智慧廣告市場規模、佔有率、趨勢分析報告：按組件、按產品、按最終用途、按地區、細分市場預測，2025-2030 年

Smart Advertising Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Product (Interactive Kiosk, Digital Billboard, Digital Poster), By End-use, By Region, And Segment Forecasts, 2025 - 2030

出版日期: 2024年11月08日 | 出版商:

Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

智慧廣告市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計2030年全球智慧廣告市場規模將達28.2億美元，2025年至2030年複合年成長率為5.4%。

智慧廣告向目標客戶提供高度客製化的多媒體內容的能力是預計在預測期內推動市場成長的關鍵因素。此外，與傳統的印刷廣告看板和海報相比，消費者擴大消費數位媒體，導致對智慧廣告的需求增加。

高速寬頻以及無線 4G 和 5G 網路連線的成長使得 DOOH（數位戶外）媒體公司能夠透過數位海報和廣告看板向消費者提供高解析度、客製化的互動式多媒體內容。低功耗藍牙 (BLE) 信標和地理圍欄等技術進步使 DOOH 廣告公司能夠為廣告主提供個人化和追蹤功能。除了內容個人化之外，高解析度數位顯示器提供的沉浸式體驗還成功地提高了客戶參與並刺激了購買意願。在當今視覺混亂的數位環境中，智慧廣告使公司能夠利用數位顯示器、數位海報和互動式服務站網路來開發創造性、創新和改進的 DOOH 廣告策略。

此外，跨國公司專注於開拓印度和中國等快速成長的亞太市場，預計將支持市場成長。此外，戶外媒體公司正在積極推出新的數位顯示網路，以滿足廣告商不斷成長的需求。此外，亞太地區的一些國家正在重點發展高速網路基礎設施，作為其智慧城市計畫的一部分，預計這也將在預測期內增加對智慧廣告和數位廣告看板的需求。

智慧廣告市場報告亮點

從組成部分來看，硬體產業在全球智慧廣告市場佔據主導地位，到 2024 年，其銷售佔有率將達到 49.6%。硬體在提供智慧廣告宣傳中發揮關鍵作用。
2024年全球智慧廣告市場以數位廣告看板細分為主。近年來，技術進步推動價格大幅下降，推動了對數位廣告看板的需求。
由於智慧技術的日益普及、熟練專業人員的可用性、先進設備和軟體解決方案的可及性以及資料驅動策略的持續實施，企業部門有望主導全球智慧廣告市場。
北美智慧廣告市場在2024年佔據全球市場主導地位，2024年收益佔有率為38.2%。北美是多家科技公司和食品、飲料和消費品等嚴重依賴智慧廣告產業的許多知名公司的所在地。
預計 2025 年至 2030 年，亞太地區的智慧廣告市場將出現最快的複合年成長率。該地區智慧型手機使用量持續成長，網路可用性和可近性提高，更多地使用智慧技術來進行有針對性的行銷宣傳活動，以及智慧型裝置技術的高滲透率。

The global smart advertising market size is expected to reach USD 2.82 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The capability of smart advertising to deliver highly customized multimedia content to target customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media in comparison to conventional printed billboards and posters by the consumer has led to an increased demand for smart advertising.

The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to offer personalization and tracking functionalities to advertisers. Apart from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. In the current visually-cluttered digital environment, smart advertising has enabled companies to develop a creative, innovative, and improved DOOH advertising strategy using a network of digital displays, digital posters, and interactive kiosks.

The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets such as India and China is also expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries in the Asia Pacific region on the development of high-speed internet infrastructure as part of smart city initiatives is also expected to drive the demand for smart advertising and digital billboards over the forecast period.

Smart Advertising Market Report Highlights:

Based on components, the hardware segment dominated the global market for smart advertising with a revenue share of 49.6% in 2024. Hardware plays a vital role in the delivery of smart advertising campaigns.
The digital billboard segment dominated the global smart advertising market in 2024. Noteworthy price drops facilitated by technological advancements have driven the demand for digital billboards in recent years.
Corporate sector dominated the global market for smart advertising owing to increasing adoption of smart technologies, availability of skilled professionals, accessibility to highly advanced devices and software solutions, and continuous use of data drive strategy implementation.
North America smart advertising market dominated the global industry in 2024 with revenue share of 38.2% in 2024. North America is home to multiple technology organizations and numerous prominent companies from sectors that heavily rely on smart advertising, such as food & beverages, consumer goods, and others.
Asia Pacific smart advertising market is projected to experience the fastest CAGR from 2025 to 2030. Unceasing growth in the use of smartphones in the region, growing availability and accessibility of the internet, rising use of smart technologies to deliver targeted marketing campaigns, and high penetration of smart devices technology.

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Research Methodology
- 1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Smart Advertising Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Drivers Analysis
- 3.2.2. Market Restraints Analysis
- 3.2.3. Industry Challenge
3.3. Smart Advertising Analysis Tools
- 3.3.1. Industry Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis

Chapter 4. Smart Advertising Market: Component Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Smart Advertising Market: Component Movement Analysis, 2024 & 2030 (USD Million)
4.3. Hardware
- 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Software
- 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Services
- 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Smart Advertising Market: Product Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Smart Advertising Market: Product Movement Analysis, 2024 & 2030 (USD Million)
5.3. Interactive Kiosk
- 5.3.1. Interactive Kiosk Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Digital Billboard
- 5.4.1. Digital Billboard Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Digital Poster
- 5.5.1. Digital Poster Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Others
- 5.6.1. Other Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Smart Advertising Market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Smart Advertising Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
6.3. Corporate
- 6.3.1. Corporate Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Government
- 6.4.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Education
- 6.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Food & Beverage
- 6.6.1. Food & Beverage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Others
- 6.7.1. Other End Uses Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Smart Advertising Market: Region Estimates & Trend Analysis

7.1. Smart Advertising Market Share, By Region, 2024 & 2030 (USD Million)
7.2. North America
- 7.2.1. North America Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. U.S. Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Canada Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. U.K.
  - 7.3.2.1. U.K. Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Germany Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
  - 7.3.4.1. France Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. China Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. India
  - 7.4.3.1. India Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. Japan
  - 7.4.4.1. Japan Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. Australia
  - 7.4.5.1. Australia Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6. South Korea
  - 7.4.6.1. South Korea Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Brazil Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. MEA
- 7.6.1. MEA Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. KSA
  - 7.6.2.1. KSA Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. UAE
  - 7.6.3.1. UAE Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4. South Africa
  - 7.6.4.1. South Africa Smart Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
- 8.4.1. OUTFRONT Media Inc.
  - 8.4.1.1. Participant's Overview
  - 8.4.1.2. Financial Performance
  - 8.4.1.3. Product Benchmarking
  - 8.4.1.4. Strategic Initiatives
- 8.4.2. Lamar Advertising Company
  - 8.4.2.1. Participant's Overview
  - 8.4.2.2. Financial Performance
  - 8.4.2.3. Product Benchmarking
  - 8.4.2.4. Strategic Initiatives
- 8.4.3. CIVIQ Smartscapes
  - 8.4.3.1. Participant's Overview
  - 8.4.3.2. Financial Performance
  - 8.4.3.3. Product Benchmarking
  - 8.4.3.4. Strategic Initiatives
- 8.4.4. JCDecaux GROUP
  - 8.4.4.1. Participant's Overview
  - 8.4.4.2. Financial Performance
  - 8.4.4.3. Product Benchmarking
  - 8.4.4.4. Strategic Initiatives
- 8.4.5. Clear Channel Outdoor
  - 8.4.5.1. Participant's Overview
  - 8.4.5.2. Financial Performance
  - 8.4.5.3. Product Benchmarking
  - 8.4.5.4. Strategic Initiatives
- 8.4.6. Include Ltd.
  - 8.4.6.1. Participant's Overview
  - 8.4.6.2. Financial Performance
  - 8.4.6.3. Product Benchmarking
  - 8.4.6.4. Strategic Initiatives
- 8.4.7. Intersection
  - 8.4.7.1. Participant's Overview
  - 8.4.7.2. Financial Performance
  - 8.4.7.3. Product Benchmarking
  - 8.4.7.4. Strategic Initiatives
- 8.4.8. IKE SMART CITY
  - 8.4.8.1. Participant's Overview
  - 8.4.8.2. Financial Performance
  - 8.4.8.3. Product Benchmarking
  - 8.4.8.4. Strategic Initiatives
- 8.4.9. CAPTIVATE
  - 8.4.9.1. Participant's Overview
  - 8.4.9.2. Financial Performance
  - 8.4.9.3. Product Benchmarking
  - 8.4.9.4. Strategic Initiatives
- 8.4.10. Changing Environments, Inc.
  - 8.4.10.1. Participant's Overview
  - 8.4.10.2. Financial Performance
  - 8.4.10.3. Product Benchmarking
  - 8.4.10.4. Strategic Initiatives

簡介目錄圖表

List of Tables

Table 1 Global smart advertising market, by region, 2018 - 2030 (USD Million)
Table 2 Global smart advertising market, by component, 2018 - 2030 (USD Million)
Table 3 Global smart advertising market, by product, 2018 - 2030 (USD Million)
Table 4 Global smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 5 North America smart advertising market, by country, 2018 - 2030 (USD Million)
Table 6 North America smart advertising market, by component, 2018 - 2030 (USD Million)
Table 7 North America smart advertising market, by product, 2018 - 2030 (USD Million)
Table 8 North America smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 9 U.S. smart advertising market, by component, 2018 - 2030 (USD Million)
Table 10 U.S. smart advertising market, by product, 2018 - 2030 (USD Million)
Table 11 U.S. smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 12 Canada smart advertising market, by component, 2018 - 2030 (USD Million)
Table 13 Canada smart advertising market, by product, 2018 - 2030 (USD Million)
Table 14 Canada smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 15 Global smart advertising market, by component, 2018 - 2030 (USD Million)
Table 16 Global smart advertising market, by product, 2018 - 2030 (USD Million)
Table 17 Europe smart advertising market, by country, 2018 - 2030 (USD Million)
Table 18 Europe smart advertising market, by component, 2018 - 2030 (USD Million)
Table 19 Europe smart advertising market, by product, 2018 - 2030 (USD Million)
Table 20 Europe smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 21 UK smart advertising market, by component, 2018 - 2030 (USD Million)
Table 22 UK smart advertising market, by product, 2018 - 2030 (USD Million)
Table 23 UK smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 24 Germany smart advertising market, by component, 2018 - 2030 (USD Million)
Table 25 Germany smart advertising market, by product, 2018 - 2030 (USD Million)
Table 26 Germany smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 27 France smart advertising market, by component, 2018 - 2030 (USD Million)
Table 28 France smart advertising market, by product, 2018 - 2030 (USD Million)
Table 29 France smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 30 Asia Pacific smart advertising market, by country, 2018 - 2030 (USD Million)
Table 31 Asia Pacific smart advertising market, by component, 2018 - 2030 (USD Million)
Table 32 Asia Pacific smart advertising market, by product, 2018 - 2030 (USD Million)
Table 33 Asia Pacific smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 34 China smart advertising market, by component, 2018 - 2030 (USD Million)
Table 35 China smart advertising market, by product, 2018 - 2030 (USD Million)
Table 36 China smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 37 India smart advertising market, by component, 2018 - 2030 (USD Million)
Table 38 India smart advertising market, by product, 2018 - 2030 (USD Million)
Table 39 India smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 40 Japan smart advertising market, by component, 2018 - 2030 (USD Million)
Table 41 Japan smart advertising market, by product, 2018 - 2030 (USD Million)
Table 42 Japan smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 43 Australia smart advertising market, by component, 2018 - 2030 (USD Million)
Table 44 Australia smart advertising market, by product, 2018 - 2030 (USD Million)
Table 45 Australia smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 46 South Korea smart advertising market, by component, 2018 - 2030 (USD Million)
Table 47 South Korea smart advertising market, by product, 2018 - 2030 (USD Million)
Table 48 South Korea smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 49 Latin America smart advertising market, by country, 2018 - 2030 (USD Million)
Table 50 Latin America smart advertising market, by component, 2018 - 2030 (USD Million)
Table 51 Latin America smart advertising market, by product, 2018 - 2030 (USD Million)
Table 52 Latin America smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 53 Brazil smart advertising market, by component, 2018 - 2030 (USD Million)
Table 54 Brazil smart advertising market, by product, 2018 - 2030 (USD Million)
Table 55 Brazil smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 56 MEA smart advertising market, by country, 2018 - 2030 (USD Million)
Table 57 MEA smart advertising market, by component, 2018 - 2030 (USD Million)
Table 58 MEA smart advertising market, by product, 2018 - 2030 (USD Million)
Table 59 MEA smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 60 KSA smart advertising market, by component, 2018 - 2030 (USD Million)
Table 61 KSA smart advertising market, by product, 2018 - 2030 (USD Million)
Table 62 KSA smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 63 UAE smart advertising market, by component, 2018 - 2030 (USD Million)
Table 64 UAE smart advertising market, by product, 2018 - 2030 (USD Million)
Table 65 UAE smart advertising market, by end use, 2018 - 2030 (USD Million)
Table 66 South Africa smart advertising market, by component, 2018 - 2030 (USD Million)
Table 67 South Africa smart advertising market, by product, 2018 - 2030 (USD Million)
Table 68 South Africa smart advertising market, by end use, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Smart advertising market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 Parent market analysis
Fig. 8 Market formulation & validation
Fig. 9 Smart advertising market snapshot
Fig. 10 Smart advertising market segment snapshot
Fig. 11 Smart advertising market competitive landscape snapshot
Fig. 12 Market research process
Fig. 13 Market driver relevance analysis (Current & future impact)
Fig. 14 Market restraint relevance analysis (Current & future impact)
Fig. 15 Smart advertising market: Component outlook key takeaways (USD Million)
Fig. 16 Smart advertising market: Component movement analysis 2024 & 2030 (USD Million)
Fig. 17 Hardware market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 18 Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 19 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 20 Smart advertising market: Product outlook key takeaways (USD Million)
Fig. 21 Smart advertising market: Product movement analysis 2024 & 2030 (USD Million)
Fig. 22 Interactive kiosk market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 23 Digital billboard market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 24 Digital poster revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 25 Other products revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 26 Smart advertising market: End use outlook key takeaways (USD Million)
Fig. 27 Smart advertising market: End use movement analysis 2024 & 2030 (USD Million)
Fig. 28 Corporate smart advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 29 Government smart advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 30 Education smart advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 31 Food & beverage smart advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 32 Other end uses smart advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 33 Regional marketplace: Key takeaways
Fig. 34 Smart advertising market: Regional outlook, 2024 & 2030, USD Million
Fig. 35 North America smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 36 U.S. enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 37 Canada enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 38 Europe enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 39 U.K. enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 40 Germany enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 41 France enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 42 Asia Pacific enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 43 Japan enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 44 China enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 45 India enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 46 Australia enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 47 South Korea enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 48 Latin America enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 49 Brazil enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 50 MEA enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 51 KSA enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 52 UAE enterprise smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 53 South Africa smart advertising market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 54 Strategy framework
Fig. 55 Company categorization