市場調查報告書
商品編碼
1613798
機內零售廣告的全球市場:廣告媒體·終端用戶·廣告類型·目標對象·不同地區的預測 (~2032年)Global In-flight Retail Advertising Market Research Report By Advertising Medium, By End User, By Type of Advertising, By Target Audience and By Regional Forecast to 2032 |
全球機上零售廣告市場規模將從2022 年的75.3 億美元成長到2023 年的79.1 億美元,預測期內複合年增長率為5.03%,到2032 年將成長到123 億美元。成長到美元的大小。
對客製化廣告的需求不斷增長以及全球乘客數量的增加正在推動機上零售廣告市場的顯著擴張。航空公司使用機上廣告來改善旅客體驗並產生額外收入。
技術進步使航空公司能夠提供更專業的廣告,確保公司能夠更有效地接觸目標受眾。改進的數據分析將使航空公司能夠監控客戶行為並深入了解趨勢和偏好。
數位化趨勢也為互動廣告格式創造了新的機會,例如行動整合和數位螢幕,以增強飛行體驗。
此外,廣告服務和忠誠度計畫的結合可以鼓勵客戶與品牌的互動,從而使行銷人員和航空公司都受益。最近,機上零售廣告的新趨勢已被確定,例如強調體驗式行銷。
區域展望
北美擁有大量航空運輸量,並且擁有使用創意廣告策略的老牌航空公司,將以很大的佔有率引領市場,從 2023 年的 31.5 億美元增加到 2032 年的 50 億美元。 。
歐洲在 2023 年以 25 億美元的價值排名第二,這表明對機上廣告的強勁需求。
本報告提供全球機內零售廣告的市場調查,彙整市場定義和概要,市場成長的各種影響因素分析,市場規模的轉變·預測,各種區分·地區/各主要國家的明細,競爭環境,主要企業簡介等資訊。
Global In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032
The size of the in-flight retail advertising market was projected to be 7.53 billion USD in 2022. By 2032, it is anticipated that the in-flight retail advertising market would have grown from 7.91 billion USD in 2023 to 12.3 billion USD. During the forecast period (2024-2032), the in-flight retail advertising market is anticipated to develop at a CAGR of around 5.03%.
The growing need for customized advertising and the increase in passenger traffic globally are driving the in-flight retail advertising market's notable expansion. In-flight advertising is being used by airlines to improve the traveler experience and generate extra income.
Airlines can now provide more specialized advertising alternatives thanks to technological improvements, guaranteeing that businesses successfully reach their target audience. Airlines can now monitor customer behavior and gain insights into trends and preferences thanks to improved data analytics.
Additionally, the trend toward digitalization creates new opportunities for interactive advertising formats, such mobile integrations and digital screens, which enhance the in-flight experience.
Additionally, combining advertising services with loyalty programs encourages customers to engage with brands, which benefits both marketers and airlines. Emerging trends in in-flight retail advertising, like the emphasis on experiential marketing, have been observed recently.
Perspectives on Market Segments
Numerous advertising channels that greatly influence the traveler experience and bring in a sizable sum of money for airlines are the main drivers of the in-flight retail advertising market. Digital screens, print media, in-flight magazines, and onboard announcements are among the key media in this industry.
Airlines, advertising agencies, and retail brands are important participants in the End User sector, and they all contribute significantly to the market's growth.
The market dynamics are significantly shaped by the type of advertising, which includes a variety of forms such brand awareness, service advertising, and product advertising.
The rising number of air travelers, which encompasses a varied audience that includes families, business travelers, and leisure travelers, is responsible for the market's expansion.
Regional Perspectives
North America, which benefited from a high volume of air traffic and the presence of well-established airlines using creative advertising strategies, led the market in this regard with a sizeable share, estimated at 3.15 USD billion in 2023 and projected to reach 5.0 USD billion in 2032.
In 2023, Europe came in second with a lucrative position of 2.5 USD billion, demonstrating a strong demand for in-flight advertising in the face of competitive air travel dynamics.
These geographical variations are highlighted by the segmentation of the in-flight retail advertising market, which shows that North America and Europe are the leading regions, while APAC offers a quickly expanding landscape that could increase its market share in the future.
Spotlight Media, Inmarsat, Media in Air, Airline Advertising Network, In-flight Media, Routehappy, Eagle Entertainment, TAM Integration, AIM Altitude, and SkyMedia are important players in the in-flight retail advertising market.