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市場調查報告書
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1612015

廣告和行銷市場：按類型和應用程式分類 - 2025 年至 2030 年全球預測

Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 182 Pages | 商品交期: 最快1-2個工作天內

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2023年廣告行銷市場規模為9,007.5億美元，預估2024年將達9,625.4億美元，複合年成長率為7.12%，2030年將達14,586.1億美元。

360iResearch 市場研究分析師的職責是系統地收集、分析和解釋資料，以指導廣告和行銷方面的策略性商業決策。這包括了解消費者趨勢、評估市場狀況以及評估品牌定位和有效性。對這一角色的需求源自於市場和消費行為的動態本質，要求企業不斷調整策略以保持競爭力。市場研究在廣告中的應用範圍從宣傳活動績效分析和受眾細分到新產品開發和策略規劃。最終用途範圍涵蓋快速消費品、科技、醫療和娛樂等產業。

主要市場統計
基準年[2023] 9007.5億美元
預計年份 [2024] 9625.4億美元
預測年份 [2030] 1,458,610 百萬美元
複合年成長率（%） 7.12%

關鍵的成長要素包括數位行銷的採用增加、資料分析的進步以及消費者隱私和道德行銷實踐的日益重要。利用人工智慧和機器學習進行預測分析、專注於個人化行銷策略以及以數位優先的方式開拓新興市場都存在機會。鼓勵公司投資於提高資料準確性和分析能力的技術，並提高適應快速市場變化的敏捷性。

限制和挑戰包括資料隱私問題、傳統行銷策略變革的阻力以及高階分析工具的高成本。此外，您還面臨著被大量資料淹沒並導致分析癱瘓的風險。為了促進創新和成長，最佳實踐包括開發整合區塊鏈以確保資料安全的客製化分析平台，以及使用社交聆聽工具探索消費者信心指數分析以獲得更細緻的見解，這可以稱為探索部分。

該市場的特點是技術快速發展和消費者期望不斷提高。公司必須優先考慮數位轉型策略和道德實踐，以保持相關性。透過將有效的資料使用與創造性方法結合，公司可以增強客戶體驗，最佳化行銷工作，並在競爭格局中推動永續成長。

市場動態：揭示快速發展的廣告和行銷市場的關鍵市場洞察

供需的動態互動正在改變廣告和行銷市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助消費行為及其對製造業的影響。

  • 市場促進因素
    • 從印刷廣告到數位廣告的快速轉變
    • 私人公司在行銷活動上投入大量資金以打造品牌
    • 社群媒體廣告接觸潛在客戶的趨勢不斷成長
  • 市場限制因素
    • 與廣告和行銷相關的直接和間接成本
  • 市場機會
    • 將先進技術更能融入廣告和行銷平台
    • 隨著電子商務平台的擴展，新興應用不斷湧現
  • 市場問題
    • 由於使用廣告和行銷平台而導致的資料隱私和安全問題

波特的五力：駕馭廣告與行銷市場的策略工具

波特的五力框架是了解廣告和行銷市場競爭格局的重要工具。波特的五力框架描述了評估公司競爭和探索策略機會的清晰方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點，避免潛在的挑戰，確保更強大的市場地位。

PESTLE分析：了解廣告和行銷市場的外部影響

外部宏觀環境因素在塑造廣告行銷市場的績效動態發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析：了解廣告和行銷市場的競爭狀況

對廣告和行銷市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、細分和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣：廣告行銷市場供應商績效評估

FPNV定位矩陣是評估廣告和行銷市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議：規劃廣告與行銷市場的成功之路

廣告和行銷市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

該報告對涵蓋關鍵焦點細分市場的市場進行了全面分析。

1.市場滲透率：對當前市場環境的詳細審查，主要企業的廣泛資料，評估他們在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有細分市場的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策。

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品和地區提供最佳投資機會？

3.塑造市場的關鍵技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 從印刷廣告到數位廣告的快速轉變
      • 私人公司在行銷活動上投入大量資金打造品牌
      • 社群媒體廣告吸引潛在客戶的趨勢增加
    • 抑制因素
      • 與廣告和行銷相關的直接和間接成本
    • 機會
      • 將先進技術更能融入廣告和行銷平台
      • 隨著電子商務平台的擴展，新的應用程式
    • 任務
      • 使用廣告和行銷平台的資料隱私和安全問題
  • 市場區隔分析
    • 類型：績效驅動型公司擴大數位行銷的採用
    • 應用：時尚和美容領域將增加廣告和行銷的應用，以吸引目標受眾
  • 波特五力分析
  • PESTEL分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 法律
    • 環境

第6章廣告/行銷市場：依類型

  • 介紹
  • 創建和管理內容
  • 數位行銷
  • 公關
  • 社群媒體管理
  • 傳統廣告

第7章廣告/行銷市場：依應用程式分類

  • 介紹
  • 車
  • 教育
  • 時尚與美容
  • 金融/銀行
  • 飲食
  • 醫療保健
  • 旅行和旅遊

第8章美洲廣告與行銷市場

  • 介紹
  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第9章亞太廣告與行銷市場

  • 介紹
  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第10章歐洲、中東和非洲的廣告和行銷市場

  • 介紹
  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第11章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
    • 埃森哲收購 SIGNAL 以加強在日本的整合行銷能力
    • Netflix 與微軟合作開發新的廣告支援訂閱計劃
    • DoohClick 被任命為阿拉伯聯合大公國 Viola Outdoor 廣告科技管理合作夥伴
  • 戰略分析和建議

公司名單

  • Accenture PLC
  • Adobe Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Bartle Bogle Hegarty, Inc. by Publicis Groupe SA
  • BidVertiser
  • BuySellAds.com Inc.
  • Daniel J. Edelman Holdings, Inc.
  • Dentsu International Limited
  • E29 Marketing, LLC
  • Google LLC by Alphabet Inc.
  • Havas SA by Vivendi SE
  • Mediaplus Group by Serviceplan Group SE & Co KG
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Moburst Ltd.
  • Mynt Agency
  • NextRoll, Inc.
  • Omnicom Group Inc.
  • One Media Group
  • One Media Marketing
  • OpenX Technologies Inc.
  • Pinterest, Inc.
  • Razorfish, LLC
  • Rheindigital GmbH
  • Salesforce, Inc.
  • TBWA Worldwide Inc.
  • The Interpublic Group of Companies, Inc.
  • VCCP Madrid
  • Viola Communications
  • X Corp.
  • Yahoo!Inc.
  • Zerotrillion
Product Code: MRR-434CCDA04A75

The Advertising & Marketing Market was valued at USD 900.75 billion in 2023, expected to reach USD 962.54 billion in 2024, and is projected to grow at a CAGR of 7.12%, to USD 1,458.61 billion by 2030.

In the context of advertising and marketing, the role of a Market Research Analyst at 360iResearch encompasses the systematic collection, analysis, and interpretation of data to guide strategic business decisions. This includes gauging consumer trends, evaluating market conditions, and assessing brand positioning and effectiveness. The necessity of this role arises from the dynamic nature of markets and consumer behaviors, which require businesses to constantly adapt their strategies to maintain competitiveness. Applications of market research in advertising are extensive, from campaign performance analysis and audience segmentation to new product development and strategic planning. The end-use scope spans across industries such as FMCG, technology, healthcare, and entertainment.

KEY MARKET STATISTICS
Base Year [2023] USD 900.75 billion
Estimated Year [2024] USD 962.54 billion
Forecast Year [2030] USD 1,458.61 billion
CAGR (%) 7.12%

Key growth influencers include the increasing adoption of digital marketing, advancements in data analytics, and the growing importance of consumer privacy and ethical marketing practices. Opportunities lie in leveraging AI and machine learning for predictive analytics, focusing on personalized marketing strategies, and tapping into emerging markets with a digital-first approach. Companies are recommended to invest in technology that enhances data accuracy and analysis, as well as to cultivate agility in adapting to rapid market changes.

Limitations and challenges include data privacy concerns, resistance to change from traditional marketing strategies, and the high cost of advanced analytics tools. Additionally, navigating the vast amount of data available can be overwhelming, leading to the potential risk of analysis paralysis. To foster innovation and growth, best areas of exploration include the development of tailored analytics platforms that integrate blockchain for data security, and exploring consumer sentiment analysis through social listening tools for more nuanced insights.

The market's nature is characterized by rapid technological evolution and heightened consumer expectations. Businesses must prioritize digital transformation strategies and ethical practices to remain relevant. By combining efficient data utilization with creative approaches, companies can enhance customer experiences, optimize their marketing efforts, and drive sustainable growth in the competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Advertising & Marketing Market

The Advertising & Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rapid shift from print advertising to digital advertising
    • High spending of private companies on marketing activities for brand building
    • Rising trend of social media advertising for reaching potential customers
  • Market Restraints
    • Direct & indirect costs associated with advertising & marketing
  • Market Opportunities
    • Growing integration of advanced technologies in advertising & marketing platforms
    • Emerging applications with the expansion of eCommerce platforms
  • Market Challenges
    • Data privacy and security concerns with the usage of advertising & marketing platforms

Porter's Five Forces: A Strategic Tool for Navigating the Advertising & Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Advertising & Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Advertising & Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Advertising & Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Advertising & Marketing Market

A detailed market share analysis in the Advertising & Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Advertising & Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Advertising & Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Advertising & Marketing Market

A strategic analysis of the Advertising & Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Content Creation and Management, Digital Marketing, Public Relations, Social Media Management, and Traditional Advertising.
  • Based on Application, market is studied across Automotive, Education, Fashion & Beauty, Finance & Banking, Food & Beverage, Healthcare, and Travel & Tourism.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rapid shift from print advertising to digital advertising
      • 5.1.1.2. High spending of private companies on marketing activities for brand building
      • 5.1.1.3. Rising trend of social media advertising for reaching potential customers
    • 5.1.2. Restraints
      • 5.1.2.1. Direct & indirect costs associated with advertising & marketing
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
      • 5.1.3.2. Emerging applications with the expansion of eCommerce platforms
    • 5.1.4. Challenges
      • 5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
    • 5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Advertising & Marketing Market, by Type

  • 6.1. Introduction
  • 6.2. Content Creation and Management
  • 6.3. Digital Marketing
  • 6.4. Public Relations
  • 6.5. Social Media Management
  • 6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application

  • 7.1. Introduction
  • 7.2. Automotive
  • 7.3. Education
  • 7.4. Fashion & Beauty
  • 7.5. Finance & Banking
  • 7.6. Food & Beverage
  • 7.7. Healthcare
  • 7.8. Travel & Tourism

8. Americas Advertising & Marketing Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Advertising & Marketing Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
    • 11.3.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
    • 11.3.2. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
    • 11.3.3. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Accenture PLC
  • 2. Adobe Inc.
  • 3. Amazon.com, Inc.
  • 4. Apple Inc.
  • 5. Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
  • 6. BidVertiser
  • 7. BuySellAds.com Inc.
  • 8. Daniel J. Edelman Holdings, Inc.
  • 9. Dentsu International Limited
  • 10. E29 Marketing, LLC
  • 11. Google LLC by Alphabet Inc.
  • 12. Havas SA by Vivendi SE
  • 13. Mediaplus Group by Serviceplan Group SE & Co KG
  • 14. Meta Platforms, Inc.
  • 15. Microsoft Corporation
  • 16. Moburst Ltd.
  • 17. Mynt Agency
  • 18. NextRoll, Inc.
  • 19. Omnicom Group Inc.
  • 20. One Media Group
  • 21. One Media Marketing
  • 22. OpenX Technologies Inc.
  • 23. Pinterest, Inc.
  • 24. Razorfish, LLC
  • 25. Rheindigital GmbH
  • 26. Salesforce, Inc.
  • 27. TBWA Worldwide Inc.
  • 28. The Interpublic Group of Companies, Inc.
  • 29. VCCP Madrid
  • 30. Viola Communications
  • 31. X Corp.
  • 32. Yahoo! Inc.
  • 33. Zerotrillion

LIST OF FIGURES

  • FIGURE 1. ADVERTISING & MARKETING MARKET RESEARCH PROCESS
  • FIGURE 2. ADVERTISING & MARKETING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADVERTISING & MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADVERTISING & MARKETING MARKET DYNAMICS
  • TABLE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 35. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 38. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 48. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 58. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 60. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 64. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 65. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 73. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 85. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 101. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 107. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 108. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023