查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1586494

數位廣告市場 - 全球產業規模、佔有率、趨勢、機會和預測，細分、按平台、按廣告格式、按最終用戶垂直、按地區和競爭，2019-2029F

Digital Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Platform, By Advertising Format, By End-User Vertical, By Region & Competition, 2019-2029F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

2023年全球數位廣告市場價值為3,592.9億美元，預計2029年將達到7,098.3億美元，預測期內複合年成長率為11.85%。數位廣告市場涵蓋透過數位平台和技術進行的廣泛促銷活動，旨在透過電腦、智慧型手機、平板電腦和數位廣告看板等電子設備接觸和吸引消費者。該市場包括展示廣告、搜尋引擎行銷（SEM）、社交媒體廣告、影片廣告、電子郵件行銷和原生廣告等多種格式和管道。

市場概況
預測期 2025-2029
2023 年市場規模 3592.9億美元
2029 年市場規模 7098.3億美元
2024-2029 年複合年成長率 11.85%
成長最快的細分市場 搜尋引擎
最大的市場 北美洲

數位廣告領域的特點是動態性，受到快速技術進步以及人工智慧、機器學習和巨量資料分析日益整合的推動。這些技術使廣告主能夠根據消費者行為、偏好和人口統計數據提供高度針對性和個人化的內容。市場受益於網際網路普及率的不斷提高和數位設備的激增，這極大地擴大了數位廣告的覆蓋範圍和可訪問性。社群媒體平台和行動網路使用的興起進一步推動了市場成長，為廣告主提供了透過創新和互動廣告格式與受眾互動的多種機會。

數位廣告市場的主要參與者包括搜尋引擎、社交媒體網路、線上出版商和廣告技術提供商，所有這些參與者都為綜合數位廣告策略的製定和執行做出了貢獻。該市場也受到不斷發展的消費者隱私法規和對資料安全日益重視的影響，這些法規影響了廣告實踐中收集、使用和管理資料的方式。隨著數位廣告的不斷發展，程序化廣告、影響者行銷和擴增實境 (AR) 廣告等新興趨勢預計將推動市場的進一步成長和創新。總體而言，數位廣告市場代表了一個快速擴張的行業，在當代行銷生態系統中發揮著至關重要的作用，為企業提供了一個強大的平台，可以與目標受眾建立聯繫並透過數位管道實現其廣告目標。

主要市場促進因素

定位和分析技術的進步

不斷發展的電子商務和線上零售

主要市場挑戰

廣告詐欺和資料隱私問題：

數位廣告管道碎片化：

主要市場趨勢

程序化廣告的興起：

行動廣告的成長：

細分市場洞察

廣告形式見解

區域洞察

目錄

第 1 章：產品概述

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台（電腦、智慧型手機）
    • 依廣告形式（社群媒體、搜尋引擎、影片、電子郵件）
    • 按最終用戶垂直領域（汽車、零售、醫療保健、BFSI、電信等）
    • 按公司分類 (2023)
    • 市場地圖

第 6 章：北美數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台
    • 按廣告形式
    • 按最終用戶垂直領域
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 7 章：歐洲數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台
    • 按廣告形式
    • 按最終用戶垂直領域
    • 按國家/地區
  • 歐洲：國家分析
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙

第 8 章：亞太地區數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台
    • 按廣告形式
    • 按最終用戶垂直領域
    • 按國家/地區
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第 9 章：南美洲數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台
    • 按廣告形式
    • 按最終用戶垂直領域
    • 按國家/地區
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 10 章：中東和非洲數位廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按平台
    • 按廣告形式
    • 按最終用戶垂直領域
    • 按國家/地區
  • 中東和非洲：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 科威特
    • 土耳其

第 11 章：市場動態

  • 促進要素
  • 挑戰

第 12 章：市場趨勢與發展

第 13 章：公司簡介

  • Alphabet Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Snap Inc.
  • Oracle Corporation
  • Magnite Inc.
  • Adobe Inc
  • Spotify USA Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 24897

