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市場調查報告書
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1599867

以定位為基礎的廣告的全球市場:產業分析·規模·佔有率·成長·趨勢·預測 (2024-2031年)

Location-based Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 183 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

主要的洞察

  • 基於位置的廣告市場規模（2024 年）：1,076.1 億美元
  • 市場規模預測（2031 年）：2,832.8 億美元
  • 全球市場成長率（2024-2031 年）：複合年增長率 14.8%

市場推動因素：

全球定位廣告市場受到多個關鍵因素的推動，包括智慧型手機普及率的提高、定位服務 (LBS) 的興起以及地理定位技術的進步。行動應用程式的激增以及智慧型手機上 GPS 追蹤的日益使用，為廣告商創造了巨大的機會，可以根據消費者的即時位置提供相關優惠。此外，消費者對個人化廣告的偏好不斷增加，以及人工智慧和機器學習 (ML) 技術的整合也使得基於位置的廣告活動更加有效。隨著企業尋找更精確定位潛在客戶的方法，基於位置的廣告已成為提高轉換率和投資報酬率 (ROI) 的重要工具。

市場阻礙因素：

儘管成長前景廣闊，但基於位置的廣告市場仍面臨隱私問題和監管合規挑戰。消費者對資料隱私問題的認識不斷提高，導致對位置追蹤的審查更加嚴格，一些國家頒布了更嚴格的隱私法來保護個人資料。歐洲的 GDPR 和其他地區的類似法律為參與定位廣告的公司帶來了合規挑戰。此外，消費者出於隱私考慮而不願共享位置資訊也可能阻礙基於位置的廣告的採用並影響市場潛力。

市場機會：

由於技術創新和不斷變化的消費者偏好，基於位置的廣告市場提供了巨大的成長機會。將擴增實境 (AR) 和虛擬實境 (VR) 與基於位置的廣告相結合有望提供身臨其境的互動體驗，並徹底改變企業與消費者互動的方式。此外，智慧城市的發展和物聯網設備使用的增加為廣告商瞄準城市環境中的消費者創造了新的途徑。隨著5G網路的擴展，即時位置追蹤和個人化廣告將變得更加準確和及時，使基於位置的活動更加有效。企業可以透過投資尖端技術並利用數據分析來優化其廣告策略來利用這些機會。

本報告提供全球以定位為基礎的廣告的市場調查，提供市場定義和概要，推動市場要素·阻礙因素，各種趨勢，市場機會，課題，市場規模 (金額·部分數量) 的轉變·預測，各種區分·地區/各主要國家的詳細分析，競爭環境，主要企業簡介等資訊。

目錄

第1章 摘要整理

第2章 市場概要

  • 市場範圍和定義
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
    • 主要趨勢
  • 宏觀經濟要素
    • 全球GDP成長預測
    • 數位基礎設施投資
    • 電子商務的普及
    • 通訊業的展望
    • 運輸和行動的展望
  • COVID-19影響分析
  • 預測要素:重要性及影響

第3章 附加價值的洞察

  • 法規情形
  • 價值鏈分析
  • 大環境分析
  • 波特的五力分析

第4章 價格趨勢分析

  • 主要的焦點
  • 對以定位為基礎的廣告的價格帶來影響的主要原因
  • 價格分析

第5章 全球以定位為基礎的廣告市場展望:轉變·預測

  • 全球以定位為基礎的廣告市場展望:各類型
    • 市場規模的轉變
    • 市場規模的預測
  • 市場魅力分析:類型
  • 全球以定位為基礎的廣告市場展望:各廣告類型
    • 市場規模的轉變
    • 市場規模的預測
  • 市場魅力分析:各廣告類型
  • 全球以定位為基礎的廣告市場展望:各產業
    • 市場規模的轉變
    • 市場規模的預測
  • 市場魅力分析:各產業

第6章 全球以定位為基礎的廣告市場展望:各地區

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的預測
    • 北美
    • 歐洲
    • 東亞
    • 南亞·大洋洲
    • 南美
    • 中東·非洲
  • 市場魅力分析:地區

第7章 北美的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
    • 各國
    • 各類型
    • 各廣告類型
    • 各產業
  • 市場規模的分析·預測:各國
    • 美國
    • 加拿大
  • 市場規模的分析·預測:各類型
    • 地理圍欄
    • jiotagetingu
    • 信標
    • 其他
  • 市場規模的分析·預測:各廣告類型
    • 推動廣告
    • 拉動廣告
  • 市場規模的分析·預測:各產業
    • 零售·電子商務
    • 媒體·娛樂
    • BFSI
    • 教育
    • 運輸·物流
    • 醫療保健
    • 食品·飲料
    • 汽車
    • 其他
  • 市場魅力分析

第8章 歐洲的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的分析·預測:各國
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 土耳其
    • 其他
  • 市場規模的分析·預測:各類型
  • 市場規模的分析·預測:各廣告類型
  • 市場規模的分析·預測:各產業
  • 市場魅力分析

第9章 東亞的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的分析·預測:各國
    • 中國
    • 日本
    • 韓國
  • 市場規模的分析·預測:各類型
  • 市場規模的分析·預測:各廣告類型
  • 市場規模的分析·預測:各產業
  • 市場魅力分析

第10章 南亞·大洋洲的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的分析·預測:各國
    • 印度
    • 東南亞
    • 澳洲
    • 其他
  • 市場規模的分析·預測:各類型
  • 市場規模的分析·預測:各廣告類型
  • 市場規模的分析·預測:各產業
  • 市場魅力分析

第11章 南美的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的分析·預測:各國
    • 巴西
    • 墨西哥
    • 其他
  • 市場規模的分析·預測:各類型
  • 市場規模的分析·預測:各廣告類型
  • 市場規模的分析·預測:各產業
  • 市場魅力分析

第12章 中東·非洲的以定位為基礎的廣告市場展望:轉變·預測

  • 主要的焦點
  • 市場規模的轉變
  • 市場規模的分析·預測:各國
    • GCC各國
    • 埃及
    • 南非
    • 北非
    • 其他
  • 市場規模的分析·預測:各類型
  • 市場規模的分析·預測:各廣告類型
  • 市場規模的分析·預測:各產業
  • 市場魅力分析

第13章 競爭情形

  • 市場佔有率分析
  • 市場結構
  • 企業簡介 (詳細內容:概要，財務，策略，最近的趨勢)
    • Google LLC
    • Apple Inc.
    • GroundTruth
    • Meta Platforms, Inc.
    • IBM
    • Verve Group
    • InMarket
    • ThinkNear
    • Yelp
    • HERE Technologies
    • PlaceIQ
    • Reveal Mobile

第14章 附錄

簡介目錄
Product Code: PMRREP34913

Persistence Market Research has recently released a comprehensive report on the worldwide market for location-based advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global location-based advertising market from 2024 to 2031.

Key Insights:

  • Location-based Advertising Market Size (2024E): US$ 107.61 Bn
  • Projected Market Value (2031F): US$ 283.28 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 14.8%

Location-based Advertising Market - Report Scope:

Location-based advertising is a form of targeted advertising that leverages a consumer's geographical location to deliver customized and relevant content through mobile devices, digital signage, or other location-sensitive platforms. The growth of location-based advertising is driven by advancements in mobile technology, GPS tracking, and data analytics, allowing advertisers to deliver more personalized and efficient campaigns. This market serves a variety of industries, including retail, entertainment, travel, and hospitality, enabling businesses to enhance customer engagement and drive sales through location-targeted ads.

Market Growth Drivers:

The global location-based advertising market is propelled by several key factors, including the increasing adoption of smartphones, the rise of location-based services (LBS), and advancements in geolocation technologies. The proliferation of mobile applications and the increasing use of GPS tracking in smartphones have created significant opportunities for advertisers to reach consumers with relevant offers based on their real-time location. Furthermore, the growing consumer preference for personalized advertising and the integration of artificial intelligence (AI) and machine learning (ML) technologies are further boosting the effectiveness of location-based advertising campaigns. As businesses seek more precise ways to target potential customers, location-based advertising has emerged as a crucial tool for driving higher conversion rates and improving return on investment (ROI).

Market Restraints:

Despite promising growth prospects, the location-based advertising market faces challenges related to privacy concerns and regulatory compliance. Increasing consumer awareness regarding data privacy issues has led to heightened scrutiny of location tracking practices, with several countries enacting stricter privacy laws to protect personal data. The implementation of regulations such as the General Data Protection Regulation (GDPR) in Europe and similar laws in other regions has created compliance challenges for companies involved in location-based advertising. Additionally, consumers' reluctance to share their location data due to privacy concerns may hinder the widespread adoption of location-based advertising, affecting its market potential.

Market Opportunities:

The location-based advertising market presents significant growth opportunities driven by innovations in technology and evolving consumer preferences. The integration of augmented reality (AR) and virtual reality (VR) in location-based advertising is expected to revolutionize the way businesses engage with consumers, providing immersive and interactive experiences. Moreover, the growth of smart cities and the increasing use of Internet of Things (IoT) devices create new avenues for advertisers to target consumers in urban environments. With the expansion of 5G networks, real-time location tracking and personalized advertising will become more accurate and timely, further enhancing the effectiveness of location-based campaigns. Businesses can capitalize on these opportunities by investing in cutting-edge technologies and leveraging data analytics to optimize their advertising strategies.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the location-based advertising market globally?
  • How are advancements in mobile technology and data analytics reshaping the location-based advertising landscape?
  • What are the privacy concerns associated with location-based advertising, and how are businesses addressing them?
  • Which industries are adopting location-based advertising the most, and how are they benefiting?
  • What are the emerging trends in the location-based advertising market, and how will they shape the future of the industry?

Competitive Intelligence and Business Strategy:

Leading players in the global location-based advertising market, including Google LLC, Apple Inc., and Facebook Inc., are focusing on innovation, strategic acquisitions, and partnerships to strengthen their market positions. These companies invest in advanced technologies such as AI, machine learning, and geolocation analytics to enhance their advertising solutions and offer better-targeted campaigns. Collaborations with mobile application developers, retailers, and location-based service providers are crucial for expanding the reach of location-based advertising services. Moreover, companies are increasingly investing in customer data privacy solutions to comply with evolving regulations and build consumer trust in their advertising platforms.

Key Companies Profiled:

  • Google LLC
  • Apple Inc.
  • Facebook Inc.
  • Foursquare Labs, Inc.
  • Yelp Inc.
  • HERE Technologies
  • Bluedot Innovation
  • GroundTruth
  • Life360, Inc.
  • InMarket

Location-based Advertising Market Segmentation

By Type

  • Geofencing
  • Geotargeting
  • Beaconing

By Advertising Type

  • Push Advertising
  • Pull Advertising

By Vertical

  • Retail and E-commerce
  • Media and Entertainment
  • BFSI
  • Education
  • Transportation and Logistics
  • Healthcare
  • Food and Beverage
  • Automotive

By Region

  • North America
  • Latin America
  • Europe
  • South Asia and Oceania
  • East Asia
  • The Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Location-based Advertising Market Snapshot, 2024 and 2031
  • 1.2. Market Opportunity Assessment, 2024 - 2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Vertical Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Growth Outlook
    • 2.3.2. Digital Infrastructure Investment
    • 2.3.3. E-commerce Penetration
    • 2.3.4. Telecommunications Industry Outlook
    • 2.3.5. Transportation and Mobility Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Regulatory Landscape
  • 3.2. Value Chain Analysis
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Force Analysis

4. Price Trend Analysis

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Location based Advertising Prices
  • 4.3. Pricing Analysis
    • 4.3.1. Cost Per Click Analysis
    • 4.3.2. Cost Per Mille Analysis

5. Global Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 5.1. Global Location-based Advertising Market Outlook: Type
    • 5.1.1. Introduction / Key Findings
    • 5.1.2. Historical Market Size (US$ Bn) and Analysis, By Type, 2019 - 2023
    • 5.1.3. Current Market Size (US$ Bn) and Analysis and Forecast, By Type, 2024 - 2031
      • 5.1.3.1. Geofencing
      • 5.1.3.2. Geotargeting
      • 5.1.3.3. Beaconing
      • 5.1.3.4. Others
  • 5.2. Market Attractiveness Analysis: Type
  • 5.3. Global Location-based Advertising Market Outlook: Advertising Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) Analysis, By Advertising Type, 2019 - 2023
    • 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
      • 5.3.3.1. Push Advertising
      • 5.3.3.2. Pull Advertising
  • 5.4. Market Attractiveness Analysis: Advertising Type
  • 5.5. Global Location-based Advertising Market Outlook: Vertical
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis, By Vertical, 2019 - 2023
    • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
      • 5.5.3.1. Retail & E-commerce
      • 5.5.3.2. Media & Entertainment
      • 5.5.3.3. BFSI
      • 5.5.3.4. Education
      • 5.5.3.5. Transportation & Logistics
      • 5.5.3.6. Healthcare
      • 5.5.3.7. Food & Beverage
      • 5.5.3.8. Automotive
      • 5.5.3.9. Others
  • 5.6. Market Attractiveness Analysis: Vertical

6. Global Location-based Advertising Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Analysis, By Region, 2019 - 2023
  • 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024 - 2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 7.2.1. By Country
    • 7.2.2. By Type
    • 7.2.3. By Advertising Type
    • 7.2.4. By Vertical
  • 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 7.4.1. Geofencing
    • 7.4.2. Geotargeting
    • 7.4.3. Beaconing
    • 7.4.4. Others
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 7.5.1. Push Advertising
    • 7.5.2. Pull Advertising
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 7.6.1. Retail & E-commerce
    • 7.6.2. Media & Entertainment
    • 7.6.3. BFSI
    • 7.6.4. Education
    • 7.6.5. Transportation & Logistics
    • 7.6.6. Healthcare
    • 7.6.7. Food & Beverage
    • 7.6.8. Automotive
    • 7.6.9. Others
  • 7.7. Market Attractiveness Analysis

8. Europe Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 8.2.1. By Country
    • 8.2.2. By Type
    • 8.2.3. By Advertising Type
    • 8.2.4. By Vertical
  • 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 8.3.1. Germany
    • 8.3.2. France
    • 8.3.3. U.K.
    • 8.3.4. Italy
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Turkey
    • 8.3.8. Rest of Europe
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 8.4.1. Geofencing
    • 8.4.2. Geotargeting
    • 8.4.3. Beaconing
    • 8.4.4. Others
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 8.5.1. Push Advertising
    • 8.5.2. Pull Advertising
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 8.6.1. Retail & E-commerce
    • 8.6.2. Media & Entertainment
    • 8.6.3. BFSI
    • 8.6.4. Education
    • 8.6.5. Transportation & Logistics
    • 8.6.6. Healthcare
    • 8.6.7. Food & Beverage
    • 8.6.8. Automotive
    • 8.6.9. Others
  • 8.7. Market Attractiveness Analysis

9. East Asia Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 9.2.1. By Country
    • 9.2.2. By Type
    • 9.2.3. By Advertising Type
    • 9.2.4. By Vertical
  • 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 9.4.1. Geofencing
    • 9.4.2. Geotargeting
    • 9.4.3. Beaconing
    • 9.4.4. Others
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 9.5.1. Push Advertising
    • 9.5.2. Pull Advertising
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 9.6.1. Retail & E-commerce
    • 9.6.2. Media & Entertainment
    • 9.6.3. BFSI
    • 9.6.4. Education
    • 9.6.5. Transportation & Logistics
    • 9.6.6. Healthcare
    • 9.6.7. Food & Beverage
    • 9.6.8. Automotive
    • 9.6.9. Others
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 10.2.1. By Country
    • 10.2.2. By Type
    • 10.2.3. By Advertising Type
    • 10.2.4. By Vertical
  • 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of South Asia & Oceania
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 10.4.1. Geofencing
    • 10.4.2. Geotargeting
    • 10.4.3. Beaconing
    • 10.4.4. Others
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 10.5.1. Push Advertising
    • 10.5.2. Pull Advertising
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 10.6.1. Retail & E-commerce
    • 10.6.2. Media & Entertainment
    • 10.6.3. BFSI
    • 10.6.4. Education
    • 10.6.5. Transportation & Logistics
    • 10.6.6. Healthcare
    • 10.6.7. Food & Beverage
    • 10.6.8. Automotive
    • 10.6.9. Others
  • 10.7. Market Attractiveness Analysis

11. Latin America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 11.2.1. By Country
    • 11.2.2. By Type
    • 11.2.3. By Advertising Type
    • 11.2.4. By Vertical
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 11.4.1. Geofencing
    • 11.4.2. Geotargeting
    • 11.4.3. Beaconing
    • 11.4.4. Others
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 11.5.1. Push Advertising
    • 11.5.2. Pull Advertising
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 11.6.1. Retail & E-commerce
    • 11.6.2. Media & Entertainment
    • 11.6.3. BFSI
    • 11.6.4. Education
    • 11.6.5. Transportation & Logistics
    • 11.6.6. Healthcare
    • 11.6.7. Food & Beverage
    • 11.6.8. Automotive
    • 11.6.9. Others
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

  • 12.1. Key Highlights
  • 12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
    • 12.2.1. By Country
    • 12.2.2. By Type
    • 12.2.3. By Advertising Type
    • 12.2.4. By Vertical
  • 12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
    • 12.3.1. GCC Countries
    • 12.3.2. Egypt
    • 12.3.3. South Africa
    • 12.3.4. Northern Africa
    • 12.3.5. Rest of Middle East & Africa
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
    • 12.4.1. Geofencing
    • 12.4.2. Geotargeting
    • 12.4.3. Beaconing
    • 12.4.4. Others
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
    • 12.5.1. Push Advertising
    • 12.5.2. Pull Advertising
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
    • 12.6.1. Retail & E-commerce
    • 12.6.2. Media & Entertainment
    • 12.6.3. BFSI
    • 12.6.4. Education
    • 12.6.5. Transportation & Logistics
    • 12.6.6. Healthcare
    • 12.6.7. Food & Beverage
    • 12.6.8. Automotive
    • 12.6.9. Others
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Google LLC
      • 13.3.1.1. Overview
      • 13.3.1.2. Solution Portfolio
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Apple Inc.
    • 13.3.3. GroundTruth
    • 13.3.4. Meta Platforms, Inc.
    • 13.3.5. IBM
    • 13.3.6. Verve Group
    • 13.3.7. InMarket
    • 13.3.8. ThinkNear
    • 13.3.9. Yelp
    • 13.3.10. HERE Technologies
    • 13.3.11. PlaceIQ
    • 13.3.12. Reveal Mobile

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations