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市場調查報告書
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1588724

基於位置的廣告市場規模、佔有率和趨勢分析報告：按組成部分、按促銷、按廣告、按應用、按行業、按地區和細分市場預測，2025-2030 年

Location-based Advertising Market Size, Share & Trends Analysis Report By Component (Geofencing, Geotargeting, Geoconquesting), By Promotion, By Advertisement, By Application, By Vertical, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

基於位置的廣告市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，全球位置廣告市場規模預計將達到2968.2億美元，2025年至2030年複合年成長率為15.0%。

該市場是由行動裝置的普及、地理定位技術的進步以及對個人化和相關廣告內容不斷成長的需求所推動的。這個充滿活力的領域正在重塑企業與其目標受眾的聯繫方式，提供強大的工具來在消費者最容易接受的時間和地點準確地傳遞訊息。成長的主要驅動力是智慧型手機的普及。全球智慧型手機用戶超過 65 億，企業擁有大量觸手可及的受眾。基於位置的廣告利用這些裝置的 GPS 功能，根據使用者的即時位置提供高度針對性的訊息。

這使得高度情境化和相關性的廣告成為可能，這是傳統廣告方法難以做到的。地理定位技術的進步顯著提高了基於位置的定位的精度和準確度。透過將 GPS 與 Wi-Fi 三角測量和信標技術等技術相結合，廣告商現在可以以令人難以置信的精度確定用戶的位置。這為超本地化宣傳活動開闢了新的可能性，以吸引特定地點（例如零售店、餐廳和活動）的消費者。例如，零售店和實體店是這種行銷策略最熱衷的採用者之一。他們認知到透過瞄準實體店附近的消費者來增加客流量和店內銷售的潛力。

現在許多應用程式都需要存取您的位置，從而為廣告商提供有價值的資料來進行更有效的宣傳活動。然而，這伴隨著確保資料得到謹慎處理並尊重用戶隱私的責任。個人化是該市場成功的另一個關鍵因素。了解用戶的位置使企業能夠根據當地情況自訂訊息。例如，零售連鎖店可以根據特定地區的人口統計和偏好來促銷某些產品和優惠。這種程度的個人化不僅改善了使用者體驗，還增加了轉換的可能性。

此外，廣告效果也得到強大的分析和歸因功能的支持。廣告主可以追蹤和衡量宣傳活動效果，並深入了解用戶參與度、流量和轉換率。這種資料主導的方法可以持續最佳化，確保您的廣告工作帶來最佳的投資收益。 2023 年 5 月，Foursquare 發表了一款名為 Foursquare Graphs 的新產品。此舉旨在提高資料質量，提高地理編碼和計算得分（包括場地現實得分）等資訊的準確性。該產品可幫助公司解決關鍵業務問題，同時適應不斷變化的隱私環境並優先考慮消費者隱私。

基於位置的廣告市場報告亮點

  • 隱私問題是用戶不願意與廣告商共用其位置資訊的原因之一。負責人必須有效解決與其他服務共用資料和接收不相關廣告通知的問題。
  • 借助地理位置資料，搜尋引擎和社交原生平台正在幫助負責人為其受眾創建相關的、個人化的和有針對性的廣告。
  • 各種企業和機構，包括流行商店、金融機構、汽車經銷商、餐廳和酒店、教育機構和醫療機構，都已成功利用地理定位宣傳活動來成功獲取和留住受眾。
  • Aisle411、Locately、ROXIMITY、Vistar Media、Mapbox、MomentFeed 和 Skyhook 等公司都是定位服務領域嶄露頭角的新興企業，可以為老牌競爭對手提供有希望的競爭。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第 3 章 定位廣告的變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 基於位置的廣告分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第 4 章 位置廣告市場：成分估計與趨勢分析

  • 細分儀表板
  • 基於位置的廣告市場：2024 年和 2030 年成分變化分析
  • 地理圍欄
  • 地理定位
  • 地理征服

第5章 位置廣告市場：促銷預估與趨勢分析

  • 細分儀表板
  • 基於位置的廣告市場：2024 年和 2030 年促銷變化分析
  • 橫幅展示/彈出促銷
  • 影片推廣
  • 搜尋結果推廣
  • 電子郵件和訊息
  • 社群媒體內容推廣
  • 語音通話促銷

第6章 位置廣告市場：廣告估價與趨勢分析

  • 細分儀表板
  • 基於位置的廣告市場：2024 年和 2030 年廣告變化分析
  • 推播廣告
  • 拉廣告

第7章 位置廣告市場：使用量估算與趨勢分析

  • 細分儀表板
  • 基於位置的廣告市場：2024 年和 2030 年使用變化分析
  • 零售店
  • 公共空間
  • 飛機場
  • 其他

第8章 位置廣告市場：產業預測及趨勢分析

  • 細分儀表板
  • 基於位置的廣告市場：2024 年和 2030 年產業變化分析
  • 零售
  • 款待
  • BFSI
  • 教育
  • 科技與媒體
  • 運輸/物流
  • 車
  • 多媒體和娛樂
  • 其他

第9章 位置廣告市場：區域估算與趨勢分析

  • 2024 年和 2030 年基於位置的廣告市場佔有率（按地區）
  • 北美洲
    • 2018-2030 年北美定位廣告市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030 年歐洲定位廣告市場估計與預測
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區定位廣告市場估計與預測
    • 中國
    • 印度
    • 日本
    • 韓國
  • 拉丁美洲
    • 2018-2030 年拉丁美洲定位廣告市場估計與預測
    • 巴西
  • 中東/非洲
    • 2018-2030 年中東和非洲定位廣告市場估計和預測
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章競爭格局

  • 公司分類
  • 公司市場定位
  • 企業熱力圖分析
  • 公司簡介
    • Cidewalk Technologies Inc.
    • Enradius
    • Emodo（OneMagnify）
    • Meta Platforms, Inc,
    • Foursquare
    • Google LLC（Alphabet Inc.）
    • GroundTruth
    • IBM
    • Near Intelligence Inc.
    • Precisely
    • telenity
    • Yelp Inc.
    • Cuebiq Group, LLC.
Product Code: GVR-4-68038-879-4

Location-based Advertising Market Growth & Trends:

The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user's real-time location.

This allows for a level of contextual relevance that traditional advertising methods struggle to match. The advancements in geolocation technologies have significantly improved the accuracy and precision of location-based targeting. GPS, combined with technologies like Wi-Fi triangulation and beacon technology, enables advertisers to pinpoint users' locations with remarkable accuracy. This has opened up new possibilities for hyper-localized campaigns, allowing businesses to engage consumers at specific points of interest, such as retail stores, restaurants, or events. For instance, retailers and brick-and-mortar businesses have been among the most enthusiastic adopters of this kind of marketing strategy. They recognize the potential to attract foot traffic and drive in-store sales by targeting consumers near their physical locations.

The rise of mobile apps has also played a pivotal role in driving the market's growth, as many apps now request access to users' location information, providing advertisers with valuable data to target their campaigns effectively. This, however, comes with a responsibility to handle the data with care and ensure user privacy is respected. Personalization is another critical factor contributing to the success of the market, by understanding a user's location, businesses can tailor their messages to suit the local context. For instance, a retail chain can promote specific products or offers based on the demographics and preferences of a particular area. This level of personalization not only enhances the user experience but also increases the likelihood of conversion.

Moreover, the effectiveness of advertising is backed by robust analytics and attribution capabilities. Advertisers can track and measure the performance of their campaigns, gaining insights into user engagement, foot traffic, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that advertising efforts yield the highest return on investment. In May 2023, Foursquare introduced a new product called Foursquare Graphs, which aims to improve data quality, boosting the accuracy of information such as geocodes and calculated scores, including Venue Reality Score. The product helps companies address key business questions while adapting to a shifting privacy landscape and prioritizing consumer privacy.