Global Digital Advertising Market was valued at USD 359.29 billion in 2023 and is expected to reach USD 709.83 billion by 2029 with a CAGR of 11.85% during the forecast period. The Digital Advertising Market encompasses the broad range of promotional activities carried out via digital platforms and technologies, aimed at reaching and engaging consumers through electronic devices such as computers, smartphones, tablets, and digital billboards. This market includes various formats and channels such as display ads, search engine marketing (SEM), social media advertising, video ads, email marketing, and native advertising.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 359.29 Billion
Market Size 2029USD 709.83 Billion
CAGR 2024-202911.85%
Fastest Growing SegmentSearch Engine
Largest MarketNorth America

The digital advertising landscape is characterized by its dynamic nature, driven by rapid technological advancements and the increasing integration of artificial intelligence, machine learning, and big data analytics. These technologies enable advertisers to deliver highly targeted and personalized content based on consumer behavior, preferences, and demographics. The market benefits from the growing internet penetration and the proliferation of digital devices, which have significantly expanded the reach and accessibility of digital advertising. The rise of social media platforms and mobile internet usage has further fueled market growth, providing advertisers with diverse opportunities to engage with their audience through innovative and interactive ad formats.

Key players in the digital advertising market include search engines, social media networks, online publishers, and advertising technology providers, all of whom contribute to the development and execution of comprehensive digital advertising strategies. The market is also influenced by evolving consumer privacy regulations and the increasing emphasis on data security, which shape the way data is collected, used, and managed in advertising practices. As digital advertising continues to evolve, emerging trends such as programmatic advertising, influencer marketing, and augmented reality (AR) ads are expected to drive further growth and innovation in the market. Overall, the Digital Advertising Market represents a rapidly expanding sector that plays a crucial role in the contemporary marketing ecosystem, offering businesses a powerful platform to connect with their target audiences and achieve their advertising objectives through digital channels.

Key Market Drivers

Advancements in Targeting and Analytics Technologies

Advancements in targeting and analytics technologies are significantly driving the Global Digital Advertising Market. The development of sophisticated data analytics tools and machine learning algorithms has revolutionized how advertisers collect, analyze, and utilize consumer data. These technologies enable advertisers to achieve highly granular targeting, allowing for the creation of personalized ad experiences based on user behavior, demographics, and interests. For instance, programmatic advertising platforms leverage real-time bidding and automated ad placement to optimize ad delivery and maximize ROI. Additionally, the integration of artificial intelligence (AI) and predictive analytics enhances the accuracy of targeting by identifying emerging trends and consumer preferences. These advancements not only improve the efficiency of ad campaigns but also increase their relevance and impact. As a result, businesses can engage their target audiences more effectively and drive higher conversion rates. The ability to measure and analyze campaign performance in real-time provides valuable insights for ongoing optimization and strategic decision-making. This technological evolution is empowering advertisers to deliver more relevant and engaging content, thereby fueling the growth of the digital advertising sector.

Growing E-commerce and Online Retail

The rapid expansion of e-commerce and online retail is a key driver for the Global Digital Advertising Market. As more consumers turn to online shopping for convenience and a wider range of options, businesses are increasingly investing in digital advertising to capture this growing market segment. The rise of e-commerce platforms, such as Amazon, Alibaba, and Shopify, has created a competitive landscape where effective digital advertising strategies are crucial for driving traffic and sales. Online retailers are utilizing digital ads to promote products, offer personalized recommendations, and retarget consumers who have previously interacted with their websites. The integration of digital advertising with e-commerce platforms allows for seamless, data-driven campaigns that drive conversions and enhance customer acquisition. Additionally, the proliferation of mobile commerce, or m-commerce, further amplifies the need for targeted digital advertising as consumers increasingly use smartphones and tablets to shop online. The ability to reach consumers at various touchpoints throughout their buying journey and deliver tailored offers and promotions is driving significant investment in digital advertising. This trend highlights the importance of digital ad strategies in the e-commerce ecosystem and underscores the market's growth potential driven by the expanding online retail sector.

