電子郵件行銷軟體市場規模、佔有率和成長分析（按通路、應用和地區）- 產業預測 2025-2032

預計 2023 年全球電子郵件行銷軟體市場規模將達到 19 億美元，並從 2024 年的 21.3 億美元成長到 2032 年的 54 億美元，預測期內（2025-2032 年）的複合年成長率為 12.3%。

隨著越來越多的企業意識到與目標客戶溝通和互動的重要性，全球電子郵件行銷軟體市場正在經歷顯著的擴張。該軟體為企業提供創建、自動化、分析和最佳化電子郵件行銷軟體宣傳活動的基本工具，最終增強客戶互動並推動業務成長。主要成長動力包括對數位行銷策略日益成長的偏好、對個人化溝通的需求以及電子郵件行銷軟體宣傳活動提供的明確投資回報。零售、電子商務、金融和醫療保健等行業正在積極使用這些工具來吸引受眾並提高品牌忠誠度。一個值得注意的趨勢是採用人工智慧和機器學習等先進技術來改善宣傳活動的定位和自動化，同時確保遵守 GDPR 和 CCPA 等資料保護條例。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

電子郵件行銷軟體市場規模（按通路和複合年成長率）（2025-2032）

• 市場概況
• 對於企業
• B2C

電子郵件行銷軟體市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 雲端基礎
• 本地

電子郵件行銷軟體市場規模（按公司規模和複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 大型企業

電子郵件行銷軟體市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 電子郵件行銷軟體潛在客戶開發
• 銷售報告
• 客戶管理
• 範本管理
• 報告和分析
• 其他

電子郵件行銷軟體市場規模（按垂直產業和複合年成長率） (2025-2032)

• 市場概況
• BFSI
• 資訊科技和通訊
• 零售
• 利用資訊科技提供的服務
• 衛生保健
• 消費品
• 旅行和交​​流
• 其他

電子郵件行銷軟體市場規模（按地區和複合年成長率）（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Mailchimp（US）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）
• AWeber（US）
• Constant Contact（US）
• Sendinblue（France）
• HubSpot（US）
• Zoho Campaigns（India）
• Drip（US）
• MailerLite（Lithuania）
• Omnisend（UK）
• Benchmark（US）
• iContact（US）
• Brevo（previously Sendinblue）（France）
• MailerLite（Lithuania）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）

結論和建議

Global Email Marketing Software Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.13 billion in 2024 to USD 5.4 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global email marketing software market is experiencing significant expansion as companies increasingly acknowledge the importance of targeted customer communication and engagement. This software equips organizations with essential tools to create, automate, analyze, and optimize email campaigns, ultimately fostering stronger customer interactions and driving business growth. Key growth drivers include the growing preference for digital marketing strategies, the necessity for personalized communication, and the clear return on investment that email campaigns can deliver. Sectors like retail, e-commerce, finance, and healthcare are actively utilizing these tools to engage audiences and enhance brand loyalty. A notable trend is the adoption of advanced technologies such as AI and machine learning, which improve campaign targeting and automation while ensuring compliance with data protection regulations like GDPR and CCPA.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Market Segments Analysis

Global Email Marketing Software Market is segmented by Channel, Deployment, Enterprise Size, Application, Industry and region. Based on Channel, the market is segmented into B2B and B2C. Based on Deployment, the market is segmented into Cloud Based and On Premise. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analysis and Others. Based on Industry, the market is segmented into BFSI, IT and Telecom, Retail, Information Technology enabled Services, Healthcare, Consumer Goods, Travel and Transportation and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Email Market

The increasing trend toward digitalization and the growing dependence on online marketing strategies have greatly boosted the demand for email marketing software across the globe. Companies of various sizes are acknowledging the necessity of establishing a robust online presence and actively engaging their target audiences through tailored email campaigns. Email marketing software equips businesses with essential tools for segmentation, automation, and analytics, facilitating more effective customer outreach and connection. This ultimately leads to enhanced sales performance and strengthens brand loyalty among consumers, making it a vital component of modern marketing practices in the global landscape.

Restraints in the Global Email Market

The global email market faces significant constraints due to stringent data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations enforce rigorous standards regarding the collection, storage, and utilization of personal data, compelling email marketing software companies to maneuver through a complicated compliance environment. This complexity often leads to increased operational costs and potential legal challenges. Additionally, non-compliance carries severe penalties, which can hinder the growth and widespread adoption of email marketing software, ultimately impacting the market's overall expansion and innovation in strategies.

Market Trends of the Global Email Market

The global email market is witnessing a significant trend towards personalization and automation, driven by advances in AI and machine learning technologies. Marketers are now prioritizing highly targeted email campaigns by analyzing user behavior and engagement patterns, enabling them to craft messages that resonate on an individual level. The integration of automated workflows facilitates timely follow-ups, optimizing customer engagement and boosting conversion rates. This emphasis on delivering tailored content reflects an industry-wide shift toward enhancing campaign effectiveness and ensuring recipients receive valuable and relevant communication, positioning personalized and automated email strategies as pivotal in achieving marketing success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Email Marketing Software Market Size by Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C

Global Email Marketing Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud Based
• On Premise

Global Email Marketing Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Email Marketing Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting and Analysis
• Others

Global Email Marketing Software Market Size by Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• IT and Telecom
• Retail
• Information Technology enabled Services
• Healthcare
• Consumer Goods
• Travel and Transportation
• Others

Global Email Marketing Software Market Size & CAGR (2025-2032)

• North America (Channel, Deployment, Enterprise Size, Application, Industry)
  • US
  • Canada
• Europe (Channel, Deployment, Enterprise Size, Application, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Channel, Deployment, Enterprise Size, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Channel, Deployment, Enterprise Size, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Channel, Deployment, Enterprise Size, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mailchimp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWeber (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constant Contact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sendinblue (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Campaigns (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drip (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnisend (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benchmark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brevo (previously Sendinblue) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations