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市場調查報告書
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1649484

全球音訊廣告市場預測（2025-2030）

Global Audio Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球音訊廣告市場規模預計將從 2025 年的 381.57 億美元成長到 2030 年的 511.1 億美元，複合年成長率為 6.02%。

音訊廣告可以廣義地定義為透過各種網路串流管道（包括播客、音樂串流應用程式和廣播電台）上的錄音來呈現廣告內容。 Spotify、Apple Music 和 Pandora 等數位音訊平台為廣告主提供了接觸消費者的新方式，促進了全球音訊廣告市場的成長。此外，行動裝置使用量的增加也推動了透過行動應用程式和播客進行的音訊廣告的發展。程序化廣告的創新透過改進即時競標和宣傳活動效果衡量，使得定位更有效率。市場的另一個主要驅動力是對定向廣告的需求不斷成長。由於受眾對此媒介的偏好，播客在音訊廣告領域的影響力正日益增強。然而，廣告攔截器的興起可能帶來挑戰並減少整個市場的需求。

音頻廣告市場促進因素：

  • 音頻廣告的演變：音頻廣告的新技術和創新有望推動該領域的成長。程序化採購可以自動化廣告資源的購買，使得流程更有效率、更具成本效益。資料主導的定位使廣告主能夠在最佳時間接觸到特定的受眾。語音廣告等創新形式將提高參與度。多平台測量可洞察宣傳活動的效果，幫助廣告主改進他們的策略。人工智慧和機器學習的融合將進一步個人化廣告並最佳化宣傳活動成效。預計各市場參與企業的進步將對市場擴張做出重大貢獻。

音頻廣告市場的地理展望：

  • 北美預計將佔據主要市場佔有率：音頻廣告市場分為北美、南美、歐洲、中東和非洲以及亞太地區。北美預計將憑藉其先進的醫療保健基礎設施、音訊平台上的大量廣告支出以及數位音訊消費的強勁成長佔據市場主導地位。該地區擁有悠久的廣播廣告歷史，也是推動創新的主要行業參與者的所在地。

美國尤其受惠於程序化採購和播客廣告等新技術，預計這些技術將推動顯著成長。總而言之，由於技術進步增強了定位能力、消費者對數位音訊平台的參與度不斷提高、特別是北美地區的重大地理發展以及對利用音訊內容的有效行銷解決方案的需求不斷成長，音訊廣告市場將有望實現顯著成長。

為什麼要購買這份報告？

  • 深刻分析：獲得涵蓋主要和新興地區的深入市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
  • 競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力做出策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問公司、中小企業和大型企業都有益且具有成本效益。

它有什麼用途？

產業與市場分析、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

研究範圍

  • 2022 年至 2030 年的實際資料和預測
  • 成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
  • 競爭定位、策略與市場佔有率分析
  • 細分和區域分析，包括收益成長和預測國家
  • 公司概況（策略、產品、財務、主要發展等）

音頻廣告市場細分如下：

媒體報道

  • 收音機
  • 音樂點播

按設備

  • 智慧型手機和平板電腦
  • 智慧電視
  • 收音機
  • 其他

按地區

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 其他
  • 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 其他
  • 亞太地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 台灣
  • 印尼
  • 泰國
  • 其他

目錄

第 1 章 簡介

  • 市場概況
  • 市場定義
  • 研究範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 研究過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 波特五力分析
  • 產業價值鏈分析

第5章 全球音訊廣告市場（按媒體）

  • 介紹
  • 收音機
  • 音樂點播

第6章：全球音訊廣告市場（按設備）

  • 介紹
  • 智慧型手機和平板電腦
  • 智慧電視
  • 收音機
  • 其他

第7章 全球音訊廣告市場（按地區）

  • 介紹
  • 北美洲
    • 媒體報道
    • 按設備
    • 按國家
  • 南美洲
    • 媒體報道
    • 按設備
    • 按國家
  • 歐洲
    • 媒體報道
    • 按設備
    • 按國家
  • 中東和非洲
    • 媒體報道
    • 按設備
    • 按國家
  • 亞太地區
    • 媒體報道
    • 按設備
    • 按國家

第8章 競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭儀錶板

第9章 公司簡介

  • Spotify AB
  • Saavn Media Pvt Ltd.
  • Pandora Media, LLC
  • Airtel Digital Limited
  • Cumulus Media
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • SBS
  • Townsquare HQ
  • Music Broadcast Limited
  • ENIL
  • BAUER CONSUMER MEDIA LTD
  • Digital Radio（Delhi）Broadcasting Limited
  • Next Radio Ltd（Next Mediaworks Limited）
  • SoundCloud
  • Southern Cross Media Group Limited
  • TBS RADIO, Inc.（Japan）
  • ABC Audio
簡介目錄
Product Code: KSI061613516

The global audio advertising market is expected to expand at a compound annual growth rate of 6.02%, from US$38.157 billion in 2025 to account at US$51.110 billion in 2030.

Audio advertising can be broadly defined as the presentation of advertisement content through audio recordings across various internet streaming channels, including podcasts, music streaming applications, and radio stations. The evolution of audio technology and consumer demand has significantly transformed advertising methods, making audio a vital component of modern marketing strategies.Digital audio platforms such as Spotify, Apple Music, and Pandora provide advertisers with new avenues to reach consumers, contributing to the global growth of the audio advertising market. Additionally, the rise in mobile usage has led to the development of audio ads through mobile applications and podcasts. Innovations in programmatic advertising have further enhanced targeting efficiency by improving real-time bidding and campaign performance measurement.Another key driver for the market is the growing demand for targeted advertising. Podcasts are increasingly influential in the audio advertising landscape, as audiences show a preference for this medium. However, the rise of ad-blockers may pose challenges, potentially reducing overall market demand.

Drivers of the Global Audio Advertising Market:

  • Advancements in Audio Advertising: New technologies and innovations in audio advertising are expected to accelerate growth in this sector. Programmatic buying automates ad space purchases, making the process more efficient and cost-effective. Data-driven targeting allows advertisers to reach specific audiences at optimal times. Innovative formats such as voice-activated ads enhance engagement levels. Multi-platform measurement provides insights into campaign performance, enabling advertisers to refine their strategies. The integration of artificial intelligence and machine learning further personalizes advertisements and optimizes campaign effectiveness. These advancements by various market players are anticipated to contribute significantly to market expansion.

Geographical Outlook of the Global Audio Advertising Market:

  • North America Expected to Hold Significant Market Share: The global audio advertising market is segmented into North America, South America, Europe, the Middle East & Africa, and Asia-Pacific. North America is poised to dominate the market due to its advanced healthcare infrastructure, substantial advertising spending on audio platforms, and robust growth in digital audio consumption. The region has a long history of radio advertising and is home to major industry players that drive innovation.

The U.S., in particular, benefits from emerging technologies such as programmatic buying and podcast advertising, which are expected to foster significant growth. Additionally, with an increasing number of consumers engaging with digital audio content-evidenced by rising listener numbers-advertisers are likely to allocate more budget toward audio advertising.In summary, the global audio advertising market is set for considerable growth driven by advancements in technology enhancing targeting capabilities, increasing consumer engagement with digital audio platforms, significant geographical developments-especially within North America-and rising demand for effective marketing solutions that leverage audio content.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global audio advertising market has been segmented as following:

By Medium

  • Radio
  • Music-on-demand

By Device

  • Smartphones and Tablets
  • Smart TV
  • Radio
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Taiwan
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL AUDIO ADVERTISING MARKET BY MEDIUM

  • 5.1. Introduction
  • 5.2. Radio
  • 5.3. Music-on-demand

6. GLOBAL AUDIO ADVERTISING MARKET BY DEVICE

  • 6.1. Introduction
  • 6.2. Smartphones and Tablets
  • 6.3. Smart TV
  • 6.4. Radio
  • 6.5. Others

7. GLOBAL AUDIO ADVERTISING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Medium
    • 7.2.2. By Device
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Medium
    • 7.3.2. By Device
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Medium
    • 7.4.2. By Device
    • 7.4.3. By Country
      • 7.4.3.1. UK
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Italy
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Medium
    • 7.5.2. By Device
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. Israel
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Medium
    • 7.6.2. By Device
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. South Korea
      • 7.6.3.4. India
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Indonesia
      • 7.6.3.7. Thailand
      • 7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Spotify AB
  • 9.2. Saavn Media Pvt Ltd.
  • 9.3. Pandora Media, LLC
  • 9.4. Airtel Digital Limited
  • 9.5. Cumulus Media
  • 9.6. iHeartMedia Inc.
  • 9.7. Entercom Communications Corp.
  • 9.8. SBS
  • 9.9. Townsquare HQ
  • 9.10. Music Broadcast Limited
  • 9.11. ENIL
  • 9.12. BAUER CONSUMER MEDIA LTD
  • 9.13. Digital Radio (Delhi) Broadcasting Limited
  • 9.14. Next Radio Ltd (Next Mediaworks Limited)
  • 9.15. SoundCloud
  • 9.16. Southern Cross Media Group Limited
  • 9.17. TBS RADIO, Inc. (Japan)
  • 9.18. ABC Audio