Key Market Challenges

Ad Fraud and Data Privacy Concerns:

One of the significant challenges facing the Global Digital Advertising Market is the rampant issue of ad fraud and growing data privacy concerns. Ad fraud, including click fraud and impression fraud, undermines the effectiveness of digital advertising campaigns by misrepresenting engagement metrics and wasting marketing budgets. Cybercriminals exploit various tactics, such as automated bots and fake websites, to generate illegitimate clicks or impressions, skewing performance data and reducing the return on investment for advertisers. Additionally, evolving data privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, impose stringent requirements on how companies collect, store, and use consumer data. These regulations require advertisers to implement robust data protection measures and obtain explicit consent from users, complicating data collection processes and potentially limiting the scope of targeted advertising. The dual challenge of combating ad fraud while complying with privacy regulations necessitates significant investments in advanced technology and regulatory compliance, creating operational and financial burdens for businesses in the digital advertising space. As the digital advertising ecosystem continues to evolve, addressing these challenges effectively is crucial for maintaining trust, ensuring transparency, and achieving optimal advertising outcomes.

Fragmentation of Digital Advertising Channels:

The fragmentation of digital advertising channels represents another formidable challenge in the market. The Global digital advertising landscape is characterized by a multitude of platforms and channels, including social media, search engines, display networks, video platforms, and mobile applications. Each channel operates with its unique algorithms, targeting capabilities, and measurement metrics, creating a complex and fragmented environment for advertisers. This fragmentation complicates the task of creating cohesive and integrated advertising strategies, as marketers must navigate and optimize campaigns across diverse platforms to reach their target audiences effectively. Additionally, the lack of standardized metrics and cross-channel measurement tools makes it difficult to assess the performance of campaigns holistically and allocate budgets efficiently. Advertisers often face challenges in ensuring consistent messaging and branding across different channels while striving to maximize reach and engagement. The need for sophisticated cross-channel analytics and unified reporting solutions becomes paramount to address these complexities. As new digital platforms and technologies emerge, the challenge of managing and integrating diverse advertising channels is likely to intensify, requiring marketers to continuously adapt and innovate to stay competitive in the ever-evolving digital advertising landscape.

Key Market Trends

Rise of Programmatic Advertising:

The Global Digital Advertising Market is experiencing a significant shift towards programmatic advertising, driven by the growing demand for automation and data-driven decision-making. Programmatic advertising uses algorithms and artificial intelligence (AI) to automate the buying and selling of ad space in real-time, allowing for more efficient and targeted advertising campaigns. This approach offers several advantages over traditional methods, including enhanced precision in targeting, reduced costs, and improved return on investment (ROI). Advertisers can leverage vast amounts of data to identify and reach specific audience segments, optimize ad placements, and adjust strategies dynamically based on performance metrics. The proliferation of digital devices and the increasing volume of consumer data further fuel the adoption of programmatic advertising, as brands seek to leverage real-time insights to deliver more relevant and personalized content. Additionally, advancements in machine learning and AI technologies continue to refine programmatic advertising capabilities, enabling more sophisticated audience segmentation, predictive analytics, and real-time bidding strategies. As a result, programmatic advertising is becoming a dominant force in the digital advertising landscape, reshaping how brands engage with consumers and measure advertising effectiveness.

Growth of Mobile Advertising:

Mobile advertising has emerged as a dominant trend in the Global Digital Advertising Market, driven by the widespread use of smartphones and tablets. With consumers spending a significant portion of their digital media time on mobile devices, advertisers are increasingly focusing on mobile-first strategies to reach their target audiences. Mobile advertising encompasses a range of formats, including in-app ads, mobile web ads, and SMS/MMS promotions, each offering unique opportunities for engagement. The rise of mobile commerce and location-based advertising further enhances the effectiveness of mobile ad campaigns, allowing brands to deliver contextually relevant content based on users' geographic locations and purchasing behavior. Additionally, advancements in mobile technologies, such as 5G connectivity and augmented reality (AR), are creating new avenues for interactive and immersive advertising experiences. The integration of mobile advertising with social media platforms and app-based ecosystems also contributes to its growth, as brands leverage these channels to connect with consumers in real-time. As mobile device usage continues to rise and technology evolves, mobile advertising is expected to remain a key driver of growth in the digital advertising market, offering brands innovative ways to engage with consumers and drive conversions.

Segmental Insights

Advertising Format Insights

The Social-Media segment held the largest Market share in 2023. The Digital Advertising Market in the Social-Media segment is being driven by the unprecedented rise in social media usage and the evolution of sophisticated advertising technologies that capitalize on user data and engagement patterns. Social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, have become integral to daily life, offering advertisers unparalleled access to a vast and diverse audience. This extensive reach is further enhanced by advanced targeting capabilities that allow for hyper-personalized advertising. Leveraging user data such as demographics, interests, and behavioral patterns, advertisers can create highly relevant and engaging ads that resonate with specific audience segments, thereby increasing the effectiveness of their campaigns. The proliferation of mobile devices and the increasing amount of time spent on social media apps also contribute to the market's growth, as advertisers seek to capture and engage users on-the-go.

The rise of influencer marketing and user-generated content has introduced new advertising opportunities, enabling brands to tap into authentic and trust-building endorsements from popular social media personalities. The integration of artificial intelligence (AI) and machine learning into social media advertising platforms further drives market expansion by optimizing ad placements and predicting consumer behavior with greater accuracy. This technological advancement not only enhances the precision of ad targeting but also improves the overall efficiency of ad spend, offering better returns on investment for advertisers. Furthermore, the growing adoption of social commerce, where users can directly purchase products through social media platforms, has created additional revenue streams for advertisers and brands, reinforcing the appeal of social media advertising. The increasing focus on data privacy and regulatory compliance, while posing challenges, also drives innovation in advertising technologies, leading to the development of more transparent and consumer-friendly advertising practices. As social media platforms continue to innovate and expand their advertising capabilities, the Digital Advertising Market in the Social Media segment is expected to experience sustained growth, driven by these dynamic and interrelated factors.

Regional Insights

North America region held the largest market share in 2023. The Digital Advertising Market in North America is experiencing robust growth driven by several key factors. The rapid advancement in digital technology and the proliferation of internet-connected devices are leading to an exponential increase in online consumer engagement, providing advertisers with vast opportunities to reach targeted audiences. The dominance of major tech giants like Google and Facebook, coupled with the rise of programmatic advertising, enables more precise targeting and optimization of ad campaigns, thereby enhancing return on investment for advertisers. Additionally, the growing adoption of data analytics and artificial intelligence (AI) in digital advertising allows for sophisticated audience segmentation, personalized content delivery, and real-time performance tracking, further fueling market expansion. The shift from traditional to digital media consumption, driven by increased smartphone usage and the prevalence of social media platforms, is significantly contributing to the rise in digital ad spending.

The COVID-19 pandemic has accelerated the transition to digital channels as businesses seek to engage with remote and homebound consumers, leading to a surge in online advertising activities. The increasing emphasis on data privacy and the implementation of regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have also prompted advertisers to adopt more transparent and compliant digital advertising practices, which can enhance consumer trust and drive market growth. The burgeoning e-commerce sector, driven by the growing trend of online shopping, further amplifies the demand for digital advertising as brands seek to capture and convert online traffic into sales.

Advancements in ad technology, including the integration of augmented reality (AR) and virtual reality (VR) experiences, are opening new avenues for immersive and interactive advertising strategies. The North American market's strong economic fundamentals and high consumer spending power also provide a conducive environment for digital advertising investments, supporting continued market growth. Collectively, these factors contribute to a dynamic and rapidly evolving digital advertising landscape in North America, characterized by innovative strategies, technological advancements, and increasing investment opportunities.

Key Market Players

  • Alphabet Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Snap Inc.
  • Oracle Corporation
  • Magnite, Inc.
  • Adobe Inc.,
  • Spotify USA Inc.

Report Scope:

In this report, the Global Digital Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Advertising Market, By Platform:

  • Computer
  • Smartphone

Digital Advertising Market, By Advertising Format:

  • Social-Media
  • Search Engine
  • Video
  • Email

Digital Advertising Market, By End-User Vertical:

  • Automotive
  • Retail
  • Healthcare
  • BFSI
  • Telecom
  • Others

Digital Advertising Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Digital Advertising Market.

Available Customizations:

Global Digital Advertising Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional Market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
  • 1.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Formulation of the Scope
  • 2.4. Assumptions and Limitations
  • 2.5. Sources of Research
    • 2.5.1. Secondary Research
    • 2.5.2. Primary Research
  • 2.6. Approach for the Market Study
    • 2.6.1. The Bottom-Up Approach
    • 2.6.2. The Top-Down Approach
  • 2.7. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.8. Forecasting Methodology
    • 2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global Digital Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Platform (Computer, Smartphone)
    • 5.2.2. By Advertising Format (Social- Media, Search Engine, Video, Email)
    • 5.2.3. By End-User Vertical (Automotive, Retail, Healthcare, BFSI, Telecom and Others)
    • 5.2.4. By Company (2023)
    • 5.2.5. Market Map

6. North America Digital Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Platform
    • 6.2.2. By Advertising Format
    • 6.2.3. By End-User Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Advertising Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Platform
        • 6.3.1.2.2. By Advertising Format
        • 6.3.1.2.3. By End-User Vertical
    • 6.3.2. Canada Digital Advertising Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Platform
        • 6.3.2.2.2. By Advertising Format
        • 6.3.2.2.3. By End-User Vertical
    • 6.3.3. Mexico Digital Advertising Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Platform
        • 6.3.3.2.2. By Advertising Format
        • 6.3.3.2.3. By End-User Vertical

7. Europe Digital Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Platform
    • 7.2.2. By Advertising Format
    • 7.2.3. By End-User Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Digital Advertising Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Platform
        • 7.3.1.2.2. By Advertising Format
        • 7.3.1.2.3. By End-User Vertical
    • 7.3.2. United Kingdom Digital Advertising Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Platform
        • 7.3.2.2.2. By Advertising Format
        • 7.3.2.2.3. By End-User Vertical
    • 7.3.3. Italy Digital Advertising Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Platform
        • 7.3.3.2.2. By Advertising Format
        • 7.3.3.2.3. By End-User Vertical
    • 7.3.4. France Digital Advertising Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Platform
        • 7.3.4.2.2. By Advertising Format
        • 7.3.4.2.3. By End-User Vertical
    • 7.3.5. Spain Digital Advertising Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Platform
        • 7.3.5.2.2. By Advertising Format
        • 7.3.5.2.3. By End-User Vertical

8. Asia-Pacific Digital Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Platform
    • 8.2.2. By Advertising Format
    • 8.2.3. By End-User Vertical
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Digital Advertising Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Platform
        • 8.3.1.2.2. By Advertising Format
        • 8.3.1.2.3. By End-User Vertical
    • 8.3.2. India Digital Advertising Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Platform
        • 8.3.2.2.2. By Advertising Format
        • 8.3.2.2.3. By End-User Vertical
    • 8.3.3. Japan Digital Advertising Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Platform
        • 8.3.3.2.2. By Advertising Format
        • 8.3.3.2.3. By End-User Vertical
    • 8.3.4. South Korea Digital Advertising Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Platform
        • 8.3.4.2.2. By Advertising Format
        • 8.3.4.2.3. By End-User Vertical
    • 8.3.5. Australia Digital Advertising Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Platform
        • 8.3.5.2.2. By Advertising Format
        • 8.3.5.2.3. By End-User Vertical

9. South America Digital Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Platform
    • 9.2.2. By Advertising Format
    • 9.2.3. By End-User Vertical
    • 9.2.4. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Digital Advertising Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Platform
        • 9.3.1.2.2. By Advertising Format
        • 9.3.1.2.3. By End-User Vertical
    • 9.3.2. Argentina Digital Advertising Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Platform
        • 9.3.2.2.2. By Advertising Format
        • 9.3.2.2.3. By End-User Vertical
    • 9.3.3. Colombia Digital Advertising Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Platform
        • 9.3.3.2.2. By Advertising Format
        • 9.3.3.2.3. By End-User Vertical

10. Middle East and Africa Digital Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Platform
    • 10.2.2. By Advertising Format
    • 10.2.3. By End-User Vertical
    • 10.2.4. By Country
  • 10.3. Middle East and Africa: Country Analysis
    • 10.3.1. South Africa Digital Advertising Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Platform
        • 10.3.1.2.2. By Advertising Format
        • 10.3.1.2.3. By End-User Vertical
    • 10.3.2. Saudi Arabia Digital Advertising Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Platform
        • 10.3.2.2.2. By Advertising Format
        • 10.3.2.2.3. By End-User Vertical
    • 10.3.3. UAE Digital Advertising Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Platform
        • 10.3.3.2.2. By Advertising Format
        • 10.3.3.2.3. By End-User Vertical
    • 10.3.4. Kuwait Digital Advertising Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Platform
        • 10.3.4.2.2. By Advertising Format
        • 10.3.4.2.3. By End-User Vertical
    • 10.3.5. Turkey Digital Advertising Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Platform
        • 10.3.5.2.2. By Advertising Format
        • 10.3.5.2.3. By End-User Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. Company Profiles

  • 13.1. Alphabet Inc.
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel/Key Contact Person
    • 13.1.5. Key Product/Services Offered
  • 13.2. Meta Platforms, Inc.
    • 13.2.1. Business Overview
    • 13.2.2. Key Revenue and Financials
    • 13.2.3. Recent Developments
    • 13.2.4. Key Personnel/Key Contact Person
    • 13.2.5. Key Product/Services Offered
  • 13.3. Microsoft Corporation
    • 13.3.1. Business Overview
    • 13.3.2. Key Revenue and Financials
    • 13.3.3. Recent Developments
    • 13.3.4. Key Personnel/Key Contact Person
    • 13.3.5. Key Product/Services Offered
  • 13.4. Snap Inc.
    • 13.4.1. Business Overview
    • 13.4.2. Key Revenue and Financials
    • 13.4.3. Recent Developments
    • 13.4.4. Key Personnel/Key Contact Person
    • 13.4.5. Key Product/Services Offered
  • 13.5. Oracle Corporation
    • 13.5.1. Business Overview
    • 13.5.2. Key Revenue and Financials
    • 13.5.3. Recent Developments
    • 13.5.4. Key Personnel/Key Contact Person
    • 13.5.5. Key Product/Services Offered
  • 13.6. Magnite Inc.
    • 13.6.1. Business Overview
    • 13.6.2. Key Revenue and Financials
    • 13.6.3. Recent Developments
    • 13.6.4. Key Personnel/Key Contact Person
    • 13.6.5. Key Product/Services Offered
  • 13.7. Adobe Inc
    • 13.7.1. Business Overview
    • 13.7.2. Key Revenue and Financials
    • 13.7.3. Recent Developments
    • 13.7.4. Key Personnel/Key Contact Person
    • 13.7.5. Key Product/Services Offered
  • 13.8. Spotify USA Inc.
    • 13.8.1. Business Overview
    • 13.8.2. Key Revenue and Financials
    • 13.8.3. Recent Developments
    • 13.8.4. Key Personnel/Key Contact Person
    • 13.8.5. Key Product/Services Offered

14. Strategic Recommendations

15. About Us & Disclaimer