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市場調查報告書
商品編碼
1611991

廣告科技市場：按產品、廣告類型、部署模式、產業分類 – 2025-2030 年全球預測

AdTech Market by Offering (Services, Solutions), Advertising Type (Display Advertising, Email Advertising, Mobile Advertising), Deployment Mode, Vertical - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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2023年廣告科技市值為5,603.8億美元，預計到2024年將達到6,353.5億美元，複合年成長率為13.07%，到2030年將達到13,247.2億美元。

廣告科技市場包括用於管理和分析各種數位平台上的廣告宣傳的各種技術。它包括廣泛的解決方案，包括需求端平台 (DSP)、供應端平台 (SSP)、廣告交易平臺、資料管理平台 (DMP) 和程式化廣告。對廣告技術的需求是由定向廣告需求不斷成長和消費行為日益數位化所推動的。這些技術使廣告主能夠提供個人化內容、最佳化預算分配並提高宣傳活動績效。最終用途範圍主要包括尋求有效的受眾參與策略和最大化投資回報率的廣告商、出版商、廣告代理商和品牌負責人。關鍵的成長要素包括網路連線的激增、數位廣告支出的增加以及人工智慧和機器學習的進步，這些進步有助於更好的預測分析和即時決策流程。

主要市場統計
基準年[2023] 5603.8億美元
預計年份 [2024] 6353.5億美元
預測年份 [2030] 1,324,720 百萬美元
複合年成長率（%） 13.07%

廣告科技市場的近期機會正在由人工智慧分析的整合、區塊鏈的透明度使用以及以隱私為中心的解決方案的發展來應對 GDPR 和 CCPA 等監管挑戰。公司必須專注於建立隱私友善的廣告解決方案，改善跨通路宣傳活動衡量，並利用進階分析來豐富消費者洞察。然而，資料隱私問題、廣告詐騙和日益激烈的競爭等限制因素對市場成長構成了重大挑戰。此外，隨著產業轉向無 Cookie 的追蹤方法，對第三方 Cookie 的依賴也成為一個問題。創新領域包括自動廣告、情境廣告的開發以及擴增實境(AR) 的進步，作為更身臨其境的消費者體驗的工具。總體而言，市場是動態的，其特點是技術快速變化和監管不斷更新。持續研究對於保持領先地位至關重要，特別是在預測分析、用戶隱私技術以及物聯網在廣告環境中的整合方面。策略重點在於建構適應性強、符合隱私要求的技術和夥伴關係，可以幫助企業在不斷變化的環境中實現永續成長。

市場動態：揭示快速發展的廣告科技市場的關鍵市場洞察

供需的動態交互作用正在改變廣告科技市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助消費行為及其對製造業的影響。

  • 市場促進因素
    • 集中於廣告技術的人工智慧的快速採用
    • 擴大智慧型手機在行動最佳化和應用程式內廣告方面的使用
    • 大小企業社群媒體推廣趨勢日益明顯
  • 市場限制因素
    • 嚴格的隱私法規和安全問題
  • 市場機會
    • 網路上多媒體內容的激增
    • 廣告業的新技術與發展
  • 市場挑戰
    • 廣告攔截繞過解決方案的存在

波特五力：駕馭廣告科技市場的策略工具

波特的五力框架是了解廣告科技市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解廣告科技市場的外部影響

外部宏觀環境因素在塑造廣告科技市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解廣告科技市場的競爭格局

廣告科技市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣廣告技術市場廠商績效評估

FPNV定位矩陣是評估廣告科技市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議 繪製您在廣告科技市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說，廣告科技市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 人工智慧的快速採用，集中在廣告技術
      • 擴大智慧型手機的使用以增強行動最佳化和應用程式內廣告
      • 中小企業和大公司使用社群媒體進行推廣的趨勢日益明顯。
    • 抑制因素
      • 嚴格的隱私法規和安全問題
    • 機會
      • 網路上多媒體內容的快速成長
      • 廣告業的新技術與發展
    • 任務
      • 廣告攔截避免解決方案的存在
  • 市場區隔分析
    • 我們提供什麼：潛在利用廣告技術解決方案來解決特定的廣告技術問題
    • 廣告類型：搜尋廣告提供高度個人化的潛在客戶轉換方式
    • 部署模式：引入本地部署模式，提供最佳的資料安全性和客製化
    • 產業：廣告科技在媒體和娛樂領域的科技採用率較高
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章廣告科技市場：透過提供

