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AdTech（廣告技術）全球市場：2024-2029
市場調查報告書
商品編碼
1548968

AdTech（廣告技術）全球市場：2024-2029

Global AdTech Market: 2024-2029
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2個工作天內

價格
簡介目錄
關鍵統計
2024年總市值 272億美元
2029年總市值 435億美元
2024年至2029年的市場成長率 60%
預測週期 2024-2029

2029年全球廣告技術支出將​​達 435億美元

本研究套組對 AdTech（廣告技術）市場進行了深入分析，重點介紹了這個不斷成長的市場的關鍵驅動因素，並提供了戰略建議，以幫助供應商充分利用這一市場的成長。也調查向程式化廣告的轉變以及人工智慧和機器學習對市場的影響。

也關注市場面臨的主要挑戰，包括廣告詐欺、隱私法規、永續發展壓力日益增大、17 家主要公司的競爭排行榜、使用數位廣告的公司總數以及 廣告技術總支出、主要數位廣告管道和各地區市場規模的資料和預測。

主要功能

  • 主要要點和策略建議：全面分析 AdTech 市場的主要發現，並向 AdTech 平台利害關係人提供策略建議。
  • 市場趨勢與驅動因素：廣告技術市場趨勢包括市場驅動因素，例如企業對數位廣告服務的需求不斷成長以及利用人工智慧和機器學習來最佳化廣告活動的洞察。也討論了 AdTech 市場面臨的挑戰，例如廣告詐欺和隱私法規，並對 SSP 和 DSP 進行 SWOT 分析。
  • 基準產業預測：AdTech 市場概覽包含每個廣告管道（行動和應用程式內、線上、連網電視、DOOH）的總支出以及AdTech 的總支出。
  • Juniper Research競爭排行榜：查看 AdTech 市場 17 家主要供應商的產品和定位、能力和容量評級。

市場資料與預測

研究套件包括對由 34個表格和超過 15,500個資料點組成的完整預測資料集的存取。研究套件包括以下指標：

  • 使用數位廣告的公司總數
  • 數位廣告總支出
  • 廣告技術總支出
  • 廣告詐欺造成的總損失

Juniper Research 互動式預測 Excel 有以下功能：

  • 統計分析：可以搜尋特定指標，並顯示資料期間所有地區和國家的指標。可以輕鬆修改圖表並將其匯出到剪貼簿。
  • 國家/地區資料工具：此工具可查看預測期間內的所有區域和國家指標。可以縮小搜尋欄中顯示的指標範圍。
  • 國家比較工具：使用者可以選擇國家/地區並針對特定國家/地區進行比較。該工具包括匯出圖表的功能。
  • 假設分析：五個互動式場景讓使用者比較預測假設。

範例視圖

市場趨勢與預測 PDF 報告：

對當前市場情勢的全面分析，包括策略建議和預測演練

目錄

第1章 要點與策略建議

  • 要點
  • 策略建議

第2章 未來市場展望

  • 未來市場展望
    • 轉向程式化廣告
    • 人工智慧與機器學習對廣告技術市場的影響
    • 巨量資料對 AdTech 市場的影響
    • 連網電視
  • 廣告技術市場面臨的挑戰
    • 辨識有針對性的廣告用戶
    • 廣告詐欺
    • 人工智慧演算法與隱私透明度
    • 永續發展的壓力越來越大
  • 主要廣告技術的SWOT 分析
    • SSP
    • DSP

第3章 JuniperResearch 競爭排行榜

  • 廣告技術供應商需要致力於新興數位廣告市場，以實現未來的收入成長

第4章 供應商簡介

  • Adform
  • Adobe
  • Amazon
  • Basis Technologies
  • Criteo
  • Equativ
  • Google Marketing Platform
  • Infillion
  • InMobi
  • Mediaocean
  • Meta Platforms
  • Microsoft
  • NextRoll
  • Nexxen
  • The Trade Desk
  • Yahoo Advertising
  • Zeta
  • 排行榜評估方法
  • 限制和解釋

第5章 市場預測及要點

  • 廣告技術：概述
    • 廣告技術研究方法
    • 使用數位廣告的公司
    • 廣告技術投資金額
    • 廣告詐欺造成的損失
  • 行動裝置與應用程式內
    • 調查方法
    • 花費金額
    • 透過 AdTech 產生的行動和應用程式內廣告費用
  • 網路廣告
    • 調查方法
    • 花費金額
    • 透過 AdTech 進行的線上廣告費用
  • 連網電視廣告
    • 調查方法
    • 花費金額
    • AdTech 的CTV 廣告費用
  • 戶外廣告
    • 調查方法
    • 花費金額
    • AdTech 的DOOH 廣告費用
簡介目錄
KEY STATISTICS
Total market value in 2024:$27.2bn
Total market value in 2029:$43.5bn
2024 to 2029 market growth:60%
Forecast period:2024-2029

'AdTech Spend to Reach $43.5 Billion Globally by 2029'

Overview

Our "AdTech" research suite provides an in-depth analysis of the advertising technology market; addressing the major drivers of this growing market, and offers strategic recommendation so that vendors can best capitalise on this market growth. It investigates the shift to programmatic advertising and the impact that AI and machine learning are having on the market.

Additionally, it identifies the key challenges facing the market, including advertising fraud, privacy regulations, and increased sustainability pressures. The research provides an overview of 17 major players within the AdTech market, and positions vendors as Established Leaders, Leading Challengers, or Disruptors & Challenges via the Juniper Research Competitor Leaderboard. It also provides data and forecasts for the total number of businesses using digital advertising and total spend on AdTech, including market size by region, and includes a split by 4 key digital advertising channels:

  • Connected TV
  • DOOH (Digital out of Home)
  • Mobile & In-App
  • Online

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, accompanied by a strategy and trends report; delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the AdTech market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling AdTech vendors to shape their future strategy.

Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the AdTech market, accompanied by strategic recommendations for stakeholders from AdTech platforms.
  • Market Dynamics: Insights into key trends within the AdTech market, including key market drivers featuring the increased demand from businesses for digital advertising services and the use of AI and machine learning to optimise advertising campaigns. It also addresses the challenges facing the AdTech market, including ad fraud and privacy regulations, and provides a SWOT analysis of SSPs (supply-side platforms) and DSPs (demand-side platforms).
  • Benchmark Industry Forecasts: The overview of the AdTech market includes global forecasts for total spend across the different advertising channels (mobile & in-app, online, connected TV, and DOOH, and total spend which is attributed to AdTech.
  • Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 17 vendors within the AdTech market, via the Juniper Research Competitor Leaderboard:
    • Adform
    • Adobe
    • Amazon Ads
    • Basis Technologies
    • Criteo
    • Equativ
    • Google
    • Infillion
    • InMobi
    • Mediaocean
    • Meta
    • Microsoft
    • NextRoll
    • Nexxen
    • The Trade Desk
    • Yahoo Advertising
    • Zeta

Market Data & Forecasts

The market-leading research suite for the "AdTech" market includes access to the full set of forecast data of 34 tables and over 15,500 datapoints. Metrics in the research suite include:

  • Total Number of Businesses Using Digital Advertising
  • Total Spend on Digital Advertising
  • Total Spend on AdTech
  • Total Losses due to Ad Fraud

Metrics are provided for the following key channels:

  • Mobile & In-App
  • Online
  • Connected TV
  • DOOH (Digital out of Home)

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios

SAMPLE VIEW

Market Trends & Forecasts PDF Report:

A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1.1. Key Takeaways
  • 1.1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction
    • Figure 2.1: Advertising Ecosystem
  • 2.2. Future Market Outlook
    • Figure 2.2: Total Spend on AdTech Solutions in 2024 ($m), Split by 8 Key Regions
    • 2.2.1. The Shift to Programmatic Advertising
    • 2.2.2. The Impact of AI and Machine Learning on the AdTech Market
    • 2.2.3. How Big Data Will Impact the AdTech Market
    • 2.2.4. Connected TV
      • Figure 2.3: Total Spend on CTV Advertising in 2024 ($m), Split by 8 Key Regions
  • 2.3. Challenges Facing the AdTech Market
    • 2.3.1. Identifying Users for Targeted Advertising
    • 2.3.2. Ad Fraud
      • Figure 2.4: Top 10 Countries with the Highest Losses to Ad Fraud in 2024 ($m)
      • Figure 2.5: How Fraud Impacts Each Stage of the Advertising Journey
    • 2.3.3. Transparency of AI Algorithms and Privacy
    • 2.3.4. Increasing Sustainability Pressures
  • 2.4. SWOT Analysis of Key Advertising Technologies
    • 2.4.1. SSPs
      • i. Strengths
      • ii. Weaknesses
      • iii. Opportunities
      • iv. Threats
    • 2.4.2. DSPs
      • i. Strengths
      • ii. Weaknesses
      • iii. Opportunities
      • iv. Threats

3. Juniper Research Competitor Leaderboard

  • AdTech Vendors Must Focus on Emerging Digital Advertising Markets for Future Revenue Growth
    • Table 3.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
    • Figure 3.2: Juniper Research Competitor Leaderboard: AdTech
      • Source: Juniper ResearchTable 3.3: Juniper Research Competitor Leaderboard: Vendors & Positioning
    • Table 3.4: Juniper Research Competitor Leaderboard Heatmap: AdTech Vendors

4. Vendor Profiles

  • 4.1. AdTech Vendor Profiles
    • 4.1.1. Adform
      • i. Corporate Information
      • ii. Geographical Spread
        • Figure 4.1: Adform Global Presence
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.2. Adobe
      • i. Corporate Information
        • Table 4.2: Adobe's Select Financial Information ($m), 2022-2023
        • Table 4.3: Adobe's Acquisitions, 2018-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.3. Amazon
      • i. Corporate Information
        • Table 4.4: Amazon's Key Acquisitions 2014-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.4. Basis Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.5. Criteo
      • i. Corporate Information
        • Table 4.5: Criteo's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.6. Equativ
      • i. Corporate Information
        • Table 4.6: Equativ's Acquisitions 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.7. Google Marketing Platform
      • i. Corporate Information
        • Table 4.7: Google's Acquisitions, 2020-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.8. Infillion
      • i. Corporate Information
        • Table 4.8: Infillion's Acquisitions 2022-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.9. InMobi
      • i. Corporate Information
        • Table 4.9: InMobi's Acquisitions 2019-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.10. Mediaocean
      • i. Corporate Information
        • Table 4.10: Mediaocean's Acquisitions 2022-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.11. Meta Platforms
      • i. Corporate Information
        • Table 4.11: Meta's Relevant Acquisitions, 2013-Present
        • Table 4.12: Meta's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.12. Microsoft
      • i. Corporate Information
        • Table 4.13: Microsoft's Key Acquisitions 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.13. NextRoll
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.15: RollWorks' Technology Partner Ecosystem
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.14. Nexxen
      • i. Corporate Information
        • Table 4.16: Nexxen Select Financial Information ($m), 2021-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 4.17: Nexxen's Unified Platform
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.15. The Trade Desk
      • i. Corporate Information
        • Table 4.18: The Trade Desk's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.16. Yahoo Advertising
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.17. Zeta
      • i. Corporate Information
        • Table 4.19: Zeta's Acquisitions, 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 4.2. Juniper Research Leaderboard Assessment Methodology
  • 4.3. Limitations & Interpretations
    • Table 4.20: Juniper Research Competitor Leaderboard Scoring Criteria

5. Market Forecasts & Key Takeaways

  • 5.1. AdTech Summary
    • 5.1.1. AdTech Summary Methodology
      • Figure 5.1: AdTech Summary Forecast Methodology
    • 5.1.2. Businesses Using Digital Advertising
      • Figure & Table 5.2: Total Number of Businesses Using Digital Advertising (m), Split by 8 Key Regions, 2024-2029
    • 5.1.3. Spend on AdTech
      • Figure & Table 5.3: Total Spend on AdTech ($m), Split by 8 Key Regions, 2024-2029
    • 5.1.4. Ad Fraud Losses
      • Figure & Table 5.4: Total Losses due to Ad Fraud ($m), Split by 8 Key Regions, 2024-2029
  • 5.2. Mobile & In-App
    • 5.2.1. Mobile & In-App Methodology
      • Figure 5.5: Mobile Advertising Forecast Methodology
    • 5.2.2. Spend on Mobile & In-App Advertising
      • Figure & Table 5.6: Total Spend on Mobile Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.2.3. Mobile & In-App Advertising Spend Attributed to AdTech
      • Figure & Table 5.7: Total Mobile Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.3. Online Advertising
    • 5.3.1. Online Advertising Methodology
      • Figure 5.8: Online Advertising Forecast Methodology
    • 5.3.2. Spend on Online Advertising
      • Figure & Table 5.9: Total Spend on Online Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.3.3. Online Advertising Spend Attributed to AdTech
      • Figure & Table 5.10: Total Online Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.4. Connected TV Advertising
    • 5.4.1. Connected TV Advertising Methodology
      • Figure 5.11: CTV Advertising Forecast Methodology
    • 5.4.2. Spend on CTV Advertising
      • Figure & Table 5.12: Total Spend on CTV Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.4.3. CTV Advertising Spend Attributed to AdTech
      • Figure & Table 5.13: Total CTV Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.5. DOOH Advertising
    • 5.5.1. DOOH Advertising Methodology
      • Figure 5.14: DOOH Advertising Forecasting Methodology
    • 5.5.2. Spend on DOOH Advertising
      • Figure & Table 5.15: Total Spend on DOOH Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.5.3. DOOH Advertising Spend Attributed to AdTech
      • Figure & Table 5.16: Total DOOH Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029