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市場調查報告書

商品編碼

1626876

2025-2029 年全球廣告科技市場

Global Adtech Market 2025-2029

出版日期: 2024年12月17日 | 出版商:

TechNavio | 英文 196 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

廣告科技市場，2025-2029

預計 2024 年至 2029 年間，廣告科技市場規模將成長至 1.801 兆美元，預測期內複合年成長率為 14.6%。本研究報告包括廣告科技市場的整體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場情景、最新趨勢和促進因素以及整體市場環境的最新分析。網路和智慧型手機普及率的提高、用戶體驗的改善以及新興的社交媒體趨勢推動了市場的發展。

市場覆蓋
基準年	2025
年底	2029
預測期	2025-2029
成長動力	加速度
與前一年同期比較[2025]	12.9％
複合年成長率	14.6％
增量金額	10,801億美元

研究發現，人工智慧和機器學習（ML）的整合將成為未來幾年推動廣告科技市場成長的關鍵因素之一。此外，應用程式內個人化廣告的成長趨勢和線下廣告支出的下降也將導致市場需求大幅增加。

市場區隔
比較：按解決方案
需求端平台 (DSP)：市場規模與預測 2024-2029
供應端平台 (SSP)：2024 年至 2029 年的市場規模與預測
廣告網路：市場規模與預測 2024-2029
資料管理平台 (DMP)：2024 年至 2029 年的市場規模與預測
其他：市場規模及預測 2024-2029
解決方案的市場機會

第9章按平台分類的市場

市場區隔
比較：按平台
行動廣告：市場規模與預測 2024-2029
桌面廣告：市場規模與預測 2024-2029
數位電視：市場規模與預測 2024-2029
各平台的市場機會

第10章客戶情況

客戶狀況概覽

第11章地區情勢

地理細分
比較：按地區
北美：2024 年至 2029 年的市場規模與預測
亞太地區：市場規模與預測 2024-2029
歐洲：2024 年至 2029 年市場規模及預測
南美洲：2024-2029 年市場規模及預測
中東和非洲：2024-2029 年市場規模與預測
美國：2024-2029 年市場規模及預測
加拿大：市場規模與預測 2024-2029
中國：2024-2029 年市場規模及預測
日本：2024-2029 年市場規模及預測
德國：2024-2029 年市場規模及預測
英國：2024-2029 年市場規模與預測
阿拉伯聯合大公國：市場規模與預測 2024-2029
法國：2024-2029 年市場規模及預測
印度：2024-2029 年市場規模及預測
巴西：2024-2029 年市場規模及預測
區域市場機會

第12章促進因素、挑戰、機會與限制因素

市場促進因素
市場問題
促進因素和挑戰的影響
市場機會與限制

第13章競爭格局

概述
競爭格局
令人困惑的情況
產業風險

第14章競爭分析

公司簡介
企業排名指數
公司市場定位
Adobe Inc.
AdTheorent Holding Co. Inc.
Alphabet Inc.
Comcast Corp.
Criteo SA
Digital Turbine Inc.
GUMGUM Inc.
InMobi Pte. Ltd.
Innovid Corp.
Integral Ad Science Holding Corp.
Magnite Inc.
MOLOCO Inc.
Ogury Ltd.
Permutive Inc.
VideoAmp

第15章附錄

簡介目錄圖表

Product Code: IRTNTR75603

Adtech Market 2025-2029

The adtech market is forecasted to grow by $ 1080.1 bn during 2024-2029, accelerating at a CAGR of 14.6% % during the forecast period. The report on the adtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.9%
CAGR	14.6%
Incremental Value	$1080.1 bn

Technavio's adtech market is segmented as below:

By Solution

Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Ad networks
Data management platforms (DMPs)
Others

By Platform

Mobile Ad
Desktop Ad
Digital TV

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the integration of ai and machine learning (ML) as one of the prime reasons driving the adtech market growth during the next few years. Also, growing trend of personalized ads within apps and decline in offline ad spending will lead to sizable demand in the market.

The report on the adtech market covers the following areas:

Adtech Market sizing
Adtech Market forecast
Adtech Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adtech market vendors that include 33Across Inc., AcuityAds Holdings Inc., Adobe Inc., AdTheorent Holding Co. Inc., Adverty AB, Alphabet Inc., Comcast Corp., Criteo SA, Digital Turbine Inc., DoubleVerify Holdings Inc., GUMGUM Inc., InMobi Pte. Ltd., Innovid Corp., Integral Ad Science Holding Corp., Magnite Inc., MOLOCO Inc., Ogury Ltd., Permutive Inc., StackAdapt Inc., and VideoAmp. Also, the adtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Solution
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Adtech Market 2019 - 2023
- Historic Market Size - Data Table on Global Adtech Market 2019 - 2023 ($ billion)
5.2 Solution segment analysis 2019 - 2023
- Historic Market Size - Solution Segment 2019 - 2023 ($ billion)
5.3 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The AI impact on Global Adtech Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Solution

8.1 Market segments
- Chart on Solution - Market share 2024-2029 (%)
- Data Table on Solution - Market share 2024-2029 (%)
8.2 Comparison by Solution
- Chart on Comparison by Solution
- Data Table on Comparison by Solution
8.3 Demand-side platforms (DSPs) - Market size and forecast 2024-2029
- Chart on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
- Data Table on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
- Chart on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
- Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
8.4 Supply-side platforms (SSPs) - Market size and forecast 2024-2029
- Chart on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
- Data Table on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
- Chart on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
- Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
8.5 Ad networks - Market size and forecast 2024-2029
- Chart on Ad networks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Ad networks - Market size and forecast 2024-2029 ($ billion)
- Chart on Ad networks - Year-over-year growth 2024-2029 (%)
- Data Table on Ad networks - Year-over-year growth 2024-2029 (%)
8.6 Data management platforms (DMPs) - Market size and forecast 2024-2029
- Chart on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
- Data Table on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
- Chart on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
- Data Table on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Solution
- Market opportunity by Solution ($ billion)
- Data Table on Market opportunity by Solution ($ billion)

9 Market Segmentation by Platform

9.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
9.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
9.3 Mobile Ad - Market size and forecast 2024-2029
- Chart on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile Ad - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile Ad - Year-over-year growth 2024-2029 (%)
9.4 Desktop Ad - Market size and forecast 2024-2029
- Chart on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktop Ad - Year-over-year growth 2024-2029 (%)
- Data Table on Desktop Ad - Year-over-year growth 2024-2029 (%)
9.5 Digital TV - Market size and forecast 2024-2029
- Chart on Digital TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on Digital TV - Market size and forecast 2024-2029 ($ billion)
- Chart on Digital TV - Year-over-year growth 2024-2029 (%)
- Data Table on Digital TV - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.14 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
11.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
14.5 AdTheorent Holding Co. Inc.
- AdTheorent Holding Co. Inc. - Overview
- AdTheorent Holding Co. Inc. - Product / Service
- AdTheorent Holding Co. Inc. - Key offerings
- SWOT
14.6 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
14.7 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- SWOT
14.8 Criteo SA
- Criteo SA - Overview
- Criteo SA - Product / Service
- Criteo SA - Key offerings
- SWOT
14.9 Digital Turbine Inc.
- Digital Turbine Inc. - Overview
- Digital Turbine Inc. - Business segments
- Digital Turbine Inc. - Key offerings
- Digital Turbine Inc. - Segment focus
- SWOT
14.10 GUMGUM Inc.
- GUMGUM Inc. - Overview
- GUMGUM Inc. - Product / Service
- GUMGUM Inc. - Key offerings
- SWOT
14.11 InMobi Pte. Ltd.
- InMobi Pte. Ltd. - Overview
- InMobi Pte. Ltd. - Product / Service
- InMobi Pte. Ltd. - Key offerings
- SWOT
14.12 Innovid Corp.
- Innovid Corp. - Overview
- Innovid Corp. - Product / Service
- Innovid Corp. - Key offerings
- SWOT
14.13 Integral Ad Science Holding Corp.
- Integral Ad Science Holding Corp. - Overview
- Integral Ad Science Holding Corp. - Business segments
- Integral Ad Science Holding Corp. - Key offerings
- Integral Ad Science Holding Corp. - Segment focus
- SWOT
14.14 Magnite Inc.
- Magnite Inc. - Overview
- Magnite Inc. - Product / Service
- Magnite Inc. - Key offerings
- SWOT
14.15 MOLOCO Inc.
- MOLOCO Inc. - Overview
- MOLOCO Inc. - Product / Service
- MOLOCO Inc. - Key offerings
- SWOT
14.16 Ogury Ltd.
- Ogury Ltd. - Overview
- Ogury Ltd. - Product / Service
- Ogury Ltd. - Key offerings
- SWOT
14.17 Permutive Inc.
- Permutive Inc. - Overview
- Permutive Inc. - Product / Service
- Permutive Inc. - Key offerings
- SWOT
14.18 VideoAmp
- VideoAmp - Overview
- VideoAmp - Product / Service
- VideoAmp - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations

簡介目錄圖表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Solution
Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits11: Overview on criticality of inputs and factors of differentiation
Exhibits12: Overview on factors of disruption
Exhibits13: Impact of drivers and challenges in 2024 and 2029
Exhibits14: Parent Market
Exhibits15: Data Table on - Parent Market
Exhibits16: Market characteristics analysis
Exhibits17: Value chain analysis
Exhibits18: Offerings of companies included in the market definition
Exhibits19: Market segments
Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits24: Historic Market Size - Data Table on Global Adtech Market 2019 - 2023 ($ billion)
Exhibits25: Historic Market Size - Solution Segment 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits29: Five forces analysis - Comparison between 2024 and 2029
Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits35: Chart on Market condition - Five forces 2024 and 2029
Exhibits36: Chart on Solution - Market share 2024-2029 (%)
Exhibits37: Data Table on Solution - Market share 2024-2029 (%)
Exhibits38: Chart on Comparison by Solution
Exhibits39: Data Table on Comparison by Solution
Exhibits40: Chart on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Data Table on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits42: Chart on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
Exhibits43: Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
Exhibits44: Chart on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits45: Data Table on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits46: Chart on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
Exhibits47: Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
Exhibits48: Chart on Ad networks - Market size and forecast 2024-2029 ($ billion)
Exhibits49: Data Table on Ad networks - Market size and forecast 2024-2029 ($ billion)
Exhibits50: Chart on Ad networks - Year-over-year growth 2024-2029 (%)
Exhibits51: Data Table on Ad networks - Year-over-year growth 2024-2029 (%)
Exhibits52: Chart on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits53: Data Table on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
Exhibits54: Chart on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
Exhibits55: Data Table on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
Exhibits56: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits57: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits58: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits59: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits60: Market opportunity by Solution ($ billion)
Exhibits61: Data Table on Market opportunity by Solution ($ billion)
Exhibits62: Chart on Platform - Market share 2024-2029 (%)
Exhibits63: Data Table on Platform - Market share 2024-2029 (%)
Exhibits64: Chart on Comparison by Platform
Exhibits65: Data Table on Comparison by Platform
Exhibits66: Chart on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
Exhibits67: Data Table on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
Exhibits68: Chart on Mobile Ad - Year-over-year growth 2024-2029 (%)
Exhibits69: Data Table on Mobile Ad - Year-over-year growth 2024-2029 (%)
Exhibits70: Chart on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
Exhibits71: Data Table on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
Exhibits72: Chart on Desktop Ad - Year-over-year growth 2024-2029 (%)
Exhibits73: Data Table on Desktop Ad - Year-over-year growth 2024-2029 (%)
Exhibits74: Chart on Digital TV - Market size and forecast 2024-2029 ($ billion)
Exhibits75: Data Table on Digital TV - Market size and forecast 2024-2029 ($ billion)
Exhibits76: Chart on Digital TV - Year-over-year growth 2024-2029 (%)
Exhibits77: Data Table on Digital TV - Year-over-year growth 2024-2029 (%)
Exhibits78: Market opportunity by Platform ($ billion)
Exhibits79: Data Table on Market opportunity by Platform ($ billion)
Exhibits80: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits81: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits82: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits83: Chart on Geographic comparison
Exhibits84: Data Table on Geographic comparison
Exhibits85: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits86: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits87: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits88: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits89: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits90: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits91: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits92: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits93: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits94: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits95: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits96: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits97: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits98: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits99: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits100: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits101: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits102: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits103: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits104: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits105: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits106: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits107: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits108: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits109: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits110: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits111: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits112: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits113: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits114: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits115: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits116: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits117: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits118: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits119: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits120: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits121: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits122: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits123: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits126: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits127: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on UAE - Market size and forecast 2024-2029 ($ billion)
Exhibits130: Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
Exhibits131: Chart on UAE - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on UAE - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits134: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits135: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits137: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits138: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits139: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits140: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits141: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits142: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits143: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits144: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits145: Market opportunity By Geographical Landscape ($ billion)
Exhibits146: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits147: Impact of drivers and challenges in 2024 and 2029
Exhibits148: Overview on criticality of inputs and factors of differentiation
Exhibits149: Overview on factors of disruption
Exhibits150: Impact of key risks on business
Exhibits151: Companies covered
Exhibits152: Company ranking index
Exhibits153: Matrix on companies position and classification
Exhibits154: Adobe Inc. - Overview
Exhibits155: Adobe Inc. - Business segments
Exhibits156: Adobe Inc. - Key news
Exhibits157: Adobe Inc. - Key offerings
Exhibits158: Adobe Inc. - Segment focus
Exhibits159: SWOT
Exhibits160: AdTheorent Holding Co. Inc. - Overview
Exhibits161: AdTheorent Holding Co. Inc. - Product / Service
Exhibits162: AdTheorent Holding Co. Inc. - Key offerings
Exhibits163: SWOT
Exhibits164: Alphabet Inc. - Overview
Exhibits165: Alphabet Inc. - Business segments
Exhibits166: Alphabet Inc. - Key offerings
Exhibits167: Alphabet Inc. - Segment focus
Exhibits168: SWOT
Exhibits169: Comcast Corp. - Overview
Exhibits170: Comcast Corp. - Business segments
Exhibits171: Comcast Corp. - Key news
Exhibits172: Comcast Corp. - Key offerings
Exhibits173: Comcast Corp. - Segment focus
Exhibits174: SWOT
Exhibits175: Criteo SA - Overview
Exhibits176: Criteo SA - Product / Service
Exhibits177: Criteo SA - Key offerings
Exhibits178: SWOT
Exhibits179: Digital Turbine Inc. - Overview
Exhibits180: Digital Turbine Inc. - Business segments
Exhibits181: Digital Turbine Inc. - Key offerings
Exhibits182: Digital Turbine Inc. - Segment focus
Exhibits183: SWOT
Exhibits184: GUMGUM Inc. - Overview
Exhibits185: GUMGUM Inc. - Product / Service
Exhibits186: GUMGUM Inc. - Key offerings
Exhibits187: SWOT
Exhibits188: InMobi Pte. Ltd. - Overview
Exhibits189: InMobi Pte. Ltd. - Product / Service
Exhibits190: InMobi Pte. Ltd. - Key offerings
Exhibits191: SWOT
Exhibits192: Innovid Corp. - Overview
Exhibits193: Innovid Corp. - Product / Service
Exhibits194: Innovid Corp. - Key offerings
Exhibits195: SWOT
Exhibits196: Integral Ad Science Holding Corp. - Overview
Exhibits197: Integral Ad Science Holding Corp. - Business segments
Exhibits198: Integral Ad Science Holding Corp. - Key offerings
Exhibits199: Integral Ad Science Holding Corp. - Segment focus
Exhibits200: SWOT
Exhibits201: Magnite Inc. - Overview
Exhibits202: Magnite Inc. - Product / Service
Exhibits203: Magnite Inc. - Key offerings
Exhibits204: SWOT
Exhibits205: MOLOCO Inc. - Overview
Exhibits206: MOLOCO Inc. - Product / Service
Exhibits207: MOLOCO Inc. - Key offerings
Exhibits208: SWOT
Exhibits209: Ogury Ltd. - Overview
Exhibits210: Ogury Ltd. - Product / Service
Exhibits211: Ogury Ltd. - Key offerings
Exhibits212: SWOT
Exhibits213: Permutive Inc. - Overview
Exhibits214: Permutive Inc. - Product / Service
Exhibits215: Permutive Inc. - Key offerings
Exhibits216: SWOT
Exhibits217: VideoAmp - Overview
Exhibits218: VideoAmp - Product / Service
Exhibits219: VideoAmp - Key offerings
Exhibits220: SWOT
Exhibits221: Inclusions checklist
Exhibits222: Exclusions checklist
Exhibits223: Currency conversion rates for US$
Exhibits224: Research methodology
Exhibits225: Information sources
Exhibits226: Data validation
Exhibits227: Validation techniques employed for market sizing
Exhibits228: Data synthesis
Exhibits229: 360 degree market analysis
Exhibits230: List of abbreviations