  • 服務
    • 託管服務
    • 專業服務
    • 支援與維護
    • 系統整合與實施
    • 培訓和諮詢
  • 解決方案
    • 廣告分析與歸因平台
    • 廣告創新及製作工具
    • 廣告交易平台
    • 廣告網路
    • 廣告檢驗和品牌安全
    • 代理交易台 (ATD)
    • 資料管理平台（DMP）
    • 需求端平台（DSP）
    • 供應端平台（SSP）

第7章依廣告類型分類的廣告科技市場

  • 展示廣告
  • 電子郵件廣告
  • 行動廣告
  • 原生廣告
  • 程式化廣告
  • 搜尋廣告

第8章廣告科技市場：依部署模式

  • 雲
  • 本地

第9章廣告科技市場：依行業分類

  • BFSI
  • 食品/飲料
  • 醫療保健和生命科學
  • 製造業
  • 媒體和娛樂
  • 零售與電子商務
  • 通訊
  • 運輸/物流
  • 旅遊/酒店業

第10章美洲廣告技術市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第11章亞太廣告科技市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第12章歐洲、中東和非洲的廣告科技市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第13章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
    • 注重隱私的人工智慧平台Carter Advanced廣告技術在北美推出，也提供先進的零售媒體解決方案
    • Netflix Inc. 宣佈內部廣告技術平台計劃，為廣告主賦能並提高業務效率
    • 廣告科技公司親和性收購德國消費者參與平台
    • 廣告科技平台 Anantadi 獲得未公開的種子資金
    • Y&A 轉型、廣告：在新德里科技中心正式推出 Channel Factory
  • 戰略分析和建議

公司名單

  • Adform A/S
  • Adobe Inc.
  • Affle International Pte Ltd.
  • Amazon.com, Inc.
  • Basis Global Technologies, Inc.
  • Celtra Inc.
  • Criteo SA
  • Demandbase Inc.
  • DoubleVerify, Inc.
  • Equativ
  • Google LLC
  • InMobi Technology Services Private Limited
  • Innovid, LLC
  • Magnite, Inc.
  • Mediaocean LLC
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll Inc.
  • Nexxen Group
  • Nickelytics
  • Oracle Corporation,
  • Quantcast International Limited
  • Trade Desk, Inc.
  • Zeta Global Corp.
Product Code: MRR-564C6E98E518

The AdTech Market was valued at USD 560.38 billion in 2023, expected to reach USD 635.35 billion in 2024, and is projected to grow at a CAGR of 13.07%, to USD 1,324.72 billion by 2030.

The AdTech market encompasses a diverse range of technologies used for managing and analyzing advertising campaigns across various digital platforms. It includes a broad spectrum of solutions like demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and programmatic advertising. The necessity of AdTech is driven by the increased demand for targeted advertising and the growing digitalization of consumer behavior. These technologies enable advertisers to deliver personalized content, optimize budget allocation, and enhance campaign performance. The end-use scope primarily includes advertisers, publishers, ad agencies, and brand marketers seeking efficient audience engagement tactics and maximized ROI. Key growth factors include the surge in internet connectivity, increasing digital ad spending, and advancements in AI and machine learning, which facilitate better predictive analytics and real-time decision-making processes.

KEY MARKET STATISTICS
Base Year [2023] USD 560.38 billion
Estimated Year [2024] USD 635.35 billion
Forecast Year [2030] USD 1,324.72 billion
CAGR (%) 13.07%

Recent opportunities in the AdTech market are shaped by the integration of AI-powered analytics, use of blockchain for transparency, and the evolution of privacy-centric solutions to combat regulatory challenges such as GDPR and CCPA. To capitalize, companies should focus on building privacy-first ad solutions, enhancing cross-channel campaign measurement, and leveraging advanced analytics for richer consumer insights. However, limitations such as data privacy concerns, ad fraud, and increasing competition significantly challenge market growth. Additionally, the reliance on third-party cookies poses concerns as the industry shifts toward cookie-less tracking methods. Innovation areas include development in automated advertising, contextual advertising, and advancement of augmented reality (AR) as a tool for more immersive consumer experiences. Overall, the market is dynamic, characterized by rapid technological changes and constant regulatory updates. Continuous research is essential for staying ahead, particularly in predictive analytics, user privacy technologies, and the integration of IoT in advertising environments. A strategic focus on building adaptable, privacy-compliant technologies and partnerships can lead businesses toward sustained growth in the ever-evolving AdTech landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AdTech Market

The AdTech Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Surge in adoption of AI converging in Adtech
    • Increasing utilization of smartphones for greater mobile optimization and in-app advertising
    • Rise in the trend among small and large businesses to use social media promotions
  • Market Restraints
    • Stringent privacy regulations and security concerns
  • Market Opportunities
    • Rapid growth of multimedia content on the internet
    • Emerging technologies and developments across advertising industries
  • Market Challenges
    • Presence of Ad-blocking bypass solutions

Porter's Five Forces: A Strategic Tool for Navigating the AdTech Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AdTech Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AdTech Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AdTech Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AdTech Market

A detailed market share analysis in the AdTech Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AdTech Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AdTech Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AdTech Market

A strategic analysis of the AdTech Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AdTech Market, highlighting leading vendors and their innovative profiles. These include Adform A/S, Adobe Inc., Affle International Pte Ltd., Amazon.com, Inc., Basis Global Technologies, Inc., Celtra Inc., Criteo SA, Demandbase Inc., DoubleVerify, Inc., Equativ, Google LLC, InMobi Technology Services Private Limited, Innovid, LLC, Magnite, Inc., Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, NextRoll Inc., Nexxen Group, Nickelytics, Oracle Corporation,, Quantcast International Limited, Trade Desk, Inc., and Zeta Global Corp..

Market Segmentation & Coverage

This research report categorizes the AdTech Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Services, Professional Services, Support & Maintenance, System Integration & Implementation, and Training & Consulting. The Solutions is further studied across Ad Analytics & Attribution Platforms, Ad Creative & Production Tools, Ad Exchange Platform, Ad Networks, Ad Verification & Brand Safety, Agency Trading Desks (ATD), Data Management Platform (DMP), Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
  • Based on Advertising Type, market is studied across Display Advertising, Email Advertising, Mobile Advertising, Native Advertising, Programmatic Advertising, and Search Advertising.
  • Based on Deployment Mode, market is studied across Cloud and On-premise.
  • Based on Vertical, market is studied across BFSI, Food & Beverages, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Telecom, Transportation & Logistics, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Surge in adoption of AI converging in Adtech
      • 5.1.1.2. Increasing utilization of smartphones for greater mobile optimization and in-app advertising
      • 5.1.1.3. Rise in the trend among small and large businesses to use social media promotions
    • 5.1.2. Restraints
      • 5.1.2.1. Stringent privacy regulations and security concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Rapid growth of multimedia content on the internet
      • 5.1.3.2. Emerging technologies and developments across advertising industries
    • 5.1.4. Challenges
      • 5.1.4.1. Presence of Ad-blocking bypass solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Offering: Potential utilization of AdTech solutions to address specific ad technology issues
    • 5.2.2. Advertising Type: Search advertising provides a highly personalized avenue for lead conversion
    • 5.2.3. Deployment Mode: Penetration of On-Premise deployment mode providing optimal data security and customization
    • 5.2.4. Vertical: High adoption of Adtech technology in the media & entertainment sector
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. AdTech Market, by Offering

  • 6.1. Introduction
  • 6.2. Services
    • 6.2.1. Managed Services
    • 6.2.2. Professional Services
    • 6.2.3. Support & Maintenance
    • 6.2.4. System Integration & Implementation
    • 6.2.5. Training & Consulting
  • 6.3. Solutions
    • 6.3.1. Ad Analytics & Attribution Platforms
    • 6.3.2. Ad Creative & Production Tools
    • 6.3.3. Ad Exchange Platform
    • 6.3.4. Ad Networks
    • 6.3.5. Ad Verification & Brand Safety
    • 6.3.6. Agency Trading Desks (ATD)
    • 6.3.7. Data Management Platform (DMP)
    • 6.3.8. Demand-Side Platform (DSP)
    • 6.3.9. Supply-Side Platform (SSP)

7. AdTech Market, by Advertising Type

  • 7.1. Introduction
  • 7.2. Display Advertising
  • 7.3. Email Advertising
  • 7.4. Mobile Advertising
  • 7.5. Native Advertising
  • 7.6. Programmatic Advertising
  • 7.7. Search Advertising

8. AdTech Market, by Deployment Mode

  • 8.1. Introduction
  • 8.2. Cloud
  • 8.3. On-premise

9. AdTech Market, by Vertical

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Food & Beverages
  • 9.4. Healthcare & Life Sciences
  • 9.5. Manufacturing
  • 9.6. Media & Entertainment
  • 9.7. Retail & eCommerce
  • 9.8. Telecom
  • 9.9. Transportation & Logistics
  • 9.10. Travel & Hospitality

10. Americas AdTech Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific AdTech Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa AdTech Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. Privacy-First AI Platform Carter Advanced AdTech with North American Launch and Advanced Retail Media Solutions
    • 13.3.2. Netflix Inc. Unveils Plan for In-House Ad Tech Platform to Enhance Advertiser Capabilities and Streamline Operations
    • 13.3.3. Ad-tech Company Affinity Acquires German Consumer Engagement Platform
    • 13.3.4. Adtech Platform Anantadi Secures Undisclosed Seed Funding
    • 13.3.5. Y&A Transformation to Officially Launch Channel Factory at Ad: Tech New Delhi
  • 13.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adform A/S
  • 2. Adobe Inc.
  • 3. Affle International Pte Ltd.
  • 4. Amazon.com, Inc.
  • 5. Basis Global Technologies, Inc.
  • 6. Celtra Inc.
  • 7. Criteo SA
  • 8. Demandbase Inc.
  • 9. DoubleVerify, Inc.
  • 10. Equativ
  • 11. Google LLC
  • 12. InMobi Technology Services Private Limited
  • 13. Innovid, LLC
  • 14. Magnite, Inc.
  • 15. Mediaocean LLC
  • 16. Meta Platforms, Inc.
  • 17. Microsoft Corporation
  • 18. NextRoll Inc.
  • 19. Nexxen Group
  • 20. Nickelytics
  • 21. Oracle Corporation,
  • 22. Quantcast International Limited
  • 23. Trade Desk, Inc.
  • 24. Zeta Global Corp.

LIST OF FIGURES

  • FIGURE 1. ADTECH MARKET RESEARCH PROCESS
  • FIGURE 2. ADTECH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 17. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 23. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADTECH MARKET DYNAMICS
  • TABLE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADTECH MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADTECH MARKET SIZE, BY SYSTEM INTEGRATION & IMPLEMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADTECH MARKET SIZE, BY TRAINING & CONSULTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADTECH MARKET SIZE, BY AD ANALYTICS & ATTRIBUTION PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADTECH MARKET SIZE, BY AD CREATIVE & PRODUCTION TOOLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADTECH MARKET SIZE, BY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADTECH MARKET SIZE, BY AD VERIFICATION & BRAND SAFETY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESKS (ATD), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM (DMP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL ADTECH MARKET SIZE, BY DEMAND-SIDE PLATFORM (DSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL ADTECH MARKET SIZE, BY SUPPLY-SIDE PLATFORM (SSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL ADTECH MARKET SIZE, BY DISPLAY ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL ADTECH MARKET SIZE, BY EMAIL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL ADTECH MARKET SIZE, BY MOBILE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL ADTECH MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL ADTECH MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL ADTECH MARKET SIZE, BY SEARCH ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 34. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. GLOBAL ADTECH MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 36. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 37. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. GLOBAL ADTECH MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 40. GLOBAL ADTECH MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. GLOBAL ADTECH MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. GLOBAL ADTECH MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. GLOBAL ADTECH MARKET SIZE, BY TELECOM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. GLOBAL ADTECH MARKET SIZE, BY TRANSPORTATION & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 45. GLOBAL ADTECH MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 46. AMERICAS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 47. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 48. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 49. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 51. AMERICAS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 52. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 53. ARGENTINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 54. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 55. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 56. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 58. ARGENTINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 59. BRAZIL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 60. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 61. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 62. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 64. BRAZIL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 65. CANADA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 66. CANADA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 67. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 68. CANADA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 70. CANADA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 71. MEXICO ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 72. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 73. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 74. MEXICO ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 76. MEXICO ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 77. UNITED STATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 78. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 79. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 80. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 82. UNITED STATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 83. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 84. ASIA-PACIFIC ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 85. ASIA-PACIFIC ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 86. ASIA-PACIFIC ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 87. ASIA-PACIFIC ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. ASIA-PACIFIC ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 89. ASIA-PACIFIC ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 90. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 91. AUSTRALIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 92. AUSTRALIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 93. AUSTRALIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 94. AUSTRALIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. AUSTRALIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 96. AUSTRALIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 97. CHINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 98. CHINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 99. CHINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 100. CHINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. CHINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 102. CHINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 103. INDIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 104. INDIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 105. INDIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 106. INDIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. INDIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 108. INDIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 109. INDONESIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 110. INDONESIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 111. INDONESIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 112. INDONESIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 113. INDONESIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 114. INDONESIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 115. JAPAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 116. JAPAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 117. JAPAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 118. JAPAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 119. JAPAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 120. JAPAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 121. MALAYSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 122. MALAYSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 123. MALAYSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 124. MALAYSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 125. MALAYSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 126. MALAYSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 127. PHILIPPINES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 128. PHILIPPINES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 129. PHILIPPINES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 130. PHILIPPINES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. PHILIPPINES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 132. PHILIPPINES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 133. SINGAPORE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 134. SINGAPORE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 135. SINGAPORE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 136. SINGAPORE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 137. SINGAPORE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 138. SINGAPORE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 139. SOUTH KOREA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 140. SOUTH KOREA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 141. SOUTH KOREA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 142. SOUTH KOREA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. SOUTH KOREA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 144. SOUTH KOREA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 145. TAIWAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 146. TAIWAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 147. TAIWAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 148. TAIWAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. TAIWAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 150. TAIWAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 151. THAILAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 152. THAILAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 153. THAILAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 154. THAILAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 155. THAILAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 156. THAILAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 157. VIETNAM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 158. VIETNAM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 159. VIETNAM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 160. VIETNAM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 161. VIETNAM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 162. VIETNAM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 163. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 164. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 165. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 166. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 167. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 168. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 169. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 170. DENMARK ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 171. DENMARK ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 172. DENMARK ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 173. DENMARK ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 174. DENMARK ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 175. DENMARK ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 176. EGYPT ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 177. EGYPT ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 178. EGYPT ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 179. EGYPT ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 180. EGYPT ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 181. EGYPT ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 182. FINLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 183. FINLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 184. FINLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 185. FINLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 186. FINLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 187. FINLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 188. FRANCE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 189. FRANCE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 190. FRANCE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 191. FRANCE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 192. FRANCE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 193. FRANCE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 194. GERMANY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 195. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 196. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 197. GERMANY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 199. GERMANY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 200. ISRAEL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 201. ISRAEL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 202. ISRAEL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 203. ISRAEL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 204. ISRAEL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 205. ISRAEL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 206. ITALY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 207. ITALY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 208. ITALY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 209. ITALY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 210. ITALY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 211. ITALY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 212. NETHERLANDS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 213. NETHERLANDS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 214. NETHERLANDS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 215. NETHERLANDS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 216. NETHERLANDS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 217. NETHERLANDS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 218. NIGERIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 219. NIGERIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 220. NIGERIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 221. NIGERIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 222. NIGERIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 223. NIGERIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 224. NORWAY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 225. NORWAY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 226. NORWAY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 227. NORWAY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 228. NORWAY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 229. NORWAY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 230. POLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 231. POLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 232. POLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 233. POLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 234. POLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 235. POLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 236. QATAR ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 237. QATAR ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 238. QATAR ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 239. QATAR ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 240. QATAR ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 241. QATAR ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 242. RUSSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 243. RUSSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 244. RUSSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 245. RUSSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 246. RUSSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 247. RUSSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 248. SAUDI ARABIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 249. SAUDI ARABIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 250. SAUDI ARABIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 251. SAUDI ARABIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 252. SAUDI ARABIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 253. SAUDI ARABIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 254. SOUTH AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 255. SOUTH AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 256. SOUTH AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 257. SOUTH AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 258. SOUTH AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 259. SOUTH AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 260. SPAIN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 261. SPAIN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 262. SPAIN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 263. SPAIN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 264. SPAIN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 265. SPAIN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 266. SWEDEN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 267. SWEDEN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 268. SWEDEN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 269. SWEDEN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 270. SWEDEN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 271. SWEDEN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 272. SWITZERLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 273. SWITZERLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 274. SWITZERLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 275. SWITZERLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 276. SWITZERLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 277. SWITZERLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 278. TURKEY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 279. TURKEY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 280. TURKEY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 281. TURKEY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 282. TURKEY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 283. TURKEY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 284. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 285. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 286. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 287. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 288. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 289. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 290. UNITED KINGDOM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 291. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 292. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 293. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 294. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 295. UNITED KINGDOM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 296. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 297. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023