Location-based Advertising Market Report Highlights:

  • Privacy concerns are one of the reasons why users are hesitant to share their location data with advertisers. The concern of sharing the data with other services and receiving irrelevant ad notifications needs to be tackled by marketers effectively.
  • Search engine and social native platforms with the aid of geolocation data are helping marketers to create relevant, personalized, and targeted ads for their audience.
  • Various enterprises & institutions including pop and mom's stores, financial institutions, auto dealers, restaurants & hotels, educational institutions, and healthcare institutions are successfully using geo-targeted campaigns to attract and retain audiences.
  • Companies, such as Aisle411, Locately, ROXIMITY, Vistar Media, Mapbox, MomentFeed, and Skyhook, are budding startups in the field of location-based services that are likely to pose promising competition to the existing competitors.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Location-based Advertising Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Location-based Advertising Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis

Chapter 4. Location-based Advertising Market: Components Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Location-based Advertising Market: Components Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Geofencing
    • 4.3.1. Geofencing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Geotargeting
    • 4.4.1. Geotargeting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Geoconquesting
    • 4.5.1. Geoconquesting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Location-based Advertising Market: Promotions Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Location-based Advertising Market: Promotions Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Banner Display/Pop-ups Promotion
    • 5.3.1. Banner Display/Pop-ups Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Video Promotion
    • 5.4.1. Video Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Search Result Promotion
    • 5.5.1. Search Result Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. E-mail and Messages
    • 5.6.1. E-mail and Messages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Social Media Content Promotion
    • 5.7.1. Social Media Content Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.8. Voice Calling Promotion
    • 5.8.1. Voice Calling Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Location-based Advertising Market: Advertisement Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Location-based Advertising Market: Advertisement Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Push Advertising
    • 6.3.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Pull Advertising
    • 6.4.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Location-based Advertising Market: Application Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Location-based Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Retail Outlets
    • 7.3.1. Retail Outlets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Public Spaces
    • 7.4.1. Public Spaces Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Airports
    • 7.5.1. Airports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Location-based Advertising Market: Verticals Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Location-based Advertising Market: Verticals Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Retail
    • 8.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Hospitality
    • 8.4.1. Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. BFSI
    • 8.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Education
    • 8.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.7. Technology & Media
    • 8.7.1. Technology & Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.8. Transportation & Logistics
    • 8.8.1. Transportation & Logistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.9. Automotive
    • 8.9.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.10. Multimedia & Entertainment
    • 8.10.1. Multimedia & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.11. Others
    • 8.11.1. Other Verticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Location-based Advertising Market Region Estimates & Trend Analysis

  • 9.1. Location-based Advertising Market Share, By Region, 2024 & 2030 (USD Million)
  • 9.2. North America
    • 9.2.1. North America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. UK
      • 9.3.2.1. UK Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.5. Italy
      • 9.3.5.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.6. Spain
      • 9.3.6.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.3. India
      • 9.4.3.1. India Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.4. Japan
      • 9.4.4.1. Japan Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. MEA
    • 9.6.1. MEA Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. Saudi Arabia
      • 9.6.2.1. Saudi Arabia Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.3. UAE
      • 9.6.3.1. UAE Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.4. South Africa
      • 9.6.4.1. South Africa Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

  • 10.1. Company Categorization
  • 10.2. Company Market Positioning
  • 10.3. Company Heat Map Analysis
  • 10.4. Company Profiles/Listing
    • 10.4.1. Cidewalk Technologies Inc.
      • 10.4.1.1. Participant's Overview
      • 10.4.1.2. Financial Performance
      • 10.4.1.3. Course Benchmarking
      • 10.4.1.4. Strategic Initiative
    • 10.4.2. Enradius
      • 10.4.2.1. Participant's Overview
      • 10.4.2.2. Financial Performance
      • 10.4.2.3. Course Benchmarking
      • 10.4.2.4. Strategic Initiative
    • 10.4.3. Emodo (OneMagnify)
      • 10.4.3.1. Participant's Overview
      • 10.4.3.2. Financial Performance
      • 10.4.3.3. Course Benchmarking
      • 10.4.3.4. Strategic Initiative
    • 10.4.4. Meta Platforms, Inc,
      • 10.4.4.1. Participant's Overview
      • 10.4.4.2. Financial Performance
      • 10.4.4.3. Course Benchmarking
      • 10.4.4.4. Strategic Initiative
    • 10.4.5. Foursquare
      • 10.4.5.1. Participant's Overview
      • 10.4.5.2. Financial Performance
      • 10.4.5.3. Course Benchmarking
      • 10.4.5.4. Strategic Initiative
    • 10.4.6. Google LLC (Alphabet Inc.)
      • 10.4.6.1. Participant's Overview
      • 10.4.6.2. Financial Performance
      • 10.4.6.3. Course Benchmarking
      • 10.4.6.4. Strategic Initiative
    • 10.4.7. GroundTruth
      • 10.4.7.1. Participant's Overview
      • 10.4.7.2. Financial Performance
      • 10.4.7.3. Course Benchmarking
      • 10.4.7.4. Strategic Initiative
    • 10.4.8. IBM
      • 10.4.8.1. Participant's Overview
      • 10.4.8.2. Financial Performance
      • 10.4.8.3. Course Benchmarking
      • 10.4.8.4. Strategic Initiative
    • 10.4.9. Near Intelligence Inc.
      • 10.4.9.1. Participant's Overview
      • 10.4.9.2. Financial Performance
      • 10.4.9.3. Course Benchmarking
      • 10.4.9.4. Strategic Initiative
    • 10.4.10. Precisely
      • 10.4.10.1. Participant's Overview
      • 10.4.10.2. Financial Performance
      • 10.4.10.3. Course Benchmarking
      • 10.4.10.4. Strategic Initiative
    • 10.4.11. telenity
      • 10.4.11.1. Participant's Overview
      • 10.4.11.2. Financial Performance
      • 10.4.11.3. Course Benchmarking
      • 10.4.11.4. Strategic Initiative
    • 10.4.12. Yelp Inc.
      • 10.4.12.1. Participant's Overview
      • 10.4.12.2. Financial Performance
      • 10.4.12.3. Course Benchmarking
      • 10.4.12.4. Strategic Initiative
    • 10.4.13. Cuebiq Group, LLC.
      • 10.4.13.1. Participant's Overview
      • 10.4.13.2. Financial Performance
      • 10.4.13.3. Course Benchmarking
      • 10.4.13.4. Strategic Initiative

List of Tables

  • Table 1 Global location-based advertising market, by region, 2018 - 2030 (USD Million)
  • Table 2 Global location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 3 Global location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 4 Global location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 5 Global location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 6 Global location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 7 North America location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 8 North America location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 9 North America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 10 North America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 11 North America location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 12 North America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 13 U.S. location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 14 U.S. location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 15 U.S. location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 16 U.S. location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 17 U.S. location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 18 Canada location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 19 Canada location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 20 Canada location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 21 Canada location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 22 Canada location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 23 Europe location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 24 Europe location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 25 Europe location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 26 Europe location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 27 Europe location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 28 Europe location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 29 Germany location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 30 Germany location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 31 Germany location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 32 Germany location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 33 Germany location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 34 UK location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 35 UK location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 36 UK location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 37 UK location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 38 UK location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 39 France location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 40 France location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 41 France location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 42 France location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 43 France location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 44 Italy location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 45 Italy location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 46 Italy location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 47 Italy location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 48 Italy location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 49 Spain location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 50 Spain location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 51 Spain location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 52 Spain location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 53 Spain location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 54 Asia Pacific location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 55 Asia Pacific location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 56 Asia Pacific location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 57 Asia Pacific location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 58 Asia Pacific location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 59 Asia Pacific location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 60 China location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 61 China location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 62 China location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 63 China location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 64 China location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 65 India location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 66 India location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 67 India location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 68 India location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 69 India location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 70 Japan location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 71 Japan location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 72 Japan location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 73 Japan location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 74 Japan location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 75 South Korea location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 76 South Korea location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 77 South Korea location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 78 South Korea location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 79 South Korea location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 80 Latin America location-based advertising market, by country, 2018 - 2030 (USD Million)
  • Table 81 Latin America location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 82 Latin America location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 83 Latin America location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 84 Latin America location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 85 Latin America location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 86 Brazil location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 87 Brazil location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 88 Brazil location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 89 Brazil location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 90 Brazil location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 91 MEA location-based advertising market, by country, 2018 - 2030 (USD Million
  • Table 92 MEA location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 93 MEA location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 94 MEA location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 95 MEA location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 96 MEA location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 97 UAE location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 98 UAE location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 99 UAE location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 100 UAE location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 101 UAE location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 102 Saudi Arabia location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 103 Saudi Arabia location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 104 Saudi Arabia location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 105 Saudi Arabia location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 106 Saudi Arabia location-based advertising market, by vertical, 2018 - 2030 (USD Million)
  • Table 107 South Africa location-based advertising market, by component, 2018 - 2030 (USD Million)
  • Table 108 South Africa location-based advertising market, by promotion, 2018 - 2030 (USD Million)
  • Table 109 South Africa location-based advertising market, by advertisement, 2018 - 2030 (USD Million)
  • Table 110 South Africa location-based advertising market, by application, 2018 - 2030 (USD Million)
  • Table 111 South Africa location-based advertising market, by vertical, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Location-based advertising market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Location-based advertising market snapshot
  • Fig. 10 Location- based advertising market segment snapshot
  • Fig. 11 Location- based advertising market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Location-based advertising market: Components outlook key takeaways (USD Million)
  • Fig. 16 Location- based advertising market: Components movement analysis, 2024 & 2030 (USD Million)
  • Fig. 17 Geofencing market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 18 Geotargeting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 19 Geoconquesting market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 20 Location-based advertising market: Promotions outlook key takeaways (USD Million)
  • Fig. 21 Location- based advertising market: Promotions movement analysis, 2024 & 2030 (USD Million)
  • Fig. 22 Banner display/pop-ups promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 23 Video promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 24 Search result promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 25 E-mail and messages market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 26 Social media content promotion market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 27 Location-based Advertising Market: Advertisement outlook key takeaways (USD Million)
  • Fig. 28 Location-based Advertising Market: Advertisement movement analysis, 2024 & 2030 (USD Million)
  • Fig. 29 Push advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 30 Pull advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Location- based advertising market: Application outlook key takeaways (USD Million)
  • Fig. 32 Location- based advertising market: Application movement analysis, 2024 & 2030 (USD Million)
  • Fig. 33 Retail outlets market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 34 Public spaces market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 35 Airports market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 36 Other applications market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 37 Location- based advertising market: Vertical outlook key takeaways (USD Million)
  • Fig. 38 Location- based advertising market: Vertical movement analysis2024 & 2030 (USD Million)
  • Fig. 39 Retail location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Enterprise location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Hospitality location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 42 BFSI location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 Education location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Technology & media location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Transportation & logistics location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 Automotive location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Multimedia & entertainment location-based advertising market revenue estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 Regional marketplace: Key takeaways
  • Fig. 49 Location- based advertising market: Regional outlook, 2024 & 2030, USD Million
  • Fig. 50 North America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 U.S. location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Canada location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 Europe location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 UK location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Germany location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 France location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Italy location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 Spain location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 Asia Pacific location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 Japan Location-based Advertising Market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 China location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 India location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 South Korea location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 64 Latin America location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 65 Brazil location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 66 MEA location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 67 Saudi Arabia location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 68 UAE location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 69 South Africa location-based advertising market estimates and forecasts, 2017 - 2030 (USD Million)
  • Fig. 70 Strategy framework
  • Fig. 71 Company categorization