Product Code: IRTNTR46574
Transactional Anding Emails Market 2024-2028
The transactional anding emails market is forecasted to grow by USD 16588.3 mn during 2023-2028, accelerating at a CAGR of 13.61% during the forecast period. The report on the transactional anding emails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on engaging audience through email marketing, high ROI and cost-effectiveness of email campaigns, and increase in email users.
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 12.61% |
CAGR | 13.61% |
Incremental Value | $16588.3 mn |
Technavio's transactional anding emails market is segmented as below:
By Application
By End-user
- SMEs
- Large enterprises
- Government
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional anding emails market growth during the next few years. Also, emergence of big data and AI and growing demand for email optimization for mobile platforms will lead to sizable demand in the market.
The report on the transactional anding emails market covers the following areas:
- Transactional anding emails market sizing
- Transactional anding emails market forecast
- Transactional anding emails market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transactional anding emails market vendors that include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc.. Also, the transactional anding emails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Transactional And Marketing Emails Market 2018 - 2022
- Historic Market Size - Data Table on Global Transactional And Marketing Emails Market 2018 - 2022 ($ million)
- 4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
- 4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Additional Value/Volume Data
- 5.1 Global transactional and marketing emails market by End-user 2023 - 2028 ($ million)
- Market Size (value) - Data Table on Global transactional and marketing emails market by End-user 2023 - 2028 ($ million)
- 5.2 Global transactional and marketing emails market By Geographical Landscape 2023 - 2028 ($ million)
- Market Size (value) - Data Table on Global transactional and marketing emails market By Geographical Landscape 2023 - 2028 ($ million)
6 Five Forces Analysis
- 6.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 6.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
7 Market Segmentation by Application
- 7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 7.3 Marketing - Market size and forecast 2023-2028
- Chart on Marketing - Market size and forecast 2023-2028 ($ million)
- Data Table on Marketing - Market size and forecast 2023-2028 ($ million)
- Chart on Marketing - Year-over-year growth 2023-2028 (%)
- Data Table on Marketing - Year-over-year growth 2023-2028 (%)
- 7.4 Transactions - Market size and forecast 2023-2028
- Chart on Transactions - Market size and forecast 2023-2028 ($ million)
- Data Table on Transactions - Market size and forecast 2023-2028 ($ million)
- Chart on Transactions - Year-over-year growth 2023-2028 (%)
- Data Table on Transactions - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 SMEs - Market size and forecast 2023-2028
- Chart on SMEs - Market size and forecast 2023-2028 ($ million)
- Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
- Chart on SMEs - Year-over-year growth 2023-2028 (%)
- Data Table on SMEs - Year-over-year growth 2023-2028 (%)
- 8.4 Large enterprises - Market size and forecast 2023-2028
- Chart on Large enterprises - Market size and forecast 2023-2028 ($ million)
- Data Table on Large enterprises - Market size and forecast 2023-2028 ($ million)
- Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
- Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
- 8.5 Government - Market size and forecast 2023-2028
- Chart on Government - Market size and forecast 2023-2028 ($ million)
- Data Table on Government - Market size and forecast 2023-2028 ($ million)
- Chart on Government - Year-over-year growth 2023-2028 (%)
- Data Table on Government - Year-over-year growth 2023-2028 (%)
- 8.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 10.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 10.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 10.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 10.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 10.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 10.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 10.12 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 10.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
- 11.1 Market drivers
- 11.2 Market challenges
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.1 Overview
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.1 Companies profiled
- 13.2 Market positioning of companies
- Matrix on companies position and classification
- 13.3 ActiveCampaign LLC
- ActiveCampaign LLC - Overview
- ActiveCampaign LLC - Product / Service
- ActiveCampaign LLC - Key news
- ActiveCampaign LLC - Key offerings
- 13.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- 13.5 Constant Contact Inc.
- Constant Contact Inc. - Overview
- Constant Contact Inc. - Product / Service
- Constant Contact Inc. - Key offerings
- 13.6 DMi Partners Inc.
- DMi Partners Inc. - Overview
- DMi Partners Inc. - Product / Service
- DMi Partners Inc. - Key offerings
- 13.7 Elastic Email Inc.
- Elastic Email Inc. - Overview
- Elastic Email Inc. - Product / Service
- Elastic Email Inc. - Key offerings
- 13.8 Ignite Visibility LLC
- Ignite Visibility LLC - Overview
- Ignite Visibility LLC - Product / Service
- Ignite Visibility LLC - Key offerings
- 13.9 Intuit Inc.
- Intuit Inc. - Overview
- Intuit Inc. - Business segments
- Intuit Inc. - Key offerings
- Intuit Inc. - Segment focus
- 13.10 Klaviyo Inc.
- Klaviyo Inc. - Overview
- Klaviyo Inc. - Product / Service
- Klaviyo Inc. - Key offerings
- 13.11 Mailchimp
- Mailchimp - Overview
- Mailchimp - Product / Service
- Mailchimp - Key offerings
- 13.12 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- 13.13 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- 13.14 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- 13.15 Sendinblue SAS
- Sendinblue SAS - Overview
- Sendinblue SAS - Product / Service
- Sendinblue SAS - Key offerings
- 13.16 Sinch AB
- Sinch AB - Overview
- Sinch AB - Business segments
- Sinch AB - Key offerings
- Sinch AB - Segment focus
- 13.17 Twilio Inc.
- Twilio Inc. - Overview
- Twilio Inc. - Product / Service
- Twilio Inc. - Key news
- Twilio Inc. - Key offerings
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- 14.5 Data procurement
- 14.6 Data validation
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.8 Data synthesis
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations