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市場調查報告書
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1589342

需求產生軟體市場：依功能、類型分類 - 2025-2030 年全球預測

Demand Generation Software Market by Function (Affiliate Marketing, Campaign Management, Lead Management), Type (On-Cloud, On-Premise) - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 187 Pages | 商品交期: 最快1-2個工作天內

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2023年需求產生軟體市場的市場規模為57.8億美元，預計到2024年將達到63.3億美元，複合年成長率為9.50%，到2030年將達到109.3億美元。

需求生成軟體包括各種工具和平台，旨在透過自動化識別和吸引潛在客戶的過程來增強您的行銷策略。這些系統需要簡化銷售線索管理、培養關係並將興趣轉化為收益，這對於尋求競爭優勢的 B2B 和 B2C 公司至關重要。其用途包括電子郵件行銷、CRM 整合、分析和內容管理，以促進整體宣傳活動管理。主要最終用戶是數位行銷策略推動成長的行業中的大型和小型企業，例如 IT、醫療保健、金融和零售。

主要市場統計
基準年[2023] 57.8億美元
預測年份 [2024] 63.3億美元
預測年份 [2030] 109.3億美元
複合年成長率（%） 9.50%

市場成長受到多種因素的影響，包括數位內容消費的增加和電子商務的擴張，這需要更集中和資料支援的行銷工作。此外，人工智慧主導的分析和機器學習的創新為開發更智慧、更可預測的需求生成平台提供了機會。這些進步使負責人能夠利用消費者洞察來執行高度針對性的宣傳活動，滿足對個人化客戶體驗日益成長的需求。為了利用這些機會，公司必須投資人工智慧和機器學習，以實現個人化互動並改善用戶體驗，並部署多通路行銷策略來最佳化客戶接觸點。

然而，資料隱私問題、整合複雜性和軟體實施高成本挑戰可能會阻礙市場成長。提供者必須優先考慮強大的網路安全措施和方便用戶使用的整合，以緩解這些問題。潛在的創新領域包括利用區塊鏈安全地處理資料、擴展雲端基礎的解決方案以適應基礎設施的多樣性，以及整合現有系統以降低成本和複雜性，其中包括改進的整合能力。整體而言，由於技術進步和消費行為的轉變，市場充滿活力。組織應專注於持續創新和敏捷的行銷策略，以有效滿足快速發展的數位市場的需求。

市場動態：揭示快速發展的需求產生軟體市場的關鍵市場洞察

需求生成軟體市場正因需求和供給的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助消費行為及其對製造業的影響。

  • 市場促進因素
    • 與客戶的串流關係
    • 以投資回報率為中心的文化和全面的內容策略
    • 具有多項關鍵優勢的強大追蹤套件
  • 市場限制因素
    • 需求產生軟體的高資本投資
  • 市場機會
    • 客製化並與各種軟體包整合
    • 中小企業就業的可能性
  • 市場挑戰
    • 資料安全問題

波特的五力：駕馭需求產生軟體市場的策略工具

波特的五力架構是了解需求產生軟體市場競爭格局的關鍵工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解需求產生軟體市場的外部影響

外部宏觀環境因素在塑造需求生成軟體市場表現動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解需求產生軟體市場的競爭狀況

需求產生軟體市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV 定位矩陣需求產生軟體市場供應商的績效評估

FPNV 定位矩陣是評估需求產生軟體市場供應商的關鍵工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商，從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商，以確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議繪製需求產生軟體市場的成功之路

需求生成軟體市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過考慮關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監管核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 與客戶的串流關係
      • 以投資回報率為中心的文化和全面的內容策略
      • 具有多項關鍵優勢的強大追蹤套件
    • 抑制因素
      • 需求產生軟體的高資本投資
    • 機會
      • 各類軟體包的客製化與整合
      • 中小企業實施的可能性
    • 任務
      • 資料安全問題
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章需求創造軟體市場：依功能

  • 聯盟行銷
  • 宣傳活動管理
  • 潛在客戶管理
  • 行銷

第7章需求創造軟體市場：依類型

  • 在雲端
  • 本地

第8章美洲需求創造軟體市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第9章亞太需求創造軟體市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第10章歐洲、中東和非洲的需求創造軟體市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第11章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Act-On Software, Inc.
  • ActiveCampaign, LLC
  • BDO Digital Demand Generation Group
  • BenchmarkONE
  • Criteo
  • HubSpot, Inc.
  • International Business Machines Corporation
  • OBJECTIVE7 BV
  • Optimizely Inc.
  • Percolate Industries, Inc.
  • Qualaroo, Inc.
  • Salesforce.com, Inc.
  • SLI Technologies Inc.
  • Terrasoft
  • ZenLeads, Inc.
Product Code: MRR-43676ECBEEC8

The Demand Generation Software Market was valued at USD 5.78 billion in 2023, expected to reach USD 6.33 billion in 2024, and is projected to grow at a CAGR of 9.50%, to USD 10.93 billion by 2030.

Demand generation software encompasses a variety of tools and platforms designed to enhance marketing strategies by automating processes that identify and engage potential customers. These systems are necessary to streamline lead management, nurture relationships, and convert interest into revenue, making them indispensable for B2B and B2C companies seeking competitive advantage. Their application spans email marketing, CRM integration, analytics, and content management to facilitate holistic campaign management. End-use sectors predominantly include large enterprises as well as small to mid-sized businesses across industries like IT, healthcare, finance, and retail where digital marketing strategies drive growth.

KEY MARKET STATISTICS
Base Year [2023] USD 5.78 billion
Estimated Year [2024] USD 6.33 billion
Forecast Year [2030] USD 10.93 billion
CAGR (%) 9.50%

Market growth is influenced by several factors, including the rise in digital content consumption and the expanding e-commerce landscape, which demands more focused and data-backed marketing efforts. Additionally, AI-driven analytics and machine learning innovations present opportunities for developing smarter, more predictive demand generation platforms. These advancements enable marketers to harness consumer insights for precision-targeted campaigns, answering the growing need for personalized customer experiences. To capitalize on these opportunities, companies should invest in AI and machine learning to personalize interactions and enhance user experience while developing multi-channel marketing strategies that optimize customer touchpoints.

However, challenges such as data privacy concerns, integration complexities, and the high cost of software adoption may impede market growth. Providers must prioritize robust cybersecurity measures and user-friendly integrations to mitigate these issues. Potential areas for innovation include leveraging blockchain for secure data practices, expanding cloud-based solutions to accommodate infrastructure diversity, and improving integration capabilities with existing systems to reduce costs and complexities. Overall, the market is dynamic, driven by technological advancements and shifts in consumer behavior. Organizations should focus on continuous innovation and agile marketing strategies to effectively address the rapidly evolving needs of the digital marketplace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Demand Generation Software Market

The Demand Generation Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Streaming relationship with customers
    • ROI-centered culture and holistic content strategy
    • Robust tracking suite with multiple key advantages
  • Market Restraints
    • High capital investment for demand generation software
  • Market Opportunities
    • Customization and integration with a variety of software packages
    • Potential adoption among small businesses
  • Market Challenges
    • Concern associated with the data security

Porter's Five Forces: A Strategic Tool for Navigating the Demand Generation Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Demand Generation Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Demand Generation Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Demand Generation Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Demand Generation Software Market

A detailed market share analysis in the Demand Generation Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Demand Generation Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Demand Generation Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Demand Generation Software Market

A strategic analysis of the Demand Generation Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Demand Generation Software Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, BDO Digital Demand Generation Group, BenchmarkONE, Criteo, HubSpot, Inc., International Business Machines Corporation, OBJECTIVE7 BV, Optimizely Inc., Percolate Industries, Inc., Qualaroo, Inc., Salesforce.com, Inc., SLI Technologies Inc., Terrasoft, and ZenLeads, Inc..

Market Segmentation & Coverage

This research report categorizes the Demand Generation Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Function, market is studied across Affiliate Marketing, Campaign Management, Lead Management, and Marketing.
  • Based on Type, market is studied across On-Cloud and On-Premise.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Streaming relationship with customers
      • 5.1.1.2. ROI-centered culture and holistic content strategy
      • 5.1.1.3. Robust tracking suite with multiple key advantages
    • 5.1.2. Restraints
      • 5.1.2.1. High capital investment for demand generation software
    • 5.1.3. Opportunities
      • 5.1.3.1. Customization and integration with a variety of software packages
      • 5.1.3.2. Potential adoption among small businesses
    • 5.1.4. Challenges
      • 5.1.4.1. Concern associated with the data security
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Demand Generation Software Market, by Function

  • 6.1. Introduction
  • 6.2. Affiliate Marketing
  • 6.3. Campaign Management
  • 6.4. Lead Management
  • 6.5. Marketing

7. Demand Generation Software Market, by Type

  • 7.1. Introduction
  • 7.2. On-Cloud
  • 7.3. On-Premise

8. Americas Demand Generation Software Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Demand Generation Software Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Demand Generation Software Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Act-On Software, Inc.
  • 2. ActiveCampaign, LLC
  • 3. BDO Digital Demand Generation Group
  • 4. BenchmarkONE
  • 5. Criteo
  • 6. HubSpot, Inc.
  • 7. International Business Machines Corporation
  • 8. OBJECTIVE7 BV
  • 9. Optimizely Inc.
  • 10. Percolate Industries, Inc.
  • 11. Qualaroo, Inc.
  • 12. Salesforce.com, Inc.
  • 13. SLI Technologies Inc.
  • 14. Terrasoft
  • 15. ZenLeads, Inc.

LIST OF FIGURES

  • FIGURE 1. DEMAND GENERATION SOFTWARE MARKET RESEARCH PROCESS
  • FIGURE 2. DEMAND GENERATION SOFTWARE MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. DEMAND GENERATION SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. DEMAND GENERATION SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DEMAND GENERATION SOFTWARE MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. DEMAND GENERATION SOFTWARE MARKET DYNAMICS
  • TABLE 7. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY AFFILIATE MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY LEAD MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL DEMAND GENERATION SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 16. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 17. AMERICAS DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 18. ARGENTINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 19. ARGENTINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 20. BRAZIL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 21. BRAZIL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 22. CANADA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 23. CANADA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. MEXICO DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 25. MEXICO DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 26. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 27. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. UNITED STATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 29. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 30. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. ASIA-PACIFIC DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 32. AUSTRALIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 33. AUSTRALIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. CHINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 35. CHINA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. INDIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 37. INDIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 38. INDONESIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 39. INDONESIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. JAPAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 41. JAPAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 42. MALAYSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 43. MALAYSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. PHILIPPINES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 45. PHILIPPINES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 46. SINGAPORE DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 47. SINGAPORE DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. SOUTH KOREA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 49. SOUTH KOREA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. TAIWAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 51. TAIWAN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 52. THAILAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 53. THAILAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. VIETNAM DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 55. VIETNAM DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 56. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 57. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 58. EUROPE, MIDDLE EAST & AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 59. DENMARK DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 60. DENMARK DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. EGYPT DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 62. EGYPT DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. FINLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 64. FINLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. FRANCE DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 66. FRANCE DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 67. GERMANY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 68. GERMANY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. ISRAEL DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 70. ISRAEL DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. ITALY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 72. ITALY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 73. NETHERLANDS DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 74. NETHERLANDS DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. NIGERIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 76. NIGERIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. NORWAY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 78. NORWAY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 79. POLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 80. POLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. QATAR DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 82. QATAR DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 83. RUSSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 84. RUSSIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. SAUDI ARABIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 86. SAUDI ARABIA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. SOUTH AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 88. SOUTH AFRICA DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 89. SPAIN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 90. SPAIN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. SWEDEN DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 92. SWEDEN DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 93. SWITZERLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 94. SWITZERLAND DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. TURKEY DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 96. TURKEY DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. UNITED ARAB EMIRATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 98. UNITED ARAB EMIRATES DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 99. UNITED KINGDOM DEMAND GENERATION SOFTWARE MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 100. UNITED KINGDOM DEMAND GENERATION SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. DEMAND GENERATION SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 102. DEMAND GENERATION SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023