and ease of use of online classifieds are particularly beneficial for small businesses and individuals, allowing them to reach a wider audience without incurring significant costs. The burgeoning growth of the Online Classified Market is largely driven by the rising internet penetration, increased use of smartphones, and the burgeoning popularity of social media platforms.

The increased use of smartphones has been a pivotal driver in expanding the demand for the online classified market. In recent years, smartphones have become ubiquitous, providing easy access to internet connectivity and mobile applications. This accessibility has empowered users to browse, list, and transact goods and services conveniently through online classified platforms anytime and anywhere. The user-friendly interfaces of these platforms, optimized for mobile devices, have further facilitated seamless interactions and transactions. Moreover, smartphones have enabled a broader demographic to participate in the online classified market, including those in remote or underserved areas who may have limited access to traditional advertising channels. The ability to take and upload photos directly from smartphones has simplified the process of listing items for sale, enhancing the market's efficiency and reach. However, high cost of implementation and increase in security concerns restrain demand for the Global Online Classified Market during the forecast period 2024-2032.

The key region in the Global Online Classified Market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Geographically, in 2023, North America accounted for the largest market share in terms of revenue, driven by the region's high rate of adoption of advanced technologies and the presence of numerous e-commerce companies. The region's robust digital infrastructure, high internet penetration rates, and widespread adoption of e-commerce platforms fuelled its leadership position. The market saw significant growth driven by the increasing reliance on digital platforms for buying and selling goods, services, and real estate. North America's advanced technological landscape and strong consumer spending further bolstered its online classified market, highlighting its pivotal role in shaping global trends and setting benchmarks for innovation and market expansion in the digital marketplace. Asia-Pacific expected to exhibit the fastest growth rate during the forecast period due to substantial investments in digital advertising and the rising number of businesses.

Major market players included in this report are:

  • Masig
  • Singapore Press Holdings Ltd. Co.
  • Syoknya
  • Jualo
  • Craigslist
  • OLX Group
  • Gumtree
  • eBay Classifieds Group
  • Facebook Marketplace
  • Quikr

The detailed segments and sub-segment of the market are explained below:

By Revenue Source:

  • Website Classified
  • Social Media Classified
  • Search Engine Marketing

By Business Model:

  • Horizontal Model
  • Vertical Model

By Type:

  • Product Classified
  • Service Classified

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Online Classified Market Executive Summary

  • 1.1. Global Online Classified Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Revenue Source
    • 1.3.2. By Business Model
    • 1.3.3. By Type
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Online Classified Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Online Classified Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Affordability of Online Classified
    • 3.1.2. Increased Social Media Traffic
    • 3.1.3. Rising Smartphone Users
  • 3.2. Market Challenges
    • 3.2.1. High Cost of Implementation
    • 3.2.2. Increase in Security Concerns
  • 3.3. Market Opportunities
    • 3.3.1. Rise in Remote Working Culture
    • 3.3.2. Utilization of Classified Data for Decision Making

Chapter 4. Global Online Classified Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Online Classified Market Size & Forecasts by Revenue Source 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Online Classified Market: Revenue Source Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Website Classified
    • 5.2.2. Social Media Classified
    • 5.2.3. Search Engine Marketing

Chapter 6. Global Online Classified Market Size & Forecasts by Business Model 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Online Classified Market: Business Model Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Horizontal Model
    • 6.2.2. Vertical Model

Chapter 7. Global Online Classified Market Size & Forecasts by Type 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Online Classified Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Product Classified
    • 7.2.2. Service Classified

Chapter 8. Global Online Classified Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Online Classified Market
    • 8.1.1. U.S. Online Classified Market
      • 8.1.1.1. Revenue Source breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Business Model breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Type breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Online Classified Market
  • 8.2. Europe Online Classified Market
    • 8.2.1. U.K. Online Classified Market
    • 8.2.2. Germany Online Classified Market
    • 8.2.3. France Online Classified Market
    • 8.2.4. Spain Online Classified Market
    • 8.2.5. Italy Online Classified Market
    • 8.2.6. Rest of Europe Online Classified Market
  • 8.3. Asia-Pacific Online Classified Market
    • 8.3.1. China Online Classified Market
    • 8.3.2. India Online Classified Market
    • 8.3.3. Japan Online Classified Market
    • 8.3.4. Australia Online Classified Market
    • 8.3.5. South Korea Online Classified Market
    • 8.3.6. Rest of Asia Pacific Online Classified Market
  • 8.4. Latin America Online Classified Market
    • 8.4.1. Brazil Online Classified Market
    • 8.4.2. Mexico Online Classified Market
    • 8.4.3. Rest of Latin America Online Classified Market
  • 8.5. Middle East & Africa Online Classified Market
    • 8.5.1. Saudi Arabia Online Classified Market
    • 8.5.2. South Africa Online Classified Market
    • 8.5.3. Rest of Middle East & Africa Online Classified Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Masig
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Singapore Press Holdings Ltd. Co.
    • 9.3.3. Syoknya
    • 9.3.4. Jualo
    • 9.3.5. Craigslist
    • 9.3.6. OLX Group
    • 9.3.7. Gumtree
    • 9.3.8. eBay Classifieds Group
    • 9.3.9. Facebook Marketplace
    • 9.3.10. Quikr

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes